Sales Maven

In this episode of The Sales Maven Show, Nikki Rausch explores a powerful and often misunderstood concept that directly impacts sales call closing: cognitive closure. Building on a previous episode, Episode 307: Building Confidence in Business: Why Your Brain Lies After Sales Calls and What to Do Instead, which examined how the brain can work against you after sales conversations, Nikki flips the lens and shows how cognitive closure can actually become one of your greatest assets when used intentionally and ethically during the close.   Cognitive closure is the brain's deep desire for clarity and resolution. When a sales conversation ends without a clear next step, both the buyer and the seller are left in a state of ambiguity. This discomfort often leads to hesitation, avoidance, or ghosting. Nikki explains that many stalled deals are not the result of rejection, but of unresolved tension caused by a lack of clear closing language. When clarity is missing, the brain fills in the gaps with assumptions and stories that rarely serve either party.   This episode reframes sales call closing as an act of service rather than pressure. Nikki challenges the idea that asking for a decision is pushy or salesy, and instead positions closing as a way to calm the nervous system, create resolution, and help buyers feel safe making a choice. She emphasizes that closing does not mean forcing a yes. It means inviting a decision, whether that decision is yes, no, or not yet, so the conversation can feel complete.   Using her Selling Staircase framework, Nikki highlights why closing is one of the most commonly skipped steps in sales conversations and how skipping it leads to emotional whiplash, wasted time, and inconsistent results. She shares practical examples of clean, respectful closing questions that provide clarity without pressure and help buyers understand exactly what happens next. These simple shifts improve sales outcomes while also strengthening trust, credibility, and confidence in the business.   Listeners walk away with a new understanding of why ghosting often happens, how unresolved conversations drain mental energy, and why clarity is one of the kindest things you can offer in a sales interaction. Nikki also explains the difference between being nice and being kind in sales, showing how avoiding the close in the name of politeness often does more harm than good. When you want sales conversations that are lighter, cleaner, and more predictable, this episode is a must-listen. Mastering sales call closing is not about closing harder. It is about closing cleaner, creating clarity, and guiding buyers confidently toward a decision that feels right for them. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

After a great sales call, silence can feel brutal. You were sure they were going to buy, maybe even that day, and then nothing. No reply. No decision. No payment. In this episode of The Sales Maven Show, Nikki Rausch breaks down what is actually happening in that moment and why it has everything to do with your brain's wiring and your confidence in business. Nikki explains how the brain hates open loops. When you do not get closure after a sales conversation, your mind tries to create certainty where none exists. That is when the spiral starts. You replay the call, assume you said the wrong thing, decide the offer was too expensive, or conclude they did not like you. Nikki names this pattern for what it is: a drive for cognitive closure, the psychological need for a clear answer and the discomfort we feel when things are unresolved. The problem is that the "answer" your brain invents is often a story, not reality. And once you believe the story, you freeze. You stop following up, stop gathering information, and miss opportunities that were still very much alive. This is where Nikki brings it back to strategy. The antidote to mental spiraling is curiosity. Instead of deciding what the silence means, ask better questions. Start with yourself: Is this story true? Is it useful? Then take action with the other person. Nikki shares a simple, effective follow up framework designed to reduce ambiguity and make it easy for the buyer to respond. She even gives you a ready to use subject line: "Did you see this?" The message is short and direct, and it removes the pressure while still keeping the conversation moving. This episode is a reminder that confidence in business is not about never feeling uncertain. It is about recognizing when your brain is trying to protect you with made up certainty and choosing to stay in action anyway. Follow up. Offer clarity. Make it easy. And do not let a temporary open loop cost you a great client. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

How would your business change if you could consistently start real conversations with the right people instead of waiting for leads to find you? In this episode of The Sales Maven Show, Nikki Rausch continues the Mastering Excellence series by sitting down with LinkedIn strategist Sara Royf to unpack a smarter, more human way to use LinkedIn for lead generation. Rather than relying on spammy pitches, rigid scripts, or expensive paid tools, this conversation focuses on how relationship driven direct messaging can help you take control of your sales pipeline. Sara shares her journey from founding a nonprofit and scaling it to 115 chapters to raising nearly a million dollars organically using LinkedIn. That early success revealed something powerful. When you use LinkedIn intentionally, you do not have to wait passively for opportunities. You get to choose who you want to build relationships with and start conversations that actually lead somewhere. Throughout the episode, Nikki and Sara break down how smart sellers use LinkedIn in a way that feels natural, respectful, and effective. They explore why the goal of a first message is not to pitch or book a call but simply to get a genuine response. From there, the relationship builds over time through thoughtful engagement, relevant content, and personalized follow up. Sara explains her Inside Out Outreach Method, which starts with people already in your network before expanding outward. She also introduces the idea of "triggers," signals that help you identify who is more likely than average to want your services. This keeps your outreach focused and intentional rather than random or overwhelming. You will also hear why you do not need LinkedIn Premium to succeed, how content and direct messages work together to warm up leads, and how to avoid sounding scripted or transactional in the DMs. Nikki connects these ideas back to sales conversations, emphasizing that marketing books the call and sales closes it. If you have ever felt uncomfortable sliding into DMs or frustrated by cold outreach that goes nowhere, this episode offers a refreshing alternative. You will walk away with a clearer understanding of how to use LinkedIn as a relationship building tool, not a pitching platform, and how to show up as a real human while still driving real business results. This conversation is a must listen for consultants, coaches, and service based business owners who want to use LinkedIn confidently, authentically, and strategically. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What if smart sellers stopped following rigid pricing rules and started making decisions that actually align with their values, their clients, and the kind of business they want to build. In this episode of the Sales Maven Show, Nikki Rausch challenges some of the loudest advice in the sales and entrepreneurial space, especially the idea that you should never make concessions or that "charging your worth" looks the same for everyone. Instead, Nikki invites you into a more thoughtful and empowered way of leading your business, one rooted in clarity, discernment, and long term relationships. Nikki shares her personal philosophy around concessions and why flexibility, when done intentionally, can strengthen trust rather than weaken your position. She explains that smart sellers understand the difference between discounting out of fear and making a strategic choice based on shared values and mutual respect. Drawing from her own experiences, Nikki walks through the criteria she uses when deciding whether to offer a concession, including a client's level of investment, participation, appreciation, and commitment to the work. These are not emotional decisions made in the moment. They are conscious choices grounded in leadership and self trust. Throughout the episode, Nikki breaks down why blanket advice from business gurus often falls short. What works for one entrepreneur may not work for another, and blindly following rules can leave you feeling boxed in or resentful. Nikki emphasizes the privilege and responsibility of being the CEO of your own business. You get to decide what feels right, what aligns with your values, and how you want to show up for your clients. That also means setting boundaries, communicating expectations clearly, and making sure concessions are never one sided. Listeners will also hear Nikki reflect on lessons learned from times when concessions did not work out as planned. She explains how these moments became opportunities to refine her criteria, strengthen her communication, and recommit to relationships that feel mutually beneficial. The focus is not on short term wins, but on lifetime client value and partnerships built on respect and transparency. This episode is a powerful reminder that smart sellers do not sell from fear or rigidity. They sell from confidence, intention, and clarity. If you have ever questioned whether you are doing sales the "right" way, this conversation will give you permission to trust yourself, lead with integrity, and create a business that works for you and your clients. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What if the biggest shift you could make in your sales conversations next year is not about learning something brand new, but about finally doing what you already know in a more intentional way. In this episode, Nikki Rausch explores three game changing adjustments entrepreneurs can implement in 2026 to create more confident, grounded, and ease filled sales conversations. If you've felt heavier pressure in your sales calls this past year or found yourself stumbling over your words, overthinking, or feeling shaky when the stakes are high, this episode gives you the practical reset you need. Nikki begins by tackling the first and most foundational shift: asking the right questions. Not just more questions, and not generic ones, but the strategic questions that build safety, credibility, and momentum. She explains how well crafted questions act as your consultation roadmap, keeping the conversation on track while showing your buyer they're in capable hands. Without this structure, you risk rambling, oversharing, coaching instead of selling, or losing the lead entirely. Nikki shares how a consultation map elevates your professionalism, shortens your consult time, and positions you as the guide your client is looking for. She even discusses her new AI assisted offer that helps entrepreneurs create their question map step by step. The second shift is one that many sellers think they've mastered but often haven't: leading with benefits rather than features. Nikki breaks down why features alone don't sell and why the "so what" behind your offer needs to be clearly stated, not left for the client to interpret. She walks through how benefits speak directly to the outcomes your clients want and how articulating them increases your confidence as well as the buyer's. By sharing common mistakes she sees entrepreneurs make, and how just rewriting a few sentences can transform an offer's appeal, Nikki encourages listeners to revisit their sales pages and pitches with fresh eyes. Finally, Nikki highlights the third shift: practice. Real, out loud, low stakes practice. She explains why confidence isn't innate; it's built through repetition and muscle memory. Sales conversations feel wobbly for the same reason walking a narrow beam feels wobbly: your body and brain haven't rehearsed the movement enough. Through stories from strategy sessions and her new monthly practice groups in the Sales Maven Society, Nikki shows how practicing language, pre framing, and key transitions can radically shift your presence on sales calls. When your voice steadies, your energy follows, and your buyer feels it too. Whether you're new to sales or seasoned but stuck in a rut, these three shifts can change everything. Ask better questions. Speak in benefits. And practice until confidence is your default setting. Here's to 2026 being your most grounded and successful sales year ever. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What communication trend have you seen lately that instantly makes you pull back, question someone's motives, or delete their message altogether. In this episode, Nikki Rausch breaks down one of the most damaging habits showing up in sales outreach right now. It is the "compliment followed by an insult" approach, a tactic meant to create quick intimacy but that actually destroys trust. Nikki explains why this trend is spreading, why so many podcasters and business owners are experiencing it, and how it undermines the very relationships sellers are trying to build. Nikki starts by unpacking the pattern: a message begins with a flattering comment about you or your work, then immediately pivots to an insult about everyone else. It might sound like "I love your show because you ask real questions unlike most hosts who only care about pitching their guests." On the surface it looks like appreciation, but the hidden message is clear. If someone insults others to win your approval, you naturally wonder what they say about you when they move on to the next conversation. Nikki explains how this tactic creates a sense of unsafety for the recipient, erodes credibility, and closes the door on meaningful sales conversations. It is manipulative positioning disguised as praise. Instead of falling into this communication trend, Nikki offers practical guidance for building genuine rapport. She encourages listeners to give specific, sincere compliments without comparisons. Make it about the person you are reaching out to, not about elevating yourself at the expense of others. Personalized outreach rooted in clarity and respect naturally opens the door to connection. Nikki also highlights the importance of giving people an easy, graceful way to decline. When the pressure is off, responses tend to be more honest and more positive. Nikki closes the episode with actionable steps to upgrade your communication. Practice offering compliments that are grounded in real observations. Warm up your leads rather than relying on cold, generic messages. Think about how your outreach will make the other person feel and whether your tone communicates safety and goodwill. When clarity, sincerity, and respect are at the center of your communication, trust follows. And trust is the real foundation of every successful sales relationship. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What does it really take for women in the workplace to know when it is time to stay, speak up, or walk away entirely? In this Mastering Excellence episode, Nikki Rausch sits down with certified coach and facilitator Laurie Nichols for a powerful conversation about clarity, confidence, and the emotional intelligence required to make intentional choices in your career. With more than thirty years of experience in both the investment world and the coaching space, Laurie brings a grounded, heart centered perspective to the challenges women face in professional environments. She and Nikki explore how values, self trust, and honest self reflection help women navigate crossroads moments without guilt or second guessing. Laurie shares the story of her own transition from finance to coaching, explaining how burnout and misalignment often show up long before we recognize them. She introduces the idea of the rub, those early signals that something is off in your workplace, your client relationships, or even your day to day interactions. These signs might appear as frustration, exhaustion, or constant self doubt. Laurie talks through the difference between temporary irritation and a deeper mismatch that takes a toll on your physical, emotional, and professional wellbeing. Nikki and Laurie also explore why women often feel pressure to tolerate unhealthy environments and how cultural expectations make it difficult to speak up or set boundaries. Listeners will learn practical tools to build self awareness, including values checks, emotional audits, and Laurie's idea of the blinking yellow light, a cue that you need to slow down and pay attention before bigger problems develop. Laurie explains how discernment, not impulsivity, becomes your strongest guide in deciding whether to stay and have a constructive conversation or leave in order to reclaim your health and integrity. She also offers strategies for approaching tough conversations through a values based lens, using clarity and compassion rather than fear or defensiveness. The episode closes with Laurie's current focus on empowering women to thrive at work while honoring their own wellbeing. She champions the principle of win win or no deal, which encourages women to pursue relationships and opportunities that respect their worth. With her blend of wisdom and practicality, Laurie gives listeners a roadmap for navigating career decisions with confidence and intention. This is an essential conversation for anyone interested in strengthening leadership skills, building healthier workplace dynamics, and supporting the success of women in the workplace. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What does it really mean to practice invisible leadership, and how can it transform your business and your sales relationships in ways that are both powerful and sustainable? In this episode of the Sales Maven Show, host Nikki Rausch welcomes a special guest to the Mastering Excellence series for a deep and engaging conversation about the kind of leadership that does not demand the spotlight yet creates extraordinary results. This is the leadership style that shows up in subtle cues, intentional communication, and the quiet confidence that inspires trust long before a transaction ever occurs. The episode begins with a look at the guest's background, including the experiences that shaped their understanding of excellence, influence, and human behavior. Nikki invites listeners to examine how invisible leadership fits into everyday sales interactions, from the initial discovery call to nurturing long-term client relationships. The conversation highlights how leaders who practice stillness, humility, and clarity often have the greatest impact because they create room for others to step forward. Instead of leading through pressure or dominance, they lead through presence, curiosity, and consistent action. Listeners are guided through the mindset shifts that support excellence, including the importance of regulation, awareness, and emotional resonance. Nikki and her guest share real examples from their professional journeys that illustrate how invisible leadership helps people navigate high stakes situations, resolve conflict with ease, and create an environment where clients feel seen and supported. These stories bring to life the idea that influence is often strongest when it is not flashy or loud but grounded and intentional. The episode also breaks down practical skills that listeners can put into practice right away. These include listening without rehearsing your response, creating a sense of safety during conversations, and recognizing when to lead from the front and when to step back and let your client shine. Nikki and her guest explore how invisible leadership helps you stay adaptable during challenging sales moments and how it naturally elevates your authority without forcing it. As the conversation comes to a close, Nikki emphasizes that excellence is not about perfection but about repeatable processes, personal integrity, and habits that support long term success. Invisible leadership becomes the secret ingredient that allows clients to feel empowered and confident while still relying on your expertise. Whether you are new to sales or an established business owner, this episode gives you the tools to elevate your presence, deepen your relationships, and create meaningful results through intentional action. Thank you for listening to the Sales Maven Show. Remember to subscribe, rate, and review so you never miss an episode filled with insight and encouragement from Nikki and her guests. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What does real confidence look like in business? Is it about having all the answers, or is it about knowing when to ask the right questions? In this milestone 300th episode of the Sales Maven Show, host Nikki Rausch reflects on twelve years in business and what confidence truly means for entrepreneurs and sales professionals. Through storytelling, honesty, and heartfelt lessons, she explores how confidence shows up in unexpected ways and how vulnerability can be one of your greatest business strengths. Nikki shares a West African folktale called The Hunter and the Blind Man to illustrate how humility and openness can transform relationships. The story follows a proud hunter who learns wisdom and empathy from a blind man he once dismissed. For Nikki, this story mirrors the sales journey: confidence is not about dominance or perfection, but about awareness, curiosity, and growth. It's about seeing with your ears and feeling with your heart, as she puts it. Throughout the episode, Nikki ties this lesson to her own experiences in corporate sales and entrepreneurship. She recalls early moments when she believed confidence came from expertise alone, only to learn that true confidence often comes from admitting what you do not know and staying open to learning. Whether selling to audio engineers, teaching clients, or hosting hundreds of podcast episodes, she has discovered that genuine connection always outperforms performance. As she looks back on 300 episodes, Nikki expresses deep gratitude for her listeners and clients who have embraced curiosity and growth right alongside her. She reminds us that confidence is not about ego or perfection, but about structure, self-awareness, and the willingness to show up authentically in every sales conversation. If you've ever doubted yourself or felt pressure to appear like an expert at all times, this episode will inspire you to redefine what it means to be confident—and to see how compassion and courage can elevate your success. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever caught yourself jumping from one exciting idea to the next before finishing the last one? That restless urge to chase every new possibility might feel productive, but it often leads to scattered focus and stalled growth. In this week's episode of the Sales Maven Show, Nikki Rausch explores the psychology behind Shiny Object Syndrome and how understanding your motivational traits can help you stay on track, reignite your sales, and bring more money through the door. Nikki explains that our natural attraction to novelty is not a flaw but a motivational trait. Some people thrive on "new and different," constantly seeking stimulation through variety and big shifts, while others prefer "same and sameness," valuing stability and predictability. Both traits have strengths and weaknesses, especially in business. Entrepreneurs who love new ideas often jump to fresh projects too quickly, abandoning profitable ones before they reach their full potential. The key, Nikki shares, is learning how to feed your motivation without losing your focus. Through real-life examples from her own business and her clients, Nikki shows how small changes can keep things fresh without discarding what works. Maybe that means updating an existing course, relaunching a proven offer with a new twist, or reigniting excitement around services that already generate income. She emphasizes the importance of doubling down on what actually moves the needle because if 80 percent of your revenue comes from 20 percent of your offers, your energy should be focused where it counts. By the end of this episode, you'll understand why chasing every "next big thing" can quietly drain your sales and how to reignite passion and creativity without losing focus. Nikki reminds us that the goal isn't to suppress curiosity but to channel it strategically, using your unique motivational style to grow your business sustainably. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What if the secret to making better decisions isn't about being right, but about trusting yourself to handle whatever happens next? This week on The Sales Maven Show, Nikki Rausch talks with Danielle Baily, an efficiency and implementation consultant, Lean Six Sigma black belt, and consulting hypnotist who helps business owners find confidence through clarity and structure. Together, they explore how learning to trust yourself can transform the way you make decisions in business and life. Danielle shares how chasing the "right" decision often leads to stress, self-doubt, and overthinking. Instead, she focuses on what's useful in the moment. She explains how identity, fear of judgment, and outside expectations can make choices harder, and how separating who you are from the results you get can make decision-making easier. Her "knee-jerk no" strategy is a simple but powerful way to create boundaries and make sure every yes aligns with your long-term goals. The conversation also dives into decision fatigue and practical ways to prevent it. Danielle and Nikki discuss batching simple tasks, building consistent routines, and keeping your circle of advisors small so you can stay focused. They remind listeners that you don't need every answer before you act. Confidence grows when you make a choice, learn from it, and give yourself permission to adjust along the way. If you've ever found yourself frozen by indecision or stuck waiting for the perfect moment, this episode will help you trust yourself, simplify your process, and take the next step forward. Actionable Takeaways: Batch everyday decisions like meals, outfits, or your calendar to protect mental energy. Use the "knee-jerk no" method to ensure your yes truly matches your goals. Detach your identity from the outcome and focus on what's most useful in the moment. Allow yourself to pivot when new information appears. Keep your circle of input small to avoid confusion and delay. Connect with Danielle Baily: Website: https://daniellebaily.com/ YouTube: https://www.youtube.com/@thedaniellebaily Facebook: https://www.facebook.com/thedaniellebaily LinkedIn: https://www.linkedin.com/company/thedaniellebaily/ Instagram: https://www.instagram.com/thedaniellebaily/ Twitter: https://twitter.com/danibaily 🎁 FREE GIFT for Listeners: https://daniellebaily.com/gift-of-time-blocking Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What makes a truly unforgettable client experience? In this episode of The Sales Maven Show, host Nikki Rausch sits down with Rosemary Lewis, coach, author, and real estate broker, to unpack how intentional design and heartfelt connection turn ordinary client experiences into lasting relationships. Rosemary, team lead at RL Realty Group and creator of Real Estate Besties, shares how she combines strategy, faith, and authenticity to build a brand that keeps clients coming back again and again. From the moment guests walk into one of Rosemary's events, they're met with warmth, care, and purpose. She believes that exceptional client experiences start long before the sale—by considering the fears, hesitations, and sacrifices clients make just to show up. Every color choice, every greeting, and every activity at her Real Estate Bestie Experience conference is crafted to make attendees feel valued, seen, and celebrated. As Nikki observed firsthand while speaking at Rosemary's event, the energy in the room was electric. Women weren't just attending a conference—they were forming friendships, collaborating on business opportunities, and building confidence that would ripple long after the weekend ended. Throughout the conversation, Rosemary reveals that her success stems from an empathetic approach: she puts herself in her clients' shoes and anticipates their emotional needs. Her focus isn't just on teaching real estate strategy but also on creating transformation through connection and faith. That commitment extends beyond the event itself—her programs, podcast, and community all reinforce the same message: growth happens when you invest in yourself and others. Nikki and Rosemary also discuss the mindset shift required to move from spending to investing—in time, money, and personal growth. Rosemary explains how she helps clients overcome fear and recognize their own worth, creating environments where women support one another rather than compete. She's proof that when you design client experiences rooted in empathy, faith, and service, loyalty becomes natural. By the end of the episode, listeners are left inspired to rethink how they engage with their own clients. It's not just about delivering value—it's about crafting moments that make people feel understood, appreciated, and motivated to keep coming back. This is a must-listen for anyone who wants to elevate their client experiences from transactional to transformational. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

When's the last time you stopped to really look at your numbers and realized they could help you get what you want? In this episode of The Sales Maven Show, host Nikki Rausch welcomes Danielle Hayden, CEO of Kickstart Accounting Inc., for a conversation that changes the way business owners think about their finances. Danielle, a former hairdresser turned CFO and now successful entrepreneur, shares how learning to use numbers strategically, not fearfully, can completely transform your business and your life. Danielle explains that numbers aren't a report card; they're a roadmap. When you understand how to read them, they can tell you what's working, what's not, and where to focus your energy next. At Kickstart, Danielle's team provides clients with a monthly "snapshot," a simple high-level view of their business performance. Each month, they focus on one specific area so that busy CEOs can spend more time in their zone of genius while still making data-driven decisions. It's about clarity, not complexity. The conversation also dives into how Danielle personally uses numbers to get what she wants. For her, success right now means being home with her teenage son, teaching him to drive, cook, and prepare for life. She's built her business structure around that goal. By tracking where her clients come from, she realized that podcasting and referrals were her biggest revenue drivers. That insight allowed her to step away from time-consuming travel and double down on what truly supports her lifestyle and her bottom line. Nikki and Danielle also talk about the emotional side of money and how childhood experiences and old "report card" mindsets can make us feel like failures when the numbers don't meet our expectations. Danielle shares how she's learned to approach her financials with curiosity instead of judgment, asking, "What is this number telling me?" rather than "What's wrong with me?" This mindset shift gives entrepreneurs the freedom to make informed choices instead of reacting from fear. Ultimately, this episode is a masterclass in financial empowerment. If you've ever avoided your numbers because they feel overwhelming or "not your thing," this conversation will change that. You'll walk away knowing that understanding your finances isn't about math; it's about creating a business and a life that align with your goals. When you learn to use your numbers wisely, you can truly get what you want. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever stopped yourself from pitching your services because you thought, "Why would someone who makes more money than me ever hire me?" In this episode of The Sales Maven Show, Nikki Rausch dives headfirst into one of the most common mindset traps holding business owners back: believing that your income determines your credibility. If you've ever hesitated to reach out to a potential client because they seem "too successful," this conversation is exactly what you need to hear. Nikki shares why comparing your financial situation to a client's is the wrong measuring stick for your value and why it can prevent you from serving people who truly need your expertise. Using the classic "fish climbing a tree" metaphor, she illustrates how self-comparison often overlooks the unique strengths and intelligences each person brings to the table. Drawing from her own journey and the theory of multiple intelligences, Nikki reminds listeners that success takes many forms and your ability to create transformation for others is not defined by your bank account. Throughout the episode, she offers practical strategies to shift from insecurity to confidence, starting with recognizing your results. Nikki encourages listeners to list the tangible outcomes clients have achieved from working with them, using that as fuel to show up powerfully in consultations. She also breaks down the importance of crafting strong "expertise questions," the kinds of questions that naturally demonstrate authority and plant seeds of trust, without needing to "dance" for potential clients or prove your worth through income comparisons. Nikki shares personal stories of working with high-earning clients who initially seemed out of reach, only to later hire her because of her unique skill set and results-driven coaching. Her key takeaway: confidence rooted in competence will always outshine surface-level bravado. By owning your authority, asking better questions, and anchoring in the value you deliver, you can book clients at any income level and serve them better for it. Resource Mentioned: 🎁 Free training on crafting expertise questions: yoursalesmaven.com/mygift Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever been caught off guard when the very first thing a prospect asks you is, "What's your price?" It can feel abrupt, maybe even a little irritating. Suddenly, you're on the defensive, worried about proving your value before you've had a chance to build rapport. In this episode of the Sales Maven Podcast, Nikki Rausch tackles this all-too-common scenario head-on and gives you practical strategies for handling it with confidence, credibility, and ease. When someone leads with "what's your price," it's tempting to respond with "it depends." But Nikki explains why that phrase is one of the biggest mistakes you can make—it creates mistrust and leaves the other person feeling dismissed. Instead, she walks you through simple, effective language you can use to keep the conversation moving forward while still honoring the question. One powerful approach is giving a price range. By saying, "Projects like this typically range between X and Y," you immediately build trust, show transparency, and keep the door open to a deeper discussion. This keeps you positioned as a professional who respects the buyer's need for clarity while still allowing flexibility. You'll also hear Nikki's personal story about reaching out to a potential service provider and being brushed off with a vague "we'll get to that later." That moment was enough to make her walk away completely—a reminder that prospects want real answers, not evasive responses. Nikki shares how you can avoid creating that kind of doubt and instead present yourself as trustworthy and approachable. Beyond live conversations, Nikki gives examples of how to respond in writing when the "what's your price" question comes through an email or contact form. She offers sample wording you can adapt, such as thanking the prospect for their interest, providing a range, and then extending an invitation to schedule a discovery call. This approach shows you take them seriously and gives them a clear next step. Perhaps the most important reframe Nikki offers is this: when someone asks about price, it's a buying signal. Instead of feeling annoyed, recognize it as an opportunity. By practicing your responses ahead of time, preparing your top three discovery questions, and issuing clear invitations after sharing a price or range, you'll set yourself apart from competitors who stumble in this moment. This short but impactful episode is packed with actionable takeaways. If you've ever struggled with the "what's your price" conversation, you'll come away with renewed confidence and language you can put into practice right away. Listen in to learn how to answer the question in a way that strengthens rapport, establishes credibility, and increases your chances of closing the sale. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever struggled with how to end a stalled client project without damaging the relationship? On this solo episode of the Sales Maven Show, Nikki Rausch dives into the tricky territory of closing projects gracefully while avoiding the fallout of burning bridges. When projects stall, whether because of an unresponsive client, a missing deliverable, or a vendor dropping the ball, it can drain your time, energy, and confidence. Nikki shares her own hard-learned lessons from dealing with clients who resurfaced months or even years later expecting work to resume at no cost. She explains how these situations can hurt your reputation, create resentment, and negatively impact your business if not handled proactively. The heart of this episode is practical strategy. Nikki walks through frameworks you can implement immediately to protect yourself and your business. From writing clear completion timelines into your contracts, to adding project inactivity clauses, to creating reactivation fees for late restarts, she shows you how to set firm boundaries without alienating your clients. You will also hear examples of specific scripts you can use when projects stall, giving you language that communicates confidence, professionalism, and clarity without unnecessary apology. Nikki emphasizes that taking back control in these moments is not about being harsh or unreasonable. Instead, it is about preserving your reputation, safeguarding your mindset, and ensuring you do not give away your power in client relationships. She reminds listeners that closing projects in a structured way is a form of good customer service. By delivering news clearly, without emotion or apology, you maintain professionalism and prevent resentment from creeping into your work. If you have ever found yourself chasing down missing pieces, feeling stuck in limbo, or worried that enforcing agreements would mean burning bridges, this episode offers a way forward. With the right agreements, scripts, and mindset shifts, you can close projects smoothly, protect your boundaries, and keep relationships intact for the future. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever wondered what it really takes to not just build a business, but to design a life you love around it? In this episode of the Sales Maven Show, Nikki Rausch sits down with Dr. Terri Levine—renowned entrepreneur, bestselling author of more than 40 books, and international keynote speaker—for a powerful conversation about freedom, boundaries, and the intentional choices behind long-term success. Together, they explore how to create a business that doesn't dictate your life, but instead supports the life you've always envisioned. Dr. Terri shares how her approach flips the traditional model. Instead of rushing into business strategy first, she guides clients to start with a life design plan. By clarifying what truly matters—relationships, health, passions, and personal fulfillment—she helps entrepreneurs craft businesses that work for them, often enabling them to run successful companies in as little as 20 hours per month. She calls this "business by design," and it's a refreshing alternative to the hustle-at-all-costs mindset. Throughout the episode, listeners will hear candid stories from Dr. Terri's own journey, including life lessons learned from personal loss, her commitment to living without regret, and how she stays grounded in love even in challenging situations. Her insights reveal why boundaries are essential and how to align every decision with your larger vision. From turning everyday setbacks into course corrections, to staying flexible as goals shift, she demonstrates that entrepreneurship isn't about rigid control—it's about conscious choices. The conversation also highlights the importance of evidence for success. For Dr. Terri, the proof is in the freedom she enjoys: time with loved ones, the ability to support her foundation, and the chance to design days around what brings her joy. She encourages listeners to evaluate their own sense of freedom, asking: If today were your last day, are you truly spending it how you want? Whether you're just beginning or are already established, this episode offers an inspiring roadmap on how to create a business that reflects your deepest values and goals. Instead of falling into the trap of living by default, you'll learn how to live—and work—by design. Learn more about Dr. Terri Levine: https://heartrepreneur.com/ Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever sent an outreach message and wondered why it didn't get a response? In this episode of the Sales Maven Show, Nikki Rausch breaks down exactly what makes outreach messages work and what causes them to fall flat. She shares practical strategies for crafting messages that truly engage readers, build connection, and inspire action, instead of getting ignored or deleted. Nikki starts by analyzing a real outreach message that, at first glance, seems polished and professional. But on closer inspection, it fails to spark engagement because it is written entirely from the sender's perspective. With more than 70 percent of its sentences beginning with "I" or "we," the message focuses on the writer's wants, vision, and goals, rather than on the recipient. Nikki explains why this self centered approach is a common trap and why effective outreach messages must flip the focus back onto the reader. One of the most powerful ways to do this is through questions. Nikki draws on neuroscience and psychology to show that questions literally hijack the brain, triggering instinctive elaboration and forcing the reader to engage. She highlights how well placed questions tap into cognitive engagement, encourage reflection, and even create new neural pathways that make a message more memorable. Whether it is as simple as "Are you being called to uplevel?" or "Would you agree the world needs positive voices?," the shift from statements to questions transforms outreach messages into genuine conversations. Clarity is another key ingredient. Nikki emphasizes that vague, generic phrases like "uplevel, expand, redirect" or "your voice has power" don't connect because they could apply to anyone. Instead, she encourages giving specific, sincere compliments that show real understanding of the recipient's work. She also stresses the importance of having a single, clear call to action. Multiple asks like "check out our website" and "schedule a call" only dilute the message and overwhelm the reader. Throughout the episode, Nikki shares practical tips like following the 80/20 rule (at least 80 percent of sentences should be about the reader, only 20 percent about the sender) and framing calendar links around the recipient's convenience rather than the writer's. She even offers a simple pattern interrupt question, "Did I catch you at a bad time?," that can shift conversations instantly. By the end, you will not only understand the psychology behind effective outreach messages but also have clear, actionable ways to rewrite your own. Nikki's advice will help you stop wasting time on generic messages and start creating authentic connections that get real responses. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever walked away from a sales call thinking, "I'm not sure what just happened"? You're not alone, and it usually comes down to a few common missteps. In this solo episode of the Sales Maven Show, Nikki Rausch breaks down the top 3 sales mistakes women entrepreneurs make in their sales conversations and more importantly, how to fix them. The first mistake is hinting at an offer instead of clearly extending an invitation. Too often, entrepreneurs build rapport, deliver value, and then close with a vague, "Let me know if you're interested." Nikki explains why this puts all the effort on the client and leaves them confused about what to do next. Instead, she shows you how to use clear, respectful invitation language that guides prospects toward a simple yes or no decision. The second mistake is winging the conversation without a process. Many business owners believe sales should come naturally, but without structure, conversations quickly go off track. Nikki introduces her Selling Staircase framework and explains how a strategic process with pre framing and asking the right types of questions creates clarity for both you and your buyer. With structure in place, you will not only raise your close rate but also create a smoother, more enjoyable experience for your clients. The third mistake is waiting to feel confident before fully showing up in your business. Confidence does not come first, it comes from taking action and putting in the reps. Nikki encourages listeners to stop stalling, start sharing offers, and practice sales conversations until confidence builds naturally. She uses a simple analogy, like building muscle through daily pushups, to show how consistent practice creates results over time. By addressing these top 3 sales mistakes, you will learn how to issue clear invitations, follow a proven process, and show up consistently without waiting for the perfect moment. These small but powerful shifts can dramatically improve your conversations, increase your close rate, and help more people benefit from your work. If you are tired of leaving money on the table or walking away from calls unsure of what went wrong, this episode will give you the clarity and confidence you need to transform your sales conversations. Tune in, take notes, and start making the simple tweaks that lead to bigger results. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Have you ever wished someone had handed you a roadmap of the biggest sales lessons before you started your career? In this episode of the Sales Maven Show, host Nikki Rausch does exactly that by sharing the seven game-changing lessons she wishes she'd known from day one. These aren't theories or fluffy concepts—they're hard-won truths that can save you from costly mistakes and wasted time, whether you're selling to corporate clients, managing B2B accounts, or running your own business. Nikki begins by dismantling the myth of loyalty in sales. She explains that while taking excellent care of clients is important, it doesn't guarantee repeat business. Markets shift, priorities change, and people move roles. The lesson? Diversify your revenue streams and always be prepared to bring in fresh buyers instead of relying on a few big accounts. Another critical sales lesson is the "What have you done for me lately?" principle. Past success won't carry you forward if you stop marketing, prospecting, or nurturing your pipeline. Nikki recalls painful experiences that taught her how quickly momentum can stall when you assume one big sale will sustain you. Consistency is the key to staying relevant and profitable. She also dives into the reality that compensation packages, budgets, and buying behaviors change frequently. By detaching ego from pricing and packaging, entrepreneurs can pivot faster and test what works in real time. This flexibility often determines whether a business thrives or struggles when conditions shift. Relationships, Nikki emphasizes, are the foundation of long-term success. Strong connections with clients and colleagues open doors that skills alone cannot. She shares how deep relationships continued to bring her opportunities across multiple companies and even into her entrepreneurial journey—proof that trust and rapport truly trump everything else. One of the toughest but most valuable sales lessons Nikki shares is that promises don't equal sales. Until there's a signed agreement or money in the bank, nothing counts. She encourages business owners to confidently ask for the close during calls instead of leaving deals hanging in limbo. Lesson six encourages sellers to run their accounts like their own business. By advocating for your work as if it were its own living, breathing entity, you protect its health and growth. And finally, Nikki highlights communication skills as the ultimate superpower. Investing in your ability to adapt, listen, and respond effectively will elevate every aspect of your sales process. These seven sales lessons are more than stories from Nikki's past—they're actionable strategies you can apply today. From strengthening client relationships to mastering the close, each takeaway is designed to help you build sustainable success. If you're ready to shortcut years of trial and error, tune in and discover the sales lessons that will keep your pipeline strong, your confidence high, and your business thriving. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion