Marketing With Laryssa

My client forwarded me an ad that said something like: 85% of your ecommerce site visitors aren't getting your abandoned cart emails. And her reaction was exactly what the ad was designed to produce - wait, are my flows not working? They were working fine. The ad had nothing to do with whether her Klaviyo emails were sending. It was selling something called identity resolution, and it was using a very real-sounding statistic to make her feel like she was missing out on a massive chunk of revenue. Identity resolution sounds technical, but the core question is simple: is this tool connecting people who already gave you their information, or is it pulling in people from somewhere else entirely? Because those two things are very different - legally, ethically, and practically. The conservative version of identity resolution is something Klaviyo already does: connecting the dots when a subscriber's email, phone number, and purchase history all belong to the same person. Everyone in that picture opted in. The data is just being cleaned up. The other version - the one being pitched to my client - uses IP addresses, device fingerprints, and third-party data networks to identify anonymous site visitors and feed them into your abandoned cart flows as if they'd subscribed. They didn't. They gave their email to some other website or app at some point, and now it's being used to send them emails from your brand. In this episode I break down how this actually works, why it's technically legal in the U.S. even though it feels like it shouldn't be, what I've seen in real accounts using these tools, and why my agency doesn't recommend them. ✨ In this episode, you'll learn: What identity resolution actually means - and why the term covers two very different things How the scare tactic ad targeting ecommerce brands actually works - and what it's really selling The difference between what Klaviyo does with identity resolution and what third-party tools are doing How these tools use IP addresses, device fingerprints, and third-party data to identify anonymous site visitors Why sending to people who never opted into your list is technically legal under U.S. federal law - and why that doesn't mean it's a good idea What I've actually seen in real accounts using these tools and why most clients eventually cancel Why the revenue lift is harder to prove than the pitch makes it sound The questions to ask any vendor selling identity resolution before you spend a dollar on it Just because something is technically allowed doesn't mean it's the smart move for your brand. Work with Joy Joya: https://joyjoya.com

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor When people talk about segmentation, they're almost always talking about who an email is going to. This segment gets this campaign, that segment gets that one. Nobody's really talking about who should not be getting it - and that's a big blind spot. Exclusion segments are exactly what they sound like: groups of people who are intentionally not receiving a specific email, either temporarily or as an ongoing rule running in the background of every campaign you send. And when I audit a Klaviyo account, they're almost never there. This isn't just about keeping things tidy. Every time you send to someone who shouldn't be getting that email, you're increasing the odds of a spam complaint or a low open rate. Inbox providers like Gmail are paying attention to that. Do enough of it and it starts affecting whether your emails land in the inbox at all - for everyone on your list, including the people who genuinely want to hear from you. The reason this gets overlooked is that it's invisible by design. When exclusion segments are working, you don't really notice them. But that's exactly why they matter. In this episode I break down what exclusion segments are, why skipping them is quietly hurting your list health, and exactly which groups are worth building exclusions around right now. ✨ In this episode, you'll learn: What exclusion segments are and why they're almost always missing from Klaviyo accounts Why sending to the wrong people hurts deliverability for everyone - including your best subscribers Why wholesale contacts should almost never be getting your DTC marketing emails The flow recipient overlap problem and how exclusions prevent a subscriber from getting two emails at once Why unengaged subscribers and sunset flow graduates need to be excluded from regular campaigns How to handle bounces and spam complainers with exclusions What role-based email addresses are and why they don't belong on your active list How to set up exclusions mechanically inside Klaviyo - it's simpler than most people think Exclusion segments are unglamorous, invisible, and one of the most important things you can do for your list health. Work with Joy Joya: https://joyjoya.com

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Someone at a pool party once asked me, dead serious, if people even look at email anymore. I get some version of this question a lot, so I wanted to actually answer it with real numbers instead of just my gut reaction. Turns out the assumption isn't even close to true. Somewhere around 93 to 99% of email users check their inbox every single day, there are more than 4.5 billion email users worldwide (more than any single social platform), and email marketing consistently returns somewhere between $36 and $42 for every dollar spent. For my own clients doing it well, email drives around 40% of their ecommerce revenue. I also dig into what I think is actually behind that pool party comment: the assumption that Gen Z has abandoned email for texting and social. The data doesn't back that up either - they're just doing it differently. And the part I think matters most: why email keeps winning even as everyone assumes it's dying. It comes down to two things - you own your email list outright, unlike a social following that can vanish with an algorithm change, and for the person receiving it, email is opt-in and still one of the few corners of the internet you actually control. ✨ In this episode, you'll learn: The real numbers behind how often people check email, and how many people use it worldwide Why email marketing's ROI is hard to match with any other channel Whether Gen Z has actually abandoned email (spoiler: no) and how they use it differently The two real reasons email keeps outperforming assumptions - one about who owns the channel, one about the actual user experience Why an opt-in, algorithm-free inbox is genuinely rare online right now Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Work with Joy Joya: https://joyjoya.com

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, she already had hundreds of email subscribers waiting. On day one, she made sales. She scaled that brand to $1 million a year in revenue over ten years, then sold it - and has spent the years since coaching hundreds of ecommerce founders across all different product categories. She's seen what works, what doesn't, and the nuances that make one tactic land brilliantly for one brand and completely miss for another. What I really wanted to dig into with her was the full picture: how lead gen actually works, how email and paid ads need to work together, what product pages are getting wrong, and something that genuinely surprised me - the cultural differences in how SMS and WhatsApp are used for marketing around the world. Her line that stuck with me most: the fortune is in the follow up. You can get someone to sign up, but if you never actually send them anything, none of the work getting them there mattered at all. ✨ In this episode, you'll learn: How Jodie built her first email list with a fishbowl and handwritten slips - and why it worked The lead gen formats she tested over ten years: giveaways, spin the wheel, discount codes, and what actually converted best Why a travel voucher giveaway brought in all the wrong subscribers - and what that teaches you about list quality The most common email mistake she sees when auditing a new client's account How paid ads and email need to work together - and why relying on ads alone leaves money on the table The Klaviyo and Meta integration that lets you retarget your email subscribers with ads What product pages are almost always missing - and why it's quietly killing conversions The marketing mix she recommends for most ecommerce brands and why all three channels have to show up How SMS marketing is perceived very differently in Australia vs. the US - and what WhatsApp has to do with it The fortune is in the follow up. Getting someone to sign up is only half the job. Connect with Jodie: Website: https://jodieminto.com Instagram: https://www.instagram.com/iamjodieminto/ Work with Joy Joya: https://joyjoya.com

Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor I found a client's popup literally firing on top of another popup, one second apart, both on the screen at the same time. Nobody set it up that way intentionally. It's just what happens when you build one popup, then another, then another - and nobody ever goes back to check how they're all interacting. Exit intent is actually a genuinely useful tool when it's set up correctly. The idea is simple: instead of interrupting someone the moment they land on your site, you catch them at the very last moment - right before they leave without converting. A well-configured exit intent popup can recover somewhere between 10 and 20% of visitors who were about to leave anyway. But exit intent done wrong doesn't just fail to convert. It actively makes the experience worse. And the real danger isn't the exit intent popup itself - it's not knowing what you have running, when it fires, and how it's interacting with everything else on your site. In this episode I break down what exit intent actually is, what makes it work, and the popup stack problem that's more common than most brands realize. ✨ In this episode, you'll learn: What exit intent is and how it works differently on desktop vs mobile Why exit intent popups actually tend to convert better on mobile than desktop The two ways to use exit intent - as your only popup or layered alongside your main one Why your exit intent offer needs to be different from your main popup offer What to ask for on an exit intent form - and what to save for later Why design, targeting, and copy all matter more than most brands think Which pages exit intent makes sense on - and where it's counterproductive The real danger of a popup stack nobody's audited in months How to properly inventory your popups and test the actual new user experience on your own site Exit intent is a good tool. But it's not a set-it-and-forget-it one - especially when you're layering it with other popups. Work with Joy Joya: https://joyjoya.com