Event Marketing: A GTM Podcast by Popl

In this episode of Event Marketing: A GTM Podcast by Popl, we sit down with Grace Nicklas, Ecosystem Marketing Manager and growth-minded operator, to break down how event marketing can become a true career accelerator and a powerful GTM engine. Grace shares how she strategically evolved from content and events into a broader ecosystem role, proving that in-person marketing isn’t just about brand moments, it’s about driving pipeline, influencing deals, and building high-impact partner r...

In another episode of In-Person GTM Pros, host Bryce Alsten (VP of Marketing at Popl) sits down, face-to-face with Steph Pennell, the creator of The Event Critic and former Head of Event Marketing at ZoomInfo, to unpack exactly what it takes to run in-person events like a true go-to-market engine. Expect a tactical, behind-the-scenes conversation on how to tell if your company is ready for an in-person GTM strategy, the Event Maturity Model (reactive vs. integrated vs. fully optimized)...

In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...

In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are the future of pipeline growth. Scott shares how in-person events and LinkedIn engagement can outperform outdated cold calling and email tactics, plus practical ways companies of all sizes can build authentic relationships at scale. If you’re a founder,...