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The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
31 Episodes
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In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, stor...
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about things I bought that felt really icky - like the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol). This is a 'good, bad, and ugly' episode that you'll want to take notes on! Key points co...
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy. In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year. Hear what's really on her bingo card in this episode! Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write h...
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better. You can find Melissa and Litchfield media: On ThreadsOn their websiteConnect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websit...
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails. Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced. She introduce...
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here. Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices)Welcome Sequence Template (more emails, a little old-school)Connect with me: InstagramLinkedInWebsiteNomad Copy ...
Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the...
Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters. I walk through how to turn a simple thank you page into a strategic ...
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job. I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell. Your opt-in page is the bridge between attraction and education. It’s designed to move...
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including: A fun funnel vocabulary lessonWhat goes into a funnelWhat copy your funnel needsThe goal of a high-performing funnelIn the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along! Cla...
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list. Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy...
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think. Key points covered in episode: The stories AI t...
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”. Key Points Covered in This Episode: Where to put pricing on your sales pageHow to align with sales psychology when discussing priceWhat to do if you’re selling a service that doesn’t have one distinct priceConnect with...
Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode: What is a sales page, and what’s the difference between that and a services page or opt in pageThe three key areas you can alter to make more sales from you sales pageWhy these three areas are vital to your conversion rateHow to write your own sales copy so that it convert...
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: WebsiteSocial mediaThe Power in Purpose PodcastConnect with Ceels Lockley: WebsiteSocial mediaMap out your free Offer Line UpConnect with Renee Bowen: WebsiteSocial MediaTried & True With a Dash of Woo PodcastConnect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, web...
Thinking about joining Copy On Demand? When you join, you will: Grow your confidence in your copy and your salesLearn what makes great copy while writing it for your own businessConvert more now, and over timeIn this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member. Have questions about how to write copy that sounds like you but converts better? Reach out on Instagr...
In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales. We cover the practical side of collecting feedb...
Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market. In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a cha...
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert. Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues. Key Points Covered in This Epi...
Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, m...
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