Claim OwnershipFull Time Lash Artist Podcast with Cosmina Esanu
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Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion?
Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too!
Whether you're 18 or 50 years old, looking to start fresh in the booming lash industry, or reshape your current career into something more exciting, this podcast is your go-to resource. Get ready for insider tips, expert techniques, and inspiring stories from industry pros who’ve mastered the art of lashes. Grab your tweezers and coffee, and join us on this empowering journey—each episode is a step closer to lash greatness and a lifestyle you love!
Learn more at https://limitlashes.com/podcast/
74 Episodes
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Most lash artists are posting nonstop—and still wondering why nobody books. The problem isn’t the content. It’s the missing ask. In this episode, we break down how sales actually happen in beauty businesses: urgency, promotions, confidence, and clear calls to action. We talk about why having a salon doesn’t make money, why clients don’t “just show up,” and how to structure your offers so people feel ready to book now—not later. This is about running your business like a business, not a hobby....
Most lash artists quit not because they’re bad—but because they rush the wrong things and doubt themselves too early. In this episode, we talk about where to actually focus your time as a beginner, why YouTube Shorts is underrated, how short-form search really works, and how to grow without burning cash or confidence. We also break down the reality of starting from home, charging before you feel “ready,” and why there’s no perfect setup—only the right move for right now. This is about patienc...
If you’re doubting yourself, it’s usually not because you’re “not ready.” It’s because you’re comparing yourself to the wrong person and targeting the wrong client. In this episode, we break down why you’re not meant to teach or serve someone 10 years ahead of you—you’re meant to help the version of you who just got started. We also get real about lashes as a luxury service, the math behind refills, and why your ideal client needs income, not just interest. This conversation dives into confid...
This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet. We also talk about YouTube’s hidden power, how clients binge content before buying, how ChatGPT can speed up your enti...
Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach. We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of relying on TikTok/IG Gen-Z traffic, and why Facebook still matters even if you personally hate it....
Most new lash artists bounce between platforms trying to “be everywhere” — and end up growing nowhere. This episode breaks down exactly where to focus first, how to think about traffic, and the real difference between search and social so you don’t waste time on the wrong things. In this episode of Full Time Lash Artist Podcast, we break down how clients actually find you, why trust only comes after visibility, and how to build a simple strategy around Google, Instagram, and DMs — without try...
Most lash artists set up their Google listing, toss in a few photos, and hope clients magically show up. That’s why they stay invisible. In this episode of Full Time Lash Artist Podcast, we break down how to get found in local search by doing the small things your competitors ignore—photo titles, keyword-based profiles, and consistent usernames across every platform (IG, TikTok, Pinterest, YouTube, Twitter). You’ll learn how Google uses your entire online footprint to decide if you should ran...
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...
Turn one promo post into paid bookings—no website needed. In this episode you’ll get: Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.Best campaign goal: Pick “More messages” s...
In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on. We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product brand, and the simple funnel that turns strangers into repeat clients: traffic → leads → booking...
Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon. What we cover: Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a free EIN from the IRS (so you stop giving out your SSN).Liability insurance 101: the simple poli...
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease. What you’ll learn Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).When to ...
If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty. What you’ll learn (step-by-step): Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.Set...
Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand. We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds ...
Ready to move from the lash chair to the front of the classroom? In this episode, I share the exact 3-step blueprint she used to go from working artist to in-demand lash trainer. You’ll learn how to master your craft with deliberate practice, turn your expertise into a clear, repeatable teaching system, and position yourself as a brand so you can fill lash extensions classes consistently. What you’ll learn Master your craft: Fast ways to build real skill (events, models, focused reps) and how...
In this episode of the Full Time Lash Artist Podcast, we break down one of the hardest lessons for new lash artists: the difference between running a hobby and running a business. Marian shares why every lash business eventually comes to the same choice — you either pay with time or you pay with money. If you don’t invest in marketing, training, or systems, you’re not really building a business — you’re stuck in hobby mode. Here’s what you’ll learn in this episode: How to decide if your time ...
In this episode of Full Time Lash Artist, we break down what every new lash artist needs to hear: you don’t have to master everything at once to grow your business. Many beginners feel paralyzed by the pressure to do perfect Classic sets, Volume fans, Wispy effects, post daily on social media, and somehow learn marketing all at once. The truth? That approach leads to burnout and slow progress. Here’s what we cover in detail: Why focus beats overwhelm: How mastering one style (like Classic) ca...
Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business. In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down: Why your “bad quality” video could still get a million views.The trap of always trying to improve what’s already working (and why you should just let it run).The right time to start investing in ads as a lash artist.Why y...
What if you only needed 32 clients to build a six-figure lash business? In this episode of Full Time Lash Artist, Marian (Cosmina’s husband and behind-the-scenes marketing strategist) shares the exact mindset and numbers that can change how you see your lash career forever. You’ll learn: The lifetime value formula that applies to every lash business.Why recurring services like lash extensions give you an advantage most industries don’t.How to choose the right clientele who can actually afford...
Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching. You’ll hear how to: Audit yourself and choose the business model that fits your wiringCalculate the lifetime value (LTV) of a lash client and why ju...
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