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An N of 1

Author: Matt Wallaert

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“In science, an N of 1 is virtually meaningless. But in life, you can learn a lot from one person’s experience.”


Welcome to ’An N of 1’ - the podcast that takes you behind the scenes to explore the careers of the applied behavioral scientists making a difference in modern business.


Each episode features an in-depth interview with a practicing applied behavioral scientist, as they share their personal journeys, educational backgrounds, and career milestones. Discover how they apply their knowledge to solve real-world problems for companies across the globe. 


Whether you're a student, professional, or just fascinated by the process of shaping human behavior, this podcast offers a unique look into the leaders, strategists, researchers, designers, and experimenters that are doing the work. Tune in to An N of 1 and learn how behavioral change happens at scale.


36 Episodes
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An N of 1 with Amy Bucher

An N of 1 with Amy Bucher

2026-03-3001:12:26

Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to improve personal and population health. A recognized expert in applying the psychology of motivation to design, Amy was named one of Forbes’ Behavioral Scientists You Should Know. She is the author of Engaged: Designing for Behavior Change (Rosenfeld Media), a Kirkus‑selected favorite indie book of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at M...
Peter McNally is a Project Leader at Boston Consulting Group (BCG), where he advises private, nonprofit, and public sector leaders on how to solve behavior change, people strategy, transformation, and social impact challenges. Prior to BCG, Peter was the founding Managing Director of the Center for Social Norms and Behavioral Dynamics at the University of Pennsylvania. There, he worked with partners like UNICEF and the Gates Foundation to understand and develop interventions for large...
Ishaan is a Behavioral Scientist at Vanguard, where he applies behavioral science to business and product strategy to help retail investors make healthier financial decisions. His current work focuses on using behavioral insights to support investors in building well-diversified portfolios. He’s a graduate of the MBDS program, Class of 2022 (Cohort 5), and before joining Vanguard, Ishaan worked as a Senior Human Capital Consultant at KPMG in Singapore. He completed his undergraduate studies a...
Matt earned his PhD in social psychology from Kansas, spent four years as a postdoc in Germany, and three years as an assistant professor at Florida. He made the leap from academia because he wanted to apply behavioral science and social psychology to real decisions outside of the controlled lab. After academia, he brought his expertise to Calm and Noom, embedding behavioral science into digital health products. Now, Matt is Director of Customer Experience at Hive Science, a technology start-...
Michael Hallsworth, is Chief Behavioral Scientist at The Behavioral Insights team. For the last 20 years he has been an official and an advisor for governments around the world. The author of The Hypocrisy Trap and coauthor of Behavioral Insights, he built a 250-person consultancy business and has held positions at Princeton University, Columbia University, Imperial College London, and the University of Pennsylvania. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io 🔸 Join our BeSci...
Erik Johnson is a Chicago based consultant who helps organizations generate Behavioral Science insights and translate them into practical strategies and actionable tactics. He also writes about how Behavioral Science applies to work, society, and everyday life in his newsletter. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io 🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappl...
This special episode brings together the leading women in behavioral science— Steph Habif, Robin Kouyate, Chandra Osborn, Heather Watson, Natalie Hallinger, and host Matt Wallaert—for a review of BeSci in 2025. In this new-year special, behavioral science leaders review the most memorable interventions of 2025—what worked, what didn’t, and why. The conversation spans healthcare, AI, operations, and experience design, with reflections on the evolving job market and a shared call to bring more ...
Dr. Robin Anthony Kouyate is a social and behavioral scientist with more than 25 years of experience advancing health programs across North America, Africa, Asia, the Caribbean, and Europe. Her work spans lifestyle behavior change, chronic disease self-management, medication adherence, maternal, newborn, and child health, adolescent reproductive health, breastfeeding, and infant nutrition. Across nonprofit and private sectors, she has specialized in translating research into practical, eviden...
Melina is a behavioural and decision scientist and founder of meta-decisions. She specialises in decision debiasing strategies, corporate training, and behavioural insights consulting for the public and private sectors. She holds adjunct faculty positions in Behavioural Economics, is a member of the Alliance for Decision Education Steering Committee and has a passion for helping young professionals build confidence in their work decisions. She holds a PhD in Managerial Decision Sciences...
Chandra Osborn, PhD, MPH is the Chief Experience Officer at AdhereHealth, where she applies over 25 years of behavioral science expertise to improve member outcomes and advance health equity. A former tenure-track academic in medicine and biomedical informatics with more than 180 publications, Chandra brings deep experience as a behavioral designer, health psychologist, and scientist to her work. This is her third executive leadership role in industry, and she also serves as a consultant and ...
Jonathan Stahl, PhD is a psychologist, researcher, and data scientist who is passionate about using behavioral science and advanced analytics to effect change. He has spent a decade working with companies, from boutique consultancies to the Fortune 100, to drive new product innovation and data-based decision making. He is currently the Director of Business Insights, Core Personal Lines Strategy at Nationwide Insurance. Much of his work focuses on understanding customer attitudes and beh...
Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied j...
An N of 1 with Hunter Black

An N of 1 with Hunter Black

2025-10-1301:04:00

Hunter Black is the Principal Behavioral Scientist of Coaching Innovation at BetterUp, a human transformation platform that helps people and organizations achieve peak performance through coaching, science, and technology. His work advances the science and practice of coaching by applying mixed-methods research and expertise in organizational behavior, leadership development, positive psychology, and behavior change to shape the future of effective coaching and organizational transformation. ...
An N of 1 - Special Episode

An N of 1 - Special Episode

2025-09-2901:13:46

This special episode brings together leading behavioral scientists—Jared Peterson, Steph Habif, Chloe Hamman, Teis Jorgensen, Eden Brownell, and host Matt Wallaert—for a candid discussion on the frameworks of behavioral science. The conversation takes off from Jared’s original piece ranking Behavioral Science Frameworks, which later sparked debate and disagreement across the community on his LinkedIn Post. Together, the group unpacks what that moment revealed about our discipline: the power o...
Heather is a dynamic founder, building teams that leverage the principles of psychology to make a business impact for global companies to increase customer acquisition, improve client satisfaction, and drive behavior change. For over a decade, she has worked at the intersection of cognitive psychology, sociology, behavioral economics, and creativity to overcome barriers to change customer behavior. She consults with investment firms like Cascade Partners and academic/industry partners like U...
Natalie J. Hallinger is a behavior change strategist solving product, operations, and engagement problems in healthcare and environmental sustainability. Psychology impacts everything that humans touch, so she mentors a slew of behavior change designers across several industries. Natalie is also a strategy advisor to early-stage tech startups and sustainability companies, such as Perpetual Reuse Systems. She is currently searching for excuses to break her 6 year absence from motorcycle ...
An N of 1 with Scott Young

An N of 1 with Scott Young

2025-08-1801:08:10

Scott Young is an independent advisor and educator whose expertise and passion lie in helping leaders and organizations to apply Behavioral Science effectively and ethically. Scott was most recently Head of Private Sector at Behavioral Insights Team (BIT), Americas. Earlier, he was at BVA Nudge Consulting and spent 20+ years leading Perception Research Services, a global shopper insights agency. Today, Scott is an Advisor and guest lecturer at the London School of Economics (LSE),...
Dr. Wendel is an applied behavioral scientist who helps companies and organizations effectively use behavioral science for social good. His current company is sistemaFutura, which drives behavioral change to address complex business and social challenges. Before co-founding sistemaFutura, he led the behavioral science efforts at Morningstar, HelloWallet and Busara, developing and field-testing hundreds of interventions. He founded the international non-profit organization Bescy, and has...
KK Del Riego is an applied behavioral scientist, futurist and culture nerd currently leading a UX Research and innovation team at LinkedIn. Throughout her career, she has worn many hats across a mix of industries all over the world, tied together by one mission: designing smart, human-centered solutions for organizations doing meaningful work. Through her work across a diverse range of roles in the technology sector, KK has served as a passionate connector and enabler: bringing organizations ...
Ciarán is a behavioral scientist and exercise physiologist whose work has focused on leveraging behavioral design and digital tools to better understand and influence health behaviors and disease outcomes. He has worked in industry and academia and widely used technologies such as wearables and mobile apps, to support the care of patients with diabetes, cardiovascular disease and mental health disorders. His broad experience across exercise science, psychology, and digital tech has been a val...
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