Jewellers Academy Podcast

In this week's episode of the Jewellers Academy Podcast, Jessica Rose shares all about the brand-new Diploma in Wax Jewellery. This is the fifth online one-year Diploma to be created. Whether you're completely new to wax or an experienced jeweller ready to dive into wax jewellery, this episode gives you a full behind-the-scenes look at what to expect from this year-long programme. Jess walks you through how the Diploma works, from the flexible weekly time commitment to the unique 'wax to metal' process where you'll carve your designs, send them to a caster, and then learn the essential skills to clean up and finish your final pieces. Unlike other Diplomas, students only submit their work once at the end of the course, giving plenty of time to refine each project. You'll also hear how termly check-ins support accountability and how every student is paired with a professional wax jeweller as a mentor for the year. Jess explores the wide variety of projects and techniques you'll learn: from foundational wax carving and building shaped signet rings, to stone setting in wax, cast-in-place techniques, soft wax sculpting, the Mitsuro Hikime method, build-up techniques with a heat pen, and even optional sand casting for those with the tools at home. Jess also introduces you to the expert tutor team, including master stone setters and specialist wax jewellers who will guide you through each step. You'll get a clear picture of the year, from September through to July, and discover how the final project helps you create a cohesive mini collection to kickstart or elevate your jewellery business. If you'd like to see examples of the projects, ask questions, or explore whether this diploma is right for you, join us for the live Open Day on Wed 3rd Dec 2025 at 8pm UK time GMT. Register now to get the Zoom link and the replay https://mailchi.mp/d3d9f888b402/wax-diploma-open-day-dec-25 Learn more about the Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery

Jessica Rose chats with Jo Hunt, founder of Rockpool Jewellery, about her creative journey and her love for working with wax. Jo shares all about her brand-new course, Rings, Pendants and Charms in Wax: The Build-Up Technique - the first course at Jewellers Academy dedicated entirely to this organic, textured method. It's currently on pre-sale for a limited time at 50% off. Jo shares how jewellery making became an essential creative outlet during her struggles with anxiety and OCD, and how wax offered the perfect low-pressure medium to explore ideas freely. Jess and Jo talk about the differences between traditional wax carving and the build-up technique, why it produces such unique results, and what tools and materials beginners need to get started. You'll also hear insights from behind the scenes of Rockpool Jewellery, from slow, sustainable business growth to offering customers pieces in wax so they can choose their metal before casting. Jo is encouraging for anyone new to wax to give it a try!   Enrol on the brand new online course Rings, Pendants & Charms in Wax: The Build-Up Technique with 50% off for a limited time. Learn more: https://www.jewellersacademy.com/rings-pendants-charms-in-wax-the-buildup-technique   And if you want to really delve into working with wax and stone setting, check out our new for 2026 1 year online Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery   About Jo Hunt Jo is based in North East England where she creates her collections and one-of-a-kind pieces from her home studio. Jo's designs are inspired by the north east coastline and coastal textures and she sells her designs via her website and in local independent stores and galleries. Jo works mainly with the lost wax casting technique, using mainly the build up technique which she teaches in this course  www.rockpooljewellery.com

In this week's episode of the Jewellers Academy Podcast, award winning entrepreneur Jessica Rose dives into what it really takes to grow a jewellery business once you're three or more years in. If you've moved past the experimentation phase and are ready to build something profitable, sustainable, and strategically focused, this episode is your roadmap. Jessica explores the core pillars that help jewellers transition from busy and functioning to thriving and scalable, sharing her own experiences - wins, mistakes, and moments of truth along the way. Covering: 1. Getting Focused (Stripping It Back) After years of trying all the things - craft fairs, website sales, wholesale, teaching - the next stage is all about narrowing it down to what works for you and what you enjoy. Jessica explains why spreading yourself thin keeps you small, and how choosing one or two key areas to pour your energy into can create dramatic results. Expect a powerful analogy from GCSEs to degree-level specialism to help you rethink your business focus.   2. Profitability & Revenue-Generating Activities To grow you need to be making a profit. Jess looks at the difference between the work you love and the work that actually brings money in and why you need to know which is which. From launches and fairs to analysing your product range, you'll learn how to spot what's truly profitable and what needs adjusting or subsidising.   3. Taking Yourself Seriously (Investing in You & Your Business) If you want a serious business, you have to treat it like one. Discover how regular investment - in training, professional photography, and the development of your own skills - creates momentum, confidence, and higher-level results.   4. Selling Higher-Ticket Jewellery If you want higher revenue without burning out, you need higher-value sales. Jess talks through the psychology of desire-based buying, how to showcase your high-ticket pieces effectively, and why your customers should never have to imagine what your work could look like in gold.   5. Delegating (Even Before You Think You're Ready) Delegation is essential for growth, even if it feels uncomfortable. Jessica shares her personal story of hiring help long before she felt she could "afford" it—and how that single decision rapidly transformed her income, time, and creative freedom. JOIN THE LIVE masterclass THIS WEEK If you're ready to step into the next chapter of your jewellery business with clarity, confidence, and a solid strategy for 2026, join Jess for a free live masterclass, where she'll go even deeper into these topics and help you map out your personalised plan for growth. When? Wednesday 19th November 2025 at 8pm UK time https://mailchi.mp/fb5ef02badc2/roadmap (Do register even if you can't join in live so you receive the replay via email)

Diplomas are open for enrolment - and we have a brand new Diploma.   In this special episode of the Jewellers Academy podcast, Jessica Rose and Anna Campbell share some exciting news - enrolment is now open for all five Jewellers Academy Diplomas starting in September 2026, including the launch of a brand new course: the Diploma in Wax Jewellery! Join Jessica and Anna as they reveal everything you need to know about this long-awaited programme - from its focus on creating commercially viable jewellery collections to its accessible, beginner-friendly structure and expert tutors like Scott McIntyre, Jane Taylor and Joanne Hunt.   Learn how working in wax offers an affordable and creative path into jewellery design, how the course is structured (including wax and metal assessments), and why this Diploma is the perfect next step for existing students or newcomers alike.   They also chat through updates across all the Diploma courses, key enrolment dates (including the March 13th deadline for the 18-month payment plan), and the latest on tools and materials kits, which tend to sell out fast! Plus, find out about free taster sessions (coming in early 2026) like "A Week of Wax", designed to help you explore this exciting new medium before you commit.   The Diploma courses are perfect for you if you want to fit your jewellery education around your life and work commitments.   We have a Diploma course for everyone, from beginners to advanced level jewellers so if you've been dreaming about starting or growing your jewellery business have a listen.   Year 1: Diploma in Silver Jewellery https://www.jewellersacademy.com/diploma Year 2: Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery Year 3: Advanced Jewellery Diploma https://www.jewellersacademy.com/advanced-jewellery-diploma   Diploma in Wax Jewellery - New for 2026 https://www.jewellersacademy.com/diploma-in-wax-jewellery   Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay  

With the rising price of gold and silver, every speck of precious metal counts.    In this week's episode of the Jewellers Academy podcast, host Kelly Twigg sits down with Mark Cutler from Mastermelt to explore the fascinating and often overlooked process of reclaiming and refining precious metal scrap for jewellers and metalsmiths.   Founded in 1985 in Hatton Garden, London, Mastermelts has grown into a global refining company trusted by both the jewellery trade and industrial sectors. Mark shares expert insights into how jewellers can recover value from every stage of their workshop, from lemel (high-grade metal scraps) to sweeps (low-grade material like polishing waste and dust). Learn why simple workshop habits can make a huge difference in reclaiming precious metal content.    Mark offers practical tips for:   Maximising recovery - from bench dust to old carpet and even water waste (and find out just how much gold was reclaimed from one jeweller's carpet!. Safe and sustainable refining - what not to put in your sweep bags. Understanding the full refining cycle - how reclaimed metals return to the trade as new bullion and casting grain. Choosing your return option - whether you prefer a direct payment or fine metal grain to reuse in your next jewellery creation. Packed with insider advice and sustainability insights, this episode is a must-listen for any jeweller looking to reduce waste, recover hidden value, and close the loop on precious metal use in their practice.   Listen now to discover how every speck, scrap, and sweep can make a difference - both for your business and for the planet.   To find out more about Mastermelt, check out their website https://www.mastermeltgroup.com/

In this week's episode, Jessica Rose and Anna Campbell explore the unexpected advantages behind the rising costs of silver and gold. While many jewellers worry about affordability and holding stock, Jessica and Anna reveal that these changes can actually strengthen your business and the handmade jewellery industry as a whole. They discuss seven key benefits, including: - The increased inherent value of your jewellery - customers now see handmade pieces as not only beautiful but a smart long-term investment. - A boost in the value of any metal stock you already own - some jewellers have seen their materials rise by around 50%, leading to higher profits when priced correctly. - Rising prices encourage better pricing confidence and healthier profit margins across the industry, moving away from undercharging. - More customers are looking to resell, recycle or redesign their old jewellery - creating new opportunities for bespoke services and lasting client relationships. - Despite higher prices, demand for gold and silver jewellery remains strong, driven by design, desire, and personal connection—not just cost. - Small independent jewellers now stand out more clearly from high-street brands, as mass-produced copies become harder to make in precious metals. - Hallmarking gains value, giving customers reassurance and proof of authenticity as they invest in higher-priced pieces. The episode ends with a powerful reminder: adopting a positive mindset and valuing your role as a maker is key to growth. Now is the time to embrace opportunity, build trust, and create jewellery with confidence. Watch the full webinar now: https://www.jewellersacademy.com/blog/2025/how-to-grow-your-jewellery-business-alongside-the-rising-cost-of-precious-metals Jewellery Business Academy 2026 If you are looking to grow your jewellery business check out our 1 year Jewellery Business Academy. Who is the Jewellery Business Academy For? The Jewellery Business Academy is open to jewellers at every stage, from beginners launching their first collections to established makers seeking to refine, grow, and scale. With flexible payment options spread over 12 months, it's designed to be accessible, supportive, and transformative. Enrolment is open now. Have a look and see if it is for you: https://www.jewellersacademy.com/the-jewellery-business-academy

In this week's episode of the Jewellers Academy Podcast, Jess is joined by jeweller and tutor Iain Sainsbury to talk all about sand casting for jewellers and how you can do it safely, confidently, and successfully at home. Iain introduces his brand-new online course in sand casting, available now on pre-sale with 50% off until 6th November 2025. He shares why this ancient metalworking technique, dating back thousands of years, is experiencing a revival. With its low cost of entry, minimal equipment needs, and beautifully rustic results, sand casting allows jewellers to cast their own designs at home without the need to wait on external casters. No two sand cast pieces are ever the same, making every creation uniquely yours. Jess and Iain dive into practical tips for safer, smarter sand casting at home, including: Safety First: Essential setup for fire safety, ventilation, and personal protection. Why you should avoid bulky gloves, always tie back long hair, and keep a fire extinguisher close by. Getting Hot Enough: Why standard butane torches won't cut it, and what to use instead - from MAP gas torches to oxygen/propane systems for faster, cleaner melts. Building Your Casting Area: How to create a simple heat-containing furnace using soldering boards and ceramic bricks to help your metal flow perfectly. 'Thinking Like Metal': Preparing your mould properly, from vent holes to clean sand and positioning, to ensure the molten metal runs smoothly and fully fills the design. Experiment and Enjoy It: Sand casting is part science, part play. Start small, embrace the imperfections, and enjoy the excitement of seeing metal become something new. This episode is for you if you're curious about the process of casting your own pieces from home or have experience with it, and want to refine your home set up.

This week's host jeweller Kelly Twigg, speaks with Kasey Williams, founder of Nunatak Jewellery, who is currently deployed in Antarctica. Kasey talks about her passion for both her environmental engineering career and her jewellery-making hobby. Kasey shares her unique experience of making jewellery in an extreme environment, discussing how she adapts her techniques to the cold and dry conditions, and how she sources her materials. She also talks about her journey into silversmithing, her inspirations from nature and her travels, and her plans for Nunatak Jewellery after returning to Australia.  This is a fascinating insight into the skills you need to make jewellery in a challenging place including resourcefulness and problem-solving skills.  https://www.jewellersacademy.com/ Instagram @jewellersacademy   About Kasey Nunatak is a handmade silver jewellery brand created in one of the most remote and extreme environments on Earth—Antarctica. Founded in 2025 by Kasey during her fourth season on the icy continent, Nunatak began as a creative outlet to keep her hands and mind busy during the long, cold polar winter. What started with a few quiet hours at the workbench in a research station has grown into a deeply personal craft, shaped by experience, resilience, and a love for untamed places. Kasey has been making silver jewellery since 2021, creating pieces both at the edge of the world and back home in Tasmania, Australia, where the wilderness is just as inspiring. With a background in environmental engineering, her work is grounded in a respect for nature's forms, materials, and stories. Each design is handcrafted with intention—simple, strong, and made to last—just like the adventurers who wear them. Website: www.nunataksilver.com Instagram: @_.Nunatak._  

In this week's episode of the Jewellers Academy Podcast, host Jessica Rose is joined by Anna Campbell for a look at common mistakes jewellers make when growing their business and how to overcome them. They also introduce the Jewellery Business Academy (JBA) a year-long programme designed to give jewellers the tools, knowledge, and confidence they need to thrive.   The  1 year Jewellery Business Academy, starting on Monday 5th January 2026, is built to transform how jewellers run their businesses. What began as an intensive eight-week bootcamp has now evolved into a year-long experience with weekly training, one to one mentoring, expert-led sessions, and monthly themes – making business learning both manageable and sustainable.   Whether you're just starting out or have been running your jewellery business for years, this episode shares challenges you may recognise and shows you how to overcome them.   8 Common Mistakes Jewellers Make (and How the Academy Helps)   1. Lack of Industry-Specific Knowledge    Business advice can feel too generic – but jewellers face unique challenges. The JBA delivers jewellery-focused training on hallmarking, pricing, trade shows, collections, commissions, and more. Industry experts like Anna Campbell (email marketing), Karen Young (photography, marketing), Elin Horgan (wholesale, design), and Emma René (branding, visual merchandising) bring real-world expertise directly to you.   2. Overwhelm    Running a jewellery business can feel like spinning too many plates at once. The JBAy reduces overwhelm by focusing on one topic per month - from pricing and finance to email marketing, launching, and branding - so you can take things step by step.   3. Procrastination    Accountability matters. Through monthly group calls in small, supportive cohorts, you'll share progress, discuss challenges, and stay motivated to complete tasks and hit your goals.   4. Isolation    Being a maker can feel lonely. That's why the JBA includes a private community where you can connect with fellow jewellers, ask questions, and celebrate wins together so you never have to feel like you're doing it alone.   5. Lack of Confidence    Investing in your growth builds confidence. The JBA is designed as a long-term investment in you and your business, helping you feel capable and empowered as a business owner.   6. Fear & Imposter Syndrome    Many jewellers doubt whether they're "qualified" enough to run a business. JBA is CPD accredited (new for 2026), meaning you'll earn a recognised certification that adds credibility and reassurance to your skills.   7. Lack of Strategy    Without a plan, it's easy to get stuck in day-to-day tasks. Over the course of the year, you'll develop a Jewellery Business Growth Plan - a structured, personalised roadmap that clarifies your vision, sets goals, and keeps you moving forward.   8. Self-Doubt    Sometimes you just need expert eyes on your business. With one-to-one mentoring sessions, you'll be matched with specialists in areas like social media, wholesale, or branding, giving you tailored advice and clarity to take confident action.   Who is the Jewellery Business Academy For?   The Jewellery Business Academy is open to jewellers at every stage, from beginners launching their first collections to established makers seeking to refine, grow, and scale. With flexible payment options spread over 12 months, it's designed to be accessible, supportive, and transformative. Enrolment is open now. Have a look and see if it is for you https://www.jewellersacademy.com/the-jewellery-business-academy

Ever wondered what it's really like to take a jewellery diploma? In this week's episode, host Jessica Rose sits down with this year's Jewellers Academy Diploma Diarists - Tori Foster, Jane Taylor, and Emma René to talk about their experiences studying, teaching, and creating jewellery as part of the Jewellers Academy Diploma programs.   The Diploma Diaries is an Instagram initiative where selected students and tutors share their year-long journeys with the wider jewellery-making community. This year's diarists represent three different perspectives:   Tori Foster, a jewellery business owner and teacher from Yorkshire, is taking on her fourth diploma, this time in Silver Metal Clay. She shares what it's like starting new projects, finding inspiration, and staying motivated week by week. Follow Tori on Instagram @torifosterjewellery Jane Taylor, a jeweller and tutor since 2001, gives us the inside scoop on the Fine Jewellery Diploma from a mentor's perspective. She opens up about experimenting with new techniques, sharing failures as well as wins, and why pushing yourself creatively is so valuable. Follow Jane on Instagram @jewelledgodalming Emma René, founder of Narratorium and part of the Jewellers Academy team, reveals how she balances family life, work, and study while diving deep into the Fine Jewellery diploma. She talks about time management, filming her progress, and why embracing mistakes can be as powerful as celebrating success. Follow Emma on Instagram @narratorium   And make sure you're following @jewellersacademy as we will be sharing them too!   Together, they explore the joys and challenges of jewellery-making education - from learning complex settings and techniques to overcoming setbacks, managing time, and putting themselves out there online. Their stories remind us that becoming a jeweller is about progress, not perfection. If you've ever thought about joining a Jewellery Diploma Program, want tips on tools, techniques, and study hacks, or simply love hearing about the creative process behind the bench, this episode will give you inspiration, encouragement, and plenty of real-world insights. Don't forget to follow the Diploma Diaries on Instagram and join the conversation with #JADiplomaDiaries to see their projects come to life. Interested in learning jewellery making with one of our online Diploma courses?  Learning that is flexible and fits around your schedule? We have four Diplomas to choose from from beginner to advanced silver and goldsmiths. Take the free quiz to find out which Diploma is for you: https://g0ul0nhugve.typeform.com/to/N9DGQC9r Learn more about the Diploma courses: https://www.jewellersacademy.com/diplomas

In this week's episode of the Jewellers Academy Podcast, Jessica Rose talks with jeweller and community member Iain Sainsbury to explore his journey through the Advanced Stone Setting Masterclasses program, an advanced training series designed for jewellers ready to refine their fine jewellery and stone-setting skills.   Iain shares how he discovered jewellery-making after career burnout, and why the Masterclasses became the perfect next step in his learning. From tackling the challenges of piercing and decorative collets with Anelia Kuprina, to pushing his stone-setting skills further with Scott McIntyre, and making tiara wedding rings with April Dace, Iain reflects on the breakthroughs, struggles, and valuable lessons he's learnt along the way.   This conversation highlights not just the technical skills taught in the program, but also the importance of community, accountability, and feedback in the learning journey. Iain talks about his philosophy of 'slow making,' the benefits of creating prototypes, and how he has been able to transfer his new skills into his own sand-casting practice.   Whether you're curious about the Masterclasses, looking for inspiration to challenge yourself, or eager to hear from a fellow jeweller's perspective, this episode offers insights, encouragement, and practical takeaways.   Enrolment is now open for the Jewellers Masterclasses. Choose to enrol on one or save by buying the bundle.   Learn more and enrol https://www.jewellersacademy.com/masterclass   About Iain Iain Sainsbury creates his fine jewellery pieces from his studio in South Cambridgeshire where he specialises in one-of-a-kind pieces and bespoke commissions. He enjoys examining classic jewellery styles of the past, from Art Deco to Anglo-Saxon, and reimagining them. lain's favourite techniques include sandcasting and using gemstones and KeumBoo to highlight features and add colour. https://iainsainsbury.com/ @iains_jewellery     Watch Iain's episode of the Handmade Jewellers https://www.youtube.com/watch?v=xLX9GHr9Rx4

Christmas is the most profitable season for many jewellers, but it can also be the most overwhelming if you don't plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success. That's why we've started our weekly Jewellery Business Christmas Tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to stay on track. In this week's episode of the podcast, Jessica Rose and Anna Campbell share practical strategies to help you: Maximise sales during the crucial final quarter Stay focused and avoid last-minute stress Build a profitable plan you can actually stick to You'll learn: Why October and November should be selling months, not just making months How to create giftable versions of your core collection that customers love The importance of email marketing and consistent, simple content creation Ways to strengthen relationships with shops, galleries, and event organisers Pricing strategies to keep your business profitable, even as material costs rise Key dates (like Black Friday and last postage days) to map into your plan now Additionally, learn how to maintain a strong mindset, get community support, and stay consistent without burning out. Listen now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference. Follow Along on Instagram If you're not already following @jewellersacademy, go do that now! Jessica Rose is sharing a Christmas business tip every week (usually on a Friday). You can also find them saved in the Business Tips highlight on the profile. 👉 To watch a tip in full: long press on the video and tap "Watch full reel." So far we've shared: 16 weeks to go: Check your pricing — precious metal prices have increased, so it's time to review and raise your prices before you start selling. 15 weeks to go: Photographing your jewellery with your smartphone — a simple set-up to refresh your website with strong product photos. Get ready, plan ahead, and make this your most profitable Christmas yet!

COMPARISON: FRIEND OR FOE? In this week's episode of the Jewellers Academy Podcast, host Anna Campbell sits down with writer, storyteller, and trauma-informed artist and educator Heidi Hinda Chadwick to tackle a challenge every creative and entrepreneur faces: comparison. They explore the double-edged sword of comparison in the age of social media — how it can fuel inspiration, but also leave us feeling "not enough." Anna and Heidi share personal stories and practical tools to help you shift your perspective and keep your creativity alive. IN THIS EPISODE, YOU'LL DISCOVER: Why comparison is so powerful in today's hyper-connected world, and how to know when it's serving you versus when it's draining you. How to use jealousy as a "treasure map" to uncover what you really want in your creative or business journey. The three P's of self-sabotage (perfectionism, people-pleasing, procrastination) and how to move beyond them. Simple practices to re-centre your confidence and joy. Why there's no single path to success, and how collaboration and community can replace competition. How to ground yourself in your own growth and celebrate progress, instead of relying on external validation. This conversation is a reminder that while comparison is inevitable, it doesn't have to hold you back. Instead, it can inspire, motivate, and reconnect you with your unique strengths — helping you build a creative practice and business that truly reflects you. FULL OF OURSELVES PODCAST If you enjoyed this conversation, check out the Full of Ourselves podcast for women in business, co-hosted by Anna and Heidi. Now in its third season, it covers topics including: Self-sabotage The hustle myth Overcoming the fear of mistakes Toxic productivity Handling criticism Managing your money mindset 👉 Search for Full of Ourselves wherever you listen. 👉 Website: https://www.fullofourselvespod.com/ 👉 Instagram: @fullofourselvespodcast ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion and the international bestselling author of Good Girl Rebellion (Rethink Press, 2025). She leads a cultural shift to dismantle "good girl" conditioning and replace it with bold, values-led leadership. With over a decade of experience supporting women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her background includes scaling a start-up from zero to seven figures, lecturing in psychology, and ICF-accredited coach training with Martha Beck. Anna is a sought-after speaker featured on BBC Radio, STV, The Scotsman, Huffington Post, and more. She also co-hosts the Full of Ourselves podcast. 👉 https://www.goodgirlrebellion.com/ 👉 Intagram @annaccampbell  ABOUT HEIDI HINDA CHADWICK Heidi Hinda Chadwick is a writer, life coach, and mentor who believes in expressing our creative genius. 👉 Website: https://www.heidihindachadwick.com/ 👉 Substack: https://heidihinda.substack.com/ 👉 Instagram: @heidihinda

Do you ever feel like you're great at supporting others but struggle when it comes to prioritising yourself and your own business? You're not alone — and there are things you can do. This week on the Jewellers Academy Podcast, Jessica Rose chats with our part-time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless. The book is all about how women who identify with the "good girl" personality can grow businesses that align with who they really are — without burning out or trying to fit a model that doesn't work for them. ANNA'S REBEL METHODOLOGY RESILIENT MINDSET Clear away overwhelm, indecision, and fear of criticism. Build confidence and growth. Mindset is the foundation of how we feel and how we build a business. EVERYDAY ACTION Find ways to get things done that actually work for you. If you're used to prioritising everyone else, this helps you move your own business up the list. BOLD MARKETING Bold marketing is key to success at every stage of your business. This section focuses on stepping into the spotlight and learning to receive. EMPOWERED PRICING Change your money mindset, stop undercharging, and show up for yourself. This is about tackling limiting beliefs around money and charging fairly. LIBERATING RESULTS Create long-term change through small, manageable shifts. IN THIS EPISODE Jess and Anna explore why so many creatives and entrepreneurs struggle with self-prioritisation — and how we can break free from people-pleasing patterns to build businesses rooted in integrity, confidence, and self-care. If you've ever found traditional business advice overwhelming or anxiety-inducing, this episode offers a gentler, more compassionate approach — one that helps you embrace who you are while still expecting more from yourself. SUPPORT ANNA If you've been following Jewellers Academy for a while, you'll recognise Anna! She has worked with Jessica Rose since 2012, teaching on our Diploma in Silver Metal Clay and creating multiple courses with us. Her brand new book Good Girl Rebellion launches worldwide on 2nd September 2025 (Kindle and paperback). Pick up your copy on release day to help it hit bestseller status! 👉 https://www.goodgirlrebellion.com/ggr-book ABOUT ANNA CAMPBELL Anna Campbell is the founder of The Good Girl Rebellion, leading a cultural shift to dismantle "good girl" conditioning and replace it with bold, values-led leadership. With over a decade of experience empowering women entrepreneurs, she specialises in mindset, pricing, visibility, and self-leadership. Her book, Good Girl Rebellion (Rethink Press, September 2025), is a rallying cry for women to stop shrinking and start shaping their own rules of success. She's been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post, and more. She's also the co-creator of the Full of Ourselves podcast. 👉 Website: https://www.goodgirlrebellion.com 👉 Instagram: @annaccampbell

If you've ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won't want to miss.   Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia's approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students.   In this episode you'll discover: How to uncover your true 'why' for teaching (and why it matters). The difference between teaching a project vs. teaching a skill – and when each works best. Why the little details – from brownies to background music – can make or break the workshop experience. How to market your workshops with emotion so you attract your ideal participants. Creative ways to expand beyond traditional workshops to grow your income and impact.   Whether you're just starting out or looking to elevate your teaching practice, this conversation is packed with practical ideas and inspiring insights. Plus, Patricia gives us a behind-the-scenes look at her new book, which features Jewellers Academy as a case study.   Listen now to learn how to design workshops that light a spark in your students and in you.   Want to learn more? Check out Patricia's book 'Teaching Creative Workshops In Person & Online'. You can get it from any book shop, Amazon, Waterstones or directly from the publishers Bloomsbury: https://www.bloomsbury.com/uk/teaching-creative-workshops-in-person-and-online-9781789941784/       About Patricia   Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals, providing online memberships, workshops and courses on creative business planning & time management, teaching creative skills, marketing & selling, costing & pricing. For over 25 years she has been a creative business adviser, trainer & coach, working with 1,000s of creatives in the UK and abroad. She regularly teaches at art schools such as the Royal College of Art and Central St Martin, and works with many of the craft fairs and trade show organisers like GNCCF and Top Drawer as well. She is known for her practical, honest and can-do approach to creative professional development. In February 2025 her book Teaching Creative Workshops in Person & Online was published by Bloomsbury.    For more details check out www.thedesigntrust.co.uk and follow on Instagram @TheDesignTrust  

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the project will be completed in silver during the class, the techniques apply directly to gold work, repairs, and developing your own collection. With only eight spaces available, this is a rare chance for personalised feedback and hands-on learning in a relaxed, inspiring Brighton studio. We also discuss the benefits of in-person training, tips to prepare for the course, and how mastering fine jewellery techniques can boost your business's profitability. Can't make it to Brighton? April's online masterclass , featuring an additional project, opens for enrolment in September. Whether you're looking to sharpen your skills, expand your portfolio, or add high-value pieces to your offering, this episode will inspire you to take your stone setting to the next level. More info and enrol on the Masterclass in Brighton in October 2025 https://www.jewellersacademybrighton.com/collections/masterclasses/products/tiara-wedding-band-masterclass-3-days-advanced-stone-setting-with-april-dace Can't make it to Brighton? Check out the online Masterclass course https://www.jewellersacademy.com/masterclass   About April April Dace is a jewellery designer, maker and repairer based in Norfolk. After 4 years studying jewellery at university and 5 years working in jewellery workshops around East Anglia, April took the leap to become her own boss working on her bespoke jewellery business, April Dace Jewellery back in 2020, and she's never looked back! April is Mum to twins and is embracing this chapter of her career as a working Mum! She currently works on jewellery commissions from her home workshop, as well as being a bench jeweller carrying out repairs at a local jewellers a few days a week. https://www.aprildacejewellery.com/ https://www.instagram.com/aprildacejewellery/

This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance. The Arienas Collective recently curated an exhibition called Love or Money, which explored how artists make money. As part of that exhibition to support artists and makers, they did a talk on selling out workshops. This was a popular talk and so they have brought it to the podcast. This is more of a masterclass than a podcast with so many great insights shared for anyone running creative workshops. A summary of their top 10 tips for selling out jewellery workshops: 1. Location is important - consider good transport links or ample parking 2. Beware of being in competition with yourself in one area. Pick a location to teach  3. Make sure your location is clear in your social media and on your website. People will Google for jewellery workshops + location and that helps you show up in the Google ranking  4. Teach something that you can't find very widely - a type/style of jewellery making or project  5. Have a choice of dates available but not too many, you can always add more 6.  Have an intermediate/next level courses available for those who want to do more 7. Offer gift vouchers and sell creative experiences 8. Try different things. What works really well one year may not the next year, and what didn't sell at all might suddenly start selling 9. Try listing on places that people look for craft workshops e.g. Craft Bento and Craft Courses 10. Keep going. It can take time for the reputation to build and for word of mouth to happen    Whether you're a jeweller, maker, or creative entrepreneur, this episode is packed with practical, proven advice. If you want to fill your classes and grow your teaching income with confidence and clarity, this episode is a must-listen. About Anna Campbell Anna is the award-winning founder of Jewellery School Scotland, teaching 5 star rated silver clay jewellery making workshops from the Arienas Collective in Edinburgh, Scotland. She is one of the lead tutors for the online Diploma in Silver Metal Clay from Jewellers Academy. Anna is also the founder of Good Girl Rebellion. The Good Girl Rebellion is about reclaiming power, building wealth, visibility and autonomy on your terms. It's a roadmap to stop growing other people's dreams and start building your own. We don't need to change who we are, we need to shake off the good girl conditioning of compliance, people pleasing, perfectionism and proving our worth. Her book Good Girl Rebellion is out on 2nd September 2025.   https://www.goodgirlrebellion.com/ https://www.jewelleryschoolscotland.co.uk/ Instagram @annaccampbell   About Lynn Powell The Arienas Collective creative workshop hub is based in the Georgian mews home of founder Lynn Powell's home in Edinburgh's historic New Town. Lynn set up the Collective to help local artists earn a living through sharing their creative skills and passions with others, driven by the belief that there is a creative being within everyone awaiting the right support and encouragement to be released. A passionate believer in the power of collaborative working, she applies her marketing, community engagement, education and team building skills and experience to support the growth of The Arienas Collective: in return, the Collective plays a key part in Lynn's personal creative life.   https://www.thearienascollective.com/ Instagram @arienas_collective

In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online  Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five stunning finished pieces: two rings, two necklaces, and a pair of earrings. They also address common concerns about learning jewellery making online, highlighting the high-quality video lessons, step-by-step guidance, and supportive feedback, including a one-to-one call with Laura-Jayne herself. Plus, you'll hear practical tips on setting up a workspace at home, what tools and materials you need (hint: there's a toolkit for that!), and why this course is a game-changer for anyone curious about starting their jewellery journey. If you've wanted to learn silver jewellery making as a new hobby or career, this episode is packed with encouragement and expert advice.   Foundation in Silver Jewellery Want to take the Foundation in Silver Jewellery? We have intakes for this 5-week online course throughout the year and even have tools and materials kits available to help make it easy to get started. Learn more and enrol here https://www.jewellersacademy.com/foundation-in-silver-jewellery   About Laura-Jayne Laura-Jayne is a jeweller and the founder of Small Dog Silver. Based in rural Shropshire, working mainly with recycled precious metals, Laura-Jayne keeps eco-friendliness at the heart of her work. The use of textures and patina features heavily in Laura-Jayne's jewellery, giving her pieces a whimsical folklore feeling. She is an experienced tutor and mentor for the Foundation course as well as for our Diploma in Silver Jewellery.   https://smalldogsilver.co.uk/ https://www.instagram.com/SmallDogSilver/

In this week's episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing, social media strategy, smartphone photography, and vision setting, alongside opportunities for brand-new professional imagery, a post-retreat 1:1 mentoring session, and lasting community connections. You will also find out more about your mentors on the Retreat and how they are uniquely placed to support you. Whether you're struggling to stay visible, lost in content overwhelm, or simply craving a business refresh with like-minded creatives, this episode will give you the clarity (and inspiration!) to join us! Learn more about the Jewellers Visibility Retreat and secure your place now. https://www.jewellersacademy.com/jewellers-visibility-retreat   Get £250 off when you enrol by 8th August 2025 with the discount code VISIBILITY250 (Offer available until that date or while places are available)

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other jewellers, surviving economic recessions, navigating motherhood and illness, and finding deep fulfillment in teaching. Now a mentor on our Advanced Jewellery Diploma Programme, Jane reveals how she's helping the next generation of jewellers unlock their potential while continuing to push her own creative boundaries. Whether you're dreaming of launching a jewellery business or already crafting behind the bench, Jane's story is full of heart, resilience, and invaluable wisdom. About Jane Taylor Jane specialises in bespoke handmade jewellery, working with client commissions and one-off pieces with beautiful gemstones. She ran her own shop Taylormade, a in Godalming High Street for nearly 20 years and has since moved to a studio in Surrey, creating her pieces and teaching in-person classes. Her work is available from the Jewelled Boutique in Hambledon as well as online. Jane is a mentor on our Advanced Diploma course and is also one of the tutors at Jewellers Academy Brighton. https://jewelled.co.uk/ @jewelledgodalming   Our brand-new Collet Setting course taught by Jane Taylor is now available at an Early Bird price of 50% off. Learn more and enrol now https://www.jewellersacademy.com/collet-setting   Check out in-person workshops at Jewellers Academy Brighton, including those taught by Jane https://www.jewellersacademybrighton.com/