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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
239 Episodes
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If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. Maybe you're wondering why other businesses make marketing look easy while yours felt like pushing a boulder uphill. This episode is an honest, no-BS post-mortem on why most marketing fails—and more importantly, exactly how to fix it so 2026 is different. Here's the uncomfortable...
If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need. Most business owners create year-long marketing plans in January that they abandon by March. Why? Because twelve months feels impossible to sustain, the goals are too vague, and there's no urgency to keep you moving. But what if instead of a year-long plan, you committed to just 90 focused days? In this episode, I'm breaking...
Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year. The problem? That same New Year energy that makes you feel like you can conquer the world also tempts you to commit to way too much. And by February, you'll be exhausted and ready to quit...
If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective. The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling. Most business owners believe DIY marke...
Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026. While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones build...
If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet. In this episode, I'm breaking down why the sam...
If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing. Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than wha...
If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they'v...
If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving. Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are. In this episode, I'm walking you through exactly what I'd do first if I was taking over the marketing for your business. Not the 47-step master plan—just the c...
If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional desi...
If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely separate activities instead of building strategic bridges between them. In this episode, I'm breaking down the e...
If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead o...
If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money. Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you're missing out on this magical money-making machine. But here's the truth: ads aren't a magic bullet,...
If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug. Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business. The truth is, the businesses that make marketing look effortless aren't doing more—they're doing less, but doing it better...
If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars. Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpe...
Running a business in a small town comes with its own set of unique challenges—and incredible opportunities. From the “fishbowl effect” where everyone knows your every move, to the limited customer base and resources, small town business life is real and raw. But it also comes with hidden advantages most city businesses would envy: deeper relationships, less competition, and word-of-mouth that spreads like wildfire. In this episode, I’m pulling back the curtain on what it really takes to grow...
If you’ve ever tried to follow someone else’s “proven” marketing formula only to feel like it just doesn’t fit your business, you’re not alone. The truth is—marketing isn’t one-size-fits-all. What works for one business may completely flop for another, and that’s okay. In this episode, I’ll show you how to cut through the noise, tune into your strengths, and create a marketing approach that actually feels aligned and gets results. You’ll discover how to identify what works for your business, ...
So many business owners look at marketing as this mysterious, hit-or-miss thing—like if you just post at the right time or go viral, the sales will magically roll in. But here’s the truth: marketing isn’t magic. It’s a system. And once you understand the steps, you can repeat them again and again to grow your business. In this episode, I’ll break down the simple, repeatable system behind successful marketing, so you can stop guessing, start feeling in control, and actually see results from yo...
Marketing can feel like a never-ending to-do list — post on social media, grow your email list, update your website, make videos, run ads… no wonder so many business owners feel stuck before they even begin. In this episode, I’m cutting through the noise and showing you exactly what to focus on first so you can stop spinning your wheels and start building momentum. You’ll walk away with clarity on the essential foundations that actually move the needle (and permission to let go of the rest, f...
“Just show up online” — sound familiar? It’s the advice every business owner hears, but rarely with any real guidance on how to turn that visibility into actual sales. In this episode, we’re calling out the vague marketing fluff and getting into the how. You’ll learn why simply posting isn’t enough, what your content really needs to do to drive conversions, and how to start showing up with a strategy that actually works. If you’re tired of showing up and not seeing results, this one’s for you...
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