UGC 101 - Build Your Content Creation Business
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© 2026 UGC 101 - Build Your Content Creation Business
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The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros.
38 Episodes
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Ever dreamed about making money with content but kept telling yourself you're not the right type? Host Nate welcomes Kessa, a full-time UGC creator from Canada who started chasing her content dreams in her early teens. She didn't get here because of a big following or a perfect plan. She got here because she refused to quit, and her story is proof that you don't need either one to make this work. They break down the moves that actually work, not the fluff you see everywhere else. They talk a...
What if your "side hustle survival skills" were actually the exact training you needed to crush it in UGC? Host Nate Flake sits down with Alex Gettlin, a standup comedian and podcaster who went from touring comedy clubs and hustling through DoorDash shifts to building a thriving UGC business. Alex didn't come from the typical nine-to-five burnout story. He came from a world where every gig was uncertain, every paycheck was inconsistent, and learning to perform under pressure was just pa...
What if the skills you already have are exactly what you need to build a UGC business, you just haven't connected the dots yet? Host Nate Flake sits down with Olivia Castriota to break down how she went from being new to UGC to consistently making $20,000 a month by leveraging skills she already had. She didn't start as a UGC creator. She was a musician writing songs for TV shows, stuck in an industry where getting paid took eight months or longer. When she saw a TikTok about UGC, she r...
Ever wonder if your whole family could actually make money creating content together or if that's just internet hype? Nate sits down with Jen Cochnauer. She started UGC in July. She'd never even heard the term before. Five months later, she's pulling in $2-4k extra each month while working full-time in corporate healthcare and she's doing it with her husband and four kids, including triplets. You'll hear how she navigated Fiverr gigs, convinced her skeptical husband, got her kids comfor...
Ever sat at your desk wondering if there's more to life than climbing the corporate ladder? Host Nate Flake gets it. He spent 11 years in tech, earned an MBA, and worked his way up to positions at companies like Intuit - only to realize the golden handcuffs weren't worth it. Nate pulls back the curtain on his entire UGC journey. From that awkward first video to crossing $140,000 on Fiverr alone, he walks you through the messy middle that most coaches skip over. Chapters: 04:55 – ...
Can you really build a UGC business from your couch while your kids are screaming in the next room? Nate sits down with Salha to talk about what it's really like to balance chaos, creativity, and client work. She's been creating UGC content since 2022, back when most people thought it was a scam, and she did it all as a stay-at-home mom with young kids running around. No fancy equipment. No quiet house. Just her phone, a window for light, and the willingness to figure it out one messy v...
What if you could go from losing your job to replacing your income with UGC in under 30 days? Nate sits down with Jake Winters, a creator who went from zero UGC experience to booking consistent gigs in his first month. Jake lost his real estate job in January, binged Nate's course in 24 hours, made a scrappy 4-video portfolio in one day, and landed his first $300 deal within a week. No prior video experience. No following. Just action. What makes Jake's story even better? He's a m...
What if you could turn content creation into something you and your partner build together? Ray and Haley Cordova went from brainstorming side hustles to booking 18 UGC gigs in a single week, and they did it all in their first three months as creators. Nate Flake sits down with this power couple to talk through their rapid ascension: how they found UGC, why they decided to do it together, and what it's really like to work alongside your spouse. Ray's 55, Haley's 44, and they're pr...
Wonder how creators actually scale from $5 gigs to five-figure months and what it really takes to get there? Nate sits down with Arbel Kimmick, the voice behind Freelance Big Sis and the UGC Fiverr Academy that's helped creators land brand deals. Arbel's been in the trenches since 2013, working on everything from web design to voiceovers before discovering UGC in 2022. She walks us through her entire journey; the wins, the pivots, and the lessons she learned by doing it messy first. Get...
Ever wonder if you need a huge following or perfect video skills to actually make money as a creator? Nate sits down with Megan (aka Meg the Creator), a working mom who went from small-town job hopper to full-time content creator without chasing viral fame or pretending to be an influencer. Megan breaks down what she calls the "anti-influencer method," a practical approach to making real money through UGC, Amazon reviews, and TikTok Shop. She started with zero followers, zero portfolio,...
Ever send a pitch or apply for a gig and wonder what actually happens on the other side? Nate sits down with Olivia Larsen to pull back the curtain on what brands and agencies really want from creators. Olivia went from working 12-hour overnight shifts at a veterinary ER to building a full-time UGC career and then landed on the other side of the table as a creative strategist at a marketing agency. Now she's the one hiring creators, reviewing portfolios, and deciding who gets the gig.&n...
Wondering if doing UGC with your partner would be amazing... or a recipe for disaster? Nate sits down with Ari and Abdul, a creator couple who went from burned-out micro-influencers to thriving UGC entrepreneurs. Ari shares how she discovered UGC three years ago when she was desperate to step away from constantly sharing her life online, and how she eventually convinced Abdul to join her. Their story is honest, funny, and refreshingly real. From bribing their kids to be in videos ...
Think you're too old to start a new career or learn a digital skill? Nate sits down with Dave Johnson to talk about what it's really like to start from zero when you're not in your twenties anymore. Dave is a grandfather of six, and just six months ago he was working a physically demanding roadside assistance job he knew he couldn't keep doing. Today, he's a top-rated UGC creator on Fiverr, working full-time from home, charging $300+ per video, and landing deals worth over a thous...
In this episode of the UGC 101 podcast, I had an amazing conversation with Marzia Prince, an experienced UGC creator who transitioned from a 20-year career as a fitness coach to a thriving content creator. We explored her journey, including the pivotal moment when a major brand like Kroger recognized her potential, which led her to embrace UGC full-time. Marzia shared candid advice on navigating the challenges of content creation, emphasizing the importance of showing up consistently, e...
In this episode of the UGC 101 podcast, I had the pleasure of hosting Mia, founder of Creator Vault. We delved into her journey in the UGC space, starting from her college days when she was exploring various career paths, to discovering UGC through social media. Mia shared her experiences of moving to New York with just $10,000 and a dream, highlighting the challenges and triumphs she faced along the way. We discussed the importance of transparency and authenticity in the UGC comm...
In this episode, I got to hang out with Bill, a UGC creator who's been in the game for a couple of years. We talked about his journey from sports hospitality to going full-time with UGC, and all the ups and downs that came with it. Bill shared some cool insights on carving out his niche, why retainers are a game-changer, and what it's like being a guy in a mostly female industry. We also chatted about Creator Beach, his not-for-profit project that's all about supporting creators. You can s...
In this episode of the UGC 101 podcast, I had the pleasure of welcoming Xin Yi, a UGC creator and creative strategist. We dive into Xin Yi's fascinating journey from studying computer science with a focus on UX design and data science to becoming a key player in the UGC space. Xin Yi shares her insights on the importance of research, how content standards have evolved, and the value of having a mentor in the creative industry. We also discuss the challenges and rewards of transitioning from a...
In this episode of the UGC 101 podcast, I chat with Claire Bacardi, a successful UGC creator who went from social work to content creation. Claire shares how she started her UGC business to help pay for her wedding, the hurdles she faced, and how she made a name for herself on Fiverr. We dive into why being real is key in content creation, the shift from corporate jobs to doing your own thing, and what the future holds for UGC in a crowded market. Claire talks about why creators need to be bo...
In this episode of the UGC 101 podcast, I had an insightful discussion with Sam Wolf, the head of creative at Hype 10, about the transformative role of user-generated content (UGC) in marketing. Sam shared his journey to Hype 10, where he built a creative department from scratch, and emphasized the importance of communication and collaboration between creators and agencies. We explored the future of UGC in the age of AI, highlighting the need for genuine, human-centered content and the value ...
In this episode of the UGC 101 podcast, I dive into the fascinating world of travel UGC with Maddy Garrett. We chat about her inspiring transition from a corporate job to a full-time UGC creator and coach, highlighting the pivotal moments that shaped her journey. Maddy shares her experiences of living the digital nomad lifestyle, building a community, and the lessons learned from her early days of freelancing to becoming a sought-after content creator. Her story underscores the importance of ...
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