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The My Practice My Business Dental Podcast
The My Practice My Business Dental Podcast
Author: Robert Thorup, DDS
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© 2026 The My Practice My Business Dental Podcast
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Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybusiness.com and surf our website pages. Our mission statement is simple: We increase the monthly net revenue of dental practices with our key methods, tools, and training utilizing every day, need-based dentistry, even with PPO plans. And we teach you how to do it ethically, legally, and morally, adhering to contracts and state laws, so you can be paid fairly for the services you provide.
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Send a text Before this law, we started noticing something troubling — insurance companies were trying to shorten the timely filing period to just three months. Three months might sound fine on paper, but anyone who’s ever worked the front desk knows that’s barely enough time to process complex claims, wait on coordination of benefits, or deal with slow insurance responses. As a dentist and owner, you need to better understand what your front office team members deal with each day. Sometimes ...
Send a text If you’ve ever done the right thing for your patient and then been told you have to write it off — this episode is for you. In 2025, Utah passed one of the most important laws in modern dentistry — part of HB 495 — that made it illegal for insurance companies to force write-offs for services that were already rendered. Support the show
Send a text “HB 495: Dispensing Practitioner Status — Restoring Common Sense to Dentistry” It took months of discussions, revisions, and clarifications, but in 2025, Utah passed HB 495, officially adding dentists to the list of approved dispensing practitioners. Support the show
Send a text The sky is falling according to some of the numbers reported by the ADA and Health Institute. The numbers they report are somewhat misconstrued and don't add up. Having said that, Tracy and I give a narrative on the numbers, and are happy to report that 2026 is looking great for dentistry. Support the show
Send a text Have you ever opened your insurance payment report and realized that money was taken from one patient’s payment — to repay an ‘overpayment’ on someone completely different? If that sounds familiar, you’re not alone. Insurance companies have been playing this shell game for years, taking money from one patient’s account to pay back another, sometimes without any warning. That’s exactly why Utah passed House Bill 495 — the Overpayment & Recoupment Protections Law. And it’s one o...
Send a text I want to start today by talking about something that almost every dentist and practice owner I know has experienced at some point in their career. Frustration. Frustration with insurance companies. Frustration with contracts. Frustration with reimbursement. Frustration with feeling unheard. And when that frustration boils over, most dentists are told one of two things: “You signed a contract.” Or… “Just drop insurance.” I’ve heard that response from state assoc...
Send a text In the last episode, we talked about why speaking up matters. Why silence isn’t neutral. Why caring sometimes requires discomfort. And why staying quiet to preserve the status quo has not worked. But today’s episode is different. Because it’s one thing to say, “We need to speak up.” It’s another thing to answer the question everyone is really asking: What does effective advocacy actually look like? Support the show
Send a text There’s a difference between complaining… and caring enough to speak up. And today, that’s what this episode is about—saying something because you care, not because you want attention, not because you want conflict, and not because you’re trying to tear something down. It’s about speaking up when staying quiet would be easier. Support the show
Send a text Today’s episode is… honestly, it’s personal. Because bullying in dentistry isn’t just “someone being mean.” Bullying in dentistry becomes: fear-driven decision-making,silence when people should speak,compliance when something is wrong,and retaliation when someone asks questions.And I want to say something upfront: This isn’t an anti-insurance episode. This isn’t an anti-association episode. This isn’t an episode meant to create enemies. This is an episode about one thing: The bu...
Send a text If you’ve ever wondered why your insurance payments seem just a little lower than expected — this episode is for you. This week, we’re talking about one of the sneakiest tactics insurance companies have used to skim money from providers — virtual credit cards. And how Utah just became one of the first states in the nation to say ‘no more.’ Support the show
Send a text In 2021, Utah made history. We became the first state in the nation to pass a law regulating write-offs due to bundling — and it changed everything. That law was House Bill 359 — the Network Leasing, Downcoding, and Bundling Protections law. It took months of research, countless meetings, and intense discussions with insurance companies who didn’t want to give up control. We passed it anyway — because it was the right thing to do. Support the show
Send a text If you’ve been following dental policy this year, you probably noticed that Utah passed more meaningful reforms than any other state… but you wouldn’t know that from reading the American Dental Association’s updates. And that’s the problem. We worked for years to protect patient choice, fair reimbursement, and provider rights — and somehow, those wins didn’t even make the ADA’s 2025 legislative recap. And why do we care? Not for recognition, but to help guide and motivate other st...
Send a text WELCOME TO 10 WEEKS OF LEGISLATION HERE IN UTAH! But Rob and Tracy, I'm not in Utah, how does this apply to me? It's simple, if you're in another state, take this information to your state dental association and get them to pass legislation like we have here in Utah. If you’ve been following dental policy this year, you probably noticed that Utah passed more meaningful reforms than any other state… but you wouldn’t know that from reading the American Dental Association’s updates.&...
Send a text Insurance companies allow — and even encourage — billing for non-covered services… Meanwhile, some association leaders accuse dentists of unethical billing for using the exact CDT codes the ADA created. You can’t make this stuff/shit up. If your blood pressure isn’t elevated yet, just wait. We’re going to talk about: How dental associations became the enforcement arm for insurers instead of advocates for dentists.Why certain leaders have adopted insurer-aligned mindsets that...
Send a text In dentistry—as in life—leadership is not a title, but a responsibility. Too often, we imagine leadership as a rank to be achieved, a position to be claimed, or an office to be won. But genuine leadership is not defined by where you sit at the table; it’s defined by what you do when you’re at the table—and more importantly, what you do when you’re not. At its core, leadership is action. It’s the daily choice to step forward, to shoulder responsibility, and to serve others even whe...
Send a text In this episode, we pull back the curtain on Delta Dental’s latest effort to “train” HR departments on how to talk about their plans. On the surface, it looks like education—but behind the scenes, it’s strategic messaging designed to make employees hear only the positives and none of the truth about coverage limitations, provider restrictions, and patient choice. We explore how these trainings teach HR professionals to polish the Delta Dental brand while avoiding the real issues—...
Send a text Tracy takes our listeners into a deep dive on how third-party payers are discouraging their clients to see out-of-network dentists. In this episode, we expose the truth behind Delta Dental’s latest campaign targeting HR departments. Their message? Convince employees that going “out of network” will cost them more. The reality? It costs Delta control. We break down the misleading talking points, reveal what the data actually shows, and explain how this manipulation keeps both emplo...
Send a text Dietrich Bonhoeffer, the German theologian and resistance figure, once observed: “Stupidity is a more dangerous enemy of the good than malice. Stupidity, not evil, is the greater threat. Not because it’s more powerful, but because stupidity is unreachable. You can expose evil, you can argue with it, you can shine a light on it, you can resist it, but stupidity just does not respond. It does not engage. It just is, and it spreads.” Though written in the context of political o...
Send a text Two wonderful softwares at battle with each other. Unfortunately, Dentrix is flexing their mighty muscle, and it just might lead to dental practices making the switch to other dental practice management software. Vyne is the preferred software when it comes to the submission of dental insurance claims. Hopefully they'll fix their integration issues. Tracy takes on the podcast on this power struggle issue. Support the show
Send a text Why Do Dental Specialists Feel Restricted in Charging Referred Patients, or should I say, using up the PPO patient’s benefits? If you’ve ever wondered why your dental specialist friends seem hesitant to bill additional fees for value-added services, or their full fee, or why your dental specialist family member says they have to “keep their fees within the referring dentist’s range,” you’re about to find out. Support the show



