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Making Strides for Animal Chiropractic
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Making Strides for Animal Chiropractic

Author: Kaitlyn Lackey DC cAVCA

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Our podcast is specifically designed to cater to the business and clinical practice of animal chiropractic. We are a safe space for practitioners (and students) to explore best practices for serving their animal patients and their growing business. You can find more about us at makingstridesforanimalchiropractic.com

177 Episodes
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In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares four crucial lessons she learned in 2025 about balancing clinical and business aspects as an animal chiropractor. She shares her journey from being a mobile practitioner to establishing her own practice, emphasizing the importance of setting appropriate fees, understanding supply and demand for services, identifying the ideal customer, and taking care of one's own health and well-being. Topics covered in this ...
In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills. She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palp...
Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic. He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, ...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This i...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their ego...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American...
Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets. With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before fou...
Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as...
Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care. Topics covered in this episode: The importa...
Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizi...
Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, ...
Listen to the podcast: https://pod.link/1493136789 Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care as...
A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry. Over the years, Dr. Jerry has ...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other profes...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed d...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrat...
Dr. McCauley has dedicated her career to improving pets' quality of life. After graduating from Colorado State University, she spent six years in general practice before pioneering the field of Veterinary Rehabilitation. In 1998, she opened the first Veterinary Rehabilitation Clinic and created the first underwater treadmill for dogs. She has taught at the Canine Rehabilitation Institute for 14 years and is certified in Acupuncture, Chiropractic therapy, and Canine Sports Medicine. As an inte...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo. After working in orthopedics and sports medicine, he combined his expertise with his passi...
In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professi...
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Comments (1)

Valentina Degiovanni

I have my certificate in my human treatment room since currently I see more human patients. many times it catches the eye of individuals with animals and they start asking me about it. many times I get asked "how do you know if a dog needs Chiropractic" many times I feel like I go on tangent explaining. what is an efficient way to answer their questions effectively without over doing it?

Aug 8th
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