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Freedom Formula Podcast
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Freedom Formula Podcast

Author: Shane Da Costa

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Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same.


In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom.


Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you.


You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like.


If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook.


Because freedom is a choice.



31 Episodes
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✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In today’s episode, Matthew Fraser breaks down what it actually takes to build freedom in a world that rewards comfort, compliance, and average thinking. Matthew shares his perspective on discipline, personal standards, an...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Thomas Procopovich, a global sales leader and top coach for Andy Elliot, reveals why high-value skills have become the only real way out in today’s broken economy. With job security fading and income ceilings tightening, Thomas explains why r...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Brooke Triplett, founder of She Sells with Brooke, sits down today to unpack how sales have become one of the fastest paths to freedom, confidence, and income independence for women. Brooke breaks down why so many women feel cap...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Jack Rocky is a sales performance expert known for building high-performance sales teams and helping businesses generate millions in revenue. In our chat today, Jack breaks down what actually separates average sales teams ...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Dan Henderson, a is a world-class coach in mastery, leadership and human performance. Today we unpack the real reasons people stay stuck at the same level year after year — and the identity, standards and mindset required to finally...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Rhys Brooks is a men’s performance coach known for helping men take back control of their life, rebuild their identity, and operate from real strength instead of chaos. Today’s conversation isn’t about feelings or surface-...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, we chat with Jayme and Mitch, the founders behind one of the most effective coaching and leadership systems in the fitness industry. They’ve spent almost a decade owning and operating their own studios, re...
✅ Ready to learn the truth about money and freedom? 👇 oin the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode of The Freedom Formula, Shane sits down with Tamara Meyer - a speaker, coach, and confidence expert who helps people rebuild their identity, find their voice, and step into their true power. Tamara opens u...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode of The Freedom Formula, we sit down with Courtney Brookes - a former ICU nurse who walked away from the system to build a 7-figure health movement helping thousands of women reclaim their energy, purpose, and f...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode we sit down with Andrew Gaussen - a true freedom fighter who’s built and lost multi-million-dollar empires, made millions in crypto, and rebuilt from scratch to create one of the fastest-growing movements in ...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode we have Liam Shaw - a sales leader who went from knocking doors across New Zealand to pulling $26,000 in his first month as a remote closer. His story is a masterclass in grit, identity, and the relentl...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode with Paul Alex - a former detective turned 8-figure entrepreneur - we pull back the curtain on what it actually takes to escape the 9-5 trap and build real wealth online. Paul breaks down his journey from working 100-h...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for Freedom Academy – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode with Sean Wray - one of the most respected names in remote sales and team leadership - we unpack what truly separates elite performers from the rest. Sean reveals the brutal truth about why most sales reps...
✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for Freedom Academy – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode of Freedom Formula, we sit down with Adam Hudson - entrepreneur, investor, and freedom maximalist. Adam built millions, owned fancy cars, a $7M beachfront apartment, and multiple businesses… but realised he wasn’t free. He sold it all...
Cracking the code to scaling an online business into the U.S. market starts here. After 18 months of building a global brand, optimizing our high ticket sales system, and mastering our US market entry strategy, we made our first sale - and it’s just the beginning. Eighteen months, multiple six-figure investments, and countless failures later, we finally cracked the code to taking our 8-figure Australian health business into the cutthroat US market… And the solution wasn't what anyone expect...
Your sales team is failing you, and it's costing you millions in lost revenue. Most coaching business owners stuck at $1M think they need better closers, more leads, or fancier funnels. But after building sales teams that generated nearly $30 million in high-ticket sales - I discovered the real problem: You're hiring entitled "closers" who can't even close a door, let alone a $5,000+ deal. In this episode, you'll discover: ✅ Why most “closers” are killing your sales pipeline ✅ How to...
Your business will never outgrow your capacity to handle stress - and that's actually good news. The difference between entrepreneurs who crumble and those who conquer comes down to one thing: How they respond to pressure. In this powerful episode, we explore why pressure isn't the enemy of your success but the essential catalyst for it. Drawing from a decade of experience building a multi-million dollar business, this episode breaks down the three critical elements of transforming pre...
The race for quick wins is killing entrepreneurial potential everywhere. In this episode of The Relentless Entrepreneur, Shane Da Costa explores why most business owners are sabotaging their long-term success by overestimating what they can achieve in a year - while underestimating their potential over a decade. Drawing from personal experience building a $28 million company, Shane dives into the three critical pillars that separate sustainable success from flash-in-the-pan achievements: ...
The wealthy aren't looking for cheap options. They're looking for certainty in outcomes that ordinary providers can't guarantee. Join Shane Da Costa as he reveals how he sold a $140,000 personal training package in an industry where most trainers struggle to charge $60 per session. Shane breaks down his five-part framework for premium positioning in any industry Whether you're a coach, consultant, founder, or creator in a saturated market - this episode will completely transform how you v...
Are you tired of half-hearted success that leaves you wondering if you have what it takes to truly dominate in your field? In this episode, I take you behind the scenes of my journey. From a skinny soccer player to winning Junior Mr. Australia - not because I had the best genetics or natural talent. But because I was the last one standing when everyone else quit. The bodybuilding world taught me lessons about vision, planning, and relentless execution that directly translate to business su...
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