Claim OwnershipFull Time Lash Artist Podcast with Cosmina Esanu
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© 2026 Full Time Lash Artist Podcast with Cosmina Esanu
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Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?
Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too!
Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!
Learn more at https://limitlashes.com/podcast/
81 Episodes
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Most lash artists think growth comes from posting more. It doesn’t. Growth comes from understanding human psychology, building rapport, and creating systems that make referrals predictable. In this episode, we break down how to turn Canva into a business tool, how to use business cards the smart way, how to structure a referral program that actually motivates people, and why ads should be treated like a light switch — on when you need clients, off when you’re full. We also go deep into: Why “...
Most lash artists don’t fail because of skill—they fail because the business side is messy from day one. In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first. We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs...
At some point, every lash artist has to stop thinking like a freelancer and start thinking like a business owner. This episode breaks down what that really means—without fear-mongering or overcomplicating it. We talk about why business certificates matter, how LLCs and DBAs actually work, how to protect yourself legally, and why separating personal and business finances changes everything long term. We also cover referrals, lead flow, client psychology, and why content and reviews should do m...
Most lash and facial artists already have what they need—but they’re holding themselves back. In this episode of Full Time Lash Artist, we break down the simple tools that make your life easier (Canva, ChatGPT, CapCut), how to turn word-of-mouth into an actual referral system, and why confidence matters more than perfect grammar, accents, or aesthetics. We also talk about luxury services, protecting your reputation, using your own results as proof, and why people connect with you—not your log...
Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale. We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic. This is the foundation work m...
A lot of lash and facial artists slow themselves down by overthinking names, spaces, and “looking legit” too early. This episode breaks down how to set things up cleanly from the start—without stretching yourself or creating problems later. We talk about why your personal name should lead your brand, why underscores hurt discoverability, why mixing businesses (even with family) causes headaches, and how referrals can quietly become one of your biggest income drivers. We also cover starting fr...
If your account is confusing, clients won’t stick around long enough to book. You get about 2–3 seconds to win or lose someone online—and most lash artists lose it by mixing services, names, and messaging. In this episode of Full Time Lash Artist, we break down when you should switch to a personal brand, why combining lashes with other services under one account hurts clarity, and how to set yourself up for future growth without rebranding later. We also talk SEO mistakes (yes, underscores ma...
Most lash artists are posting nonstop—and still wondering why nobody books. The problem isn’t the content. It’s the missing ask. In this episode, we break down how sales actually happen in beauty businesses: urgency, promotions, confidence, and clear calls to action. We talk about why having a salon doesn’t make money, why clients don’t “just show up,” and how to structure your offers so people feel ready to book now—not later. This is about running your business like a business, not a hobby....
Most lash artists quit not because they’re bad—but because they rush the wrong things and doubt themselves too early. In this episode, we talk about where to actually focus your time as a beginner, why YouTube Shorts is underrated, how short-form search really works, and how to grow without burning cash or confidence. We also break down the reality of starting from home, charging before you feel “ready,” and why there’s no perfect setup—only the right move for right now. This is about patienc...
If you’re doubting yourself, it’s usually not because you’re “not ready.” It’s because you’re comparing yourself to the wrong person and targeting the wrong client. In this episode, we break down why you’re not meant to teach or serve someone 10 years ahead of you—you’re meant to help the version of you who just got started. We also get real about lashes as a luxury service, the math behind refills, and why your ideal client needs income, not just interest. This conversation dives into confid...
This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet. We also talk about YouTube’s hidden power, how clients binge content before buying, how ChatGPT can speed up your enti...
Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach. We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of relying on TikTok/IG Gen-Z traffic, and why Facebook still matters even if you personally hate it....
Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things. In this episode of Full Time Lash Artist Podcast, we break down how clients actually find you, why trust only comes after visibility, and how to build a simple strategy around Google, Instagram, and DMs — without try...
Most lash artists set up their Google listing, toss in a few photos, and hope clients magically show up. That’s why they stay invisible. In this episode of Full Time Lash Artist Podcast, we break down how to get found in local search by doing the small things your competitors ignore—photo titles, keyword-based profiles, and consistent usernames across every platform (IG, TikTok, Pinterest, YouTube, Twitter). You’ll learn how Google uses your entire online footprint to decide if you should ran...
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...
Turn one promo post into paid bookings—no website needed. In this episode you’ll get: Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.Best campaign goal: Pick “More messages” s...
In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on. We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product brand, and the simple funnel that turns strangers into repeat clients: traffic → leads → booking...
Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon. What we cover: Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a free EIN from the IRS (so you stop giving out your SSN).Liability insurance 101: the simple poli...
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease. What you’ll learn Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).When to ...
If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty. What you’ll learn (step-by-step): Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.Set...
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