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The We Rock Podcast is dedicated to topics surrounding the memorial art industry. We will discuss current topics, techniques, and general talk within our industry.
48 Episodes
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Fresh off a trip to Baltimore, we break down what the experience really taught us—about conventions, craftsmanship, and the people who still take pride in doing things the right way. But the conversation doesn’t stop there. We dig into the growing frustrations monument builders are facing with cemeteries: shifting rules, weekend demands, power struggles, and the fallout caused by shortcuts taken by others in the industry. From forced installs and inconsistent policies to customers who think t...
Recorded live on the convention floor in Baltimore, this episode of the We Rock Podcast drops you into the heart of the Mid-Atlantic Convention. We talk with monument builders, suppliers, and industry leaders about why conventions still matter, what you really gain by showing up, and how relationships drive this industry forward. From booth setup chaos and winter weather to new technology, education, and old-school shop talk, this is an unfiltered look at what happens when the monument indust...
In this episode of the We Rock Podcast, we’re joined by Nate Gingrich of Gingrich Memorials to break down the upcoming Mid-Atlantic Monument Convention in Baltimore. We talk booth sellouts, why conventions still matter, how education and vendors actually drive value, and what a well-run show looks like. We also dive into AI in monument shops, digital memorialization, NFC tags, QR codes, and why long-term trust matters more than shiny tech. If you’ve ever wondered whether conventions ar...
In “Where Are Your Brochures?” the guys dive into a surprisingly heated topic: why the monument world hasn’t let go of brochures yet. After a real customer email sparks the discussion, Austin and Tony explore how brochures can unintentionally restrict design, confuse families, and box in memorial creativity. They compare the old days of mailing obituaries and print packets to today’s reality where your website is your real brochure and QR codes rule the world. Expect some detours—...
Episode 45 is here, which obviously means two things: the Lord’s caliber… and that other guy whose name seems to “trump” every conversation. 😏 Austin and Tony kick things off with real-estate chaos: new investments, new LLCs, and a fancy Latin company name that definitely means “stonecutter”… unless it secretly translates to “rice” and becomes the world’s most accidental Chinese-tattoo story. From there they roll into: Why conventions aren’t dead, no matter what AI does to your newsfeedMid-At...
Tony’s buying dirt, we're packing for Baltimore, and somehow we manage to cover everything from shop design to Aggie dog memorials. Between talk of real estate, convention plans, and day-to-day monument life, this episode is proof that even when the conversation drifts, it always lands back on the rock.
In this episode, we tiptoe around the ever-touchy subject of pricing — not by handing out our secret formulas, but by talking through the realities that shape what things cost and why. Consider it more of a scenic detour than a behind-the-scenes tour. From there, we take aim at a growing trend on social media: companies promising nationwide headstone cleaning and restoration services. Sounds impressive… until you start asking how exactly someone plans to scrub moss off a grave three states aw...
In this episode of We Rock: Stone & Story, we’re joined by our good friend Mr. Jeremiah Allhands, owner of B&S Memorials. We talk about what it’s like to start a monument shop from the ground up with no family legacy or built-in ties to the industry—just vision, grit, and determination. Along the way, Tony shares his thoughts on a new product he discovered called U-Mask-It from Professional Mask, and of course, we couldn’t help but kick things off with some talk about the start of the...
After some much-needed time away, we’re back in the shop — and back on the mic. In this laid-back episode, we swap vacation stories, catch up on the latest industry news, and talk tools (both the shiny new ones and the old standbys we can’t live without). No big agenda, just a couple of monument guys shaking the sand out of our shoes and getting back to business.
🎙️ In this episode of We Rock, we unpack the recent SMBA convention, upcoming Memorial Designer educational sessions, and our trip to Houston where the Rangers took on the Astros. We talk shop, strategy, and stadium snacks — all while trying not to get consolidated ourselves. If you've ever wondered what headstones, hotel breakfasts, and hostile baseball environments have in common… you’re about to find out.
Broadcasting live from the 2025 SMBA Convention, this episode is what happens when you put two monument guys behind mics with zero supervision. Austin and Tony are joined by special guests Jonathan Benson and Nick Ortiz for a no-holds-barred conversation on convention chaos, design drama, and whatever else we could fit in before the hotel kicked us out. It's part industry insight, part comedy hour, and all rock-solid content. Buckle up—this one’s polished, but not too polished.
In this episode, we talk all things SMBA as we gear up for the upcoming convention in San Antonio. From hotel plans to industry happenings, we’ve got the latest scoop. Plus, someone’s invented a brand-new clamp for setting monuments—and we may have had too much fun coming up with names for it. Tune in for laughs, updates, and a little inside baseball from the monument world.
In this episode of We Rock, we dig into the headaches of working with difficult cemeteries—those plot blockers who seem more committed to saying "no" than to helping families. We share the workarounds, the wins, and the WTF moments we've had trying to navigate overregulation, under communication, and power-tripping gatekeepers. Plus, we wade into the copyright controversy making waves in the Facebook groups. Who owns the art? Who’s throwing lawsuits? And who’s just being petty? Tune in ...
In this episode of We Rock, we tiptoe through the minefield of monument design copyright drama—the kind that’s been setting Facebook groups ablaze with spicy comment threads and passive-aggressive comments. We’re not lawyers, we don’t play them on TV, and we’re not naming names—so if you think we’re talking about you… that’s on you. We break down the difference between inspiration and imitation, why some folks are suddenly gatekeeping granite, and how this whole thing might be hurting m...
In this episode, we recap Tony's trip to Hard Rocks. Also sprinkle in a little tariff talk and get easily distracted by the baseball games we are watching.
In this episode we recap our trip to Monucon and highlight our experiences there. We also dive into some recent issues each of us have had to deal with when it comes to dealing with difficult cemeteries.
We are live from the one and only MONUCON!!!! In this episode we sit down and go over our experience at what we would call the monument show of all monument shows. We also hear from a few great friends of ours such as the "Don" Joe Cassara, Tanner Lewis, & Ian Aiello.
**ALERT** Be listening for a great offer only for our listeners!!! Later in the episode we have a code for 50% off your registration for MONUCON!!! This is only for We Rock listeners, and we appreciate the opportunity to pass on the savings to our audience. Joe joins us today to give us an update on the upcoming MONUCON convention.
In this episode we are joined by Brad Myers of South Boston Memorials and Vice President of Marketing for MBNA. Recently there has been discussion revolving around the topic of whether or not there is value in being a part of a national or regional organization in the monument industry. In our discussion, we make the case for why we believe there is value.
In this episode, John Couch of Eternity Stoneworks joins the podcast. Any of you that follow the FB pages may or may not have seen him around, and whether you disagree with him or not, take a chance and listen. We jump headfirst into some of the topics of discussion and also get a chance to better know him. Hope you enjoy because it was definitely a fun conversation.
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