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Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
69 Episodes
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Send us Fan Mail On this episode, host Chris is joined by Andrew Bauman, Executive Director of the Arizona Craft Brewers Guild, to explore the state's vibrant beer scene, legislative wins, and partnerships that strengthens members long-term success. If you're interested in learning more about the Arizona Brewers Guild, upcoming events, or to inquire about becoming a Guild member or support any of their initiatives, please visit their website at chooseazbrews.com -Music Credit- Neon Drive by ...
Send us Fan Mail We sat down with Brian Deignan, owner and operator of Validation Ale. Brian brought his background in startup tech and market validation to the brewing industry. The result is a radically innovative, customer-centric model that has allowed the brewery to thrive. The "Validation" Concept: A Real-Time Beer Leaderboard. If you want to learn more about Validation Ale's innovative approach, head over to their website and fill the contact form. -Music Credit- Neon ...
Send us Fan Mail Chris sits down with Caroline Wallace, Executive Director of the Texas Brewers Guild and Chris Troutman, Co-Founder of Good Line Beer Co., to unpack the realities of running and growing a craft brewery in today’s market especially in a state as large and diverse as Texas. This episode offers both a statewide leadership perspective and an on-the-ground operator’s view of how breweries are adapting, innovating, and collaborating to move forward. Visit their website texasb...
Send us Fan Mail Washington State is one of the most influential craft beer regions in the world and the Washington Brewers Guild sits at the center of it all. In this episode of the Get Hoptimized Podcast, our host Chris speaks with the Guild leaders in Daniel Olsen and Shawna Cormier about advocacy, collaboration, and what it takes to support independent breweries in a maturing beer market. To support independent craft beer in Washington; 👉 Visit the Washington Brewers Guild website w...
Send us Fan Mail In this episode of the Get Hoptimized Podcast, we’re joined by Marty Nachel—certified beer judge, Beer for Dummies author, and craft beer industry veteran. Marty shares the moment that launched his career, reflects on the industry’s evolution, and dives into the American Craft Beer Hall of Fame, including 2026 nominees, future initiatives, and details on the upcoming induction ceremony. Explore more about Marty Nachel’s work and the American Craft Beer Hall of Fame a...
Send us Fan Mail Get ready—this episode is a hop lover’s dream! In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand. If you're looking to elevate your recipes with premium New Zealand hops...
Send us Fan Mail In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem. The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food ...
Send us Fan Mail The world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and other producers, staying compliant is crucial to avoid costly delays and penalties. In a recent episode of the Get Hoptimized podcast, host Chris sat down with Wendy Raymond, founder of Taps and Snaps and a seasoned TTB compliance consultant, to shed light on these critical issues. Key takea...
Send us Fan Mail Richard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person fun into online buzz. Richard unpacked how BuzzyBooth’s photo and marketing kiosks empower venues to seamlessly capture guest data, generate positive reviews, and drive social media engagement through an innovative auto opt-in marketing approach. Learn how digital word of mouth and sma...
Send us Fan Mail We sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things brand, content, and the power of family-friendly fun. From the flexible adaptation of their mascot across content and merch to keeping guests engaged with Duckpin Bowling, Wandering Monsters is doing some really fun (and smart!) stuff. Don't forget to check out their awesome merchandise online and grab some gear to show your support! If you're ready to add a money-maker to...
Send us Fan Mail In this episode of the Get Hoptimized podcast, host Chris dives into the world of "In Real Life Brand Experiences" with special guests Al Schuster (President) and Heather Johnson from Polaris Brand Promotions. If you're a beverage brand running tastings or product demos, or considering it, this conversation is for you. Al and Heather, with their extensive experience in nationwide promotional staffing and experiential marketing, share invaluable insights on how to create succe...
Send us Fan Mail Join us on this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers. Key talking points include: 🌽Mark's unique journey into the malt handling industry. 🌽The importance of milling for efficiency and the hidden costs of pre-milled grain. 🌽Crucial considerations for system design and installation, inclu...
Send us Fan Mail In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from global giants like Pepsi to local breweries. This episode covers: 📢 What retail displays are, why they matter and how to use them 📢 Cost-effectiveness and sustainability: Debunking the myth that creative displays are always expensive, ...
Send us Fan Mail In the podcast episode "What Video Games Can Teach Us About Marketing," Chris from Get Optimized draws parallels between video game strategies and effective marketing. He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior. The episode dives into three specific video games to illustrate these principles If you're ready to apply these gaming lessons to your...
Send us Fan Mail In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting. Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, st...
Send us Fan Mail In this Get Hoptimized Podcast episode, host Chris speaks with beverage industry veteran Sam Anderson of BevAssets. Sam unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries on how to efficiently move products from production to wholesaler and strategically maintain their vital shelf space in retail stores. The discussion also covered other critical aspects like managing production capacity, leveraging data f...
Send us Fan Mail In this episode of the Get Hoptimized Podcast, Host Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These systems empower breweries and bars to expand their beverage offerings, enhance sales, and streamline operations at festivals. If you're a Brewery, Bar or Event Organizer looking to expand your offerings and diversify your menu with the flexib...
Send us Fan Mail In this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can creatively expand their reach beyond the crowded "ocean" of major grocery chains. Mike's two decades of experience in the consumer packaged goods, foodservice, and retail sectors offer invaluable insights into how small brands can thrive by thinking differently about distribution. To Unlock ne...
Send us Fan Mail Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping breweries stand out, and strategies for building a unique brand identity that resonates with customers. To connect with Tim Weaver, head over to https://thebrandweaver.co.uk/ -Music Credit- Neon Drive by Punch Deck | https://soundcloud.com/pun...
Send us Fan Mail James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include: Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.Copyrights and Creative Contents: Ownership of label art, AI art, and music in social media.Trade Secrets and Recipes: Protecting recipes and processes.Legal Disputes and Enforcements: Legal help, trademark registration, and handling infringemen...
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