The Pulp Writer Show

In this week's episode, we take a look at five Instagram tips for writers, and we also discuss recent Facebook ad changes. This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store: CAINA25 The coupon code is valid through February 23, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 290 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 13th, 2026, and today we're looking at five tips for Instagram marketing for writers. We will also have Coupon of the Week and an update on my current writing and publishing projects.   So let's first start with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store, and that code is CAINA25. The coupon code is valid through February the 23rd, 2026 so if you need a new ebook for this winter, we've got you covered.   And now on my current writing and publishing projects. I'm currently 91,000 words into Cloak of Summoning, which will be the 14th book in my Cloak Mage urban fantasy series. I am hoping to finish the rough draft in the coming week, and then it's going to need a fair bit of editing because I've decided to change things and move things around to improve it. So if all goes well, I hope that book will be out in the first week of March, assuming nothing comes up before then.   I am also 8,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series, and I am hoping that will be out in April, if all goes well.   In audiobook news, Blade of Storms is completely finished and I believe as of right now you can buy it at my Payhip store, Kobo, and Google Play, and it is currently working its way through processing at all the other audiobook stores. Hollis McCarthy has finished recording Cloak of Titans, which is the 11th book in the Cloak Mage urban fantasy series, and if all goes well, my proofer should be able to listen to it this week and then hopefully the audiobook will be available to you sometime in March. So that's where I'm at with my current writing and publishing and audiobook projects.   00:01:51 Thoughts on Facebook Ads   Before we get to our main topic, I want to have a brief digression into another part of the Meta empire, specifically Facebook ads and my recent experiences therein. I've mentioned before that I stopped using Facebook ads in October since the Advantage Plus system, which is their AI targeting system, was giving me headaches.   For a brief summary of my experience with Facebook ads. I started using them in 2019, did really well with them in 2020, then Facebook randomly started banning accounts during this craziness of summer 2020. I got my account reinstated, used them less frequently more and more until October of 2025 when I stopped using them altogether because Advantage Plus made targeting so hard. Since then, I've relied mostly on Amazon ads and BookBub ads to good results. However, I've also read various blog posts from people who have been struggling with the Advantage Plus system as well, and they've been investigating it thoroughly as internet marketers tend to do, and they've uncovered something interesting that isn't mentioned at all in Facebook's documentation about the new changes, specifically that Advantage Plus uses the text content of your ad to target it.   Under the old system, it didn't work that way at all. You would select interests that match your ad, usually popular authors in the fantasy genre (like J.R.R Tolkien, Robert E. Howard, George R.R. Martin, Brandon Sanderson, and so forth) and then you wrote the text of the ad and supplied an image, which was usually called a creative. The creative was like 80% of a successful Facebook ad. You just needed a good picture, more or less. The Advantage Plus system by contrast targets according to the text in the ad. So while you still need a good creative, you need to be precise in the ad text. So for example, you need to write something like this: "Fans of The Lord of the Rings, Conan the Barbarian, Mistborn, and Game of Thrones will love this free epic fantasy available for Kindle readers." Now, I found the arguments in these blog posts persuasive, so I decided to give it a try. The results are on the better side of okay-ish, I will admit. I didn't lose any money and did make a bit of money. The results were definitely better than I expected, though the ad using Advantage Plus typically only has a shelf life of six to 10 days before it stops working. That said, the old system was still better because the interests were more granular and I could assign them more precisely. I used to be able to advertise Frostborn, Cloak Mage, The Ghosts, and Demonsouled all at the same time because I could target the ads so precisely and granularly. There's absolutely no way I could do that now because the Advantage Plus system is a black box. It basically boils down to "trust us, the AI will figure it out" when it very obviously can't.   So for the moment I will have one Facebook ad in the rotation until Meta changes something and everything breaks. There's no way I'll run as many Facebook ads as I did in 2020, when sometimes I had eight different Facebook ads going at once. Apparently in the last three years, Meta spent around 130 billion on AI, give or take, and what they got for that money is an ad targeting system that frequently doesn't work, and when it does work, doesn't work as well as the old system did. Spending unfathomable sums of money to replace a system that worked pretty well with one that intermittently doesn't work, and then when it does function, doesn't work as well as the previous system seems to be a pretty good summary of the "AI revolution" so far.   00:05:05 Main Topic: 5 Tips for Instagram Marketing for Indie Authors     Now onto our main topic this week, five tips for Instagram marketing for indie authors. Because I'm looking for new alternatives to Facebook ads for reasons I just discussed, I have just started using Instagram as part of my marketing strategy, and many indie authors, especially in the romance genre, have reported a lot of success marketing through Instagram so I wanted to learn more about it and share what I learned. In today's episode, I'm going to focus on marketing through your author account, not paid Instagram ads, which could be a separate podcast topic in the future. Here are five tips that might help you with running an author Instagram account.   #1: Find a strategy beyond book promotion. Like any other form of social media, if all you post is promotion for your books, it'll be hard to gain a following. Before you start posting regularly, you'll have to think about what else you have to offer your audience. Even if you want to keep your posts exclusive to writing, there are other types of posts you can make, like behind the scenes peeks, extra facts about a character, or using the poll/question feature to engage with your followers about the books. Follow other author accounts from writers in your genre to learn about their successes and how they engage with their followers. That said, a warning with that, spending a lot of time looking at posts from engaging with other authors creates a closed loop and doesn't further your goal of getting your books into the hands of your readers. Looking at other author accounts and engaging with them definitely falls into the category of what I've called writing adjacent activities that can easily give you the illusion of progress but not actual progress that I've talked about on this podcast before. Ideally, you should spend most of your time on Instagram with readers, not other authors.   It's also important to find the balance between providing personal content to make readers feel more connected to you and having it drift too far into being a personal account. Most of us have seen author accounts and social media accounts that post far too personal of relationship details or various long types of rants on various topics that I find it hard to believe help sell any books. The balance will be different for everyone, but always keep in mind that your primary goal on your author accounts is to be a space for your brand as an author. In that same vein, posting negative reviews of other books or negative comments about other writers is not a smart idea in the long run. At best, it looks like you're attacking someone else to make yourself look better, and at worst, you can end up as part of one of the many Bookstagram dramas that crop up with predictable and tedious frequency and in the process, you may make yourself some enemies for life. Nobody wants that.   Spamming your books by promoting them in other author's accounts, comments sections, or worse, DMing them is considered bad form and not even remotely effective in the long run.     #2: Your space, your rules. Don't be shy about blocking people or deleting comments, especially from spam accounts. Remember that it's your space, not theirs. The flip side of that is turning off comments altogether will limit your reach on Instagram. Although engagement with other accounts matters on Instagram, not every single comment or DM needs a reply, and it would be a waste of precious writing time to even try. Many authors find a compromise in liking non-spammy, well-intentioned comments instead of replying to each one. Although it's important to post regularly, putting out a public schedule for what you'll post is an invitation for people to get upset when you miss a day.     #3: Captions matter. Although Instagram is about images and video, substantial captions are important for helping people to find your content. The algorithm rewards decent size but not overly long captions with good hashtags, even if people don't read them. The more specific you make your hashtags, the more effective they w

In this episode, we look at how the classic black & white Universal movie monsters tap into universal fears, and how you can use that to create compelling villains in your book. This coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: GARETH50 The coupon code is valid through February 16, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 289 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 6, 2026, and today we are discussing how you can use the Universal monsters to write interesting villains. Before we get into that, we will have Coupon of the Week and an update on my current writing and publishing projects. First up is Coupon of the Week and this week's coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 of my Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. And that code is GARETH50. And as always, the coupon code and the link to my Payhip store will be available in the show notes. This coupon code is valid through February 16th, 2026, so if you need a new audiobook to get you through the middle of February, we have got you covered. Now let's see where I'm at with my current writing and publishing projects. As of this recording, I am 63,000 words into Cloak of Summoning and I am almost but not quite halfway through my outline. So this is definitely going to be a long book and it's probably going to come out in the first part of March because it's long enough that it will take me a while to finish writing it and then to edit and proof it and everything else. So I'm making good progress on it. It was a very productive week, but I am still not even halfway through, so I think it's probably going to be March. I am also 5,000 words into Blade of Wraiths. That will be the fourth book of my epic fantasy Blades of Ruin series, and that will probably be in April, if all goes well. In audiobook news, Blade of Shadows (as narrated by Brad Wills) is done and it is slowly starting to roll out to the various platforms. I think as of this recording, the only place it is live right now is my Payhip store and Google Play, but hopefully by the time I record the next episode, it will be available at even more stores than that. Hollis McCarthy is working on Cloak of Titans and I think she's about halfway or two thirds of the way through recording, so we should be able to get that to you before too much longer. So that is where I'm at with my current writing and publishing and audiobook projects. 00:02:13 Main Topic: Universal Monsters, Universal Fears, and Creating Villains Now our main topic, which is the Universal monsters and the universal fears and how you can use that to create villains. One idea a writer can use to create compelling villains is to tap into some of the universal fears, and in some ways, those universal fears are embodied by the classic Universal monster movies. I mentioned before that in Halloween of 2025, I saw that a bunch of the old black and white Universal monster movies were on Prime Video. So I watched them for the first time since I was a kid, and I was pleased to see that they held up pretty well for movies that are nearly a century old, especially considering these were some of the very first movies ever made with sound and the filmmakers were kind of figuring it out as they went along. Dracula is a bit uneven because they tried to cram the stage play version of the book into a 70 minute movie, which really doesn't work, though Bela Lugosi's performance as Dracula and Edward Van Sloan as Van Helsing really carried the movie and helped define the characters in the public eye, but the others are all good and Bride of Frankenstein is legitimately a great movie, but why have these particular movies lasted so long in the public consciousness? For that matter, why do people keep coming back to new versions and new stories of Dracula and Frankenstein's Creature and all the others? Partly it's because these characters are in the public domain and you can use them without getting sued. True, but there's a lot of stuff in the public domain that doesn't see the light of day nearly as often as these classic monsters. I think it's because the classic monsters tap into the universal (small U) fears or classic archetypes of the things that people fear in real life. It's interesting to note that most of the classic Universal monsters were either originally humans who became monstrous or creations by humans that turn monstrous. Essentially, the monsters tap into archetypal fears and are exaggerated versions of villains and monsters we might actually encounter on a day-to-day basis. What do I mean? Let's expound. First up, Dracula. Count Dracula is in some ways the easiest metaphor to explain. He's an aristocratic vampire that feeds upon people and gives them nothing but evil in return. Perhaps he will pass on his own immortality to some of his victims, but it's a cursed and hellish form of immortality and any vampires that he creates are essentially his slaves, sometimes his mindless slaves. Dracula is the fear of the Evil Elite. This of course, takes many different forms in the modern era, but it is very much alive and well. The various conspiracy theories that the elite of society might be devil worshippers or engaged in sinister cults are definitely Dracula adjacent (and based on recent news reports, it indeed appears at least some of these conspiracy theories turned out to be accurate). More prosaically, "rent seeking behavior" is often characterized as vampirism. Rent seeking behavior is defined as finding ways to extract profit without adding value by manipulating the legal or regulatory environment. The landlord who raises rent by $500 a month for no reason. A software developer who reduces features while raising the subscription price or a financier who manipulates the regulations for an industry while investing in it are good examples of rent seeking behavior that is metaphorically vampiric. For that matter, it can be downright mundane. The middle manager who bullies his employees and then takes all the credit for their work is a very boring and unpleasant, but nonetheless, an all too common example of the vampire metaphor in real life. Frankenstein's monster is a much easier metaphor to explain now than it would've been before ChatGPT went mainstream. There is always a fear that we will be destroyed by the works of our own hands, especially in the last a hundred years since the creation of nuclear technology and gene editing. Probably most famous examples of that in science fiction are The Terminator and The Matrix movies series. However, these days the metaphor for Frankenstein's monster is almost ridiculously easy. We have generative AI to fulfill the metaphor of Frankenstein's monster for us. Karl Marx famously said that history repeats twice, the first time as tragedy, the second as farce. Nuclear weapons as a metaphor for Frankenstein's monster was a tragedy but generative AI is a farce. The tech bros sold it as this omniscient mind that could solve all problems and eliminate all jobs. What we've actually gotten is an imbecilic chatbot that makes a lot of mistakes, can't remember anything, can't actually do anything right, inflicts widespread damage to the economy, drives up electricity costs, and makes existing products like Windows 11 and Google search much worse. It's like as if Frankenstein's monster was really, really stupid and wanted you to add glue to your pizza to keep the cheese from sliding off. The Wolf Man, of course, is a metaphor for the potentially bestial nature of man. We all know, of course, or are eventually forced to learn that human beings have a dark side that can come out in times of anger and stress. Civilization is sometimes a thin veneer over the animalistic side of humans. Sometimes the veneer grows even thinner and the dark side comes raging out in riots and wars and mass slaughter. For Larry Talbot, the original Wolf Man in the movie, his situation is even more terrifying. He's a rational man who believes in science and psychology and doesn't believe in things like werewolves. Yet when he is bitten, he nonetheless loses control and transforms into the Wolf Man. He doesn't want to transform and attack people, but he has lost control of himself to the werewolf curse, and so he does. In a sense, all humans are werewolves in that we have a monstrous side that can come out under the right or the wrong conditions. The worst of us embrace that fact, just as in medieval legends, sometimes people would make pacts with the devil to become werewolves. The Invisible Man was originally a science fiction story, which means that the Invisible Man represents a new fear created by science. "Transhumanism" is an idea that eventually humans will merge with machines and evolve and become something new. Naturally, many people think this is a bad idea, and so a new idea has emerged: "posthumans" or humans that have been so modified by science that they are no longer recognizably human. So far, this has remained mostly science fiction, but you can see the glimmers of it beginning in biology and medical science. There's a reason performance enhancing drugs are banned in most sports. Genetic engineering opens up the possibility that corporations could create their own custom humans, essentially their own posthumans. The possibilities for abuse in such situations are sadly endless. So the Invisible Man, like Frankenstein's Creature, taps into the fear of science or more accurately the fear of what horrors science might create. On the surface, the Creature from the Black Lagoon is a monster story about a creature that carries off a pretty girl. I think it taps int

In this week's episode, we look at five business lessons for indie authors from Brandon Sanderson's recent Apple TV deal. Once again it is time for Coupon of the Week! This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store: CALASKAR25 The coupon code is valid through February 9, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 288 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 30th, 2026 and today we are discussing five additional business lessons for indie authors from Brandon Sanderson in the aftermath of his recent Apple TV deal. Before we get into that, we will have a Coupon of the Week and an update on my current writing and publishing progress. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store. And that coupon code is CALASKAR25. And as always, you can get the coupon code and the links to my Payhip store in the show notes of this episode. This coupon code will be valid through February the 9th, 2026. So if you need a new science fiction ebook to read for this winter, we have got you covered. And now for an update on my current writing and publishing projects. Now that Blade of Storms is out and is doing well (thank you all for that), my main project is now Cloak of Summoning, and I am 34,000 words into it as of this recording, which puts me on Chapter 6 of 23 in the outline. I think it's probably going to come out in March because February is a short month and Cloak of Summoning is going to be a long book. So hopefully it should come out early in March. I'm also 1,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series. That will be my main project once Cloak of Summoning is done. So hopefully that will come out in probably April or thereabouts. In audiobook news, recording is very nearly completed for Blade of Shadows, the second book in the Blades of Ruin epic fantasy series, and that will be narrated by Brad Wills. Hollis McCarthy is currently working on the audiobook of Cloak of Titans, and I think she's about halfway through. So hopefully we should have some new audiobooks for you to listen to before much longer. And that is where I'm at with my current writing and publishing projects. 00:02:04 Main Topic of the Week: 5 Business Lessons For Indie Authors From Brandon Sanderson Now onto our main topic this week, five additional business lessons for indie authors from Brandon Sanderson. And I think it is objectively factual to say that Brandon Sanderson is probably the most successful fantasy author who is currently publishing. Beyond the sheer number of sales, what many find most impressive about what he's achieved is his company, Dragonsteel Entertainment, that he has been able to create. It consists of Kickstarter campaign work, special book editions, a successful convention, merchandising (including an RPG), and a whole slew of other things. Even for authors like me operating on a much smaller scale, there are a few things to learn from his success at publishing and creating a specialized empire. Now what's amusing is the notes for the show were prepared a couple of weeks ago, but a few days ago, the news was announced that Brandon Sanderson entered into a licensing deal with Apple TV to produce adaptations based on his Mistborn and Stormlight Archive series. As the author himself said on Reddit, "The decision to pick Apple was due to two factors. First, the levels of approvals and control. Apple wants to be a true partner with me and they feel like they really get what I want to do. Second, their track record. Apple does fewer things, but higher quality than some other studios. I find virtually everything of theirs I watch is excellent and creator driven." So that and an impressive degree of creative control he wrung out of Apple for this and if you are at all familiar with the history of movie adaptations, you know that the author getting any degree of creative control does not happen all that often. Usually what happens is the studio cranks out the adaptation that butchers the book and then it disappears into obscurity. So this actually happens to tie in quite well with the original theme of today's episode, which is the Five Business Lessons from Brandon Sanderson. He was able to reach this level of success by following these five business lessons consistently over a period of decades. So we will go into that now. #1: Find a way to meet fan demand and find gaps in the market. Sanderson was ahead of traditional publishing when it came to responding to fan requests for high quality letter bound or other enhanced special editions. By focusing on this gap in the market, he was able to meet a need expressed by his most passionate fans and get an additional round of sales from existing customers who already have the mass market paperbacks or ebook versions. Even in an age with ebooks and audiobooks, physical copies are still important to many readers, partly because they can't be deleted off your ereader. This is even more true of special editions being gifted or displayed like decor. He further cemented the respect of his fans by spending a great deal of time and effort adding elaborate details like gilding and full color illustrations to the premium editions. He listened to fan demand and exceeded their expectations without pricing out or alienating fans by only offering the premium versions. It's also been long been a complaint of readers that they can't buy bundles of the physical book, ebook, and audiobook at the same time. There's a wide variety of reasons it's not easy or even possible to bundle these formats together, but Brandon Sanderson found a way to make it work with books from his largest Kickstarter campaign because he was controlling the production of all three formats. He found a gap in the market by addressing this need and made fans feel like they're getting a more complete experience by getting the formats all at once. #2: Take advantage of an opportunity. One of the most surprising parts of Brandon's largest Kickstarter campaign is how one of the Secret Project books, Tress of the Emerald Sea, took off on BookTok and became popular with readers who haven't read other Brandon Sanderson or even fantasy books before. Tress also gave potential readers who are intimidated by how prolific he is and how long and interconnected the books in his series are a chance to try his writing in a less intimidating way. Dragonsteel responded to this development by commissioning special editions of Tress, Mistborn, and The Emperor's Soul in a Sanderson starter pack on the TikTok shop, which did extremely well. Authors who are prolific would do well to think about entry points in a similar way. What are your "starter pack" books? How can people feel more comfortable trying out your work and sampling from your books in your different genres? For myself, one way I do this is making the first book in almost all my series permafree. This gives people a chance to try my work without making a financial commitment, and usually the second book is $0.99, which is a little bit of a financial commitment, but not very much. And if someone has read the first two books in the series, odds are they are probably going to continue on to the full price rest of the series. #3: Be transparent. Brandon uses weekly update videos and his podcast to update readers on his writing and publishing progress as well as new merchandise releases. If there is a delay or an unexpected development, he can use this outlet to explain what happened in more detail. For example, when there was a delay in the printing of the premium hardcover of Tress of the Emerald Sea, he posted to Kickstarter, social media, and his weekly video to explain what happened and what Dragonsteel was doing to address it. For myself, I include writing updates at the beginning of each of my podcast episodes and also post updates to my website and Facebook page on a regular basis. He also posts a State of the Sanderson every year on his website and YouTube channel that summarizes the status of his various projects in a more collected form so more casual fans can catch up on his news there. This level of transparency builds trust with your readers. Some authors hide from failed promises about publishing dates or future books, but it's better to be transparent when something changes than to act like it never happened or keep giving vague answers. For example, very recently, I'd hoped Cloak of Summoning was going to come out in February, but like I explained at the start of the episode, it's a long book, February is a short month and I've got a bunch of stuff to do in February that's not related to writing, so it's probably going to be early March that the book comes out. #4: Keep creative control. One of the reasons that even during the era of peak streaming, we did not see an adaptation of a Brandon Sanderson book (besides Wheel of Time, which doesn't really count because it mostly belongs to Robert Jordan and the series didn't last long enough to get to the final books in the series that Sanderson authored). It was in part because creative control of the work is important to him. He wants to find a production company that respects his work and is at least reasonably faithful to the original books. As anyone who has been disappointed by a show or movie that was created by people unfamiliar with the work or uninterested in following the original plot knows, that is not as simple of a request as you might think. Like of all the books I've read that have had TV or movie adaptations, I think I can think of only three adaptations that were better than the original book: Goldfinger (because Goldfinger's plot in the movie made more sense than it did in the book), T

In this week's episode, I take a look back at my ten bestselling books of 2025, and consider five lessons learned from them. This coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire, Book #1 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DRAGONSKULL50 The coupon code is valid through February 2, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 287 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 23rd, 2025, and today we are discussing five lessons learned from my 10 bestselling books of 2026. We'll also have Coupon of the Week and an update at my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is DRAGONSKULL50. And as always, links to my Payhip store and the coupon code will be available in the show notes of this episode. This coupon code will be valid through February 2, 2026. So if you need a new audiobook this winter, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I am very nearly done with Blade of Storms, the third book in my Blades of Ruin epic fantasy series. I am probably just going to stay inside and finish it this weekend because it is very cold. It is winter, but it looks like this week we are having super winter and I'm in the part of the US where we're not getting any snow thankfully, but it is in fact -20 degrees [Fahrenheit] outside, which makes it a good time to stay inside and work on Blade of Storms. So hopefully it will start going live by the time this episode goes live or shortly thereafter. I'm also 16,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. And if all goes well, that should be my main project soon. It might come out before the end of February, but it will probably slip to March, the way things are looking. In audiobook news, we're very nearly done with the audiobook of Blade of Shadows (as excellently recorded by Brad Wills) and hopefully that should start getting through quality assurance on the various audiobook platforms before too much longer. Hollis McCarthy has started working on Cloak of Titans, the 11th book in the Cloak Mage urban fantasy series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:09 Main Topic of the Week: 5 Lessons Learned from My 10 Bestselling Books from 2025 And now let's move on to our main topic this week, five lessons learned from the top 10 of my bestselling books from 2025. I have this growing pile of tax paperwork on my desk and that got me to thinking about what were my 10 bestselling books of 2025 because all the sales data is now in so I can parse it and look back and see which books of mine sold the best in 2025. I thought it'd be interesting to look at my 10 bestselling ebooks, audiobooks, and paper books for 2025 and see what percentage of them or what rather what percentage of book revenue came from new stuff published in 2025 and old stuff that I had published previously and then I would take a look at five lessons learned from that. So with all that in mind, let's take a first look at my ten bestselling ebooks of 2025 and what percentage of my book revenue for 2025 came from new books and from my backlist. So first up, my 10 bestselling ebooks of 2025: 1. Shield of Deception 2. Shield of Battle 3. Shield of Power 4. Ghost in the Assembly 5. Ghost in the Corruption 6. Cloak of Worlds 7. Blade of Flames 8. Ghost in the Siege 9. Blade of Shadows 10. Cloak of Illusion   And for my total ebook revenue for 2025, 29.3% came from new books and 70.7% came from things I published prior to 2025. So let's look at the 10 bestselling audiobooks of 2025: 1. The Ghosts: Omnibus One 2. Cloak Mage Omnibus One 3. Ghost Armor Omnibus One 4. Dragonskull Omnibus One 5. The Ghosts Omnibus Two 6. The Ghosts Omnibus Three 7. Half-Elven Thief: Omnibus One 8. Ghost Exile Omnibus One 9. Cloak Mage Omnibus Three 10. Frostborn: The Shadow Prison: Frostborn, Book 15   So for audio, for my total revenue, 11.92% of it came from things that were newly published in 2025 and 88.08% came from things that had been published prior to 2025. Now my top 10 selling print books: 1. The Windows Command Line Beginner's Guide - Second Edition 2. The Linux Command Line Beginner's Guide 3. The Ubuntu Beginner's Guide 4. Frostborn: The Gray Knight 5. Shield of Storms 6. Frostborn: The Master Thief 7. Shield of Darkness 8. Shield of Deception 9. Frostborn: The Shadow Prison 10. Frostborn: The Eightfold Knife In terms of the percentages of my total print revenue, 5.57% came from things that have been published in 2025, but a whopping 94.43% came from stuff I published prior to 2025. So those are the numbers and the sales percentages. Let's see what lessons we can learn from looking at this data. And so I thought of five lessons. #1: My efforts in 2025 to focus up and focus on finishing series and then shift to just working on three series at a time really paid off. For instance, my three bestselling ebooks for 2025 came from the Shield War Series (Shield of Deception, Shield of Battle, and Shield of Power). So very clearly it was a good idea to focus on that and it was also a good idea to focus on doing a new epic fantasy series like Blades of Ruin because Blade of Flames and Blade of Shadows were number, let's see, number seven and nine on that list respectively, and that was after they were published only in the last quarter of 2025. For that matter, I think people were very excited that I finally managed to get back to the Cloak Mage series because Cloak of Worlds was the sixth bestselling book of the year, even though it came out in I believe October and Cloak of Illusion was a year old and it was still one of the 10 bestselling books of 2025 just because people were that eager for me to get back to the Cloak Mage Series. Wizard Assassin, the fifth book in the Half-Elven Thief series, didn't make the list, but the reason for that is very obvious. It only came out on December 23rd and if it had become one of the 10 bestselling books of 2025 in the remaining, what was it, eight days of 2025 at that point, that would've been nothing short of astonishing, but it sold very well. And I think when I do podcast episode for this at the end of 2026, then some of the Half-Elven Thief books will definitely be on the list. So my strategy of focusing on just three series at a time and having the big epic fantasy series like Blades of Ruin be the main series, and then I alternate between Cloak Mage and Half-Elven Thief every other month does seem to be the right strategy. #2: The second lesson I think I learned is that it's good to have all your books in print if possible, but if you have nonfiction books, it's especially good for them to be in print because as you remember from the top 10, my top three bestselling print books of 2025 were The Windows Command Line, The Linux Command Line, and The Ubuntu Beginner's Guides, which are all nonfiction books I wrote a very long time ago and put into print. If I remember right, Linux Command Line and Windows Command Line, both were from 2012, which is a disturbingly long time ago at this point, but they remain my two of my top three bestselling print books of 2025. Obviously it's good to have all your books in print because you'll notice that several of my older fiction books and even one of my relatively newer fiction books (Shield of Storms) were all in the top 10 bestselling print list. But nonetheless, if you have nonfiction and you're selling nonfiction, I strongly recommend you get your nonfiction books into print because I think people are more likely to buy a nonfiction book in print than they are a fiction book. For fiction, it's only your absolute favorites that you get in print these days. I think the majority of what used to be the mass market paperback market has switched over to ebooks. But if you are reading nonfiction, trying to learn how to do something (and all three of these books are technical books), it's more likely that you're going to buy the print book but you keep it as a reference. So if you have a nonfiction, it's definitely a good idea to put it into print. #3: I think the third thing I learned is that audiobook bundles very definitely pay off. You notice that of my top 10 audiobooks for 2025, 9 of the 10 were audiobook bundles, and I think we see the influence of Audible on the audiobook market there. If you're familiar with Audible, you know that most Audible subscription plans give you a credit every month (or more than one credit every month), which means that Audible listeners are very length conscious because they want to get the most audiobook possible for their monthly credit. So they're more likely to spend their monthly credit on the Ghost Omnibus One rather than getting Child of the Ghosts, Ghost in the Flames, and Ghost in the Blood individually because it's a much better bargain. There's much debate online in the indie author space about how much influence Audible has over the audiobook market, and many people argue that Audible has too much influence over the audiobook market, but the reality remains that Audible has a lot of influence on the audiobook market. And so consequently, the longer the audiobook, the easier it is to sell. So if you have the opportunity to do audiobook bundles, it might be worth doing them. I think you'll find that selling an audiobook bundle is significantly easier than selling an individual audiobook. The best way to promote the audiobook is to promote the ebook. For example, this past week I had a BookBub feature deal for

In this week's episode, we offer four tips for setting up a comfortable and productive home office space for writers. This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store: DRAGONTIARNA25 The coupon code is valid through January 26, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 286 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 16th, 2026 and today we are discussing office setups for writers in terms of computers and furniture and so forth and how do you do that in a way that is maximally comfortable and maximally beneficial to overall joint health. We will also talk about Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. So first up, let's start with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store and that coupon code is DRAGONTIARNA25. And as always, links to my Payhip store and the coupon code will be available in the show notes to this episode. And this coupon code will be valid through January the 26th, 2026. So if you need some new ebooks to read as we head into the winter, we have got you covered. Now for an update on my current writing and publishing projects. The rough draft of Blade of Storms, the third book in my Blades of Ruin epic fantasy series, is now done at about 90,000 words. It's time to start editing. It might actually be a little longer once I'm done editing because I was thinking about it on the treadmill this morning and I think I may need to add some scenes to some of the chapters, but we'll see when we get there. I have also written a short story called Talon Depths. That is a tie into this book. Newsletter subscribers will get a free ebook copy of Talon Depths when Blade of Storms comes out. So this is an excellent time to subscribe to my new release newsletter if you haven't already. I am hoping to get it out before the end of January, but we'll see how the next two weeks go; it might slip to the first week in February. I'm also 13,000 words into Cloak of Summoning, which will be the ... Yeah, it'll be the 14th book in the Cloak Mage series. It'll be my main project once Blade of Storms is published. In audiobook news, Brad Wills is currently recording Blade of Shadows, the previous book in the series, and is about one third of the way through. So if all goes well, hopefully we'll get that out and available to everyone sometime in February or March, if all goes well. So that's where I'm at on my current writing and publishing projects. 00:02:17 Main Topic: Home Office Setups for Writers and Remote Workers Now let's move on to our main topic, home office setups for writers and remote workers. This isn't as trendy of a topic now as it was six years ago during the peak COVID times, but I still want to talk about setting up a home office as a writer or a remote worker. Even people who don't work remotely can benefit from thinking about changing their writing environment to better suit their needs and having the right setup for you makes a huge difference in your productivity and comfort. The wrong setup can make you feel drained, stressed, and distracted, and can potentially contribute to carpal tunnel syndrome or shoulder troubles or other related joint or posture problems as people, for example, can find out if they spend all their time sitting on the couch working on their laptop. I have been a full-time writer for almost 10 years now, and during that time, my work from home setup has evolved quite a bit. I thought that I would discuss the specific things I've changed and why. Our transcriptionist for the podcast also thought this was a really interesting topic, and so she will also share her remote work setup, which is quite a bit different than mine. And then to close out the episode, I will give four general tips for writing and working from home, which is something I know a little bit about at this point since I've been doing it for 10 years. So the basics: what is my office set up? I work from a sort of ad hoc U-shaped desk that I've assembled myself out of bits and pieces. The center part, sort of the bottom of the U is a piece of a glass top wraparound desk that I originally bought at Shopko [(a now defunct Wisconsin-based big box store)] back in I think like 2006. I've carried it with me through every apartment and residence since. I lost half of it a while back, but I still have the other half and it's a glass top desk. My monitor is sitting on an Amazon Basics riser atop it. It has a keyboard tray for the keyboard and it is where I do most of my main writing and editing. And in fact, this month I've written 50,000 words of Blade of Storms on that setup. So it is working quite well for me. The sides of the U are two white plastic contractor tables I've picked up. The one on the right is the one I use for ... It has the keyboard and monitor and the mouse for my graphic design computer because I have two different computers, which we'll get to in a bit. And it has the keyboard, the mouse, and the monitor riser for that. The other side, the table on the left, I try to keep as empty as possible for when I need to do paperwork. It turns out when you're self-employed, there's a surprising lot of paperwork you have to do on a regular basis. So whenever I need to do paperwork or read documents or that kind of thing, I try to keep that side of the desk as empty and as clean as possible. And it also looks nice to have it empty, though at the moment it's not empty because I have a growing stack of tax paperwork since it is tax season. As I've mentioned before, I use two desktop computers. I have a Mac Mini that I use for writing and editing and the keyboard and mouse for that are on the central computer, sort of the bottom of the U. And I have a Dell XPS tower that I use for graphic design, 3D modeling, and other multimedia things such as podcasting. I am literally recording this podcast on that computer right now. Both of the computers are actually sitting next to the U on an old kitchen cart that I think I bought back in like 2005 and again, has been moving with me from a residence to residence over the past 20 years. The reason for that is I didn't want to put the desktop computers on the desktop because that takes up a lot of space and I didn't want to put them on the floor because that's a good way to get a lot of dust into a computer and pretty much truly shortens its life. So what I ended up doing was I put this kitchen cart next to the bottom of the U-shaped desk and I put the desktop Dell computer and the Mac Mini on the kitchen cart and that keeps them off the floor, keeps them off the desk, and it's worked pretty well. And that's what I've been doing for the last 10 years, keeping a computer on that. How has it changed over time? Originally I just had one Windows computer that I did everything on. I did writing, I did editing, which was fine in 2016 when I started doing this full time because back then I didn't do my own covers. Back then I didn't do any graphic design. I didn't have the podcast and so my computing needs were a bit more limited back then. However, as you know, since then I've started doing my own covers. I have this podcast; I occasionally do YouTube videos and so I found it helpful to have a separate computer to do that, partly because when I render 3D models into 2D images for cover images, that takes up a lot of processing power and depending on the size of the render, it can take like 20 minutes. And so you have 20 minutes where the computer's processor is maxed out, which is not a comfortable experience using Microsoft Word while that is happening. So I decided eventually it would be best to have a separate writing and graphic design computers. And that's worked pretty well for the last year for me. For my chair, I have a very basic office chair I got from Amazon Basics, which is because it gets kind of hot in here in summer, and so I didn't want a big office chair. And so instead I just have one with the basic cushion, basic armrest, and sort of a net back in a plastic frame. And that has the twofold benefits of not getting too hot and then because it's not got a great back, it's got an excellent way of forcing me to have good posture while I type, which is probably why I haven't developed any serious back or shoulder problems in the 10 years I have been a full-time writer. So I realized that my office setup might seem a little bit idiosyncratic, half a glass top desk from Shopko from 20 years [ago] to contractor folding tables and an old kitchen cart that holds the computers, but it's worked pretty well for me for the last 10 years. And honestly, it's preferable to buying like a really expensive heavy computer desk and paying twice as much for something that I'd like half as much. So that's what I do. And our transcriptionist thought this was an interesting idea for an episode. So she thought she'd share her setup since it's quite a bit different than mine. She does more traditional office type tasks such as working in spreadsheets, checking audio files against documents for things like this podcast transcript, and entering data into various websites. Her computing needs are far less intense than mine, but she has done a lot more specific things customized to her physical office space than I have, namely the setups of her desk. She does not have a dedicated office, but has found a way to carve out space in her living room for both a sitting and a standing desk. The sitting desk has dual monitors at a desktop computer, and this is used for the more data and writing intensive tasks like transcription work. She has a standing desk with a laptop and a second monitor for more reading-based work that doesn't require as much data entry or typing. She mention

In this week's episode, we share five tips for effectively using Amazon Ads for indie authors. This coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store: SEVENFOLD25 The coupon code is valid through January 19, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 285 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 9th, 2025 and today we are discussing five tips for Amazon ads for authors. We will also have Coupon of the Week and a progress update on my current writing and publishing projects. So let's start off with Coupon of the Week. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store. That coupon code is SEVENFOLD25. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through January the 19th, 2026. So if you need a new ebook for this winter, we've got you covered. And now for an update on my current writing and publishing and audiobook projects. As of this recording, I am about 68,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. I think the book will be about 100,000 words, give or take, so that means I'm 68% of the way through. And I'm really hoping I can finish the rough draft by the end of the week of the 12th, if all goes well. So hopefully finishing up the rough draft by the 16th or the 17th, if all goes well, but we'll see if I can get there or not. I am also 9,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. Hopefully that will come out a month or so after Blade of Storms. I'm hoping Blade of Storms will come out in January, but it might be tight. And then Cloak of Summoning will come out the month after that. In audiobook news, Brad Wills is working on recording Blade of Shadows, the previous book in that series and Hollis McCarthy will start recording Cloak of Titans, the 11th book in the Cloak Mage series, at the end of this month. And a few people asked if Wizard-Assassin was going to have an audiobook. It will. Leanne Woodward will record it in March, if all goes well. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:12 Main Topic of the Week: 5 Tips for Amazon Ads for Indie Writers And now let's move on to our main topic of the week, five tips for Amazon ads for indie writers. And let's not beat around the bush here. Amazon ads for writers can be extremely difficult to figure out, especially when you're just starting out. The advice you'll find online can be contradictory or confusing, and it doesn't help that books tend to act very strangely in terms of advertising compared to other products. A while back, I was chatting on Facebook with someone else who does Amazon ads, and he mainly does cosmetics reselling, and he was shocked by how much a click for an ebook would cost compared to a click for say like a six pack of shampoo or whatever. And that's just the nature of the market category that ebooks are in. Because of that, the advice you'll find online can be contradictory or confusing. Some Amazon ad experts insist that you devote at least an hour or even two a day to managing your ad results and then have intricate formula-filled spreadsheets for doing so, while others advise you to set them and forget them. Advice about the bids and spending vary wildly. It can be very easy to get overwhelmed or overspend starting out, but that doesn't have to be the case. I will say that compared to Facebook ads or BookBub ads, it is a lot harder to accidentally lose a lot of money on Amazon ads because regardless of how you configure your Facebook ads or your BookBub ads, Facebook in particular will cheerfully spend your ad budget and give you nothing in return if you haven't configured or targeted your ad correctly. By contrast, an Amazon ad that doesn't work tends not to display and therefore doesn't spend any of your money. So when I'm talking ad platforms for beginners, I tend to recommend that beginners start out more on Amazon ads just because it's much harder to lose money, but it's not impossible, which is something to keep in mind as we get into that. I'm not going to get into the individual specifics of how to set up Amazon ads today, since there's many other people out there who provide that information and probably do a better job than I would. That said, I'm going to just focus on broad principles based on things I've learned instead of providing a specific step-by-step guide for the topic. So without further ado, here are five lessons I've learned about Amazon ads for writers in the last eight or nine years that I've been learning them. #1: Do your research before you start. It can be tempting to dive in right away, but before you spend a single cent on Amazon ads, you should take the time to learn how the bidding process works and how keyword and category ads work. You should also familiarize yourself with other books and trends in your categories. Your book and its ad copy should feel like it belongs with the others in your category and genre. For example, having a neon pink, high heel boot, and flowers [on a cover] in the political thriller category doesn't match the colors since most political thriller books tend to have a solitary dark figure walking in the opposite direction of the camera and many, if not most of the books in the genre have that kind of cover design. Optimizing your book cover for the category before you start doing ads can make a huge difference in the ad results you see. And this is true on many levels as well since when indie authors ask, "Why isn't my book selling?", the number one thing to fix in like 90% of the cases is a bad cover that looks like it was done in Canva or was slapped out of an AI like Copilot or ChatGPT or something that is immediately off-putting to the reader because it's not attractive. You should also make a set budget before you start out and make sure that your daily budgets for your campaigns reflects that budget instead of using whatever daily budget or bids that Amazon suggests for your ad campaigns. Amazon likes to suggest pretty high suggested bids in daily spending limits, which isn't a great use of money if you're just starting to learn how the ads work. And as always, in business it is very, very, very good advice and a very good idea not to spend money that you don't actually have. #2: Targeting is everything. We've all seen baffling book results when browsing on Amazon. For example, once when I was searching for space opera books, a book on visiting Wisconsin Dells as a tourist showed up as a sponsored result in my search, which is insane because I was searching for space opera books. Sometimes an author will choose to advertise in too many categories or choose ad keywords that don't represent their book well. That's the most likely reason why you see things like that Wisconsin Dells book in search results that don't match it. I've told this story before on the podcast, but our transcriptionist once was taking a class on Amazon ads and heard someone say that they wanted to advertise their gritty memoir in every possible category because everyone should read their book. And I think that is a small-scale example of hubris because someone shopping for children's picture books or Spanish language technical manuals is very unlikely to buy that book. Someone looking for a romance novel might be actively annoyed if they start reading that gritty memoir expecting a happily ever after love story and might leave a negative review since they didn't get the book content that they expected. One of the foundational principles of book marketing is that your book is not in fact for everyone. Your book is for a subset of the reading population. The key to successful advertising is to find a way to advertise that book to the subset of the reading population that would actually be interested in reading your book. There's a reason that when you are publishing your book through Kindle Direct Publishing, Amazon wants you to pick three categories for your book and that is in part because they know books do their best when they're paired with other books in the specific topic or genre. It's not a bad thing to focus your desired audience for a book when marketing it. In fact, ad targeting will save you time and money and help people to find your book. Your goal isn't to find every possible reader for your book. It's to find the readers who are most likely to be interested in your book in the subset of the reading population that I was talking about earlier. The more focused that your category targeting is, the better this process will be. For example, picking romance as a category is so broad and so competitive that you might not get any traction at all on a small bid. Choosing a more targeted category like "Amish romance" or "clean and wholesome romance with a happily ever after ending" that is more targeted is better both for helping readers to find your work and for getting good results on your ads. #3: Start small. My best advice is to ignore Amazon's suggested bid amounts and start out with a small per click bid and daily budget. It may take a few weeks to see results using that method, but it's best to start small and gain some understanding of Amazon ads before you spend lots of money that you may not be able to earn back. Some smaller categories like children's books and technical manuals actually do pretty well with very small bids. Aggressive bids make more sense when you have the data to know that they're going to work well and reach the exact audience that you want to see them. As a new author, it's not your best bet to chase the biggest authors in your catego

In this week's episode, I explain my reasoning for putting my new book WIZARD-ASSASSIN in Kindle Unlimited, even though the majority of my books are wide and will remain so. I also examine the phenomenon of British Christmas chocolate boxes. This coupon code will get you 25% off the ebooks in the Frostborn series at my Payhip store: FROST25 The coupon code is valid through January 12, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction, Writing Updates, and British Christmas Chocolate Boxes Hello, everyone. Welcome to Episode 284 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 1st, 2025 and today we are discussing why Wizard-Assassin is in Kindle Unlimited. We'll also talk a bit about British Christmas chocolate boxes, something I just learned about recently. We will also have a Coupon of the Week and an update on my current writing and publishing projects. But first off, Happy New Year to everyone. I hope you had an enjoyable Christmas and New Year's holiday, whatever form that may take for you and I hope that 2026 turns out to be a great year. Now, let's move on to Coupon of the Week. This week's coupon code will get you 25% off all the ebooks in the Frostborn series at my Payhip store. That code is FROST25. And as always, the coupon code and links to my store will be available in the show notes. This coupon code is valid through January the 12th, 2026, so if you need a new ebook series to dig into this snowy winter, we have got you covered. Now an update on my current writing and publishing projects. I said I wanted to take the week off between Christmas and New Year's and I mostly did. Played a lot of video games, saw a lot of family, ate a lot of good food, but I do get a bit bored. So I did get some work in and I'm currently at 35,000 words of Blade of Storms, which will be the third book in the Blades of Ruin epic fantasy series. I think the book's going to end up about 100,000 words or so, maybe a little more, maybe a little less, so that means I'm about 35% of the way through the rough draft. So that's good progress and it's back to full speed now that the New Year's and Christmas holidays are over. I am also 5,000 words into Cloak of Summoning, which will be the 14th Cloak Mage book. I'm hoping that Blade of Storms will be out in January and Cloak of Summoning will be out in February. In audiobook news, Brad Wills is working on recording Blade of Shadows, the second book in the Blades of Ruin series and Leanne Woodward has signed up to record Wizard-Assassin, the fifth book in the Half-Elven Thief series, and she's hoping to start work on that in March, if all goes well. So that is where I'm at with my current writing and publishing projects. And now for a brief digression into the subject of British Christmas chocolate boxes. Now, I'm grateful for all my readers, but I am surprised by how many UK readers I have. Mathematically, it is surprising because based upon which statistics you read, the UK has about 25 to 20% of the total population of the United States. So do you think that the UK book sales would be only about 20% of my US sales, but that isn't the case? In December of 2025, the US made up about 58% of my sales, but the UK did 34. I think the reason for that is that fantasy is generally a more popular genre in the UK than it is in the US. Like numerically speaking, the US probably has more fantasy readers because of the larger population, but the UK population's overall percentage of fantasy readers seems higher. Of course, maybe I'm completely wrong since the US and the UK are very different places, even if they both speak English. Anyway, that was a long-winded introduction of saying that before I started self-publishing in 2011, I knew practically nothing about the contemporary UK. I couldn't have told you if the UK was on the Euro or the Pound. However, in the 15 years since, I've absorbed a fair few facts by osmosis. One of them is Christmas chocolate boxes. I didn't know about this until recently, but apparently Christmas chocolate boxes are very popular in parts of the UK, with frequent debates about the best brand, quality, et cetera and this has been a tradition going back almost to the 1930s and the 1940s. Now, this was only an abstract fact I knew for a while, but a nice person got me a Quality Street chocolate box for Christmas. That's the brand name, if you're not familiar with it, Quality Street, which I suppose is better than Cheap Street. It was pretty good. There are apparently great debates about which chocolate ones are best, but honestly, I think I like the red cherry flavored ones the best. I know not everyone feels this way, but I do like that sort of artificial cherry taste that it has and that sometimes turns up in other things. So all in all, it was pretty tasty and [an] interesting way of experiencing a different culture. 00:04:28 Main Topic: Why is the Half-Elven Thief Series in Kindle Unlimited? Now onto our main topic this week: why is the Half-Elven Thief Series in Kindle Unlimited? Now with the release of Wizard-Assassin recently, the fifth book in that series, a few people wrote in to ask why Half-Elven Thief was in Kindle Unlimited (KU) and not wide and on all the other ebook stores. Short answer: business of publishing reasons. The "too long; didn't read" answer: of my three unfinished series, I determined that one of them needs to be in Kindle Unlimited and Half-Elven Thief drew the short straw, so to speak. What I've realized over the years I've been self-publishing is that if you have a new book that does well in Kindle Unlimited, Amazon puts its thumb on the scale for the book in a big, big way. More eyeballs get on the book. It stays higher in the rankings for a lot longer than it would otherwise, and therefore more people read and buy it. More people get email or app notifications about it. A new Kindle Unlimited book that does well even has a halo effect on the rest of my backlist, even for books that are not in Kindle Unlimited. Blade of Flames and Blade of Shadows had their best days in a couple of weeks in the days after Wizard-Assassin came out and even Stealth & Spells Online got a boost. And of course, the price for this buffet of algorithmic bounty from Amazon is that a Kindle Unlimited book must be exclusive to Amazon. Now, a lot of writers get really mad about this fact, but the truth is that this is how retail works and in fact is how retail has always worked. Like for example, let's say you go to Walmart, Target, Costco, Tesco, or some other big box store and see a big display of Tide detergent towards the front of the store and near the registers. It's partially there because the store thinks it will sell, but it's mostly there because Procter & Gamble paid big bucks to have Tide detergents featured at the front of the store. This is even frequently true when the big box stores send out emails with discounts and coupons for this and that, though there is more of an algorithmic component to that than in traditional brick and mortar retail, since it's very often the case that, for example, from Target, no two customers will get identical offers. Now, admittedly, compared to the kind of draconian contracts between a big box store and an industrial conglomerate like Procter & Gamble, Kindle Unlimited by comparison is relatively mild. Amazon doesn't charge anything for it, and the term is only three months if you want to take your book out of it. The exclusivity requirement is probably anti-competitive, but the US government can't even rouse itself to do something very popular like changing Daylight Savings Time, so there's no way it will address a more complicated and more obscure issue like ebook exclusivity anytime soon. Of course, traditionally in US antitrust law, you only get in trouble for raising consumer prices and Kindle Unlimited is objectively a very good deal for heavy readers. And for that matter, exclusivity is fairly common in retail arrangements, which is why you occasionally see things like special edition holiday themed body wash available only at Target or something like that. Or in the book world, this happens as well, which is why Barnes & Noble sometimes has B&N exclusive hardback editions of various books. So that's just the reality of Kindle Unlimited since the program settled into more or less its current form around 2015 or so. To deal with it, indie writers typically settle on one of four strategies. #1: they go all in on Kindle Unlimited. #2: they ignore Kindle Unlimited, perhaps as a point of ethics and protest of Amazon. #3: they split the difference with Patreon, and #4: they split the difference with publishing windows. Strategy #1's big, big drawback is that book revenue becomes entirely dependent on Amazon, and Amazon's algorithms occasionally go berserk and start banning accounts at random. A smaller but still significant drawback is that you cut yourself out of every market that Amazon doesn't address, which means if your Amazon sales tank, there's no fallback position. Strategy #2 is much more viable across the long term, and I did it for a lot of years, but it does mean you are operating under a permanent handicap on Amazon, which remains the largest bookseller in the US and the UK. The most successful example I've seen in strategy #3 is with indie author Lindsay Buroker, who first offers her books to her Patreon subscribers and then puts the series on Kindle Unlimited. Once the series is complete, she takes them out of KU and puts them on all the other retailers and starts a new series that is first up on Patreon and then on Kindle Unlimited. I've thought about doing something like this myself, but I'm not ready to commit to the extra work Patreon would require and the Andomhaim and Cloak Mage books have such large audiences built up on the other retailers that switching them to KU would be a massive rug pull for people. With s

In this week's episode, I provide an update on my writing projects, and then share samples from four of my audiobooks to start 2026! This coupon code will get you 50% off the audiobook of Shield of Power, Book #6 in the Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: POWER2025 The coupon code is valid through January 5, 2026. So if you need a new audiobook this winter, we've got you covered!

In this week's episode, I take a look back at my writing goals for 2025, and see how many of them I met. I also take a loog ahead at my writing goals for 2026. This coupon code will get you 25% off the ebooks in my Anthologies series at my Payhip store: STORIES2025 The coupon code is valid through December 29, 2025. So if you need a new ebook this winter, we've got you covered! 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 282 of The Pulp Writer Show. My name is Jonathan Moeller. Today is December 19th, 2025 and today I'm taking a look back at my writing goals from the start of 2025 and seeing how many of them I reached. We'll also take a look ahead at my writing goals for 2026. Before we get to that, we will have Coupon of the Week and a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in my anthology series at my Payhip store. And that is STORIES2025. And as always, I will put the coupon code and a link to the store in the show notes. This coupon code is valid through December 29th, 2025, so if you need new ebook to read as you travel for this upcoming Christmas week, we have got you covered. A reminder that the anthology series is collections of my short stories, which I tend to release every year. And in fact, next month, if all goes well, we'll have 2025: The Complete Short Stories. Now for an update on my current writing projects. Wizard-Assassin, the fifth book in the Rivah Half-Elven series is now done. By the time this episode goes live, you should be able to get it off Amazon and Kindle Unlimited since it is my series that is in Kindle Unlimited. So I hope if you are looking for something to read, you will give that a shot. Now that Wizard-Assassin is done, my main project is going to be Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. And I believe I'm 12,000 words into that. I'm hoping to have that out in January, but depending on how January goes, it might slip to February, but January would be ideal. And after that, my next main project will be Cloak of Summoning, the 14th book in the Cloak Mage series. And I literally just started it this morning before I went to the gym, which puts me at 250 words into it, so there's definitely a ways to go in that. In audiobook news, we are still waiting on Cloak of Embers (as excellently narrated by Hollis McCarthy) to get through processing at the various platforms, which always, as you imagine, tend to slow down this time of year. And Brad Wills has just started working on recording for Blade of Shadows. So hopefully we should have Cloak of Embers available for you at all platforms before too much longer. And Blade of Shadows will probably be our first audiobook for 2026. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:28 Main Topic: 2025's Writing Goals and My Writing Goals for 2026 And speaking of 2026, in this week's episode, we're going to take a look back at my writing goals for 2025, see how many of them I met, and then look ahead for my writing goals to 2026, which is in fact just around the corner. So first off, a big thank you to everyone who read one of my books over the year of 2025. 2025 for me was an interesting year, both in a personal and a professional way, and sometimes in both the good and bad senses of the word interesting. Sales were down from 2024, but given all the economic turbulence of the year, I am grateful they were only down a relatively small amount compared to 2024. Facebook ads went from my main advertising platform at the start of 2025 to near uselessness by the end of the year due to all the AI nonsense Meta has injected into them. Spotify converted Findaway Voices to Inaudio and made a total mess of it this summer, which after that got settled is why I now upload my audiobooks directly to Google Play and Kobo rather than through Findaway Voices. It seems like a lot of companies are pursuing AI in the desperate hope that it will somehow magically become profitable even as the expense of running AI services devours them from the inside out and renders them incompetent at their primary missions. I was so annoyed at all the half-baked AI stuff Microsoft shoved into Windows 11, I did all my writing on a Mac Mini this year and have been pretty happy with it as a writing platform. Apple, of course, has AI stuff as well, but what Apple has that Microsoft doesn't is a switch that flips it all off at the system level and doesn't do any "install later" passive aggressive crap that Microsoft does. On the plus side, my Super Summer Of Finishing Things let me finish The Shield War, Stealth & Spells Online, and Ghost Armor one after another. Five unfinished series at once was too many. Three has been more manageable. And after five years, I finally got my weight down to what it was before COVID in 2025. Watching some relatives go on Ozempic and the side effects they experienced was very inspirational in the sense of wanting to avoid that experience myself. I thought I would take a lot of exercise and vegetables to do lose weight. It turns out instead it takes a whole freaking lot of exercise and a truly staggering quantity of vegetables. I tell myself the carrot sticks are really just like potato chips when I eat them, and I can almost convince myself of it. They're crunchy, right? Just like potato chips. I told myself that often enough that I very, nearly almost believe it. So let's start with a look back at my writing goals for 2025 and see how many of them I reached. #1: Write as many new words as possible, hopefully hitting one million new words of fiction in 2025. And I'm pleased to report that I hit this one. 2025 was the second year in a row where I reached a million words of new fiction and will come in at 1.12 million words with Wizard-Assassin. It did get a bit tight, but I passed the million word mark with Blade of Shadows in November, so is a nice milestone to reach. Two years of a million words in a row! #2: Finish The Shield War. I did that one! Shield of Power, the final book in The Shield War series, came out in July. It's even available in audiobook (as excellently narrated by Brad Wills). #3: Finish Ghost Armor. I did this one as well. Ghost in the Siege, the final book in the Ghost Armor series, came out in August. It's also available in audiobook (as excellently narrated by Hollis McCarthy). #4: Continue Cloak Mage. There was a year gap after Cloak of Illusion, but I'm pleased to report I finally got back to Cloak Mage with Cloak of Worlds in October. As I mentioned earlier, in 2024, I had five unfinished series, which is way too many. So my goal was to finish some and then limit myself to only three unfinished series at any one time. By the end of summer 2025, I successfully achieved that. So going forward (barring any illness or Unexpected Events), there shouldn't be another year-long gap between Cloak Mage books. In fact, I'm hoping to write the outline for Cloak of Summoning this weekend, if all goes well. And in fact, I started this morning. #5: Continue Half-Elven Thief. It went down to the wire with only 12 days left in the month, but I was able to publish Wizard-Assassin and meet my goal. Like with Cloak Mage, there's a yearlong gap between the books, but that should be much shorter going forward. I'm hoping to start work on Rivah #6 in March or February, if all goes well. #6: Conclude Stealth & Spells Online. I did this as well. I'm not going to lie, it really was quite challenging. I originally thought of Stealth & Spells Online as a seven or eight book series, but it sold weakly enough that I didn't want to put six books' worth of effort into it. So I thought about it and figured out how to wrap up the story in one volume, and I wrote most of it at 500 words a day from like October 2024 to July 2025, squeezing it between other things as time allowed. Then in July, I was far enough along from all that cumulative work that I finished it in like one quick burst. I think I had only like one full-time day working on it. So I'm very glad that people liked the ending for the trilogy and thought that it worked. I'm hoping to release a single volume edition of the audiobook sometime in 2026, if all goes well. Fun fact: the book was 116,000 words long, and since I published 1.12 million new words in 2025, it was in fact Stealth & Spells Online: Final Quest that got me over the million word mark. #7: New epic fantasy series in the Andomhaim/Frostborn world. I did that as well with Blade of Flames and Blade of Shadows. As I mentioned before, I'm about 12,000 words in Blade of Storms, and hopefully that will be the first book I publish in 2026, ideally in January, but it might slip to February. #8: New audiobooks as time, budget, and narrator availability allow. This worked out as well. Like I said, in 2024, I've brought as many of my old series into audio as I'm going to, so instead we're going to focus on recording the books in the new series. We have books from The Shield War and Blades of Ruin narrated by Brad Wills, new books from Ghost Armor and Cloak Mage [narrated] by Hollis McCarthy, and a new Half-Elven Thief audiobook [narrated by] Leanne Woodward. So I am pleased to say that I met all my 2025 writing goals. Now with that in mind, let's take a look at what I would like to do in 2026. I'm not planning on starting anything new in 2026, but I don't think I'll reach the end of any ongoing series in that year. So basically 2026 will be The Year of Continuing. #1: Publish a million words of new fiction. I'm going to try and hit a million words again, but there's a chance ... I'm going to say right up front, there's a chance it might not work out in 2026. I'm going to have to spend at least a couple of weeks on travel, and I know for sure there are a couple of mandatory Real Life Activities that will take up an unknown amount of time. The older I get

In this week's episode, I indulge my hobby of medieval history, and take a look at six times Catholic monarchs came in conflict with the pope during the medieval peroid. This week's coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store: NIGHT2025 The coupon code is valid through December 22, 2025. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 281 of The Pulp Writer Show. My name is Jonathan Moeller. Today is December 12th, 2025 and today, even though this is a podcast about indie writing and publishing, I'm going to indulge one of my hobbies and talk about Medieval history, specifically six specific instances of conflicts between Popes and Catholic Monarchs during the Middle Ages. We'll also have Coupon of the Week and an update on my current writing and publishing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off all the ebooks in the Ghost Night series at my Payhip store, and that code is NIGHT2025. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode, and this coupon code will be valid through December the 22nd, 2025. So if you need a new ebook this winter or something to read as you do Christmas holiday travels, we have got you covered. Now for an update on my current writing and publishing projects. I am pleased to report the rough draft of Wizard-Assassin is done at exactly 70,000 words. I have also written a tie in short story called Dwarven Treasure that newsletter subscribers will get for free in ebook format when Wizard-Assassin comes out. So this is an excellent time to subscribe to my new release newsletter, in my opinion. If all goes well, I am hoping to have that book out very shortly before Christmas, like maybe the Monday or Tuesday before Christmas because that way if I do, I can reward myself by taking off the entire week between Christmas and New Year's, which is what I really want to do. So I am going to definitely hustle and try to get Wizard-Assassin out before Christmas. I'm also 9,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series, and that will come out in January or February, depending on how things go, hopefully January, maybe February, we will see how things go. After Wizard-Assassin is published, Blade of Storms will be my main project and my secondary project will be Cloak of Summoning, the 14th book in my Cloak Mage series. Cloak of Worlds, the last book in the series, just came out in October, so considering the year gap between the last two books, that is quite a bit shorter, but as I mentioned before, the summer of 2025 was my Summer of Finishing Things. I am now down to just three active series, which means thankfully there is less of a wait between books in the series. There is a year gap between the last book in the Half-Elven Thief series and a year gap between the last book in the Cloak Mage series. Hopefully we will avoid those kind of big gaps moving forward. In audiobook news, Cloak of Embers is done (as excellently narrated by Hollis McCarthy) and is gradually filtering out to the retailers. I believe as of this recording, you can get it at Payhip, Google Play, and Kobo. The other retailers, including Audible, should be showing up before too much longer. So that is where I'm at with my current writing and publishing projects. 00:03:11 Main Topic: So The Pope is Mad at You: A Practical Guide for Secular Lords And with that, let us move on to our main topic this week and our main topic is So The Pope is Mad at You: A Practical Guide for Secular Lords. This episode was inspired by news reports, which we'll get to in a little bit. John F. Kennedy was elected the first Catholic President of the United States in 1960. Before that, there is a widespread suspicion against having a Catholic president in the US, partly because the origin of the United States was heavily Protestant and partly for fear that a Catholic president would take his orders from the Pope in Rome. However, practical experience has proven robustly otherwise. In the past 20 years of United States history, there has been one officially Catholic president and two Catholic vice presidents and their disagreements with the various popes have made frequent news articles. For that matter, American Catholic officials of lesser authority such as Speaker of the House, mayors, governors, and senators have also found themselves frequently in disagreement with the Pope. Whenever a US Catholic political official or office holder disagrees with the Pope about something, the news media always seems to react in baffled astonishment, but Catholic political leaders disagreeing with the Pope is not shocking. It is in fact a tradition going back centuries if not millennia. Compared to the way the things used to be, the vice president and the Pope exchanging harsh social media comments is downright tame. For example, in the early 14th century, the extremely Catholic King of France sent his lawyers to kidnap and beat up the Pope. This sounds outlandish, but it actually happened. So here are some of the more dramatic disagreements between Catholic secular leaders and the Pope and we will pick six of the most prominent examples. #1: The Investiture Controversy The Investiture Controversy in the 11th century was about who had the right to appoint bishops, the Pope or the emperor. To the modern era, this sounds quite dry and boring, however, at the time it was serious business for many reasons. There wasn't much of the way in centralized state authority in Western Europe after the death of Charlemagne and the withdrawal of the Byzantine Empire from Italy and between the Viking invasions and local warfare, violence was endemic. Often the church was the only functioning large scale organization and so bishops frequently came to hold lands like feudal lords and to wield significant local power. As kings began to grow in authority and try to construct centralized governments, they often began to rely on bishops as essentially secular lords and officers of state. Like to put it in a modern context, imagine that the Archbishop of New York also served as the governor of New York and the mayor of New York City. That would mean a lot of political leaders would be very heavily invested in making sure the Archbishop was a man who had their approval. Naturally then the king had a very strong interest in appointing the bishops to make sure they were reliable men or at least men on his side. Of course, this involved a good deal of corruption, which reformers in the church condemned as simony, the buying and selling of church offices. The name comes from the Apostles' encounter with Simon the Sorcerer in the Book of Acts who tried to purchase the power of the Holy Spirit from the Apostles. Despite widespread disapproval, simony was essentially standard business through much of the ninth and 10th centuries. However, by the 11th century and through the 13th, many of the popes who came to office were zealous reformers who wanted to purge the church of all corruption. One of them was Gregory VII, who became Pope in 1073 AD. Like many of the popes of his time. Gregory VII was an energetic reformer which quickly brought him into conflict with Henry IV, the King of Germany who wanted to be anointed Holy Roman Emperor. Both Henry and Gregory wanted to strengthen their respective domains, which led to them officially deposing one another. However, Gregory had greater moral authority on his side and many of Henry's nobles disliked their king a great deal. An excommunication from the Pope gave them all the excuse they needed to move against Henry. Gregory sheltered with his ally, Countess Matilda of Tuscany at Canossa, and to lift the excommunication, Henry famously stood barefoot in the snow wearing a hair shirt. Gregory was suspicious, but eventually he succumbed to the pressure and forgave Henry. The pendulum swung back soon enough. Henry crushed his internal rivals, marshaled an army, appointed his own anti-pope and marched on Rome. Desperate, Gregory called on his ally, the Norman adventurer and warlord Robert Guiscard. Guiscard himself is a fascinating character who went from a landless adventurer from Normandy to ruling Sicily and making war on the Byzantine Empire. Guiscard 's army drove off Henry's horses. Neither Henry nor Gregory would have the last laugh, but rather Guiscard, as his troops sacked Rome in the process. The people of Rome blamed Gregory for this and he had no choice but to flee with Giscard. Gregory died in exiled at Salerno in 1085, famously and bitterly declaring that "I have loved justice and hated iniquity, therefore I die in exile." The Investiture Controversy between Emperor and Pope continued for a few more decades, but was finally settled by The Concordat of Worms in 1122. The emperor gave up the right to appoint bishops but still had a major unofficial say in the matter. Essentially, canons could elect their own bishop and monks could elect their own abbots, but if they were smart, they would make sure that their choices were acceptable to the emperor. However, choosing your own bishops could backfire, as the next example will show. #2: Will No One Rid Me of This Turbulent Priest? In England, King Henry II had his own challenges with the church and the Pope. Henry II was a vigorous king who faced significant challenges, both in holding on to his extensive territories and ruling in England that had been divided by nearly 20 years of civil war during the conflict between Empress Matilda and King Stephen. (Fun fact, I based the civil war in Blades of Ruin off the war between Matilda and Steven.) Justice had largely broken down during the Civil War and Henry undertook reforms of the legal machinery of England. He ran into a prob

In this week's episode, we take a look at six software tools for indie authors to help them write and improve their workflow. This coupon code will get you 50% off the audiobook of Cloak of Blades, Book #4 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: BLADES2025 The coupon code is valid through December 15, 2025. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT [This episode's content is not sponsored. Jonathan has not received any compensation for these reviews and has not received any free products or services from the companies mentioned in this episode. He does not currently use affiliate links for the products mentioned.] 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 280 of The Pulp Writer Show. My name is Jonathan Moeller. Today is a very snowy December 5th, 2025, and today I'm discussing six software tools that are useful for indie authors. Before we get into that, we will have Coupon of the Week and then an update on my current writing, publishing, and audiobook projects. So first up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Blades, Book #4 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. And that is BLADES2025. And as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through December the 15th, 2025. So if you need a new audiobook for this winter or for your Christmas travels, we have got you covered. And now for an update on my current writing and publishing projects. As I mentioned last week, Blade of Shadows is out and it's available at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my Payhip store, and it's been doing quite well and gotten a good response from everyone. So thank you for that and I am looking forward to continuing that series. Now that Blade of Shadows is done, my main project is the fifth book in the Half-Elven Thief series, which is Wizard-Assassin. I had originally planned to name it Elven-Assassin, but decided Wizard-Assassin sounded a bit punchier, so I went with that instead. I am 46,000 words into it, which puts me on chapter 10 of 16. The final draft will have more chapters because one of the chapters is 11,000 words. I'm going to have to cut it up. I've also noticed that readers in general these days seem to prefer shorter chapters, so I've been trying to lean more into doing that and having books with shorter chapters. I think the rough draft is going to be about 70 to 75,000 words, give or take. So I'm hoping I can finish that next week, and I am cautiously optimistic I can have the book published before Christmas. If I can't get it published before Christmas, it is going to slip to my first book of 2026. But at the moment, and of course, barring our old unwelcome friend unexpected developments, I am cautiously optimistic I can have it out by Christmas 2025. So watch my website and listen to this space for additional news. My secondary project is Blade of Storms, which will be the third book in the Blades of Ruin series and the direct sequel to Blade of Shadows. I am about 6,000 words into that, and once Wizard-Assassin is done, that will be my main project. I'm hoping to have that out at the end of January, but if Wizard-Assassin slips to January, then Blade of Storms will [of necessity] slip to February. In audiobook news, Blade of Flames, the audiobook of the first book in the Blades of Ruin series, is now out and you can get that at Audible, Amazon, Apple, Kobo, Google Play, my own Payhip store, Spotify, and all the other usual audiobook stores. So if you're looking for something else to listen to during your Christmas travels this year, I suggest checking out Blade of Flames (as excellently narrated by Brad Wills). Cloak of the Embers, the 10th book in the Cloak Mage series (as excellently narrated by Hollis McCarthy)…the recording of that is done and it is being proofed right now, so I am hopeful we can hopefully have that out before Christmas (if all goes well). In fact, after I record this podcast episode, I'm going to have to convert the ebook cover of Cloak of Embers into an audiobook cover for Cloak of Embers. So that is where I'm at with my current writing and publishing projects. There is definitely a lot going on. 00:03:40 Main Topic: 6 Helpful Writing Tools for Indie Authors in 2025 [All Prices referenced are USD.] Now we're going to move on to our main topic this week, which is six helpful writing tools for indie authors in 2025. Last year in 2024, I did a roundup of popular software tools for writers and I thought I would give a quick update for it. Some of these tools like Calibre and LibreOffice I use, while others like Scrivener and Notion just aren't great fit for my workflow, I still want to talk about them anyways since just because I don't use them doesn't mean that they're not good and a lot of writers do in fact use them. Many writers also have complex systems for organizing their files and would benefit from tools like that. Without further ado, here are six pieces of software used for writing and writing adjacent tasks. I should mention before we get going as well that none of these tools are explicitly generative AI tools because as you know, if you've listened to the podcast over the years is my opinion of generative AI remains mostly negative. I have and continue to do some marketing experiments with generative AI elements, but I remain overall unimpressed by the technology. So with that in mind, none of these software tools I'm going to mention are explicitly AI tools. Some of them do have AI elements that you can plug in and use if you want to, but they aren't part of the core functionality of the application unless you specifically seek it out. With that in mind, let's get to it. #1: The first one we will talk about is Scrivener. Scrivener is of course essentially a word processor and project management system specifically designed for creative or nonfiction writing, unlike a traditional word processor like Microsoft Word, LibreOffice Writer, or Apple Pages. It features tools for outlining, for breaking documents into chapters, tracking word count goals and et cetera. One of the major benefits of it is a one-time cost instead of as a subscription because it seems like everything is a subscription nowadays, but Scrivener is still $60 a pop. They also offer a free trial and student discount and occasionally [it will] go on sale during peak times like the holidays. The downside of this is that Scrivener has a sharp learning curve. For myself when I write, I write either in Microsoft Word or Libre Office and I just sit down and write. When I write an outline, it's one Word document and the rough draft is another document that I write until I'm done. Scrivener is definitely a more complex software application, which I have to admit is funny to say because Microsoft Word is ridiculously complicated and has, in my opinion, far more functionality stuffed into it than it really needs. But Scrivener is a different kind of functionality and therefore the learning curve could be quite high for that. Additionally, this may not be the right software tool to work with your style of writing or how you organize your files. A couple extra thoughts with that is it's important to know yourself. Will you actually use the extra features included with Scrivener or do they just look cool and shiny? Scrivener probably is best for those who take extensive notes on their work, especially if trying to organize research based on chapters where it's needed. So if you're a nonfiction writer or if you're a historical fiction writer or a thriller writer who is very concerned about accuracy in your books, this may be useful for you so you can put in notes about the proper way to address a duke in 19th century England or what caliber of ammunition your thriller hero's preferred firearm takes. It's maybe the best for the kind of people who enjoy curating their Notion and Trello accounts and are able to think about their book in a very visual way without letting that process be an excuse to keep them from writing. I'd also say it's good for people who extensively revise blocks of text within a chapter and move chapters around a lot. #2: Canva. Canva has been around for a long time and it is a platform that makes it easy to create visual content using a drag and drop interface that provides a variety of templates, fonts, and designs to use for things like social media posts. They currently have two tiers for individuals, a limited free option, and Canva Pro, which is $12.99 a month. Some of the pros for Canva are it is well-suited for using templates for writers to create images for social media posts and book marketing material. The learning curve is not very steep, especially compared with something like Photoshop. If you've used PowerPoint before, you can definitely handle Canva. The cons: although some people use it to create book covers, many books have been flagged by Kindle Direct Publishing (KDP) and some of the other publishing platforms for doing so. I would advise you to avoid Canva for creating book covers because of the potential for issues that could keep your book out of ebook stores. At the very least, read Canva's terms of use and the rules of KDP and the other ebook publishers very, very carefully before you would even begin to consider using Canva for this purpose. Many of the free features have been folded into the pro version such as sharing template links. The editing and design features are basic compared to something like Photoshop, though that may change as we're going to discuss a little bit here. Because Canva is so popular, there's a certain amount of snobbery out there about using its designs without significant modification. You may ha

In this Thanksgiving episode, I take a look at five things I am thankful for as an indie author. This coupon code will get you 25% off the ebooks in the Ghost Exile series at my Payhip store: EXILE2025 The coupon code is valid through December 8, 2025. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 279 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 24th, 2025, and today I'm discussing five things I'm thankful for as an indie author for this Thanksgiving themed episode. As you might guess, I am recording this a little early to get ahead of the [United States] Thanksgiving holiday, but all the news and updates should still be current. We will start off with Coupon of the Week and then a progress update on my current writing and publishing projects. First up is Coupon of the Week and this week's coupon code will get you 25% off all the ebooks in the Ghost Exile series at my Payhip store. And that code is EXILE2025, and as always, the coupon code and the link to my store will be available in the show notes. This coupon code is valid through December 8, 2025, so if you need a new ebook this winter as we head into the Christmas season, we've got you covered. Now an update on my current writing, publishing, and audiobook projects. Blade of Shadows is done and it should be available on all the ebook stores: Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip store. Initial reviews and reactions have been positive, so thank you all very much for that. My next main project is Wizard-Assassin, and that will be the fifth book in the Half-Elven Thief series. If my math is right, I think I'm about 25% of the way through the rough draft, and my goal is to get that out on Amazon and Kindle Unlimited before Christmas 2025, which will make (hopefully if all goes well) Wizard-Assassin the final book I publish in 2025. The first book I hopefully publish in 2026 will be Blade of Storms, the third book in the Blades of Ruin epic fantasy series, and the direct sequel to Blade of Shadows. I am about a thousand words into Blade of Storms, so just starting and hopefully that will be the first book I publish in 2026 (if all goes well). In audiobook news, Blade of Shadows…the status of that is pretty much the same as the last time I recorded three days ago. It's available at some of the audiobook stores but hasn't finished processing and gotten up on ACX yet. That was narrated by Brad Wills. We are approaching proof copies of the audiobook of Cloak of Embers, and that will be narrated by Hollis McCarthy. So that is where we are at with my current writing, publishing and audiobook projects. 00:02:24 Main Topic: 5 Things to Be Thankful For as an Indie Author So let's move on to our main topic in keeping with the Thanksgiving holiday, which is only a few days away as I record this and was only a few days past when this episode was live, and that is five things to be thankful for as an indie author because I do spend on the show a lot of time talking about the various challenges and difficulties of being an indie author, but there are a lot of things to be thankful for as well. So as I said before, the Thanksgiving holiday is coming up here in the United States and that day always leads [me] to reflect on what we have to be thankful for. And one of the things at the top of my list is my work as an indie author and publisher. Today I'm going to talk about five things that I can be thankful for as an indie author and that other indie authors may be thankful for as well. #1: Creative freedom. As I've talked about before on this podcast, the most immediate benefit to indie publishing is not having to make creative compromises in order to get published. For example, you can make a series the exact length that you want it to be, not what the market can support. You can write in whatever genre, style, and using the themes you want without any interference. As we all know, traditional publishing is pretty trend driven and they seek out books that match trends because they are very risk averse. There's a time about a decade and a half ago when publishers were outright telling authors not to submit books with goblins and orcs and other traditional fantasy creatures, for example. Instead of trying to change your book or writing style in order to get accepted by traditional publishing, indie publishing allows you to create and share the exact book that you want to and then it can rise and fall on its own merits and how well you market it. In fact, what has been traditionally called genre writing (such as categories [like] science fiction and fantasy and mystery and so forth) have flourished without the constraints of traditional publishing. The Internet and platforms like Amazon and the other ebook platforms as well have made it easy for readers to discover books that fit in their preferred genres and styles, not what publishers think they want to read. #2: Freedom from bad deals. The traditional publishing industry is not quite as exploitative as the music industry, but it is not through a lack of trying. Bad deals abound in traditional publishing because they're relying on the fact that new authors want to be published so badly that they're willing to compromise on things like royalty rates, exclusivity agreements, and control over rights. This mindset persists quite strongly even today where if you go on any of the social media platforms, you'll see writers desperately trying to get themselves an agent rather than doing what they should be doing, self-publishing and learning digital marketing. The amounts paid out in advances (which is the amount that publishers pay authors before a book is released) are decreasing and fewer and fewer books are earning out (which means that the author receives royalties beyond the initial advance). Romance writers are especially benefiting from indie publishing because one of the top publishers in that genre is known to make deals that don't favor the author such as low advances and royalty rates, and they don't allow for contract negotiations. Indie publishing gives you the ability to get published and get your book to readers without taking a bad deal from a publisher or worse yet, turning to scammers. And unfortunately, there are a lot of scammers out there. In indie publishing, where you publish is what determines how much you receive. Each platform has their own royalty setup and payment structures, and you'll get paid far more often (usually monthly, sometimes quarterly) and have the ability to review book sales in real time instead of waiting for quarterly statements (if that or sometimes biannual statements) from a publisher that feel like they're written in hieroglyphics. If you're publishing on a direct sales platform like Pay Hip or Shopify, you can get as much as 90% of each sale and you don't have to wait for a book to reach the mysterious point where it earns out in order to get that money because the money is immediately available to you, although usually after a period of 60 days or so. And if you are an indie author, you don't have to worry about your publisher canceling your active series because of sales that the publisher doesn't like, which is allowed in a standard traditional publishing contract. It's becoming increasingly common to have publishers do this even when the next book in the series is ready for publication or even scheduled for publication. Indie authors can always complete a series for their readers, (which I've been able to do with Stealth and Spells Online most recently, for example). #3: Write [and] release at your own pace. There are no, or at the very least, very, very, very few traditional publishers that would let me have the frequent release schedule I currently have. For example, Blade of Flames came out in September, and then Blade of Shadows is coming out right now in the gap of only two months. Publishing still thinks in terms of seasonal releases, especially the fall and spring release seasons. The schedules for these releases are created far, far in advance and don't change all that much. In self-publishing, there is no one bumping your release to another season or telling you that you can't put out a book because a similar book is coming out at the same time. If you want to put out a book monthly like the pulp writers of old, you are completely free to do that. I do that myself when possible because I'm hoping there's less about a month gap between Blade Shadows and Wizard Assassin. #4: Control over your online brand. Traditional publishers like their authors to have a strong social media presence and heavily favor authors with a large and preexisting follower account. They even give pre-written social posts to their authors or require pre-approval from their team before posting on social media. With indie publishing, you are completely free to exist online in the way that makes the most sense and is the healthiest for you, and no one is telling you what you can or you can post. You can post as much as you want or even forego certain media platforms altogether or as many of them as you want. For myself, I like to post about my hobbies like vintage video games, even though that's a not a high engagement topic that the algorithm favors. There is no one telling me what I can post or trying get me to increase my follower count as a condition of getting future contracts. #5: And for me personally, the fifth and final thing to be thankful for that we'll discuss on this episode is the ability to make a living and hire others. And obviously this is a big, big, big thing to be grateful for. I've been an indie author for 14 and a half years now, and a full-time one for over nine years, and I was able to hire people to help me two and a half years ago with many non-writing tasks such as Amazon Ads, podcast transcri

In this week's episode, I rate the movies and streaming shows I saw in Autumn 2025. This coupon code will get you 25% off the ebooks in The Ghosts series at my Payhip store: GHOSTS2025 The coupon code is valid through December 1, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 278 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 21st, 2025, and today I am sharing my reviews of the movies and streaming shows I saw in Fall 2025. We also have a Coupon of the Week and an update my current writing, audiobook, and publishing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off all the ebooks in The Ghosts series at my Payhip store, and that is GHOSTS2025. And as always, we'll have the link to my Payhip store and the coupon code in the show notes for this episode. This coupon code is valid through December 1, 2025, so if you need a new ebook for this fall, we have got you covered. Now for my current writing and publishing projects: I'm very pleased to report that Blade of Shadows, the second book in my Blades of Ruin epic fantasy series, is now out. You can get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my Payhip store. By the time this episode goes live, all those stores should be available and you can get the book at any one of them and I hope you will read and enjoy it. I'm also 15,000 words into what will be my next main project Wizard-Assassin, the fifth book in the Half-Elven Thief series, and if all goes well, I want that to be out before Christmas. I'm also working on the outline for what will be the third book in the Blades of Ruin series, Blade of Storms, and that will hopefully, if all goes well, be the first book I publish in 2026. In audiobook news, as I mentioned last week, the audiobook of Blade of Flames is done and I believe as of this recording, you can get at my Payhip store, Google Play, Kobo, and I think Spotify. It's not up on Audible or Apple yet, but that should be soon, if all goes well. That is excellently narrated by Brad Wills. Hollis McCarthy is still working on Cloak of Embers. I believe main recording is done for that and it just has to be edited and proofed, so hopefully we'll get both audiobooks to you before the end of the year. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:08 Main Topic of the Week: Autumn 2025 Movie Review Roundup Now on to this week's main project, the Autumn 2025 Movie Review Roundup. I watched a lot of classic horror movies this time around. The old Universal black and white monster movies from the '30s and '40s turned up on Prime for Halloween and I hadn't seen them since I was a kid, so I watched a bunch of them in October and November, which seemed an appropriate thing to do for Halloween. They mostly held up as well as I remembered from when I was a kid, which was a nice surprise. As ever, the grades I give these movies are totally subjective and based on nothing more than my own opinions and thoughts. With that, let's take a look at the movies from least favorite to most favorite. First up is The Other Guys, which came out in 2010 and this is a parody of the buddy cop/ cowboy cop movie along with a heavy critique of the reckless and corrupt culture of late 2000s Wall Street. "Dumb funny" movies I've noticed tend to fall on either side of the "dumb but actually funny" or "dumb and not funny" line. And this one definitely landed on "dumb but actually funny". Danson and Highsmith, played by The Rock and Samuel L. Jackson, are two maverick popular detectives who never do paperwork. Their paperwork is always done by Allen Gamble, who's played by Will Ferrell and Terry Hoitz, played by Mark Wahlberg. Gamble is a mild-mannered forensic accountant, while Hoitz desperately wants to be as cool as either Danson or Highsmith, but since he accidentally shot Yankees player Derek Jeter (in a recurring gag), he's a pariah within the New York Police Department. However, Danon and Highsmith's plot armor suddenly run out and they accidentally kill themselves in a darkly hilarious scene that made me laugh so much I hurt a little. Hoitz wants to step into their shoes, but Gamble has stumbled onto potentially dangerous case and soon Hoitz and Gamble have to overcome their difficulties and unravel a complicated financial crime. This was pretty funny and I enjoyed it. Amusingly in real life, someone like Gamble would be massively respected in whatever law enforcement agency he works for, since someone who prepares ironclad paperwork and correct documentation that stands up in court is an invaluable asset in law enforcement work. Overall Grade: B Next up is Fantastic Four: First Steps, which came out in 2025. I like this though, to be honest, I liked Thunderbolts and Superman 2025 better. I think my difficulty is I never really understood The Fantastic Four as a concept and why they're appealing. Maybe the Fantastic Four are one of those things you just have to imprint on when you're a kid to really enjoy or maybe at my age, the sort of retro futurism of the Four, the idea that science, technology, and rational thought will solve all our problems does seem a bit naive after the last 65 years of history or so. Additionally, the idea of a naked silver space alien riding a surfboard does seem kind of ridiculous. Anyway, the movie glides over the origin story of Reed Richards, Sue Storm, Johnny Storm, and Ben Grimm and gets right into it. To their surprise, Reed and Sue find out that Sue is pregnant, which seemed unlikely due to their superpower induced genetic mutations. Shortly after that, the Silver Surfer arrives and announces that Earth will be devoured by Galactus. The Four travel in their spaceship to confront Galactus and realize that he's a foe far beyond their power, but Galactus offers them a bargain. If Reed and Sue give him their son, he will leave Earth in peace. They refuse and so it's up to the Four to figure out a way to save Earth and Reed and Sue's son. Pretty solid superhero movie all told, but it is amusing how in every version of the character, Reed Richards is allegedly the smartest man on Earth but still can't keep his mouth shut to save his life. Overall Grade: B The next movie is Superman, which came out in 1978. After seeing the 2025 version of Superman, I decided to watch the old one from the '70s. It's kind of a classic because it was one of the progenitors of the modern superhero film. Interestingly, it was one of the most expensive films ever made at that time, costing about $55 million in '70s-era dollars, which are much less inflated than today. A rough back of the envelope calculation would put 55 million in the '70s worth at about $272 million today, give or take. Anyway, this was a big gamble, but it paid off for the producers since they got $300 million back, which would be like around $1.4 billion in 2025 money. Anyway, the movie tells the origin story of Superman, how his father Jor-El knows that Krypton is doomed, so he sends Kal-El to Earth. Kal-El is raised as Clark Kent by his adoptive Kansas parents and uses his powers to become Superman- defender of truth, justice, and the American way. Superman must balance his growing feelings for ace reporter Lois Lane with his need for a secret identity and the necessity of stopping Lex Luthor's dangerous schemes. Christopher Reeve was an excellent Superman and the special effects were impressive by the standards of 1978, but I think the weakest part of the movie were the villains. Lex Luthor just seemed comedic and not at all that threatening. Unexpected fun fact: Mario Puzio, author of The Godfather, wrote the screenplay. Overall Grade: B Next up is Superman II, which came out in 1980. This is a direct sequel to the previous movie. When Superman stops terrorists from detonating a nuclear bomb by throwing it into space, the blast releases the evil Kryptonian General Zod and his minions from their prison and they decide to conquer Earth. Meanwhile, Superman is falling deeper in love with the Lois Lane and unknowing of the threat from Zod, decides to renounce his powers to live with Lois as an ordinary man. I think this had the same strengths and weaknesses as the first movie. Christopher Reeve was an excellent Superman. The special effects were impressive by the standards of the 1980s, but the villains remained kind of comedic goofballs. Additionally, and while this will sound harsh, this version of Lois Lane was kind of dumb and her main function in the plot was to generate problems for Superman via her questionable decisions. Like at the end, Superman has to wipe her memory because she can't keep his secret identity to herself. If this version of Lois Lane lived today, she'd be oversharing everything she ever thought or heard on TikTok. The 2025 movie version of Lois, by contrast, bullies Mr. Terrific into lending her his flying saucer so she can rescue Superman when he's in trouble and is instrumental in destroying Lex Luthor's public image and triggering his downfall. 1970s Louis would've just had a meltdown and made things worse until Superman could get around to rescuing her. Overall, I would say the 1978 movie was too goofy, the Zac Snyder Superman movies were too grimdark, but the 2025 Superman hit the right balance between goofy and serious. Overall Grade: B Next up is Dracula, which came out in 1931, and this was one of the earliest horror movies ever made and also one of the earliest movies ever produced with sound. It is a very compressed adaptation of the stage version of Dracula. Imagine the theatrical stage version of Dracula, but then imagine that the movie was only 70 minutes long, so you have to cut a lot to fit the story into those 70 minutes. So if you haven't read the book, Dracula the movie from 1931 will not make a lot of sens

In this week's episode, we discuss the advantages of digital content ownership for both readers and writers. This coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: CLOAK2025 The coupon code is valid through November 24, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 277 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 14th, 2025, and today we are discussing the benefits of owning your own content for both readers and writers. Before we get to our main topic, we will start off with Coupon of the Week and then a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is CLOAK2025. And as always, the coupon code and the links to my Payhip store will be available in the show notes. This coupon code is valid through November 24th, 2025, so if you need a new audiobook for your Thanksgiving travels this month, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I'm pleased to report the rough draft of Blade of Shadows is done. This will be the second book in my Blades of Ruin epic fantasy series. Right now, it is just about exactly as long as Blade of Flames. It may be a little longer or a little shorter depending on how editing goes since there's some stuff I'm going to cut out, but there's also some scenes I'm going to add. I also wrote a short story called Elven Arrow. Newsletter subscribers will get a free ebook copy of Elven Arrow when Blade of Shadows comes out, which will hopefully be before American Thanksgiving at the end of the month. I'm about 23% of the way through the first editing pass, so making good progress there and hope to keep up with the good progress. I am 11,000 words into Wizard-Assassin. That will be my next main project once the Blade of Shadows is published and probably the final book I publish in 2025, because I think the first book I do in 2026 will be Blades of Ruin #3, if all goes well. In audiobook news, the recording for Blade of Flames is done and it's gradually making its way out into the world (as excellently narrated by Brad Wills). I think as of the time of this recording, the only place where it's actually live is Google Play, but hopefully more stores will come online soon, and it would be cool if the Blade of Flames audiobook was available everywhere before Blade of Shadows came out. Hollis McCarthy is still working on Cloak of Embers and we hope to have that to you before the end of the year, if all goes well. So that's where I'm at with current writing, publishing and audiobook projects. 00:02:25 Main Topic: Digital Content Ownership as a Reader and Writer Now let's move on to our own topic, the ownership of digital content as both a reader and a writer. As the digital revolution has gone on and on and put more decades behind it, people are increasingly building very large digital content libraries and it's an increasingly tangled point of law what happens to those digital libraries when for example, their account gets suspended, or for example, someone else dies and wants to leave their Steam library of games to their heirs. We're today going to be focusing on digital content ownership for readers and writers, and we'll start with readers. Although the price of an ebook and print book of many traditionally published books are roughly the same at this point (and sometimes bafflingly, the ebook versions cost more), the rights you have as the owner of the ebook copy are substantially less powerful. In fact, technically speaking, you aren't actually the owner of an ebook purchased from Amazon or other retailers. It's more accurate to say that you purchased a long-term conditional lease. As a side note, I'm talking about this from the perspective of United States Copyright law and ebook/audiobook stores there. The laws and standards in your own country may be different. Also, I am not a lawyer and nothing in this episode should be taken as legal advice. You obtain legal advice by hiring a lawyer licensed to practice in your jurisdiction. But now back to the main argument. In America, there is something known as the First Sale Doctrine. This section of the US Copyright Act allows physical media to be lent out and resold, among other things. For example, someone who purchases a physical book is considered its owner and the publisher can't take it back from them. The physical version of books can be used in libraries or as classroom materials until they literally fall apart, unlike their electronic equivalents, which face complicated licensing agreements that generally offer far less favorable terms of use for a much larger cost (especially for libraries and academic institutions). In the US, electronic content ownership is covered by contract law instead of the First Sale Doctrine. Although each seller has their own licenses and standards, a few things tend to remain consistent across those licenses: the inability to lend or resell the content, the inability to remove DRM from the content, and the right of the seller to alter or even remove the content. Ownership is not a right guaranteed for digital content. There is an American lawsuit currently challenging Amazon Prime Video and its use of words like "purchase" and "buy" for its video content. The lawsuit accuses Amazon of misrepresenting a heavily conditional license as a purchase, giving the average customer the impression that they own the content in perpetuity. Amazon lawyers argue that the average customer understands the difference, but frequent outrages over content being removed from users' libraries suggests otherwise. Here are four reasons owning your ebook content is important. #1: Keeping access to the content if the company closes or gets bought out. One of the early leaders in the US ebook store market way back at the start of the indie revolution was Sony. When their Sony Reader store closed, they gave readers the option to migrate their libraries to Kobo. Books that were not available through Kobo were not able to be transferred, so some purchased content was lost for readers. A more egregious example comes from, as you might expect, Microsoft with the closing of the Microsoft ebook store in 2019. When the store closed, they offered refunds instead of giving readers an opportunity to self-archive or transfer their purchases. Any margin notes taken by readers were lost, and they were given a $25 credit for the inconvenience. Although refunding customers was a good gesture, it's not a guarantee that readers are able to repurchase the ebooks elsewhere or even that the price would be the same when they did. As an aside, I spent a good chunk of time in 2018 trying to figure out how to get into the Microsoft ebook store and then finally gave up because it was too complicated, which in hindsight turned out to be a good decision. Owning your ebooks outright gives them independence from the store that you bought them from. #2: Keeping content from being altered. Ebooks can be altered anytime. Most of the time these changes are harmless, such as updating a cover, fixing a typo, or adding a preview chapter. I do that myself all the time. Every time I get typo corrections, I upload a new version. Yet there is a potential for books to be edited or censored from the original copy that you purchased. Chapters could be removed, scenes altered, or in extreme cases, the entire book could be removed. Owning a hard copy means that you have a version that cannot be changed without your knowledge. #3: The ability to self-archive. Most ebook stores use a form of digital rights management (DRM) that makes it difficult to transfer or permanently store your collection outside of their collection or library. Trying to do so is a violation of the license you purchased from the store, so I won't discuss how to do that. Amazon recently made self-archiving more difficult by discontinuing the feature to download and transfer Kindle books via USB. Finding DRM-free ebook stores is important if you want to organize and store your ebook collection as you see fit. Two examples of stores with DRM-free ebooks are Smashwords and direct [sales] sites like My Payhip store. Other stores like Kobo have a dedicated section devoted to DRM-free ebooks. #4: Keeping your reading habits private. Companies like Amazon track reading data, mostly out of a desire to sell you similar books or ad space. They track what you're reading, the amount of time you spend reading, your reading speed, and the highlights that you make in a book. Now, most of the time this is generally pretty harmless. It's mostly used for…you look on Amazon, you see that the section "customers who enjoyed this book also enjoyed this". Then if you use the Kindle app on your phone a lot, it has a lot of badges and achievements and it tends to be used for that kind of thing. However, there could be sinister undertones to this, especially if you're reading things you would prefer other people not know about. So if this concerns you, if there are some settings that you can adjust, but if you want complete privacy, outright ownership of your ebooks is the way to go. So what is the easiest way to own your own ebooks as a reader? The easiest way and perhaps the safest way to own your content outright is to buy print copies of books. That said, buying direct from authors or finding ebooks that have more favorable license terms is easiest way to own your ebook purchases. One of the reasons that opening a Payhip store was important to me was I gave my readers a chance

In this week's episode, I take a look at my direct sales for 2025, and consider six lessons for improving direct sales. I also answer a reader question about Kobo Plus. This coupon code will get you 50% off the audiobook of Shield of Battle, Book #5 in The Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: SHIELD2025 The coupon code is valid through November 17, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Hello, everyone. Welcome to Episode 276 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 7, 2025, and today we are discussing how I had a 300% increase in direct sales for 2025 so far, and the challenges that might pose. We'll also have Coupon of the Week, an update on my current writing progress, and a reader question about Kobo Plus. First up is Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Shield of Battle, Book #5 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store, which seems appropriate because we're talking about direct sales. That coupon code is SHIELD2025 and as always, links to my store and the coupon code will be in the show notes for this episode. This coupon code is valid through November 17th 2025. So if you need a new audiobook for this fall, we have got you covered. Now for an update on my current writing progress. As of this recording, I am 70,000 words [into] Blade of Shadows, the second book in my Blades of Ruin epic fantasy series. That puts me on chapter 16 of 20, so I'm about three quarters of the way through. I think the rough draft is going to land at about 85 to 90,000 words. So if all goes well, I'm hoping to finish that rough draft next week and hopefully get the book out before Thanksgiving, but we'll see how the rest of this month goes. I'm also 8,000 words into Wizard-Assassin, which will be the fifth book of my Half-Elven Thief series. If all goes well, I want to have that out in December, which will make it the final book I publish in 2025. In audiobook news, Brad Wills is working on recording Blade of Flames, the previous book in the Blades of Ruin series and good progress is being made there. And Hollis McCarthy is also working on the audiobook of Cloak of Embers, which was Book 10 in the Cloak Mage series. So if all goes well, we should have both of those audiobooks to you before the end of the year. So that is where I'm at with my current writing and publishing and audiobook projects. 00:02:00 Thoughts on Kobo Plus Let's talk a little bit about Kobo Plus before we move on to our main topic. A reader recently asked if I made more money from sales on Kobo from direct sales on the Kobo platform or through Kobo Plus, which is Kobo's subscription service. And the answer is, well, it depends. My primary answer always is that readers should read my books on whatever platform they prefer and which is most convenient for them (with the exception of piracy). As for the specific details, it gets a little bit more complicated. I suspect at this point more Kobo readers use Kobo Plus than actually buy ebooks off Kobo. Like in September alone (which is the last month I have complete figures for), 75% of my Kobo revenue came from Kobo Plus. So very clearly not having my books in Kobo Plus is a non-starter of an idea. That said, Kobo Plus (unlike Kindle Unlimited) runs off minutes read rather than pages read that KU uses, which makes it a lot harder to game the way some people do with Kindle Unlimited because the system is more opaque. So obviously longer books do a lot better with Kobo Plus and I have a lot of longer books in the form of various omnibus editions. Even a fast reader is going to take a while to get through Frostborn: Omnibus One, so I know for a fact those do quite well on Kobo Plus. So I suspect with individual novels I make less with Kobo Plus than I do with ebook sales, but for the omnibus editions, I make more from Kobo Plus than I do with the individual sales. Overall, I would say if you're a Kobo user and you want to read a book just once, Kobo Plus is probably the economical choice, but if you want to reread the book many times, you're better off buying it outright. For an interesting bit of data, here are my 10 most read Kobo Plus books for 2025 so far. Thanks for reading them, everyone! 1.) Shield of Deception 2.) Cloak Mage Omnibus One 3.) Shield of Battle 4.) Ghost in the Assembly. 5.) Cloak of Illusion 6.) Ghost in the Corruption 7.) Cloak of Embers 8.) Dragontiarna Omnibus One 9.) Dragonskull Omnibus One 10.) Cloak of Masks So as you can see, there were three different omnibus editions in that Top 10 list, so those do quite well on Kobo Plus. 00:04:00 Main Topic: Six Lessons Learned from a 300% Increase in Direct Sales Now onto our main topic, six lessons learned from a 300% increase in direct sales for 2025. By means of some background, in 2021 I started a direct sales site for my books and audiobooks using the Payhip platform. I'd been thinking about this for some time and the instigation was that at the time I was about to publish Ghost in the Vision. The Barnes and Noble site had problems with a ransomware attack that made it impossible to upload new books to the Barnes and Noble site for about three weeks (if I remember correctly). And obviously this was concerning because I had Ghost in the Vision coming out during that time and I wanted to be able to get it to Barnes and Noble readers, but I couldn't because the Barnes and Noble site was having technical difficulties. So that's when I started using Payhip and mentioned that hey, Barnes and Noble readers, I know I can't upload it to the Barnes Noble site right now, but you can get it from Payhip and obviously Barnes Noble restored the website and I was able to upload a book again, but I kept going with the Payhip site. Why did I do that? Well, as I've said before for direct sales, it makes sense for me to have a place that I could fully control since (barring technical difficulties that we talked about) the main ebook platforms can take a day or two before the books are ready to be sold. And as we mentioned before, sometimes oddities happen and a book can get delisted on a site like Amazon or a site could suffer a cybercrime attack like Barnes and Noble did in 2021. Direct sales also give authors a greater percentage of the profits, especially for audiobooks. The highest rate of royalty I get for any audiobook sales is definitely through direct sales. Progress was slow for getting people to use the Payhip site for obvious reasons. People are locked into the platforms where they feel the most comfortable (the Kindle Library, for example). It takes a lot to get people to change their buying behaviors, but over the last year, I've seen a 300% increase in sales at my Payhip store over what I had made in 2024. And there are six reasons why I think that happened that I'd like to share with you in this week's episode. #1: The first reason is it gives people an alternative. For a variety of reasons, many people are frustrated with Amazon or Google and the other big tech companies and are boycotting them for a number of reasons. If you've paid attention to the news at all over the last five years, you can probably guess what a few of those reasons might be. Others are concerned with the amount of tracking data on these sites and having their browsing data sold as advertising info. Having a direct sales platform gives readers who have these concerns a way to support you. Payhip is great for those with privacy concerns because it provides us with very, very little user data and there's no way to put ads on the site or even sell ad space there. The only customer data I get from a transaction through Payhip is the email address, which is obviously necessary since there needs to be a place to send the ebooks and the audiobooks. I don't sell or share that data with other companies or even other authors, so that is a good way to buy my books while leaving a minimal data footprint that can't be used for any kind of tracking. #2: The second reason and one that I think is about 50% of the sales growth this year, is new releases. And that is because my Payhip site is always the first place to find any of my new releases since I have complete control over the uploads there. How fast books appear on other sites is out of my control and can sometimes take a day or two (or in extreme cases, even longer than that). But I have complete control on Payhip of upload time (so long as Payhip is working and my internet connection is working). Consistently having the new releases available on my Payhip site right away also makes people feel like they're not missing out by shopping there. Having someone to help me with my Payhip store has made that a lot easier to do that consistently over the past couple of years. I did hire someone to help me out with that and it's been light years forward in having all my ebooks and audiobooks available on the Payhip store. #3: Number three, which I think is the other 50% of the reason I had a direct sales increase this year, is Coupon of the Week, which we already listened to on this episode. Coupon of the Week only takes about a minute to set up, but it has been an effective way to get people to buy ebooks and audiobooks at my Payhip site. The discount amounts I use means I'm still getting paid roughly the same amount that I would from a sale on Audible or Amazon, but the reader is getting a pretty substantial discount. Discount amounts are usually 25% off for an ebook or 50% off for an audiobook. It's enough of a discount to make it worthwhile for my readers. I've also been experimenting with discounting entire series in a Coupon of the Week instead of only one book. This change has been good for sales. It lets readers stock up on a whole series for a fraction of the price. That kind of whole series discount is also a good response to

In this week's episode, we take a look at the Praetorian Guard of the Roman Empire, and consider how ancient history can inspire fantasy novels. This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store: SILENT2025 The coupon code is valid through November 10, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 275 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 31st, 2025, and today we're talking about the Praetorian Guard of Ancient Rome and how that can inspire fantasy novels. Also, Happy Halloween (or Happy Protestant Reformation Day, if you prefer). Before we get into all that, we will have Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up, Coupon of the Week. This week's coupon code will get you 25% off the ebooks in my Silent Order series at my Payhip store: SILENT2025. And as always, both the coupon code and the links to my store will be in the show notes. This coupon code will be valid through November 10th, 2025. So if you need a new ebook for this fall as we come into winter, we have got you covered. And now for an update on my current writing and publishing projects. As I mentioned last week, Cloak of Worlds is now out and you get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and at my Payhip store. The initial response has been very strong and very positive, so thank you for that and I'm glad that people are enjoying and reading the book. Now that Cloak of Worlds is done, my next main project is Blade of Shadows, which will be the second book in my Blades of Ruin epic fantasy series. I'm currently 44,000 words into it, which puts me on chapter 9 of 20, though I'll probably have more chapters in the final draft than I will in the first draft. I found people really do tend to prefer shorter punchier, shorter chapters. Anyway, I'm about 44,000 words into it. I think I'll be about 109,000 words, when all is said and done. So hopefully that will be out in November. I'm also 4,500 words into the next Rivah book, which is Wizard-Assassin. It'd originally been entitled Elven-Assassin, but I decided Wizard-Assassin sounded punchier, so we went with that instead. I'm about 4,500 words into that and if all goes well, it will come out in December, which will make it the final book I'll publish in 2025, though hopefully I'll be publishing more books in 2026 before too much longer. In audiobook news, Brad Wills is currently recording Blade of Flames and we've been listening to some proof chapters of it and are very excited about what we're hearing. Hollis McCarthy is starting work on recording Cloak of Embers. That'll be the 10th book in Cloak Mage, and hopefully we will have both of those audiobooks out before the end of the year, if all goes well. So that is where I'm at with my current writing and publishing projects. 00:02:33 Main Topic: Praetorian Guard of the Ancient Roman Empire Now let's move on to our main topic this week, which is the Praetorian Guard of the Ancient Roman Empire, and they were very bad at their jobs, but we'll get into that more very shortly. One of the fascinating (if occasionally depressing) aspects of history is how often institutions end up having the exact opposite outcome of what they were intended to do. The late science fiction writer Jerry Pournelle had something called Pournelle's Iron Law of Bureaucracy, which once the bureaucracy got large enough, it will inevitably start turning its main focus to perpetuating the bureaucracy rather than carrying out its actual mission. And we can see examples of that time and time again, and no doubt you yourself can think of many examples: schools that make their students dumber, military organizations that fail to defend, hospitals that make people sicker, bureaucracies that exacerbate the problems that they are created to solve, and so forth. This can also apply to social movements as well. My favorite example of this is Prohibition in America. The Temperance movement of the late 19th and early 20th century achieved its goal of banning alcohol sales in the United States during the Prohibition period, but the backlash and the consequences made it unpopular. And today, while alcohol is much more heavily restricted than it was at the end of the 19th century, the idea of banning alcohol in the United States is utterly implausible. The Praetorian Guard of Ancient Rome, the personal bodyguards of the Emperor, might be another example of such an institution that utterly failed at its primary goal. For over a thousand years, people have been asking why the Roman Empire fell, and I think that might actually be the wrong question. The better question is why did the Roman Empire last as long as it did, because it sure almost didn't. At the height of its power, the Empire controlled land on three different continents in an area larger than many modern states, and it had to maintain that control without anything resembling modern technology and organization. Think of the difficulties involved in governing a large multi-ethnic state in the 21st Century with modern technology and communications and imagine how much harder it was in the first century AD. Travel was difficult and dangerous even with the Roman road system. The account of St. Paul's shipwreck in the book of Acts must've been an all too common experience in the Roman Empire, given the number of Roman wrecks on the bottom of the Mediterranean Sea. Messages could take weeks to reach their recipients, and there was no division between civilian and military authority. That meant if the Emperors wanted to do anything, they had to use the army to do it because the army was the only pool of skilled men loyal to the state. Since the Empire never really solved the problem of succession and the transfer of power, it didn't take long before ambitious men figured out that the man with the largest army could declare himself Emperor and the Roman Empire actually broke apart into three competing mini empires and almost fell apart entirely in the middle of the 200s AD. So as we can see, there were a lot of reasons the Roman Empire fell apart and the Praetorian Guard, the bodyguard of the emperors, was one of them. The Praetorian Guard certainly wasn't the sole reason the Roman Empire collapsed, but the guard most definitely didn't help. In the last century of the Roman Republic, one of the growing problems was that the armies were less loyal to Rome and more loyal to their general, who made sure they got paid and received grants of land upon discharge. To show their prestige and to guard against the danger of assassination from rivals, generals began collecting personal bodyguards. Since the Roman generals commanded from a tent in a legionary camp called a "praetorium," the general's private guards became called "praetorians." Obviously, the general wanted his best troops as his bodyguards so becoming a praetorian was a privileged position with higher pay and perks. This practice continued as the Roman Republic split apart into civil wars between the ambitious generals of the First and Second Triumvirates. The civil wars of the Roman Republic ended with Octavian, later known as Caesar Augustus, as the last man standing with sole control of what we now think of as the Roman Empire. Augustus is remembered as the first Roman emperor, but the office of Emperor didn't really exist at the time, not the way we think of it now. Rather, Augustus was essentially a military dictator, but after he won, he went to great lengths to conceal his power under cloak of legality by having the Senate invest him with various official powers and offices. In modern terms, it'd be like if the United States was ruled by a military dictator who simultaneously held the offices of President, Chief Justice of the Supreme Court, Speaker of the House, Senate Majority Leader, the governorships of the five most populous states, all while claiming to be only the first citizen among equals. Essentially, Augustus invented the powers of the Roman emperor on the fly while being a military dictator and his successors followed suit. Julius Caesar famously pardoned his enemies and went around without a bodyguard to show his courage, which ended up getting him assassinated. Augustus, by contrast, was determined not to repeat that mistake. So after annihilating his enemies, he founded a personal bodyguard in what we know today as the Praetorian Guard. That's a modern term. The praetorians never called themselves the Praetorian Guard, and they always refer to themselves as the praetorian of whichever emperor they happen to be serving like the Praetorians of Augustus or the Praetorians of Claudius and so forth. Augustus seems to have seen some of the potential danger in the institution of the Praetorian Guard, and during his reign, they were scattered around Italy with ones guarding him rotated out every so often. The Praetorians in Italy, when not guarding the Emperor, tended to do odd jobs for the government that needed doing like policing, construction, surveying, settling boundary disputes, and so forth. However, Augustus's successor Tiberius concentrated the Guard in Rome, which made it even more dangerous. It also tied into another problem with the Roman Empire, one that it never quite managed to solve, which was the succession problem. Augustus was a military dictator who assembled a sort of ad hoc legality around his position with various offices and powers. But how would he pass that onto a successor or what if someone else decided they were the proper successor? Augustus had taken his office by force, so why shouldn't anyone else? The Praetorian Guard exacerbated this problem further. Was their loyalty to the office of the Emperor (which was tricky because that office didn't technically e

In this week's episode, we take a look at the Continuity Lockout Syndrome that can sometimes happen with long series like the Marvel Cinematic Universe, and how to avoid it. This coupon code will get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: HALLOWEEN2025 The coupon code is valid through November 3, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 274 of the Pulp Writer Show. My name is Jonathan Moeller. Today is October 24th, 2025, and today we are talking about continuity lockout in long series and how to avoid that. Before we get to our main topic, we will start with Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code we'll get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is HALLOWEEN2025. As always, the coupon code and the link to my Payhip store will be available in the show notes and this coupon code is valid through November 3, 2025. So if you need new audiobook for this fall, we've got you covered. Now for an update on my current writing and publishing projects. I'm pleased to report that as of this recording, Cloak of World, the 13th book in my Cloak Mage series, is now available and you can get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip Store. It's already selling quite well and I've gotten several nice comments about it, so thank you everyone for that. Now that Cloak of Worlds is out, my next main project will be Blade of Shadows, the second book in my Blades of Ruin epic fantasy series, and I am 18,000 words into that and I think probably on Monday, I will start full speed ahead with that. My secondary project will be the fifth Rivah book, which I am working on the outline today and tomorrow. Originally it was going to be called Elven-Assassin, but I think I'm going to change the title as I write the outline to Wizard-Assassin. If all goes well, Blade of Shadow should be out in November and Wizard-Assassin will be out in December for the final book of 2025. In audiobook news, Brad Wills is currently recording Blade of Flames, which will be the first audiobook in that series and hopefully we'll have more news for that for you soon. And Hollis McCarthy, who you might remember we interviewed last week, is working on Cloak of Embers and that should hopefully be out before the end of the year, so that's what we're working on for audiobooks right now. 00:02:18 Avoiding Continuity Lockout in a Long Series: Lessons from the Marvel Cinematic Universe Now onto our main topic this week: Avoiding Continuity Lockout in a Long Series: Lessons from The Marvel Cinematic Universe, as that is the most famous example of I think of continuity lockout available in the public eye right now. Mild spoiler warning: although there aren't going to be any specific spoilers for movies in the Marvel Cinematic Universe, I will talk broadly about the series and some of the major themes and trends in it. If you're extremely sensitive to spoilers or haven't seen Avengers Endgame yet, proceed with extreme caution. Now over the course of a long series, there's a tendency for readership or viewership to drop off. Not everyone who starts a series will finish it. One of the reasons for that is called continuity lockout. What is continuity lockout? Continuity lockout describes when a series has reached a point where new readers or viewers can't understand what is happening, especially when the amount of older material in a series that's essential for understanding new plots becomes too much of a burden. It can also describe when casual fans of series begin to drop off and turn to other kinds of entertainment. A good example of that from my own life is earlier this year the Marvel movie Thunderbolts came out and I thought that was a pretty good movie and I gave it an A in my movie roundup for the summer. Some relatives of mine went to see Thunderbolts and their reaction was, well, we didn't know who any of these people were, so we weren't sure what was happening, but it was a hot day and the air conditioning was nice. So while I'm glad they enjoyed the nice air conditioning, you can see the problem we are demonstrating because the main characters of Thunderbolts were Bucky Barnes-the Winter Soldier, Yelena, Red Guardian, the former Captain America (what was his name…John Walker?), Taskmaster, and Ghost. All of these people are introduced in previous Marvel projects, and if you didn't know who they were, it would be hard to connect with these characters. Now, some series like Doctor Who and James Bond are designed to have new entry points every few years and don't take a lot of pains to keep consistent canon across the decades. For example, you think about how many different actors have played James Bond and all of Bond's various supporting characters like M and Q and Moneypenny. There tends to be a consistent canon within each iteration of James Bond, but then they start over with a new Bond. Now that Amazon is having Denis Villeneuve do the new Bond, no doubt we will have a completely new Bond continuity for the 21st century. And although a series like James Bond will have a lot of recurring characters, like as I said, M, Q, and Moneypenny, knowing their entire history beyond what's happening in the current production usually is not important for following the plot or a brief Google search will quickly explain what's needed. Other series like Star Trek or Star Wars rely heavily on decades of established canon, even when starting a new series, making them intimidating to begin with. Another good example of this is when the Star Wars TV show Ahsoka came out in 2023, the creators were at pains to explain that, no, you don't need to see anything else to watch this and you just jump right in. In practice, however, a lot of news sites ran articles like "34 Essential Episodes of Star Wars Rebels To Watch Before You Watch Ahsoka", which kind of belies the point. The Marvel Cinematic Universe (which we will refer to as MCU in this episode to save time) is certainly one of those series that relies heavily on older content to drive its plots. Like the many comic series it draws from, the MCU requires a great deal of prior knowledge from its viewers that in the later installments can start to feel like homework. Now, how did continuity lockout happen in the Marvel Cinematic Universe? The people who initially enjoyed the first Ironman and Avengers movies will most likely find themselves very confused if they try to watch the latest Marvel movies without catching up first. The full MCU canon to date would take well over a week to watch at this point, assuming you did nothing else that week. The MCU is over 16 years old now and still producing new content at a fairly brisk pace, though it has slowed down a bit after the end of the peak streaming era when Disney was pushing them to make as many shows and movies as possible to draw subscribers to their Disney Plus streaming service. The multiverse arc of the last few years (with multiple alternate realities for the characters) has only added to viewer confusion. As longtime listeners might know, I am not a big fan of the multiverse as a storytelling concept. There's also a debate about what content is official MCU since there are older shows from ABC and Netflix and movies filmed before Ironman, which increases that confusion. A good example of continuity lockout in the MCU was the 2023 movie The Marvels, which I thought was an enjoyable (if perfectly straightforward) science fiction flick that felt like it was something from the '70s (in a good way). But to fully know who all the characters are and to understand their abilities, the viewer would need at the minimum, to watch Captain Marvel, Avengers Endgame, the Ms. Marvel series, and the WandaVision series, and that is over 10 hours of content to watch as homework before watching a movie with characters that are fairly new to the MCU and a plot that is a one-off that doesn't tie into subsequent films. In the age of Disney Plus, access to the prior films and TV shows is easier than it would've been in the pre-streaming era, but it's still a major time commitment, especially for a film like The Marvels that did not have strong enough reviews to motivate viewers to make the trip to the theater. Additionally, streaming itself is getting more and more expensive, which in these troubled economic times can get to be something of a pinch. I've found in my own writing career that people tend to be completionist and want to read everything in a series before they move on to the next one. And many people feel they have to rewatch movies or catch up on Disney Plus before they go see a Marvel movie in theaters, which makes the impulse to wait until the newest movie hits the streaming service instead of seeing it in theaters all the stronger. Anecdotally, I know of many people who fell off watching the MCU movies after Endgame and never watched any of the Disney Plus series. I mean, logically that makes sense because if you saw Endgame, it felt like a very epic and cinematic end to the saga and the story's over, why tell more? The reasons they gave were because they didn't have Disney Plus, as I mentioned, because of cost. They didn't have time to rewatch the older movies before watching the new ones, or they found the newer movies confusing. The drop in viewership in the MCU over the course of its 16 year run can teach us writers some valuable lessons. So now we will go into five lessons from the MCU you can apply to your book series, especially if like me, you tend to write longer book

In this week's episode, we interview narrator Hollis McCarthy, who has narrated over 300 audiobooks, including many of THE GHOSTS and CLOAK MAGES. She is also co-author with her mother Dee Maltby of the MAGIC OF LARLION series, which you can learn more about at https://deemaltbyauthor.com/. This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store: DRAGONSKULL25 The coupon code is valid through October 27, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT Introduction and Writing Updates (00:00): Hello, everyone. Welcome to Episode 273 of The Pulp Writer Show. My name is Jonathan Moller. Today is October 17th, 2025, and today we have an interview with audiobook narrator Hollis McCarthy. Hollis has narrated many audiobooks, including numerous books from the Ghost and Cloak Mage series, so we'll talk with her about that. Before we get to our main topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store, and that coupon code is DRAGONSKULL25. The coupon code is valid through October 27th, 2025. So if you need some new ebooks to read for this fall, we've got you covered. And as always, the coupon code and the links to my store will be available in the show notes. Now for an update on my current writing projects. As of this recording, I am 80% of the way through the first round of edits in Cloak of Worlds, so making good progress and if all goes well, the book should be out before the end of the month. I'm also 14,000 words into Blade of Shadows, which will be my next main project after Cloak of Worlds is published, which means I also have to write the outline for Elven-Assassin soon, and that will be the fifth book in the Rivah series. In audiobook news, recording will be underway next week for Blade of Flames. That will be narrated excellently by Brad Wills. Ghost in Siege is now out. It should be available at of all the audiobook stories (except Spotify) and it should be available there in a few days. And that is the final book in my Ghost Armor series that is excellently narrated by Hollis McCarthy. So that is where I'm at with my current writing and audiobook and publishing projects, which makes for a good segue into our main topic, our interview with Hollis McCarthy, which begins now. 00:03:56 Interview With Hollis McCarthy Hi everyone. I'm here today with Hollis McCarthy, who is a classically trained actor. Hollis has played leads in regional and off-Broadway theater, specializing in Shakespeare. On CBS. she's been a recurring guest star judge on Bull, the president of Ireland on Bluebloods, and a senator on Netflix's House of Cards. She's narrated more than 300 books for a variety of publishers and is the proud co-author of her mom Dee Maltby's epic fantasy series, The Magic of Larlion. Hollis, thanks for coming on the show today. Hollis: My pleasure. Jonathan: So to start, can you tell us a little bit about yourself and how you got into acting and performing? Hollis: That's a great question. I think it all started with doing my little brother's Sesame Street finger puppets. He's 10 years younger than me, so I mean, I got to reread all my favorite books with him and I started voicing the finger puppets to Burt, Ernie and Cookie Monster and all those guys in the backseat of the car and playing all the characters. And then my brother went into theater. My other brother's seven years older than me, and I used to go see his shows up at the college when I was in high school and kind of fell in love with it there. I absolutely meant to be an aeronautical engineer/physicist like my dad, but it didn't end up working out. I fell in love with theater and went to Stratford. I had a dual major because I was in an honors program, so I didn't have to declare a major until my fifth year of undergrad. But then I went to Stratford up in Canada and I saw two Shakespeare shows in one day and that was it. I had to do that. That was what I loved. Jonathan: Well, since we've had many audiobooks together, I'm glad it worked out that way. Hollis: Me too. Yeah, so I got my BFA in acting, and then I got my MFA from the University of Missouri-Kansas City in performance, and I was lucky enough to have some great coaches from the RSC and did a bunch more Shakespeare, and I've done that regionally a lot. And then I fell into audiobooks because I got tired of traveling, and I love to work from my home in my jammies. Jonathan: That is the dream. Speaking of that, could you tell us a bit more about how you sort of got into audiobooks or ended up doing a lot of that? Hollis: Yeah. Well, again, it starts with my childhood. My mom, who was a writer and an artist, she had, there were five of us kids and she would read out loud to us in the kitchen to keep us from fighting when we were cleaning up. So she started with Tolkien and Watership Down and Narnia and all of that. And then I got to, like I said, read to my little brother all my favorite books. And so I started doing all different voices for the characters and I always thought that was normal until, of course I volunteered to read in class in high school and people thought I was some sort of freak, but I always loved playing all the characters. And so when I started looking at staying home more and what could I do to work from home instead of being on the road for work, which was great for a long time, but then at some point you want to stay home and have a life as an actor as well as doing what you love. And audiobooks seemed a good fit. So my husband, who's also an actor, took a class from Paul Rubin here in the city in New York. We live in the New York area now. And he got a bunch of good tips from that that he passed on to me. And then my agent got me an audition with Audible and Mike Charzuk there. I came in and read a couple of pieces for him and he came back to the booth with a book he wanted me to start on. And from there I just kept building and got a lot of great indie authors through ACX like you. I don't know how many books we've done together now. Jonathan: It's over 30, I think. Yeah, 30 over the last seven years. So it's been a while. Hollis: And you're seriously, I mean, I'm not saying this because I'm on your blog, but your series are absolutely my favorites, especially because, yeah, the two series that I do, one is Nadia from the Midwest like me and then the other one with Caina, the epic fantasy world, which uses all my British and Irish bits and I absolutely love them. So yeah, I've just kept building up, getting in with a few more publishers now, which is harder to do and I just love it. Our first booth, when the pandemic hit, we had to build a booth at home and I had been going to studios in the city up until that point, but it hit pretty suddenly. It was obvious on St. Patrick's Day when it was like us going to the studio and people who were absolutely desperate folks were the only other ones on the street. We had to stay home. So my husband took our rapier blade (we fight with swords. We're actor combatants, like you said). He took two broadsword blades and a rapier blade, and he's handy with carpentry, fortunately. That's how he worked his way through school. He bracketed those to the wall and we ordered through Amazon before they kind of shut down too. We ordered packing blankets to hang over them and I ordered a new microphone and a new interface and it was trial and error for a bunch of days. And we had an engineer on call who talked us through how to run the software programs and stuff, how to set them up. And from there I've just kept recording at home. I sometimes still go into the studios when they have a budget where they can spring for a studio, but mostly they want you to work from home these days. So that's mostly what I do. Jonathan: Oh, building a recording booth out of swords. That's very Caina. Hollis: It's very Caina. I love Caina. Caina is me as a young woman. If I had been a superhero, I would've been a Caina. All my favorite roles in Shakespeare were the girl as boy ones. You asked, one of my favorite roles in theater was when I was at Alabama Shakespeare and I was playing Queen Elizabeth in Richard III and dressing in gorgeous gowns and being very seductive and very powerful and manipulative and all that. But in the earlier scenes, we did the three plays and in the Richard III and the Henry VI we did all three. And in the earlier scenes where Elizabeth wasn't in, I got to dress up and doublet and hose and I like stippled some stipple of beard on my face and climbed a siege ladder with a sword in one hand and did a spectacular pratfall running away from the bad guys and would slide on my stomach on the deck of the stage and I would come out into the lobby and the other guys who were playing my fellow fighters would be holding up rating cards for how far I'd slid that day. Jonathan: Sounds like very practical cardio. Hollis: Yeah, very. It was a lot of fun. That was probably my most fun I've ever done, though I also loved Beatrice and Much Ado, which I got to do twice because she's just so funny and witty and passionate. She's great, and Shakespeare, you know. Jonathan: Very good. So after all these audiobooks, what goes into preparing to record an audiobook? Hollis: That's a great question, too. It depends on the book, really. And I'm lucky enough to do a lot of series now, so when you're doing a series, it gets easier as you go along. I remember with the first ones I did for you, the first Caina, it probably took me an hour of prep to get through the first chapter. There were so many made up place names that I needed to figure out how to say, and then you have to be consistent. Even if they're made up, you still have to be consistent. So I really used my theater training there because I learned the international phonetic alphabet when I was

In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks. For Demonsouled Omnibus One, I got back $2.44 for every dollar spent, with one sale for every 1.41 clicks. For Half-Elven Thief, I got back $1.31 for every dollar spent, with one sale for every 2.48 clicks. For Half-Elven Thief Omnibus One, 48% of the profit came from the audiobook for that one. I got back $10.13 for every dollar spent, with one sale for every 1.26 clicks. For Stealth and Spells Online: Creation, it did really well, with $24.01 for every dollar spent, with one sale for every 0.66 clicks. That was still enjoying the halo result from the release of Final Quest earlier this year. For Cloak Mage Omnibus One, I got back $3.64 for every dollar spent, with 65% of the profit coming from the audiobook and one sale for every 0.61 clicks. For Sevenfold Sword Omnibus One, I got back $3.47 for every $1 spent and one sale for every 2.42 clicks. For Dragontiarna Omnibus One, I got back $13.40 for every dollar spent and one sale for every 1.2 clicks. Out of all my campaigns. I only had one campaign that lost money, but it lost a grand total of $1.48, so that was good. So we can also see that omnibus editions definitely do very well with Amazon ads, especially if they have attached audiobooks. It turns out finishing Stealth and Spells Online made it a lot easier to advertise. A finished series is a lot easier to advertise than an incomplete one (who knew?). Though if I really want to kick up Half-Elven Thief, I need to write another book in the series, which I plan to do later this year. Once Cloak of Worlds is published, I will start on that. As I mentioned earlier, I'm also [doing] a variety of BookBub ads for my permafree books on Barnes & Noble, Kobo, Google Play, and Apple; these consistently do very well since it's a lot cheaper to get clicks through the non-Amazon stores for books when you're advertising them on BookBub. So that's where my ads are for September 2025. As I mentioned, I'm going to experiment a bit more with Facebook ads in October and November, but the end result (even if I have good results) is I'm going to use them a lot less than I used to moving forward because targeting is somewhat harder. That means it's time to start thinking about other marketing ideas. There is precedent. I resisted using Facebook ads for four years before I started experimenting with them in early 2020, so maybe it's time (after dragging my feet on the idea for five years) to start playing with short form video in 2026. That seems to be where all the growth and all the eyeballs seem to be. You may have noticed that the previous episode of this podcast, Episode 271 was the first one that was on YouTube, and it seems to have been a good idea since that doubled the amount of views an episode usually gets. So I may have more video experiments coming soon, but we'll see, and as always, thank you for reading, everyone and it would be pointless to advertise the books if people didn't want to read them, and that is a fact for which I am very grateful. 00:07:26 Main Topic of the Week: Six Scams Targeting Indie Authors Now on to our main (and to be honest, somewhat less enjoyable) main topic this week, six scams that are targeting indie authors. The old saying was, "there's a sucker born every minute", but in the year of our Lord 2025, I think it's more accurate to say there's an AI powered scammer born every minute. As you might've gathered from my tone about this, I admit to being pretty annoyed by how many scam emails I get related to writing and indie publishing. These days it's pretty constant and they tend to cluster around when I have a new release. Some bot (or more realistically, a whole bunch of bots) is presumably scanning all new releases and then turns out a bunch of scammy emails when it detects a new book. I despise these people because they prey upon the vulnerable for money, which is wrong. Imagine a 75-year-old who just self-published the novel he or she has been working on for the last 30 years and finally decided to finish in retirement. Then they get a ChatGPT generated email from "John Grisham" praising their book in detail and asking for some money for marketing services. A lot of people would have absolutely no mental defense against this kind of scam, like someone from modern earth encountering a wizard who can cast illusion spells. Unfortunately, scamming is endemic everywhere these days. It is a constant debate how much the [US] federal program Medicare gets scammed out of every year. One of the local drug stores where I live has numerous signs warning about gift cards after so many local seniors were getting scammed into buying gift cards. Then there were a recent chain of text messages telling me I owed money for driving on toll roads in the state of Illinois, which was amusing because one, I haven't been to Illinois since 2022. Two, I was a passenger in someone else's car at the time, and three, the last time I was on a toll road in Illinois in a vehicle I actually owned was in 2017. As an amus

In this week's episode, we take a look at creating good backstories for characters and how that can advance the plot. We also discuss two articles about the problems of generative AI. This coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword series at my Payhip store: SEVENBOOKS The coupon code is valid through October 13, 2025. So if you need a new ebook this fall, we've got you covered! Here are links to the articles mentioned in the episode. Writer Beware: https://writerbeware.blog/2025/08/01/return-of-the-nigerian-prince-a-new-twist-on-book-marketing-scams/ Ed Zitron: https://www.wheresyoured.at/the-haters-gui/ TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 271 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 3, 2025, and today we are looking at how to create character backstories. We'll also look at some good articles about the problems created by generative AI technology. If you hear occasional drumming noise in the background, it seems like the elementary school a few blocks from here is practicing their marching band. Hopefully it won't be too disruptive. First off, let's start with Coupon of the Week. This week's coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword Series in my Payhip store, and that coupon code is SEVENBOOKS. And as always, the coupon code and the link to my Payhip store will be available in the show notes. This coupon code will be valid through October the 13th, 2025. If you need a new ebook for this fall, we have got you covered. Now let's have a progress update on my current writing projects. As of this recording, I am 83,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. I'm thinking the book will end up about 110,000 words, so hopefully I will finish up the rough draft next week. We'll see how things go. I'm also 8,000 words into Blade of Shadows, which will be the sequel to Blade of Flames from last month, and that will be my main project once Cloak of Worlds is published (hopefully by the end of October, if all goes well). In audiobook news, I'm very pleased to report that recording and all the work is done on Ghost in the Siege (as excellently narrated by Hollis McCarthy) and we will actually close out this episode with a preview from that audiobook. It's currently up on my Payhip store and probably Google Play as of this recording, but it should be showing up on all the other stores before too much longer. 00:01:52 Generative AI Now onto our next topic, which is two very good articles about the problems of generative AI I read recently. The first (and I'll have the links to both articles in the show notes) is from Writer Beware, which talks about how generative AI is causing a new round of super targeted scammers. These scammers feed your book into the chatbot, which then generates a highly personalized email praising the book and offering marketing services. I got a ton of these scam emails after Stealth and Spells Online, Ghost in the Siege, and Blade of Flames came out in the past couple months and a bunch more after Malison: The Complete Series did well on BookBub at the end of August. So if you are a writer and you publish a book and a few days later or perhaps even the very same day, you get a very detailed email praising the book with very specific plot points and offering marketing services, beware, it's probably a scam that will give you no value whatsoever for your money. Journalist Edward Zitron wrote a great article explaining in extensive detail why generative AI is a bad idea that's probably going to cause a serious market crash in the next few years. I admit I started out with a mildly negative opinion of LLM based generative AI tools in 2022 and 2023, but I wanted my opinion to be an informed one. I've experimented with them on and off and read a good bit about them and as I've experimented with them, my opinion has moved from mildly negative to highly negative and finally arriving at completely anti-AI this year. I never used AI for any of my books, short stories, or cover images. I experimented a bit with using AI images for Facebook ads, but people generally hated them, so I stopped entirely with that. In fact, Facebook ads have become far less effective this year because of all the AI stuff Meta has crammed into them, but more on that later. So why did I arrive at a highly negative opinion of AI? It's because these tools do not actually do what their advocates promise, they're hideously expensive to run, and the enormous costs and downsides significantly outweigh any benefits. In addition to the problems mentioned in the Zitron article like cost, false promises, economic bubbles, and the companies blatantly lying about their capabilities, I think the fundamental difficulty with generative AI is that it's essentially a cognitive mirror for its users, like a Narcissus Machine like I've called it before. What do I mean by this? In Greek myth Narcissus was enraptured by the beauty of his own reflection. LLM based AI is essentially very fancy autocomplete, which means it guesses the most likely response to your prompt based on a statistical likelihood. In other words, it ends up mirroring your own thoughts back at you. So I think LLMs are highly prone to inducing an unconscious confirmation bias in the user. Confirmation bias is a logical fallacy where one interprets new information as confirming one's preexisting beliefs. It's healthier to reevaluate one's beliefs based on new information that comes in, but with confirmation bias, you warp any incoming information to fit a preexisting belief. For example, let's say you have the preexisting belief that you're immortal and nothing can kill you, and then you accidentally shoot yourself in the arm with a nail gun and you bleed. The correct interpretation of this is no, you are not in fact immortal and you can in fact die. Someone suffering under confirmation bias would say the fact that they accidentally shot themselves in the nail gun in the arm with a nail gun and didn't die is proof that they're immortal. That's obviously a logical fallacy, but you see why it's called a confirmation bias. I think even highly intelligent people using LLMS are prone to this kind of confirmation bias because the AI model settles on what is the most statistically likely response to the prompt, which means that consciously or not, you are guiding the LLM to give you the responses that please you. This is why you see on the tragically hilarious side, people who are convinced they've invented a new level of physics with the LLM or taught it to become self-aware or think that the LLM has fallen in love with them. And on the outright tragic side, people who have serious mental breakdowns or blow up their lives in destructive ways because of their interaction with the LLM. Grimly enough, I suppose the problem is going to sort itself out when the AI bubble crashes, whether in a few months or a few years. As one of the linked articles mentioned, AI companies have no clear path to profitability, save for chaining together infinite NVIDIA graphics cards and hoping they magically stumble into an artificial general intelligence or a super intelligence. They're not going to and it's all going to fall apart. The downside is that this is going to cause a lot of economic disruption when it crashes. I know I'm very negative about AI, but in the end I see hardly any good results or actual benefits from the technology. Lots of technology products are becoming worse from having AI stuffed into them (like Windows 11 and Microsoft Office) and what a few good results have come about will not last because the data centers are burning cash like there's no tomorrow. So again, you can see the links to these articles in the show notes and those are my thoughts on generative AI at the moment. 00:07:04 Writing Backstory for Characters [Note: Contains some mild spoilers for early books in the Frostborn, Half-Elven Thief, The Ghosts, and Cloak Games series] Now let's move on to a happier and frankly more interesting topic and that is writing backstory for characters. I will define it, talk about why backstory is important, give three tips about writing effective backstories, and share examples of good backstories from my own work and other media. First of all, what is a backstory? It's what happens to a character before the story begins or details of situation that happens before the story begins. Very often you'll have characters who have preexisting pasts before the story begins. It's very rare the story will begin when the main character is born and go from there. Even if that is the case, then some of the supporting characters obviously will have backstories. One example of a backstory could be a detective who had a twin sister who is kidnapped, which explains why he gets overly invested when a similar case happens. An example of a location's backstory would be knowing that a particular country was once part of another one and split off after revolution or war. That detail influences how people in that country currently treat people in the other nation. And you can see that a backstory is also an important component of world building as well, especially for fantasy and science fiction novels, though even novels set in in the contemporary world like mysteries and contemporary romance will often have backstories as well that require world building, because the location is very often fictional or will have fictional elements to it. Now, why is backstory important? For one thing, it makes a story feel more realistic and "lived in", for lack of a better word. It's not realistic that absolutely nothing of interest happened to the protagonist before the story begins, or that nothing from their past would influence their current beliefs, behavior, and decisions. Backstory also gives characters clearer rea