Claim OwnershipThe Pixl Marketing Show
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Description
The Pixl Marketing Show is the podcast for real estate media pros who are ready to stop winging it and start growing a real business.
Hosted by Pete Stagl — founder of PixlCRM and creator of the Pixl Marketing Method — each episode breaks down proven strategies to help you attract better clients, retain them longer, and scale with systems that work.
You’ll hear real-world case studies, solo episodes packed with tactical advice, and interviews with business owners applying the framework to grow smarter and faster.
Whether you’re a solo shooter or building a full team, this show will give you the tools, mindset, and marketing game plan to grow on purpose — not by accident.
📘 Want the book that started it all?
Grab your free copy at pixlmarketingmethodbook.com.
36 Episodes
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Many real estate media business owners know they should “stay in touch” with clients—but without a system, it quickly turns into random check-ins, forgotten relationships, and inconsistent bookings. In this episode, Pete walks through a real support call that turned into a powerful training on building a structured client connection system. Instead of trying to manually maintain hundreds of relationships, you’ll learn how to design a repeatable communication framework that keeps you top-of-mi...
Most real estate media businesses hit a ceiling. You max out your agent base. You standardize your services. You hire shooters. And then growth slows down. In this episode, Pete sits down with Tom Sparks — founder of Sparks Media Group, Scan Your Space, and new owner of We Get Around Network — to break down how he scaled beyond traditional real estate photography by building systems, cloning himself operationally, and expanding into PropTech and reality capture. This is a tactical conversatio...
Most real estate media businesses don’t have a lead problem. They have a follow-up problem. If you’ve ever looked up and realized a once-great client quietly moved on to another photographer, this episode fixes that — with a simple, automated reactivation system you can set up in under an hour. In this training from the Pixl Accelerator, Pete walks through the Reactivation Rocket — a structured 6-week campaign designed to systematically win back inactive clients using urgency, automation, and...
Most real estate media businesses rely on hope when it comes to reviews. They hope clients leave them. They hope negative experiences don’t turn into lost accounts. They hope referrals keep coming. In this episode, Pete breaks down a fully systemized Feedback and Review Engine inside PixlCRM that removes the guesswork and builds consistent social proof automatically. This isn’t about asking once and crossing your fingers. It’s about installing a repeatable process that: Captures feedback afte...
Mastering Omni Outreach with AI in PixlCRM In this episode of the Pixl Marketing Show, host Pete explores advanced techniques for real estate media professionals to improve their marketing strategies using PixlCRM. Pete introduces the Omni Outreach Method, a systematic approach to outreach that combines direct messaging, email sequencing, and voicemail drops to engage potential clients efficiently. Additionally, Pete demonstrates how leveraging AI within PixlCRM can automate these proc...
Most real estate media businesses struggle with marketing not because they lack skill — but because their offers fall flat. In this episode, Pete breaks down the exact 4-offer framework taught inside the Pixl Marketing Method and explains how to structure offers that actually convert strangers into paying clients. You’ll learn: • The difference between transitional, introductory, direct, and promo offers • Why free shoots and discounts often backfire • How to build trust before asking for the...
Most real estate media businesses struggle with marketing for one simple reason: they’re trying to talk to everyone. In this episode, Pete walks through the Brand Playbook framework inside PixlCRM and explains why getting hyper-specific about your target market changes everything — your offers, your messaging, your networking, and even the services you choose to provide. You’ll learn how to use Brand AI to define who you actually want to work with, clarify your positioning, and eliminate ...
January and February are slower for most real estate media businesses—and that’s not a problem if you use the time correctly. In this episode of The Pixl Marketing Show, Pete Stagl, founder of PixlCRM and creator of the Pixl Marketing Method, breaks down exactly what you should be working on during the slow season to set yourself up for a stronger, more predictable busy season. Drawing from the recent Pixl Accelerator live training, Pete walks through the foundational systems and strategi...
As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up. In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards. You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to alig...
In this episode of The Pixl Marketing Show, Pete sits down with Dave Davis of DMD Real Estate Photography to break down what it really takes to build and scale a real estate media business across multiple markets. Dave shares his journey from action sports photography to becoming one of Alaska’s top real estate media teams — and why scaling forced him to rethink everything from shooting style to systems and CRMs. We dive into: Why scaling with flash photography became a bottleneckHow outs...
Most real estate media business owners think their numbers are handled… until tax time hits or cash flow gets tight. In this episode of The Pixl Marketing Show, Pete sits down with his wife, Deaubry Stagl, and her business partner Robin Harris of Servant HR & Accounting to break down one of the most misunderstood topics in small business: 👉 What’s the difference between a bookkeeper, an accountant, and a CPA — and when do you actually need each one? You’ll learn: The real role of a book...
In this episode, Pete breaks down one of the most powerful — yet massively underused — marketing tools available to every real estate media business owner: the NAR Home Buyers & Sellers Generational Trends Report. Most photographers struggle with email newsletters because they don’t know what to say, how often to send, or how to consistently deliver value. But with the right data, newsletters become easy — and even better, they position you as a true marketing partner instead of just “t...
Most real estate media business owners rely heavily on their booking and delivery platforms… but those platforms only handle the middle of the client journey. What about everything that happens before the shoot — and everything that ensures clients come back after the shoot? In this episode, Pete breaks down exactly what a CRM actually is, why the industry is finally waking up to the need for one, and how PixlCRM fits alongside your booking platform — not replacing it, but plugging the bigg...
It’s PMRE week, and that means real estate photographers from all over are gathering, networking, and connecting face-to-face. But here’s the thing—most people walk away from events like these without any real business results. In this solo episode, Pete shares how he used simple systems and subtle marketing strategies to turn every in-person event—holiday parties, association mixers, or even golf tournaments—into a powerful lead-generation and relationship-building engine. You’ll learn h...
In this episode, I sit down with Austin Sauer, owner of a growing real estate media company out of Kentucky. Austin’s story is one a lot of photographers will relate to — starting out solo, doing everything himself, and figuring it out one shoot at a time. He shares how he went from grinding through sixty shoots a year to building a streamlined, profitable business that’s now running with a full team in the field. We talk about: How he scaled from $50k to nearly $350k in annual revenueW...
In this inspiring episode of The Pixl Marketing Show, Pete sits down with Jordan — one of PixlCRM’s very first users — to unpack the incredible journey from being a one-man band to running a thriving real estate media business that now produces over 2,200 shoots a year. Jordan shares how his business started during the chaos of 2020, how he built a team of five photographers and two admins, and the key turning points that gave him the freedom to travel the world while his business runs seam...
In this solo episode, Pete gets real about one of the biggest traps real estate media business owners fall into — chasing the next “magic bullet.” After walking dozens of coaching students through the Pixl Marketing Method, Pete shares what actually moves the needle once your systems are in place. Spoiler: it’s not a new tactic. It’s mastering the fundamentals, refining what’s already working, and eliminating what’s not. You’ll hear Pete break down: Why new tactics feel exciting but rar...
In today’s episode, I’m sitting down with Marshall, a real estate media business owner who made the difficult shift from doing everything himself to building a real team and stepping out of the field. His journey is one that so many of us can relate to — starting out solo, getting overwhelmed by growth, and wrestling with the fear of hiring and letting go. Marshall shares how he transitioned from e-commerce into real estate media, the moment he realized he couldn’t keep doing it alone, and ...
Most real estate media business owners are making one big mistake when it comes to offers — they confuse a “free shoot” with a real marketing strategy. In this episode, Pete Stagl breaks down the four essential offer types that fuel consistent client attraction and long-term growth using the Pixl Marketing Method framework: Transitional Offers: Turning cold prospects into warm leadsIntroductory Offers: Creating irresistible first-time client experiencesDirect Offers: Packaging your services...
When Wayne Helm launched Black Clover Media, he knew success would come from more than great photos. With decades in sales and marketing, Wayne leaned on systems, automation, and client communication to build a business that keeps growing—without him having to sell every day. In this episode, Wayne shares how he uses PixlCRM + the Pixl Marketing Method to stay top-of-mind with agents, deliver a better client experience, and generate new business. From porting his phone number and routing ev...
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