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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
73 Episodes
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In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI. What you’ll learn in this episode: Why retargeting ads are more effective than standard display adsHow behavior-based retargeting improves conversion ratesWays to use real-time data to optimize retargeting campaignsHow custom audiences enable precision targetingWhy personalized ads lead to hig...
In this episode, we break down why hyperlocal SEO is essential for small businesses that want to attract nearby customers and stay competitive in 2025. Understand what hyperlocal SEO is and why it matters more than everLearn how Google Business Profile optimization boosts local visibilityDiscover how to use location-based keywords to reach nearby customersExplore the role of schema markup in local search resultsSee how local content builds trust within your communityFind out why consistent lo...
In this episode, we break down how SEO and Google Ads work together to drive more traffic, build trust, and increase conversions for your business. Why treating SEO and Google Ads as one strategy improves ROIHow branded search builds trust after paid ad clicksWays SEO improves Google Ads Quality Score and lowers ad spendHow to use SEO data for smarter audience targeting in adsWhy combined visibility leads to higher conversions and brand awarenessPractical steps to align keywords, messaging, a...
This episode breaks down the essential technical SEO steps every WordPress website needs for better rankings, faster speed, and a stronger user experience. You will learn the most important optimisations that help search engines crawl, index, and understand your site. You will learn: How to set up Google Analytics and Bing Webmaster Tools for accurate SEO trackingWhy site speed matters and how to improve loading timesHow to generate and submit an XML sitemap for better indexingWays to find an...
In this episode, we break down how lifecycle email campaigns help businesses retain customers, increase engagement, and drive repeat purchases through personalized messaging at every stage of the customer journey. What you’ll learn in this episode: What lifecycle email campaigns are and why they matter for customer retentionHow welcome and onboarding emails set the foundation for long-term loyaltyWays engagement emails keep customers interested and activeHow retention and loyalty emails encou...
This episode breaks down how to craft personalized, compelling offers that turn leads into paying customers. You will learn how to understand your audience, nurture qualified leads, and optimize every part of your sales process for higher conversions. In this episode, you will learn: • How the lead conversion process works and why it matters • Key strategies to nurture qualified leads and move them through the sales pipeline • How to use strong calls to action that drive urg...
This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, optimize your messaging, and maximize your advertising ROI. In this episode, you will learn: • How to retarget cart abandonment to recover lost sales • Ways to retarget product page visitors with tailored ads • How to use dynamic ads for more personali...
This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketing results. In this episode, you will learn: • What Google Ads attribution models are and why they matter for conversions • How last click attribution works and when to use it • Why linear attribution helps you evaluate the full custom...
This episode breaks down why personalized advertising is becoming essential in modern digital marketing. You will learn how AI, machine learning, and predictive analytics are reshaping the way brands connect with consumers. Listeners will learn: • Why consumers expect personalized, relevant digital ads • How AI and machine learning improve real-time targeting • Ways predictive analytics helps forecast customer behavior • How data-driven personalization increases engage...
This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
In this episode, we explore how Los Angeles businesses can tap into the growing trend of voice search and ‘near me’ queries to attract more local customers. With mobile searches dominating the market, optimizing for voice search helps LA businesses stand out and capture high-intent customers ready to take action. What You’ll Learn: Why voice search and ‘near me’ queries are essential for LA’s mobile usersHow to improve your local SEO with accurate Google My Business listingsThe role of conver...
Discover 17 expert-backed strategies to turn more visitors into buyers, subscribers, or leads. In this episode, we dive into the most effective landing page optimization tactics based on real-world CRO principles and case studies. Here’s what you’ll learn: How to write clear, relevant headlines that instantly capture attentionThe power of social proof, reviews, and certifications in building trustWhy influencer endorsements and video testimonials boost credibilitySmart ways to use competitor ...
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
In this episode, we explore the most effective mobile SEO strategies for 2025 to help your website rank higher, load faster, and deliver a seamless user experience. Learn how to stay ahead as mobile-first indexing and voice search dominate the SEO landscape. Here’s what you’ll learn: Why mobile-first indexing is critical for your site’s search performanceHow to optimize for mobile speed using image compression and lazy loadingTips for creating mobile-friendly content that’s easy to scan and r...
This episode breaks down how to choose the best marketing attribution model for your business goals, funnel length, and channel mix. Learn how to measure what truly drives conversions and make data-backed marketing decisions that maximize ROI. In this episode, you’ll learn: The key differences between single-touch, linear, time decay, position-based, shaped, and data-driven attribution modelsHow to match an attribution model to your funnel complexity and sales cycle lengthWhy data maturity an...
Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance. You’ll discover how to: Match your campaign type to business goals for higher-intent trafficOrganize campaigns and ad groups to improve ad relevance and managementUse broad, phrase, and exact match keywords effectivelyAdd negative keywords to eliminate irrelevant clicks and s...
Learn how to create a sustainable paid traffic campaign that drives results year-round. This episode breaks down how to combine keyword research, evergreen content, and smart optimization to keep your campaigns profitable and relevant over time. In this episode, you’ll discover: What makes a paid traffic campaign “evergreen”How to find long-term, high-performing keywordsWays to create timeless content that attracts consistent trafficTips for aligning paid ads with your evergreen content strat...
Learn how to connect your paid advertising strategy with your sales funnel to move prospects smoothly from awareness to purchase. This episode breaks down how to match ad types, copy, and landing pages with each stage of the funnel for maximum ROI. In this episode, you’ll discover: How to map paid ads to each stage of the funnel for better targetingThe best ad formats for awareness, consideration, and conversionWhy building detailed buyer personas improves ad performanceHow to tailor ad messa...
Standing out in a competitive market starts with trust. In this episode, we explore how brands can build credibility, authority, and long-term loyalty through strategic content and authentic engagement. Listeners will learn how to: Identify audience pain points and create valuable content that solves real problemsUse case studies and testimonials to strengthen social proofLeverage social media to increase visibility and build authorityDevelop a consistent, long-term content marketing strategy...
Want to get better results from your Google Ads campaigns? In this episode, we break down exactly how to improve your Quality Score so you can boost ad performance, increase relevance, and lower your cost-per-click. You’ll learn how to: Understand the key factors that affect your Quality ScoreImprove ad relevance with keyword insertion and focused ad copyOptimize your landing page experience for speed and clarityBoost your expected CTR with strong calls-to-action and ad testingUse negative ke...
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