The Cutting Edge Japan Business Show

Why is "recruit and retain" becoming the central talent strategy in Japan? Japan faces a demographic crunch: too few young people can meet employer demand, and this shortage has persisted for years. Since 2015, the shrinking youth population has pushed competition for early-career talent higher. With a smaller talent pool, every hiring decision carries more risk, and every resignation hits harder. Turnover among new recruits has started climbing again. A few years ago, more than 40% of new recruits left after training; the figure now sits around 34%, and it may rise further. Companies spend heavily to train early-career hires, so losing them soon after onboarding forces employers to pay twice: once to train and again to replace. Mini-summary: Japan's talent pool keeps tightening, and early departures turn training spend into replacement cost. How does the traditional April intake model still shape recruiting in Japan? Major firms still run large-scale April intakes at the start of the financial year, with uniformed new recruits seated in rows. That model remains visible and important, but it no longer tells the whole story. As demand for young workers intensifies, companies can't rely only on a predictable, annual graduate cycle. Mid-career hiring of younger workers is moving into the spotlight. In practical terms, HR teams shift from one big annual intake to continuous recruiting throughout the year. As the labour market grows more fluid, firms compete for talent in real time—not just once a year. Mini-summary: The April intake remains, but year-round mid-career hiring becomes strategically central. Why will mid-career poaching intensify, and what does that change for employers? Younger employees increasingly know their market value, and recruiters actively scout them. As a result, more young workers will likely move jobs more frequently. Recruiters lean into poaching because high volume can make the model profitable even when individual fees stay modest. Expect a "free-agent" rhythm where people recycle through roles every two to three years. That churn reinforces itself: recruiters place the same cohort repeatedly, younger workers normalize frequent moves, and employers feel instability as a default condition. If you want stability, you must treat retention as a core strategy—not an afterthought. Mini-summary: Poaching becomes systematic because volume pays, and frequent moves become a market norm. When should retention start, and who should it target? Retention starts earlier than many leaders assume—right when a candidate says "yes." Accepting an offer triggers second thoughts for some people, especially when competing messages, family opinions, or pressure from a current employer shows up. So retention doesn't only apply to current employees. It also applies to new hires who haven't started yet. Stay in contact, reinforce the decision, and remove the space where doubt grows. Mini-summary: Retention begins at "yes," not on day one, because buyer's remorse can derail hires before they start. How should employers respond to counteroffers and the rising cost of replacement? Incumbent employers will counteroffer more aggressively because replacing people costs more than paying to keep them. Don't wait for a resignation to act. Increase pay and improve conditions before people decide to leave, rather than matching numbers after they quit. Replacement costs stack fast: lost time, reduced productivity, internal friction, recruiting effort, and onboarding load. If you wait until resignation to respond, you often choose the most expensive option overall. Mini-summary: Proactive pay and retention reduce costly churn; reactive counteroffers arrive too late and drain productivity. What is different about onboarding mid-career hires in Japan, especially in large firms? Mid-career hires arrive one at a time, not in large cohorts. In big firms, HR teams typically manage onboarding, paperwork, and training, but routine can hide weak execution. When teams run a process on autopilot for years, quality slips without anyone noticing. Treat onboarding like something you continuously inspect. Review how you bring people in, and ask recent hires what worked and what didn't. In a retention fight, onboarding becomes a front-line capability—not a box to tick. Mini-summary: Large firms need to audit onboarding quality, because autopilot processes can quietly undermine retention. What do smaller firms need to change to retain mid-career hires? Smaller firms often provide only the basics: payroll setup, insurance, a desk, and a phone. That approach doesn't protect retention. Busy leaders sometimes avoid investing time in a new hire, but that "time-saving" move often backfires. Under-support raises the risk of early departure—right when the hire matters most. Owners and senior leaders need to show up more than they used to. Treat talent like gold because the market won't supply easy replacements. Mini-summary: Small firms must increase leader involvement, because minimal onboarding drives expensive churn. What does a "well organised and welcoming" onboarding programme look like? Build a full daily programme in advance: briefings, self-study, mentoring, and training. New hires watch for signals of professionalism, and a clear plan sends a powerful one. That first impression shapes whether they see the company as a stable, well-run home. Design onboarding templates and reuse them. A template lowers friction, reduces randomness, and makes each new hire's experience more consistent over time. Do the design work upfront and you'll improve execution—and retention—later. Mini-summary: Planned daily onboarding and reusable templates strengthen first impressions and improve retention by making quality visible. About the Author Dr. Greg Story (Ph.D. in Japanese Decision-Making) serves as President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He has won the Dale Carnegie "One Carnegie Award" twice (2018, 2021) and received the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he delivers global programs across leadership, communication, sales, and presentation skills, including Leadership Training for Results. He has authored several books, including three best-sellers—Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery—along with Japan Leadership Mastery and How to Stop Wasting Money on Training. Japanese translations include Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). Greg publishes daily blogs on LinkedIn, Facebook, and Twitter on leadership, communication, and Japanese business culture. He also hosts six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows—The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews—that executives use as ongoing resources for succeeding in Japan.

Why do clients "check you out" online before the first sales meeting? Buyers now assume that everything about us is only a few mouse clicks away, so online "checking you out" happens before the calendar invite becomes real. Because this scrutiny is routine and increasing, therefore your credibility is being scored before you speak a word in the meeting. The script frames this as a certainty for salespeople: prospects will look at your social media and search results to decide who you are and whether you are worth their time. Because the check happens before the conversation, therefore it can either lift trust early or create doubt that you have to fight through later. Mini-summary: Pre-meeting research is inevitable. Because it happens first, therefore your digital presence shapes the starting trust level. What should salespeople assume buyers will find when they search? Buyers may use a standard search engine, or they may search using tools driven by artificial intelligence, and the question is whether the results look random or controlled. Because random results can misrepresent you or hide your expertise, therefore the recommended aim is "content within your control." The script does not argue for perfection; it argues for intentionality. Because prospects are forming an impression from what is easiest to see, therefore you want the first page to reflect business credibility rather than accidental content. Mini-summary: Buyers will search. Because first-page impressions form quickly, therefore you should control what appears. How does "content marketing" function as pre-selling for sales professionals? Content marketing is described as putting your wares up for free on social media to demonstrate you provide value. For sales professionals, the instruction is to be clinical about what you publish. Because your job is to earn trust before the meeting, therefore your content must help buyers solve problems, not merely announce your existence. This is "pre-selling" in a practical sense: your expertise does part of the persuasion before you arrive. Because value is visible, therefore trust is easier to earn when you finally meet. Mini-summary: Content marketing is proof-of-value in public. Because it is visible before the meeting, therefore it pre-sells your credibility. What kind of content builds credibility without triggering buyer resistance? The script recommends articles about issues in the industry or market and how to fix those. It warns strongly against propaganda for your company, product, or service. Because audiences disengage at the first blatant hint of gross self-promotion, therefore credibility-building content must sound like useful analysis rather than a brochure. A further advantage is distribution: these articles may also suit industry or business magazines because editors want high-quality free content. Because third-party placement signals seriousness, therefore good articles can multiply your authority beyond your own channels. Mini-summary: Lead with market problems and fixes. Because overt self-promotion repels attention, therefore keep the value educational and practical. How can one idea be repurposed into blogs, podcasts, and video? The script outlines a simple repurposing chain: write a blog, then read it into a microphone, record, add light production such as music, and turn it into a podcast. Because many people multitask while learning—walking the dog, running, commuting, or training—therefore audio makes your expertise easier to consume. The same blog can also be delivered on camera to create video content for YouTube, either live-streamed on a phone or recorded with higher-quality gear, including teleprompters, if you choose. Because different buyers prefer different formats, therefore one core idea can become multiple discovery doors. Mini-summary: One idea can become text, audio, and video. Because audiences consume content differently, therefore repurposing expands reach without inventing new topics. What if you do not like writing but still need to publish? The script uses Gary Vaynerchuk as an example of someone who relies on video as the main delivery channel and then strips audio for podcasts and turns transcripts into text posts. The practical lesson is not celebrity; it is flexibility. Because some people communicate better by speaking than writing—and many salespeople can certainly talk—therefore recording yourself can be a faster path to consistent publishing. You can then use support to shape transcripts into readable text if needed. Because the medium is a tool, therefore choose the channel that keeps you producing credible content. Mini-summary: If writing blocks you, speak first. Because spoken content can be repurposed, therefore you can still build a strong footprint. Why do "voice assets" matter for discoverability? The script flags a shift: search is not only text; voice search is part of the game, supported by artificial intelligence. It argues that if you have not created voice assets like podcasts or video soundtracks, you miss the opportunity to be found by clients. Because buyers learn while doing other things and because search methods change, therefore audio and video become additional ways for prospects to encounter your ideas. This is not about trends for their own sake; it is about making sure your expertise is discoverable in multiple modes. Mini-summary: Voice-enabled content widens discovery paths. Because search behaviour evolves, therefore podcasts and video audio can increase findability. What is the strategic point of all this online presence? The script is blunt: "The point is to control what clients will see by getting your best foot forward." Because you will be checked out, therefore the only real choice is whether the buyer finds thin or strong evidence of expertise. The recommended approach is to "cram" your social media with content that makes you look like a legitimate expert. Because credibility can be built before the sales meeting, therefore the first conversation begins deeper and faster. The script ties this directly to the buyer mantra "know, like and trust" and treats online content as an amplifier rather than a replacement for relationship-building. Mini-summary: The goal is narrative control through evidence. Because buyers will research you anyway, therefore fill the footprint with credible proof of expertise. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

Why does posture matter for presenters on stage and on camera? Answer: Posture shapes both breathing and perception. A straighter posture aids airflow and spinal alignment, while signalling confidence and credibility. Because audiences often equate height and upright stance with leadership, slouching erodes trust before you say a word. Mini-summary: Straight posture helps you breathe better and look more credible. What posture choices project confidence in the room? Answer: Stand tall with your chin up so your gaze is level. Use intentional forward lean and chin drop only when making a strong assertion—do not default to a habitual lean that reads as weakness. Treat posture as a conscious tool that directs energy toward the audience. Mini-summary: Neutral tall stance for credibility; deliberate lean for emphasis. How does age-related posture drift affect credibility? Answer: As we age, hip flexion and a bent back can make us appear physically weaker. Audiences read that as diminished authority. Counteract the effect by elongating through the spine and avoiding any default stoop. Mini-summary: Counter "older = weaker" perceptions with upright alignment. What common online posture and camera mistakes destroy authority? Answer: Two frequent errors: (1) excellent posture but a low camera that looks up at you, which reads as distant or aloof; (2) correct camera height but rounded shoulders leaning into the lens, which reads as uncertain. In both cases, the message suffers because the image signals the opposite of expertise. Mini-summary: Bad camera angle or rounded posture undermines expertise online. How should you set up for online authority? Answer: Raise the lens to eye level; stand to present if possible to unlock full body language. If seated, sit tall a few centimetres off the chair back, remain vertical, and keep your gaze in the lens. Never slump into the back support, which looks casual and disengaged. Mini-summary: Eye-level lens + upright body = authority on screen. Why do filler sounds and posture interact so badly? Answer: Hesitation ("um" and "ah") plus a rounded, forward-leaning posture compound into a single signal of uncertainty. Clean alignment and calm pacing reduce verbal fillers and raise perceived expertise. Mini-summary: Upright posture helps your voice sound more confident. What is the low-cost posture checklist before you present? Answer: Straighten through the spine, level the chin, square the shoulders, lift the camera to eye line, and commit to looking into the lens. If you can, stand to present; if not, sit tall, avoid the chair back, and hold posture for the full session. Mini-summary: Five fixes—spine, chin, shoulders, camera, commitment. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

  Why do "crash-through" leadership styles fail in Japan?  Force does not embed change. Employees hold a social contract with their firms, and client relationships are prized. Attempts to push damaging directives meet stiff resistance, and status alone cannot compel people whose careers outlast the expatriate's assignment. Mini-summary: Pressure triggers pushback; relationships and continuity beat status. What happens when a foreign boss vents or shows anger? Answer: It backfires. Losing one's temper is seen as childish and out of control. Credible leaders stay composed, persuade, and conceal negative reactions with tactful language and controlled body cues. Venting does not move work forward. Mini-summary: Composure and persuasion equal credibility; anger erodes influence. How should a foreign leader gather input if people will not volunteer it? Answer: Do not ask for open-ended opinions; ask why a proposed step would be "difficult." In practice, "difficult" signals "impossible," inviting detailed critique. Capture objections comprehensively—then pivot to "how could we make it work?" Mini-summary: Elicit critique with "difficult," then redirect to solutions. What keeps change stuck, and how do you unstick it? Answer: Early replies will be half-hearted. Leaders must be politely persistent, repeatedly asking for deeper thinking. Consensus building is time-heavy, but once agreement emerges, execution accelerates because stakeholders are aligned. Mini-summary: Patient iteration builds consensus; agreement speeds delivery. How does language shape leadership effectiveness? Answer: Japanese communication is indirect and skilled at masking true reactions; English is more direct. Effective leaders read subtle cues, avoid blunt dismissals, and use careful phrasing to maintain face while guiding decisions. Mini-summary: Indirect language protects face; nuanced messaging earns traction. Why do headquarters expectations often misfire? Answer: Timelines ignore local trust-building. Without patience for hearts-and-minds work, targets set from afar become fantasy. Expatriate leaders are squeezed by HQ pressure above and local resistance below. Mini-summary: Unrealistic HQ clocks collide with local consensus cycles. What is the typical outcome of short expatriate rotations? Answer: Progress stalls. Just as momentum builds, leaders are reassigned, leaving little legacy and forcing teams to restart under a new boss. Stability and continuity are strategic advantages in Japan. Mini-summary: Short tenures reset progress; continuity compounds gains. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

Why use a one-minute pitch when you dislike pitching? Answer: In settings with almost no face-to-face time—especially networking—you cannot ask deep questions to uncover needs. A one-minute pitch becomes a bridge to a follow-up meeting rather than a full sales push, avoiding the "bludgeon with data" approach. Mini-summary: Use a short bridge pitch when time is scarce; aim for the meeting, not the sale. When is a one-minute pitch most useful? Answer: At events where you are filtering many brief conversations to find prospects worth a longer office meeting. You do not want to spend the entire event with one person; the pitch lets you qualify quickly and move. Mini-summary: Use it to filter fast and set the next step. How do you grab attention in one minute? Answer: Lead with numbers. Present three or four intriguing figures in isolation so curiosity spikes, then explain each in context. This avoids long histories and immediately frames credibility, scope and delivery language. Mini-summary: Numbers → curiosity → concise proof points. What does a practical example sound like? Answer: Offer four numbers that encode longevity, years operating in Japan, global footprint, and delivery language (e.g., 113, 62, 100, 95) and then decode them in one breath. This communicates soft-skills focus, stability, global coverage and Japanese-language delivery in ~30 seconds. Mini-summary: One sequence, four proofs: what, durability, reach, language. How do you transition from the pitch to a meeting? Answer: Ask one immediate question about their current approach (e.g., how they develop soft skills now). If the fit looks real, propose a short office meeting and secure permission to follow up after the event while interest remains warm. Mini-summary: One question → qualify → request permission to follow up. Why avoid saying more on the spot? Answer: The purpose is not to solve their problem in the aisle; it is to earn the right to a deeper conversation in their office. Extra detail dilutes momentum and risks turning a brief window into an off-the-cuff presentation. Mini-summary: Do not over-explain; protect the meeting ask. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

 Yes—recycling is iteration, not repetition. Each audience, venue and timing change what lands, so a second delivery becomes an upgrade: trim what dragged, expand what sparked questions, and replace weaker examples. The result is safer and stronger than untested, wholly new content. Mini-summary: Recycle to refine—familiar structure, higher quality. How can you create opportunities to repeat a talk? Answer: Negotiate for tailoring rather than exclusivity. Many hosts want "unique" content; offer contextualised examples, revised emphasis and organisation-specific language while retaining the proven core. This differentiates their event without forcing you to start from zero. Mini-summary: Promise tailored nuance that keeps the insight intact. Why are no two presentations ever the same? Answer: Because you speak to points rather than read a script, phrasing and pacing adapt to the room. Learning from the first run naturally alters how you explain key ideas in the second. That live responsiveness is a feature, not a flaw. Mini-summary: Speaking to points ensures organic variation and improvement. How should you refine the slide deck between runs? Answer: Rehearse timing, then cut or expand based on what reality taught you: remove slides that no longer fit the time window, bring forward high-value sections, and add clearer visuals where confusion arose. Keep version notes so changes are deliberate. Mini-summary: Timebox, cut, strengthen—make upgrades intentional. How do audience questions make version two better? Answer: Questions reveal blind spots. Capture them, fold precise answers into your next delivery, and pre-empt concerns with tighter explanations or a new example. Constructive feedback should be built into the structure, not left in the Q&A. Mini-summary: Turn questions into content—anticipate rather than react. How do you avoid sounding flat on the second delivery? Answer: Treat version two like opening night: begin with the section that drew the most interest last time, vary phrasing, and pace transitions. Room energy, order, and emphasis will differ, which keeps the talk alive without changing the core. Mini-summary: Intentional energy + small shifts = fresh delivery. Why repeat a talk several times in a short window? Answer: Repetition under similar conditions exposes timing gaps, weak transitions and unclear points that rehearsal alone cannot reveal. Aim for multiple deliveries in close succession so improvements compound quickly. Mini-summary: Stage time, not slide time, creates mastery. What should you archive between runs? Answer: Keep everything—slides, speaker notes, outlines, audience questions and reflections. This personal library lets you plunder proven parts and swap them in quickly, accelerating quality and reducing risk. Mini-summary: Build a reusable bank of assets to upgrade faster. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

In Japan, why is "capable and loyal" no longer enough? Answer: Technology, the post-1990 restructuring of management layers, and globalisation have reshaped how work moves in Japan. Because hierarchies compressed and expectations widened, teams now face faster cycles and more frequent transitions. AI will add further disruption, so stability must be created by leadership rather than assumed from tenure. Mini-summary: Hierarchy compression + globalisation + AI = persistent change; leadership provides the rhythm that tenure used to provide. In Japan, what should managers do first to stabilise teams? Answer: Become organised mentors. Because time chaos at the top cascades downward, protecting calendar space for one-to-ones and guidance is essential. The "oxygen mask" analogy applies: secure your time so you can support others. When managers allocate attention reliably, change feels navigable, not overwhelming. Mini-summary: Protect time → deliver mentoring → convert uncertainty into a manageable sequence. In Japan, how should career expectations be reset? Answer: Because organisations are flatter and a demographic wave is cresting, there are fewer classic top roles at the traditional time. Life expectancy is rising, so people will likely work into their seventies; seventy-five may feel young. Set expectations around longer arcs and slower title movement while emphasising capability that compounds. Mini-summary: Fewer rungs + longer careers → plan for slower promotions and longer compounding. In Japan, what happens around age sixty and why does finance matter? Answer: Many "retired" employees move to annual contracts at roughly half pay. Because public health funding strains, individual medical cost burdens increase, and support prioritises those on lower incomes. Therefore, financial preparation and investment literacy become urgent well before sixty. Mini-summary: Contract shifts + rising health costs → start financial planning early. In Japan, how do relationships and visible expertise replace lifetime employment? Answer: The single-employer model is fading. Because younger professionals will move more, they need broader networks and stronger relationships to get things done. AI and robots remove routine tasks, so genuine expertise—and making sure others know you have it—becomes decisive. Training is the hedge against automation. Mini-summary: Build bigger networks; pair real expertise with visibility to stay valuable. In Japan, how should younger professionals calibrate ambition? Answer: "Start at the top" is unrealistic. Because two-year job-hopping weakens skills and ties, patience becomes the deciding factor. Go broad initially to learn the field, then go deep to build automation-proof expertise through exposure and experience. Mini-summary: Depth + patience beat nomadism for durable credibility. In Japan, how will demographics affect leadership composition? Answer: Worker shortages and limited immigration will increase female participation; "the boss is a lady" will become normal. Because capability leads outcomes, teams should align expectations with this reality quickly. Mini-summary: Treat women leaders as normal; structure work so capability thrives. In Japan, what do global matrices and language require day-to-day? Answer: Cross-border leadership will be common in both directions, often remotely. Translation technology helps, but human-to-human interaction still needs direct fluency; machines will not replace that soon. Mini-summary: Reliable, clear communication plus real language skill underpins trust. In Japan, what stance should leaders take at this inflection point? Answer: Be a mentor to both older and younger staff entering unfamiliar terrain. Because AI is a wild card without road maps, managers who adapt processes and expectations will recruit and retain more easily; those who do not will feel increasing pressure. Mini-summary: Organise time, set honest expectations, model steady adaptation. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, he is certified globally across leadership, communication, sales, and presentation programmes, and has authored multiple best-sellers including Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, alongside Japanese editions such as Za Eigyō (ザ営業) and Purezen no Tatsujin (プレゼンの達人). He publishes daily blogs, hosts six weekly podcasts, and produces three weekly YouTube shows including The Cutting Edge Japan Business Show.

Salespeople worldwide use frameworks to measure meeting success, but Japan's unique business culture challenges many Western methods. Let's explore the BANTER model—Budget, Authority, Need, Timing, Engagement, Request—and see how it fits into Japan's sales environment. 1. What is the BANTER model in sales? BANTER is a simple six-point scoring system for sales calls. Each letter stands for a key factor: Budget, Authority, Need, Timing, Engagement, and Request. A salesperson assigns one point for each element successfully confirmed. A perfect score means six out of six, showing a fully productive meeting. In Japan, however, acronyms like BANTER face cultural headwinds. Consensus decision-making, indirect communication, and reluctance to disclose financial details make scoring all six nearly impossible. Mini-summary: BANTER is a six-step framework to assess sales calls. In Japan, cultural barriers make a perfect score rare. 2. Why is budget so hard to confirm in Japan? Budget transparency is crucial in sales, yet in Japan, buyers rarely share numbers openly. Many fear that revealing too much will encourage vendors to push for higher spending. As a result, responses are often vague or evasive. This contrasts sharply with Western practices, where budget conversations are normal and allow salespeople to tailor proposals. In Japan, salespeople often end up working blind. Mini-summary: Japanese buyers protect budget details, leaving salespeople without clear financial guidance. 3. Who really has authority in Japanese companies? In many countries, the people at the table can make decisions. In Japan, it's different. Authority is diffused through ringi-seido, a process of circulating documents for approval. Stakeholders who never attend the meeting may hold veto power. This means even strong supporters in the meeting may lack final say. Authority is hidden, and salespeople must navigate carefully. Mini-summary: Decision-making in Japan is consensus-driven, so real authority is often invisible in the meeting. 4. Do Japanese buyers express their needs clearly? In consultative selling, uncovering client needs is the first priority. But in Japan, cultural norms make direct questioning difficult. Salespeople often feel compelled to begin with detailed presentations before asking what the client truly needs. This reversal wastes time and often leaves core needs unspoken. Identifying pain points is possible, but rarely straightforward. Mini-summary: Japanese sales meetings emphasise presenting solutions before probing needs, making "N" hard to score. 5. Why is timing both clear and paradoxical in Japan? Japanese buyers are usually precise about timing once a decision is made. Execution must be flawless and fast, sometimes immediate. However, decision-making can take weeks or months due to consensus processes. The result is a paradox: slow approvals but urgent delivery expectations. At least here, salespeople can usually secure clarity. Mini-summary: Timing in Japan is paradoxical—decisions are slow, but execution is expected immediately. 6. How do Japanese buyers show engagement? Engagement is often signalled through questions and objections. In fact, objections are a positive sign in Japan. Silence or polite agreement may actually indicate lack of interest. This is where salespeople can earn a point in BANTER. Detailed questions show buyers are seriously considering the solution. Mini-summary: Objections in Japan mean engagement. No objections usually mean no interest. 7. Why do Japanese meetings rarely end with clear requests? In other markets, meetings often end with a next step: proposal, trial, or follow-up meeting. In Japan, it is common to hear "we will think about it." Far from being a brush-off, this reflects the need for internal alignment. Still, the absence of a concrete request means this element is rarely scored. Mini-summary: Meetings end vaguely in Japan, as decisions move to backroom consensus. Conclusion: What's Japan's BANTER score? Adding it all up: Budget 0, Authority 0, Need 0, Timing 1, Engagement 1, Request 0. That's two out of six. It may sound discouraging, but that's the reality of selling in Japan. If you can succeed here, you can succeed anywhere. The difficulty makes the victories even more meaningful. Mini-summary: Japan scores two out of six on BANTER, proving why sales here is among the toughest in the world. About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.

In high-stakes business events, especially in Japan, executives are often forced to deliver presentations crafted by others. This creates a dangerous disconnect between speaker and message. Let's explore how leaders can reclaim authenticity and impact, even when the material is not their own. Why is speaking from a borrowed script so risky? Executives frequently inherit content from PR or marketing teams. These materials may be polished, but they are rarely authentic. Japan's perfection-driven corporate culture magnifies the stress, where even a small misstep can harm reputations. When leaders recite material they didn't create, they risk looking robotic, losing credibility, and failing to connect. Communication isn't about flawless delivery; it's about belief. If the audience senses the speaker doesn't "own" the words, the message falls flat. Mini-Summary: Borrowed scripts strip away authenticity. Leaders must make the material their own to connect with audiences. What happens when the script becomes a straightjacket? One executive rehearsed using a teleprompter positioned to one side of the stage. The result? Half the room was excluded. Worse, he struggled to squeeze himself into a text written by others. It felt stiff, unnatural, and ineffective. The breakthrough came when he abandoned the teleprompter, created his own talking points, and delivered them in his own voice. Suddenly, the same leader became engaging, credible, and powerful. In Japan's business environment, where leadership presence is scrutinised, this was transformative. Mini-Summary: Leaders who abandon rigid scripts and speak from their own knowledge project confidence and authority. Can imperfect English still be effective on the international stage? A senior executive from Japan's automotive sector had to speak overseas in English, though his skills were limited. The PR team wrote flawless notes, but memorising them was impossible. Instead, he distilled each slide into a single sentence, then into one kanji "trigger" word. He spoke freely to those words, sometimes in broken English. The audience didn't mind. They cared about his conviction. Just as mime and silent film thrived without words, authenticity can transcend grammar. Cross-cultural research shows audiences reward sincerity over perfect structure. Mini-Summary: Audiences value authenticity over perfect English. Heartfelt communication beats flawless but soulless delivery. How can slides undermine communication? Slides packed with pre-written notes tempt executives to bury their heads, reading aloud like narrators. If that's all a speech requires, a video could replace the speaker. Instead, slides should act as prompts, not scripts. By distilling meaning into a single guiding word, slides become springboards for authentic storytelling. Leaders then speak to the audience rather than at their slides, which is critical in global communication. Mini-Summary: Use slides as prompts, not crutches. A single keyword can unlock genuine, impactful delivery. What's the real risk of outsourcing your presence? When others dictate your words, you gamble with your personal brand. The stakes are high: reputation, authority, and influence all hinge on how you appear as a speaker. If you fail to own the material, you risk being forgettable, or worse, irrelevant. The solution is simple: either involve an expert coach or adapt the material yourself until it sounds like you. In Japan's corporate context, where trust and reputation define long-term success, outsourcing your voice can undermine years of effort. Mini-Summary: Outsourcing presentation content risks your credibility. Leaders must personalise material to safeguard their brand. What is the ultimate lesson for leaders? In Japan, events are choreographed to perfection. But communication isn't choreography; it's human connection. Perfect grammar or stagecraft matters far less than belief. When leaders own their material — even if imperfect — they give the audience authenticity. That authenticity is what cuts through the noise of videos, slides, and panic-driven rehearsals. In the end, leaders must choose: become a mouthpiece for someone else, or speak like the leader the audience came to hear. Mini-Summary: True leadership communication is authentic, not flawless. Own your material and the message will resonate. Conclusion The danger of delivering material created by others is universal, but in Japan's high-pressure, error-averse environment, the risks are magnified. Leaders who reclaim ownership — by simplifying slides, abandoning rigid scripts, and speaking authentically — gain far more than fluency. They gain the trust of their audience. And that, ultimately, is the point of every speech.

What does it mean for a leader to be the "mood maker"? A mood maker is someone who sets the emotional tone of the team. When leaders stay isolated in plush executive offices, they risk losing contact with their people. Research and experience show that a leader's visibility directly affects engagement, loyalty, and performance. Leaders who project energy and conviction, day after day, create the emotional climate that shapes culture. Mini-summary: Leaders set the emotional temperature—visibility and energy are non-negotiable. Why does visibility matter so much? Japanese business leader Yasuyuki Nambu of Pasona insisted his executives work in open-plan spaces. Employees saw him move through the office daily, reinforcing approachability and connection. Management thinker Tom Peters called this MBWA—Management by Wandering Around. Leaders who are visible influence more effectively than those hidden behind doors. Mini-summary: Visibility breaks down barriers and makes leadership influence real. How do rituals reinforce leadership mood? The Ritz-Carlton perfected daily rituals to unite staff worldwide. Every shift, in every location, employees review the same service principles. Even CEOs attend and sometimes junior staff lead. This proves that culture is driven by daily repetition, not occasional slogans. Leaders who commit to rituals demonstrate that mood-making is everyone's responsibility. Mini-summary: Daily rituals anchor culture and sustain a leader's influence. What can Japanese leaders learn from this? In Japan, the chorei morning huddle serves the same purpose. At Shinsei Retail Bank, leaders ran daily principle reviews at every branch. At Dale Carnegie Training Japan, the "Daily Dale" ritual uses 30 human relations and 30 stress management principles. These routines turn abstract values into lived behaviours, shaping mood across teams. Mini-summary: Daily huddles transform values into lived culture. Isn't it exhausting for leaders to always project positivity? Yes—but that's the job. Leadership isn't about how you feel in the moment; it's about what the team needs. Even on bad days, leaders must rise above personal moods and radiate passion, commitment, and belief in the "why." Energy is contagious. Without it, teams drift into disengagement. Mini-summary: Leaders must project energy even when they don't feel it. What is the ultimate impact of leaders as mood makers? When leaders step forward and embody visibility, energy, and conviction, they inspire trust and engagement. They don't just manage—they infect their teams with purpose. In contrast, leaders who retreat into offices create distance and apathy. The leader's mood becomes the team's culture. Mini-summary: Leadership mood directly becomes organisational culture. Great leaders are always mood makers. By staying visible, leading rituals, and projecting energy, they set the culture in motion and inspire teams to perform at their best.

Why don't clients in Japan return sales calls? Because the gatekeepers are trained to block access. In Japan, the lowest ranked staff often answer the phones, but without proper training. Their mission is to protect managers from outside callers—especially salespeople. Instead of being helpful, they come across as cold, suspicious, even hostile. This is your client's first impression of your business. If you test it by calling your own company, you'll likely hear the same problem. Mini-summary: Gatekeepers in Japan are defensive, not welcoming. This blocks callbacks from the very beginning. How do cultural habits make it worse? Risk aversion dominates Japanese business. Staff avoid giving their names when answering phones to eliminate accountability. For a salesperson, that means you're dealing with an anonymous voice, reluctant to help. Courtesy in the West often means offering to take a message. In Japan, you usually just hear "they're not at their desk." The expectation is you'll go away quietly. Mini-summary: In Japan, anonymity and risk aversion fuel resistance to helping salespeople. Why don't messages ever get returned? Clients are swamped. The Age of Distraction means their days are full of meetings, emails, and digital overload. Even if a message does get written down, it often ends up buried under papers or lost in an overcrowded inbox. By the time they notice, it's too late—or it looks like clutter. Sales feels personal, but the silence is rarely about you. Mini-summary: Messages don't get returned because clients are distracted, not because they dislike you. What should salespeople do instead of waiting? Persistence. Leave messages every time. Follow up with email. Send physical mail. Try visiting, if you can get through building security. The salesperson's job is to keep making contact, not to give up. When you finally reach them, never complain about how hard they were to contact. Courtesy has changed, and callbacks are no longer part of the business culture. Mini-summary: Keep contacting, without complaint. Courtesy norms have changed—adapt or fail. What if clients complain about too many calls? Stay calm. Never get defensive. Apologise lightly: "You're right, I have been calling a lot, haven't I?" Then pivot: "The reason is what we have is so valuable, I would be failing my duty not to share it." This shows professionalism and positions you as a value creator, not a nuisance. Mini-summary: Deflect complaints with humour and reframe persistence as professionalism. How can persistence win respect? Remind clients that they expect their own salespeople to show persistence. They know follow-up builds results. Deep down, they respect salespeople who push through obstacles, even if they never admit it aloud. In Japan, patience and professionalism eventually break through. The wall will crack if you stay consistent. Mini-summary: Persistence earns respect, even when unspoken. ✅ Final Takeaway: Silence from clients is not rejection. It is an invitation to stay persistent, professional, and patient until the door opens.

Why New Salespeople Struggle New hires, whether they are brand-new to sales or just new to the company, almost always take time before they start delivering results. Yet leaders in Japan often expect immediate miracles. The reality is that ramp-up takes time, especially in a culture where relationships drive business. Even experienced people entering a new organisation need months to learn internal systems, client expectations, and industry nuances. When unrealistic expectations are placed on them from day one, they start their career already on the back foot. Mini Summary: Unrealistic day-one expectations ignore how sales in Japan actually work — relationships and systems take time to build. What Makes Recruitment So Expensive? Recruiting salespeople in Japan is costly, partly because talent is scarce. Agencies often charge fees of around 35–40% of the first year's base salary. Add to that the salary itself — especially for English-speaking salespeople, who can command 20–30% higher compensation — and the initial outflow of money is massive. The problem is that while expenses flood out from day one, revenue from the new hire trickles in slowly. This creates enormous pressure on sales leaders, who then expect results too quickly. It becomes a vicious cycle: high cost, unrealistic demands, early disappointment. Mini Summary: With recruiting fees and salaries high, companies demand too much, too soon, from new sales hires. Why Superficial Training Fails Many firms assume salespeople "already know how to sell" and restrict onboarding to product knowledge. The new hire is shown the catalogue, given a few manager-accompanied visits, and then sent off to perform. But very few Japanese salespeople have ever received professional sales training. Most only get a thin slice of OJT — On the Job Training — and are left to figure the rest out. Without proper skills, they default to pitching randomly, relying on brochures and luck. Professional training, by contrast, teaches how to ask powerful questions, design solutions that match real needs, handle objections, and close the sale. A new hire with these skills instantly outperforms the average local salesperson who never learned them. Mini Summary: Superficial onboarding wastes money. Proper sales training equips new hires with skills that immediately lift performance. What's Wrong with Sales Targets? Target-setting in Japan is often based more on fantasy than fact. Leaders pluck numbers from thin air, with no real data behind them, and then demand the newcomer hits them. For someone in their first year, these inflated targets crush confidence rather than inspire effort. In our firm, we took a different approach. We built a spreadsheet tracking each salesperson's revenue quarter by quarter from their day one. By analysing averages, we could see what was truly realistic for year one, year two, and beyond. This gives a scientific base for setting expectations, avoiding the destructive guesswork that drives people away. Mini Summary: Data-driven targets build confidence and realism; fantasy numbers only drive frustration and turnover. Why Retention is the Real Battle Recruiting a salesperson is only half the job. Keeping them is the other half, and arguably the harder one. When we pile too much pressure on in the first year, many hires simply give up. The tragedy is that by then, they already have valuable product knowledge, client relationships, and maybe even professional training. Losing them means losing an investment of money, time, and credibility with clients. Worse still, some join competitors. I experienced this personally when a trained and client-connected hire quit and reappeared as our rival. That kind of loss stings and reminds us that retention must be protected at all costs. Mini Summary: Overpressure kills retention. Losing trained, connected hires means losing your investment — sometimes to competitors. So, What's the Answer? The solution is not revolutionary, but it is often ignored. Start with science in target-setting. Support it with real, professional sales training. Layer encouragement on top so new hires believe they can succeed. The combination builds confidence, reduces turnover, and protects your investment. It also creates a reputation for stability and fairness in the marketplace. Clients notice when your team is consistent and reliable. New hires notice when they are supported rather than crushed. Everyone benefits. The methods are obvious, but the discipline to execute them consistently is what separates sustainable sales teams from revolving-door disasters. Mini Summary: Add science, add training, add encouragement — and you keep talent, protect investment, and win client trust.

  Why Japanese Corporate Scandals Keep Happening — And What Leaders Must Do To Prevent Them Why do corporate scandals keep repeating in Japan? Japan has been hit again and again by revelations of non-compliance — from Nissan's faulty vehicle inspections in 2017 to Kobe Steel's falsified data and beyond. In some cases, these practices stretched on for decades before discovery. On the surface, companies chase the mantra: "reduce costs, increase revenue." The Board applauds, shareholders smile, and quarterly reports look sharp. But behind the curtain, corners are cut, compliance steps skipped, and procedures quietly subverted. Eventually, everything bursts onto the front page. Newspapers, evening newscasters, and magazines feast on the scandal for months. 👉 Answer Card: Compliance shortcuts always unravel — and in Japan the media monetises the fallout relentlessly. Why doesn't leadership stop these failures? Executives often assume systems are working. They hope rules are followed. But hope is not a system. As Australians say after doing something incredibly foolish, often after a few drinks: "it seemed like a good idea at the time." That sums up many Japanese compliance lapses. After the damage is done, leaders promise reforms, but the cycle repeats. 👉 Answer Card: Leaders who rely on assumptions, not verification, set themselves up for failure. Why is Japan a particularly tough environment for leaders? In Japan, the fear of failure is severe. Mistakes invite shame, career damage, even social ostracism. So employees hide them. They withhold information, they keep bosses in the dark, they become "corporate ninjas" skilled at concealment. The Nissan case made this visible. President Hiroto Saikawa asked why the misconduct wasn't reported sooner. The answer? Workers believed that even if they spoke up, "the issue would not be resolved." 👉 Answer Card: Cultural fear of failure in Japan fuels concealment, blinding leaders to reality. Can leaders ever really know what is happening? No leader can see everything. Once an organisation scales, personal control is lost. You cannot monitor every sales pitch or back-office process. By the time you know about a major failure, it is usually too late. But this does not mean surrender. It means shifting from blind trust to active verification. True leadership is not only about giving direction; it is about constantly checking what is really happening. 👉 Answer Card: Leaders must balance delegation with vigilance. What practical steps should leaders take? To prevent scandal, leaders need to act before the fire starts. Some proven steps: Talk to customers directly. Ask them about service, follow-up, and delivery quality. Talk to suppliers. They often know about problems before you do. Check the systems yourself. Do not rely on assumptions — test them. Audit workflows and quality processes. Do not stop at the financials. One client discovered they were paying $1,500 for a single social media post because no one verified the process. 👉 Answer Card: Regular audits and direct conversations uncover hidden risks before they become crises. Isn't this too much work for executives already stretched thin? Yes, it takes more time. But prevention is cheaper than rescue. Executives of companies caught in compliance scandals are now overwhelmed with firefighting — holding press conferences, issuing apologies, and trying to salvage brand value. Imagine if half that time had been spent on prevention. 👉 Answer Card: Prevention consumes less time, money, and reputation than crisis management. Who is really in charge? On paper, it is the boss. In practice, culture, systems, and hidden behaviours often dictate outcomes. Leaders cannot control every lever — but they can insist on transparency, demand verification, and build prevention into the corporate DNA. 👉 Answer Card: Leaders are only in charge when they choose prevention over assumption. Next Steps for Leaders If you want to stay in charge: Stop assuming. Start verifying. Talk widely — with customers, suppliers, staff. Audit not just numbers but workflows and service quality. Treat prevention as leadership's highest-value activity. Because in Japan, or anywhere, the truth is the same: hope is not a system. Prevention is.

Let's talk about sales, and why the new year always feels like a repeat performance. Greek myths rarely have happy endings. They are mostly cautionary tales, reminders of how the Gods treated humans like toys. One myth, in particular, perfectly captures the life of a salesperson: the story of Sisyphus. He was condemned to push a massive rock up a hill, only to watch it roll back down again, forever. That is exactly what we face in sales. We push that giant rock—the annual budget—up the hill every year. We grind, we hustle, we celebrate the results at year's end, and then what happens? The rock rolls back to zero. Every January, or whenever your company decides the fiscal year begins, you stand at the bottom of the hill again, staring at the same heavy stone. And your sales manager will always say: "Don't tell me about your last deal, tell me about your next deal." That has been the universal sales manager mantra since the role was invented. The tension, pressure, uncertainty, and foreboding in sales never let up. Maybe you had a great year last year. You made President's Club, you stood on stage at the convention, you pocketed a fat bonus. Congratulations—but so what? That was then. This year is a brand-new race. Or maybe last year was a disaster. You barely scraped by, you nearly got fired, and you made little money. Tough luck—but again, so what? That was then. This year, the rock is waiting, regardless. So, here is the real question: how are you going to roll that stone this year? Deals are always out there. The business exists. The only question is: will it come to you? If your strategy is to sit by the phone, hoping for an email enquiry to arrive or for marketing to deliver a steady stream of leads, then you are fooling yourself. That is not sales. That is passivity. And to be blunt, that is what the losers do. Winners know they must take action, not wait for lightning to strike. This is where Grant Cardone's idea of the 10X Rule comes in. Grant is a sales trainer in the US, and his book has had a big influence on how we think. In our office, we even put a huge signboard on the wall: 10X Your Thoughts and Actions.Why? Because the truth is, most of us fall into the rhythm of rock rolling. We get used to small, incremental gains—classic kaizen thinking. Kaizen has its place, but let's be honest: small steps will not vault us ahead of our rivals. They are also improving incrementally. If we want to leapfrog them, we must think exponentially. That is the essence of 10X thinking. The mindset that got you last year's results will not take you much further. If we want to reach a higher level, we must break out of that cycle and think ten times bigger. And then, crucially, we must act ten times bigger. Genius ideas sitting in your head, unexecuted, are worthless. Of course, it sounds easy. For the first thirty seconds, it is easy. But then the discipline required to sustain it kicks in. And that is where most of us fall short. Sales managers have a critical role here: they need to drive this thinking every single day. That means looking at every angle of the rock-rolling exercise. Ask yourself: who bought from us recently? What similar companies have the same needs but do not yet know us? Why are we not calling them? Are we avoiding it because we are afraid of rejection? Do we think the low success rate makes the effort not worth it? If so, we are making excuses, not sales. Let's flip the thinking. Imagine we had the cure for cancer. If your family or friends were suffering, would you be shy about picking up the phone to tell them? Of course not. You would feel an obligation to reach out. Well, our firms may not cure personal cancer, but they do cure corporate cancers—the inefficiencies, the gaps, the problems that drag companies down. If we do not believe that, then we should not even be in business. But if we do believe it, then there is no reason to hesitate in contacting companies who have not yet heard of us. We owe it to them to let them know we have the solution. This is how we overcome the fear of rejection. We remember that we are not intruding; we are helping. We are bringing the cure. And if we approach sales with that conviction, the fear evaporates. So, how do we put 10X into practice? Start with mindset, but do not stop there. Take massive action. Ten times the calls. Ten times the meetings. Ten times the follow-ups. Activity drives opportunity, and opportunity drives results. The more buyers we see, the more business we win. That is the math of sales. Yes, the rock rolled last year. It is rolling again this year. But we do not have to repeat the same tired rhythm. Let's ask ourselves: how can we 10X every stage of this process? From the first call, to the first meeting, to the proposal, to the close. That is how we roll the stone not just up the hill, but higher than ever before. So, let's do it. Let's roll the rock 10X harder, 10X faster, and 10X higher this year.

At some stage in every career, the moment arrives: you're asked to give a presentation. Early on, it may be a straightforward project update delivered to colleagues or a report shared with your manager. But as you advance, the scope expands. Suddenly you're addressing a whole-company kickoff, an executive offsite, or even speaking on behalf of your firm or industry at a public event. That leap — from small team updates to high-stakes presentations — is steep. And so are the nerves that come with it. Why Presentations Trigger Nerves In front of colleagues, we often feel confident. But standing before the Board, or a large public audience, the pressure intensifies dramatically. Under the spotlight, it can feel less like support and more like interrogation. Your heart pounds, your palms sweat, your throat goes dry, and your stomach turns. These symptoms are the fight-or-flight response in action. Adrenaline surges through the body, shunting blood to large muscle groups and away from the stomach, leaving it unsettled. Your pulse races as your system prepares for action — even though you're not about to sprint offstage or wrestle with the Board. And this nervousness isn't unique to beginners. Frank Sinatra famously admitted he was always nervous before stepping on stage. Nerves, in other words, are normal. How to Calm the Body While you can't prevent adrenaline entirely, you can manage it. Two simple techniques help: Deep breathing slows the heart rate and steadies your voice. Purposeful movement — pacing, stretching, walking privately — burns off nervous energy. These physical resets won't eliminate the reaction, but they make it manageable. Why Preparation Matters More Than Slides The second, and often overlooked, antidote to nervousness is solid preparation. Yet many presenters make the same mistake: they obsess over perfecting the slide deck and neglect rehearsals. This imbalance undermines confidence and delivery. True preparation rests on three cornerstones: Know your audience. What do they want, and why are they there? A senior executive once gave a polished talk on personal branding, but the audience was almost entirely small-business staff. The mismatch meant her message fell flat. Define one clear message. Every strong presentation can be distilled into a single sentence. That sentence becomes your anchor, guiding the structure, supporting points, and conclusion. Plan your opening and closing. A compelling opening draws people in. A strong conclusion ensures your message sticks, even after the Q&A. You Are the Boss, Not the Slides Slides should support you, not control you. Too often, presenters become servants to their decks, filling them with text and losing the audience's attention. I coached a senior Japanese auto executive preparing for an international car show. His PR team had created a detailed English script for each slide. It looked professional — but it was impossible for him to memorise and still deliver naturally. The solution was simple: we reduced each slide to one word. Each word acted as a trigger. He could then speak authentically, in his own voice, without being trapped by a memorised script. The difference was dramatic. From Fear to Focus The encouraging truth is that once you start speaking, adrenaline begins to subside. The spotlight feels less harsh, and your focus shifts away from your nerves and onto the audience. You begin to notice whether they're engaged, nodding, or leaning in. With rehearsal and repetition, this transition happens faster. Over time, presentations lose their fear factor. They become opportunities to persuade, inspire, and lead. Key Takeaways How can you deliver your first major presentation with confidence? Accept that nerves are normal and manageable. Use breathing and movement to calm the body. Prepare with audience needs in mind. Build your talk around one clear message. Take control of your slides — don't let them control you. Rehearse until delivery feels natural. By following these steps, presentations stop being ordeals to survive and become moments to make a genuine impact.  

Negotiating in Japan is never just about numbers on a contract. It is about trust, credibility, and ensuring that the relationship remains intact long after the ink is dry. Unlike in Western business settings, where aggressive tactics or rapid deals are often admired, in Japan negotiations unfold slowly, with harmony and continuity as the guiding principles. The key is to combine negotiation frameworks such as BATNA (Best Alternative To a Negotiated Agreement) with cultural sensitivity. By doing so, foreign executives and domestic leaders alike can win deals without damaging vital long-term partnerships. Q1: Why is preparation the secret weapon in Japanese business negotiations? Preparation is the sharpest tool in the negotiation kit. Before talks begin, we must clearly define what is negotiable, what is off-limits, and what represents both our ideal and realistic outcomes. Most importantly, we must set our fallback position — the minimum acceptable deal before we consider walking away. In Japan, this process must also include anticipating the other side's goals. What would they see as their ideal outcome? What is their fallback or "exit strategy"? By mapping both sides in advance, we avoid being blindsided during discussions. Unlike the United States, where executives may improvise and pivot quickly in meetings, Japanese negotiators value deep preparation and expect the same from us. Mini-summary: Success in Japan starts with preparation — knowing both sides' fallback positions makes us credible and ready. Q2: What is BATNA and why is it critical in Japanese negotiations? BATNA — Best Alternative To a Negotiated Agreement — defines the point where we walk away. It is our exit strategy, our fallback, our protection against endless concessions. Without BATNA, we risk chasing the deal at any cost, eroding trust and weakening future negotiations. In Japan, patience is prized. If the buyer senses desperation, they may push harder. By quietly knowing our walk-away line, we project confidence. This is not about issuing ultimatums; it is about ensuring we never undermine our long-term credibility in the market. Companies in industries such as pharmaceuticals, finance, and manufacturing use BATNA as a discipline to negotiate firmly while still respecting relationships. Mini-summary: A clear BATNA prevents over-conceding and signals quiet strength to Japanese counterparts. Q3: Why does silence carry so much power in Japanese business culture? Silence is a natural rhythm in Japanese communication, but it is often unnerving for Western negotiators. In the U.S. or Europe, gaps in conversation create anxiety, prompting businesspeople to rush in with concessions, discounts, or extra details. In Japan, however, silence conveys thoughtfulness, patience, and respect. By sitting calmly in the silence, we allow the other side to feel the weight of the pause. They may reveal information, shift position, or even concede. Silence, when embraced as a tactic, is a strategic advantage. This is not empty stillness — it is strategic patience, and it is one of the most overlooked tools in Japanese business negotiations. Mini-summary: Silence in Japan is not a void — it is a negotiation tool that rewards patience and composure. Q4: How does decision-making authority work inside Japanese companies? In Western firms, the person across the table often has authority to close the deal. In Japan, authority is distributed. Decisions require ringi-sho consensus documents, hanko seals, and alignment across departments. The person negotiating may not have final authority but instead acts as a bridge inside their organisation. We can mirror this by using the "higher authority" tactic ourselves. Saying, "I need to check with senior management," is not seen as weak here. It reflects the reality of collective approval. This delay can buy time, cool heated discussions, and adapt to the slower, deliberate pace of Japanese corporate decision-making. Mini-summary: Authority in Japan is collective — deferring upwards is normal and effective in negotiations. Q5: What negotiation tactics are most common in Japan? Japanese negotiations often feature specific tactics that foreign executives must anticipate: Ultimatums — final deal-or-no-deal conditions that must be defused with alternatives. Persuasion through value-adds — sweeteners, incentives, or extras that cost us little but feel significant to the client. Time pressure — deadlines that push for faster decisions. Delays or inactivity — slowing responses to build pressure on us. Add-ons at the end — last-minute requests after the main "yes" is agreed, which are often easier to accept than renegotiate. Recognising these tactics helps us avoid being cornered. More importantly, by preparing our own "value-add concessions" and "low-cost, high-value incentives," we can shape the flow of the negotiation rather than react to it. Mini-summary: Expect tactics such as ultimatums, sweeteners, time pressure, delays, and add-ons — and prepare responses in advance. Q6: How do we win the deal in Japan without losing the relationship? In Japan, closing one deal is not the finish line. It is the starting point of a relationship. Winning here means balancing firmness with respect. If we prepare carefully, set a clear BATNA, embrace silence, understand authority dynamics, and anticipate common tactics, we can achieve sustainable agreements. Unlike in Western markets, where aggressive wins are celebrated, in Japan a hollow victory damages reputation and future prospects. The real win is when both parties feel respected and motivated to continue working together. Mini-summary: The ultimate victory in Japan is not just a signed contract — it is a relationship that generates future business. Conclusion According to cross-cultural negotiation research, Japan remains one of the most relationship-driven business environments in the world. Frameworks like BATNA give us structure, but cultural fluency gives us access. By blending discipline with empathy, foreign executives and Japanese leaders alike can negotiate firmly while preserving harmony. This is how to win the deal in Japan — without ever losing the relationship.

Our image of negotiating tends to be highly influenced by the winner takes all model.  This is the transactional process where one side outwits the other and receives the majority of the value.  Think about your own business?  How many business partners do you have where this would apply?  For the vast majority of cases we are not after a single sale.  We are thinking about LTV – the life time value of the customer.  We are focused on the proportion of our time spent hunting for new business as opposed to farming the existing business.  Where do you think the trust barometer would be located, if we started "outwitting" our clients in our negotiations?  Especially in Japan, where trust is such a crucial element and everyone is focused on long term relationships.  So success in negotiating in Japan will be very different and it will definitely be a win-win approach. Fine, but do you have a consistent process to apply to your negotiations?  Often we do it the hard way without a roadmap or we forget parts of the process.  We are all rank amateurs anyway, because the amount of negotiating we do is limited and the size of the deals are usually modest.  Have we got the basics covered?  Here are four steps we need to cover: Analysis We begin by clarifying our own position.  What is it we want to achieve and then we identify alternatives we can live with, if we can't achieve all that we wish.  We also look for ways to add value in areas other than price.  Price is only one lever in a negotiation although most people get stuck on the idea it is the only lever.  We want to understand the client's positions and interests and the background reasons driving their approach.  This is especially useful when looking for alternative solutions, as we might have something that is valuable to them, but not a great impost to us.  We also should look to reframe the conversation to avoid confrontation.  There are trigger words which can rapidly inject emotion into a logical discussion and we need to know what those words are for the opposite party.   We can then phrase things in ways which is not incendiary.  Presentation When we do public speaking we know that if we rehearse what we are going to say, it will go much better.  When the American political leaders have their famous televised debates, they practice taking difficult questions so that they will appear unruffled and credible in their answers.  Doing the same thing before a negotiation makes sense doesn't it.  Have well prepared what you are going to say and how you will say it. Have a colleague hit you with "toughies" – questions you would rather not have to face thank you very much.  "More sweat in rehearsal, less blood in negotiating" should be the mantra.  Like lawyers do when getting ready to go to court, we should also prepare the opposite sides case, the client's case, as though it were our own.  This gives us an insight into the likely approach they will take and we are then much better prepared to deal with it.  Price isn't the only thing so we should be ready to present added value alternatives to simple numbers.  Because we have rehearsed their position, we can more effectively link our solution to the client's positions and interests.   Bargaining At some point there will be a gap between offer and acceptance and this is when we start trading things we want, for things they want.  Bargaining down at the bazaar, in the souk, at the local flea market and in the B2B business world are entirely different.  Our object is a sale with a nice regular, perpetual re-order attached to it, rather than "a one and done" outcome. So at the start we decide our ideal, realistic and fallback positions.  We do this through the prism of our current demand, local and global business conditions, future business trends, price point profitability and our cash burn through rate. Negotiating tactics will be applied to us but the key is to respond logically rather than react emotionally.  Easier said than done!  However if we did our preparation well then we should be rock solid.  We should be looking for win-win so we are trying to make it easy to agree with us and hard to disagree.   Agreement Japan isn't much for legal contracts compared to the West.  Most of our business is done without any contracts, as we agree verbally and then carry out our word and they carry out theirs.  If we are talking about huge amounts of money however, then absolutely contacts will be needed.  So even if a formal contract is not involved, we need some specification of all points of agreement. Put every key item in writing, be it the form of a quotation, invoice or just an email capturing the joint understanding of what is going to happen going forward and how much money is involved. To make it very clear, create a checklist and schedule for fulfillment. These four steps are not rocket science, but remember we are mostly amateurs in the field of negotiating and are you using this simple methodology or just winging it?  Probably the latter, so these four things are there to work on, before your next negotiation, to become a more professional business person.

Presenting isn't always adoration, adulation, regard and agreement.  Sometimes, we have to go into hostile territory with a message that is not welcomed, appreciated or believed.  Think meetings with the Board, the unions, shareholders, angry consumers and when you have sharp elbowed rivals in the room.  It is rare to be ambushed at a presentation in Japan and suddenly find yourself confronting a hostile version of the Mexican wave, as the assembled unwashed and disgruntled take turns to lay into you.  Usually, we know in advance this is going to get hot and uncomfortable. We still have our message to get across but we have to make some adjustments to head off trouble.  The essence of the issue is disbelief.  The audience, for whatever reasons, simply don't believe what you are telling them or they just don't trust you, regardless of what you tell them.  The first casualty of this type of speaking engagement has to be big, bold statements.  In less tense situations we might be throwing these types of statement around with gay abandon and not face much resistance from the audience.  If what we have said gets brought up in the Q&A, we bat it away without breaking into a sweat.  No problem, we have this one! In more fraught circumstances, those big statements will get us hammered, maybe even as soon as they are issued, with no regard for waiting for the Q&A, as the interrogation gets underway immediately.  By the way, if there is an intervention by someone in the audience, we should redirect them to ask that question in the Q&A, which is where we will handle all questions.  This stops your flow being interrupted and the proceedings being hijacked. We need to be more circumspect about the claims we make.  We need to introduce ideas surrounded and buffered by evidence.  Instead of saying, "this is how it is", we need to say, "according to the research, this is how it is" or "according to the experts, this is how it is".  We swiftly and subtly slip off to the side of the attack and let the third-party reference take it between the eyes, rather than ourselves.  We need to wrap up our statements in cotton wool and preface them with comments like, "as far as we know…", "according to the latest information…", "to the best of our knowledge…".  In this way, we are not holding ourselves up as the oracle, the all-knowing, all seeing sage, unburdened by limitations of self-awareness.  We are making ourselves a small target, harder to attack and providing many escape loopholes to leap though, should we need to. We need to lead with context and background.  Making statements and drawing conclusions, before we get to the evidence part, is ritualistic suicide as a speaker facing a hostile crowd.  We need to take a note from the pages of the Japanese language grammatical structure.  Unlike English and most European languages, in Japanese the verb comes at the very end of the sentence.  This is a great metaphor for doling out the evidence first before we get to the punchline.  In Japanese, we don't know if the sentence is past, present or future oriented, if it is negative or positive, until we get to the end of the sentence.  That means we have to sit there and absorb all of the context, background and evidence before we can make a judgment about whether we agree with what is being said or not.  This is what we should do with a hostile audience – load them up on the details, the data, the evidence, the testimonials, the expert statements, before we venture forth with what we believe to be true.  We deliver this deluge of facts piecemeal, so that the audience is taking in the information, processing it in their own minds and jumping to conclusions about what they have just heard.  Our object is that the conclusion they have jumped to is the very same one that we have reached, based on the same information. It is almost impossible to disagree with our context.  They may not agree with our conclusions from our understanding of the context, but the context itself is usually inviolable. Before we go into Q&A we must publicly announce the amount of time available for questions.  It is going to get heated and we don't want to appear like a cowardly scoundrel beating a hasty retreat, because we can't take the rigour of investigation of what we are saying.  By having stated the time available at the start, we can simply refer to it later and say, "we have now reached the end of the fifteen minutes for question time" and go into wrapping up the evening with our final close. Hostilities may commence immediately we begin to speak, so we have to be mentally ready for that.  We also need to switch our presenting tactics to account for the pushback which will come.  By making ourselves as small a target as possible, it becomes much harder for any enemies in the audience to successfully attack us.  If they are going after you, they are definitely not your friend, so keep that in mind when you are preparing.

So many sad cases of people dying here in Japan from what is called karoshi and the media constantly talks about death through overwork.  This is nonsense and the media are doing us all a disservice.  This is fake news.  The cases of physical work killing you are almost exclusively limited to situations where physical strain has induced a cardiac arrest or a cerebral incident resulting in a stroke.  In Japan, that cause of death from overwork rarely happens. The vast majority of cases of karoshi death are related to suicide by the employee.  This is a reaction to mental and physical exhaustion and the associated stress that piles up, until it totally overwhelming.  So the real source of death from karaoshi is stress, not physically working too hard.  Just where is that stress coming from? It is coming from two sources:  the individual's inability to deal with the stress of long hours, long commutes, and no time for recovery, driving them to depression and ending their own precious lives.  The other source is management incompetence, to allow that amount of stress to be experienced by their staff in the first place.  It is compounded by power harassment of those who struggle to keep up with the output requirements. In my view, management irresponsibility is the prime killer.  If there were no cases of exceptional stress buildup, then the staff wouldn't need remedial actions at all.  The long hours worked, long hours of public transport commutation and high amounts of pressure from bosses are the real problems.  The hundreds of extra hours of overtime worked are being logged for no justifiable reason.  In many previous cases, such as Dentsu, the company tried to hide the extent of the hours being worked.   Management was party to the process, all the while knowing it was wrong.  They were also aware of previous cases where people cracked under the strain of too little sleep and permanent tiredness and took their own life.  They knew this was a possibility, but did nothing to alter the work flows. This is criminal and that is what the courts found.  Dentsu was fined 500,000 yen by the judicial system.  However, was justice served?  The young woman involved was 24 years old when she jumped off the roof of the Dentsu dormitory, to kill herself and end her stress and depression.  Many would consider a fine of 500,000 yen insignificant. The management didn't control the work flow.  If there was so much work on, why didn't they bring in either more full time staff or part-time or contract workers to help?  This is what bosses are paid to do – get through the work and apply the required resources to do that.  The system didn't see it that way.  Presumably, they expected the staff to put in the ridiculous hours to save the company the money needed for salaries for new or additional staff.  We can talk about there being a culture of long hours in Japan and it is true.  Dentsu was picked out in the 1970s by Time Magazine as a company of fearless samurai salarymen, toiling ridiculous hours for their bosses, so this is not a new development.  They were held up as a model to contrast with their flabby Western counterparts. These long hours weren't needed then and are not needed now. It is being driven by a pathetic white collar culture of low productivity.  The work expands to fit the time in Japan as per Parkinson's Law and so working hours elongate to suit.  If bosses were capable, they would be seeking improvements in productivity to get through the work in less time.  Is Japan not capable of being highly productive?  The kaizen and kamban production systems in manufacturing are well known in the West as methods of achieving maximum efficiency by blue collar workers.  The irony is that one hundred meters away, staff in corporate offices are working at super low levels of efficiency for the same company – the contrast is large.  How can the same senior managers entertain these two contradictory ideas in their minds, at the same time?  No problem for them because they have compartmentalised the situations.  "This is how we do it around here and so we will keep it going just as it is.  The factory system is different to an office, so there is no relevancy".  That is simply lazy thinking.  Efficiency in process, in workload distribution, in systems sequencing, in checking methods, in approvals are all areas that can be applied to office work as well. What is being kept alive by mediocre company leaders in the way of standard Japanese corporate practices?  Here is a list of leadership crimes for which no one is ever reprimanded.  No clear daily prioritised individual goals, poor time management, meetings too numerous and too long.  Painfully slow decision-making required to get everyone on board.  Disengaged staff turning up to get paid and not motivated to be bothered to innovate.  Poor communication, no real coaching, demotivating performance evaluations, mistaken mistake handling methods and zero effectiveness delegation skills on the part of undereducated leaders, promoted on the basis of longevity and age hierarchy, rather than their ability. There are no excuses for this legacy system to continue in the 21st century and we have to change it from the inside out.  Government estimates are that roughly 20% of the working population is suffering from depression.  It is time to change things in Japan.  We should see no more cases of karoshi here – there are simply no justifications for continued company mismanagement of their staff.  We need to better educate the leaders on how to lead, to teach the managers how to manage and to encourage the staff to push back on illegal requests from senior management to work crazy hours.

Presenting to buying teams is very tricky in Japan.  Because of the convoluted decision making process here, there will be many voices involved in the final decision. What makes it even harder is that some of those key influencers may not ever be present in the meeting.  Those proposing the change have to go around to each one of them and get their chop on the piece of paper authorizing the buying decision.  In the case of Western companies, the decision tends to be taken in the meeting after everyone has had their say.  In Japan there is a lot of groundwork needed so that the final decision is a rubber stamp exercise, because the actual decision has already been taken. Nevertheless, we turn up for the meeting and the buyer side has a number of representatives sitting in the room.  Often it will be me facing across the table to five to ten buyers.  Where do we start?  Well the meishi or business card exchange is a critical step.  Those hip, modern folk who have dispensed with the humble paper business card are at a massive disadvantage. From the meishi we can immediately understand exactly who is in the room.  We can determine their function and rank instantly and this is very, very helpful.  Before we know how to present to their team, we have to analyse the people in their team.  A buyer team will often comprise multiple layers.  We might have some functional interests represented such as: Executive Buyer Financial Buyer User Buyer Technical Buyer Our Champion Each one has different drivers for making buying decisions.  We can mentally list them in order from those with a long range vision to those with shorter range views. In the case of the Executive Buyers they are thinking about their strategic vision, the future opportunity and growth potential. For the Financial Buyers their attention will be turned to items such as cost, terms, flexibility and preserving cash flow.  User Buyers will be interested in the detailed features, ease of use and reliability.  Technical Buyers are looking at efficiency, practicality and capacity.  Our Champion, the person driving the decision on the buyer side, will be concerned about relationships, influence and recognition.  This sounds daunting enough, but just to spice things up a bit, there are also the buyer personality styles.  The Amiables take their time, don't rush into things and are concerned about the impact on the people from the decision.  The Drivers (often the CEO) are the "time is money" types who are always in a hurry, can make an immediate decision and solely focus on the outcomes.  The Analtyicals (often the CFO or the Technical Buyer) are comfortable with numbers to three decimal places, are keen on the micro detail and want tons of data to support their decision.  The Expressives (often the Head of Sales and Marketing) want the big picture, do not want to get immersed in the weeds and want to have a big party to celebrate the success, at the end. So their role within the company and their individual personality styles will be key factors to fully understand when we present.  Just when you thought we were getting a handle on the complexity of the task, there are also going to be attitudinal differences. It will vary according to the individual and even their mood on that day at that time. Different people will be hostile, resistant, discontent, ambivalent, favourable, supportive, enthusiastic.  We are not finished yet with the layers of complexity.  There will also be different levels of expertise in a team.  Different experiences, education, biases, problems, goals, expertise and culture. Before we present, we need to know who is going to be in the meeting and try to understand what will be driving their reaction to what we are going to say.  We need to work on our Champion beforehand where possible and yet we may not know this breakdown completely beforehand. We will have to start placing people into different sectors once we get into the meeting room. Have I talked you out of presenting to buyer teams yet?  It is a bit overwhelming isn't it when you break it all down into its component parts, but harden up baby, you have to move forward anyway. Your Champion will have fed you the problems they are facing, you will have analysed them and this meeting is to present the solution phase of the sale.  We need a presenting structure which will be well regarded by the majority of people in the room.  We need an opening to grab their attention.  They will various things buzzing around in their brains competing with your message, so you need to blast way in to get everyone to listen to you.  A startling piece of news or data is always good to grab attention.  Next we need a statement of need for change.  You can list up the enterprises which have gone to the wall because they couldn't make the changes needed to adjust to the demands of the market.  Suggesting this is a fate awaiting many more is a good step to get people thinking about their own longevity.  Very few firms are invulnerable and everyone is always worried about what comes next, in particular things they may not be properly prepared for.  Japanese buyers are always very interested in what their competitors are doing and so if possible, give an example from their industry, where there was a similar business with a similar need for change.  Next suggest three possible solutions. You will be very balanced, going through the advantages and disadvantages of each of the three solutions.  You will present their pros and cons, including practical and emotional reasons, why they are excellent alternatives.  Finally you suggest the best solution for them with evidence as to why it is the best choice.  Now you go into your first close, where you repeat the final recommendation and ask for any questions.  Following the questions from the buying team, you repeat your close again so that this is the last thing ringing in their ears as the meeting ends. Buying teams are formidable and that means we have to cast a broad net to capture each person's interest and need for our solution.  There is no shortcut for this process and the key is in the design at the start.  So take into account all the complexities I have listed and design an approach for that level of diversity.