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Welcome to the FreeDive Podcast, your go-to source for all things digital marketing!
Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all.
Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether you're a business professional, entrepreneur, or digital marketing enthusiast, you'll find something to inspire and inform.
Tune in for special guest interviews with industry experts who share their experiences and success stories. Join us on this exciting journey and navigate the currents of growth, strategy, and innovation with the FreeDive Podcast.
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61 Episodes
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Anna-Lynn is back and hosting this week’s episode of the FreeDive podcast! She’s joined by Christina White, one of our amazing copywriters here at Seapoint, for a deep dive into what really goes into strong copywriting at a marketing agency. Together, they break down the art of the edit—from swapping revisions with the creative director, to navigating feedback without taking it personally, to finding the fun in the strategy process. Whether you’re a marketer, writer, or just curious about how...
Can pajama parties, waffles, and silly traditions actually make a team stronger? In this week's episode, Kristy and Anna dive into why having fun at work isn’t just fluff... it’s the foundation of a positive, productive company culture. From balloon-filled offices to ugly sweater contests, they share how Seapoint Digital keeps creativity high, morale strong, and employees genuinely happy. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more....
Change isn’t easy... especially when it means letting go of something that’s shaped who you are. In this heartfelt (and funny) episode, Kristy and Deb talk about navigating big life transitions, grieving old chapters, and learning how to move forward without losing yourself in the process. Takeaways: How to know when it’s time to move onLetting go without losing your identityWhy change can be both painful and freeingLet's connect! Send us a message and say hi. It's the end!No it's not! There...
This week we sit down with Erica Soares from the creative team to talk honestly about the ups and downs of working from home and hybrid life. We're chatting about: Beating burnout and finding balanceSetting boundaries when your home is your officeStaying productive with chronic pain and brain fogWhy a good workspace matters more than you thinkPlus, stay tuned to share a few laughs, swap “What’s in Your Bag” favorites, and peek into “What’s in Your Chat?” to show how they use AI in everyday li...
Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook. In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both. From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds’ marketing style with Aviation Gin, Mint Mobile, and W...
Is travel about living in the moment—or capturing it for Instagram? In this week's episode, Kevin Burns is back to explore how social media has transformed the way we travel. From influencers staging perfect shots to travelers booking trips thanks to SEO. Expect plenty of laughs, wild personal stories (including concussions and lost souvenirs), and a fresh perspective on what it means to really experience a new place. Let's connect! Send us a message and say hi. It's the end!No it's not...
In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic. What you’ll learn: Why copy-pasting posts across platforms no longer worksHow to balance organic storytelling with polished professionalismThe difference between authentic branding vs. skeezy tacticsWhy knowing your audience ...
Today we're here to answer the big question: is AI making us dumber or just giving us a new way to think? From trolls in our comments to using ChatGPT as a brain-dump, we talk about how we actually use it, why people are so fired up, and whether or not the panic is overblown. Expect hot takes. (TW: We mention the word therapy....) Note: This episode was recorded before ChatGPT-5 dropped, so the newest updates aren’t covered here. Stay tuned—we’ll get into that soon! Let's connect!...
Buckle up—this one’s a wild ride... We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless. You’re not ready for what’s inside. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us! But wait...
What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z. They explore their marketing passions, laugh about generational trends, and debate the best (and worst) slang from both sides of the Atlantic. Whether you’re a seasoned marketer or just trying to decode TikTo...
In this week’s episode, Deb and Bill dive into the surprising ROI of business travel. From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some people on the team don’t do high fives. 👀 Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. ...
Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between. From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.&nb...
Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve got hacks you’ll want to steal. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every ...
You say "Kleenex," but do you really mean tissue? This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It's a light-hearted episode full of shopping confessions, marketing oddities,...
In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics. We break down: The emotional psychology that made her story stickWhat made her "campaign" so effective across platformsThe fine line between influence and manipulation in m...
Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 🎒 In this episode, you'll learn: What to pack in your carry-on (and what to leave at home)How to stay refreshed on long flightsPro tips for navigating TSA like a bossAnd why dragon bracelets = emotional supportWhether you’re a seasoned...
We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretending to be NPR. If you’ve ever thought about starting a podcast—...
Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There'...
Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink. You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks). Equal parts marketing masterclass and digital therapy session—tune in a...
So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers Your unhinged starter pack awaits.... Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #sponsored dreams or just here for the caffeine wipes. It’s chaos. It’s real. It...
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