Claim OwnershipThe Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
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© 2026 The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Description
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
221 Episodes
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Text the Wedding Planning Hotline Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale. Links Mentioned in the Episode Find the Full Shownotes HereWork with Des...
Text the Wedding Planning Hotline Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts. Links Mentioned in the Episode Find the Full Shownotes HereEpisode 141 - Five Systems Every Wedding Pro Should HaveDubsado ...
Text the Wedding Planning Hotline Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do ...
Text the Wedding Planning Hotline Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice. In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice. If a rebrand has been on your mind, this episode wi...
Text the Wedding Planning Hotline Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects th...
Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option. You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetit...
Text the Wedding Planning Hotline Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention. In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce tru...
Text the Wedding Planning Hotline Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different. In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles dep...
Text the Wedding Planning Hotline Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere. But what if the clients you’re attracting are responding to quiet signals your business is already sending? In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what ...
Text the Wedding Planning Hotline Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about. In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explore...
Text the Wedding Planning Hotline There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach. In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership. Desirée walks through the key signs that indicate you may already be thinking like a fu...
Text the Wedding Planning Hotline Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both. She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do exactly the same if she were starting today. Desirée also open...
Text the Wedding Planning Hotline If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishes she had made earlier in her career that would have saved her time, energy, stress, and years of growing in circles. Desirée walks through the foundational moves that would have accelerated her growth. She shares what each shif...
Text the Wedding Planning Hotline If you’ve ever felt lost, overwhelmed, or unsure whether you’re building your business the right way, this episode is going to ground you. In this episode of The Planner’s Edit, Desirée Adams breaks down exactly what she would do if she were starting her wedding planning business in 2026 — knowing everything she knows now. From creating a strategic business plan, to finding the right mentors and community, to building the systems that make your business run s...
Text the Wedding Planning Hotline Some wedding trends age beautifully — and others age like… well, trends. In this episode of The Planner’s Edit, Desirée Adams is calling out the outdated wedding trends planners are collectively ready to retire, and what to do instead. From champagne towers to traditional photo booths, Desirée unpacks why certain trends no longer serve modern couples or guest experience. You’ll learn how to talk to your clients about the trends they think they “have” to...
Text the Wedding Planning Hotline The most original wedding trends don’t start inside the wedding industry — they start outside of it. In this episode of The Planner’s Edit, Desirée Adams explores how architecture, interior design, hospitality, and food are shaping the next wave of weddings and events. From “warm minimalism” and slow luxury to mini-cocktails and experiential dining, Desirée reveals how planners can draw inspiration from other creative fields — without simply copyi...
Text the Wedding Planning Hotline The wedding industry is evolving — and so are we. In this special Season 6 premiere, Desirée Adams pulls back the curtain on the rebrand from Ask the Planner to The Planner’s Edit — sharing how this new chapter reflects the growth of her brand and a deeper mission to serve wedding planners and creative pros. In this episode, Desirée dives into the top wedding trends for 2026 — from personalized guest experiences and multi-day celebrations to fashion-forward a...
Text the Wedding Planning Hotline In this milestone episode, I’m pulling back the curtain on the tools and tech that keep my wedding planning business running smoothly behind the scenes. From streamlining communication to elevating the client experience, I’m sharing the platforms, systems, and secrets that allow my team to plan with ease and intention. Whether you’re newly engaged or a planner looking to refine your workflows, this episode is filled with tips you can actually use. Links Men...
Text the Wedding Planning Hotline If there’s one thing that can make or break your wedding day experience, it’s the timeline. It might not be the flashiest part of the planning process, but trust me, a thoughtfully crafted schedule is what turns a chaotic day into a calm, joy-filled celebration. In today’s episode, I’m walking you through how to build a wedding timeline that works—one that gives you room to breathe while making sure everything (and everyone) is exactly where they need to be. ...
Text the Wedding Planning Hotline When you’re newly engaged, it’s tempting to dive straight into venue tours and photo-worthy spaces. But your venue decision is about so much more than just aesthetics. It’s the foundation of your entire wedding, and choosing the wrong venue can create a ripple effect of stress, budget challenges, and logistical issues down the line. In today’s episode, I’m sharing the five most common venue selection mistakes I see as a luxury wedding planner—plus how to avoi...
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