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Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
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Summary In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into...
Summary In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then...
Summary In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment. What I Talked About Building your link in bio on your own website instead of LinktreeKeeping it updated and removing outdated buttonsAlways including a ...
Summary In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down. What I Talked About How a body of ...
Summary In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people. What I Talked About The heat wave hitting our area a...
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