7 Figure Annuity Sales

In this episode of the 7-Figure Annuity Sales podcast, Caleb North breaks down essential strategies for comparing index annuity rates and making smart allocation decisions for your clients. He explains how to properly compare products using the same index and crediting methods, and shares a mathematical formula for determining when to use cap rates versus participation rates. Caleb also dives into Roth conversion strategies, emphasizing the benefits of systematic conversions over lump sum conversions to minimize tax liability and keep clients in lower tax brackets. He cautions agents about using the right product for the right solution, sharing a recent example of questionable marketing practices that could harm insurance companies. Throughout the episode, Caleb reinforces the importance of ethics and integrity in annuity sales, always putting clients first.

In this episode of the 7-Figure Annuity Sales podcast, Caleb North and Chad dive deep into the strategies for winning cases when you're up against competing agents, advisors, and major brokerage firms. Chad shares his battle-tested approach to handling challenging clients, including a recent case with an insurance actuary who was impressed by his comprehensive solutions. Learn why knowing your products AND your competition inside and out is critical, plus how to use economic insights like market manipulation indicators to build unshakeable client confidence. They also discuss the importance of pushing back on clients' misconceptions and adapting your approach based on client psychology. Whether you're facing your first competitive case or looking to sharpen your closing skills, this episode delivers actionable insights from someone who's won millions in contested sales.

On this episode of the 7-Figure Annuity Sales Podcast, Caleb North dives into why taking personal responsibility is the real key to success as an agent. He breaks down the difference between making excuses and finding real reasons when things don't go as planned, and shares some honest stories from his own journey and top producers he's worked with. Caleb talks about how a mix of confidence and humility can help you grow, even when you hit setbacks. You'll hear why it's so important to look at yourself first before blaming outside factors, and how that mindset shift can lead to bigger results.

In this episode of the 7-Figure Annuity Sales podcast, Caleb North reveals three key questions that can transform your client appointments and boost annuity sales. Learn how to uncover client needs, set realistic expectations, and position the right solutions. Plus, get a sneak peek at upcoming training to accelerate your success. Don't miss these actionable tips to elevate your business!

This episode dives into overcoming setbacks in annuity sales, the power of mindset, and how appointment setters can transform your business. Get real strategies for handling lost deals, tracking leads, and thriving in a changing market. Don't miss these actionable insights!

In this episode of the 7-Figure Annuity Sales podcast, Caleb North dives deep into the art and science of index allocation strategies for indexed annuities. Discover why choosing the right index—before focusing on rates or crediting methods—can make all the difference for both agents and clients. Caleb breaks down the pros and cons of popular indexes like the S&P 500 versus volatility-controlled options, demystifies participation rates and caps, and shares practical tips for having better, more transparent client conversations. Whether you're looking to boost client confidence, simplify your sales process, or ensure long-term satisfaction, this episode delivers actionable insights you can use right away. Tune in and take your annuity sales to the next level!

In this episode of 7 Figure Annuity Sales, host Caleb North dives into the non-sales skills that separate average agents from top producers. These aren't product-specific or annuity-specific abilities—they're the foundational skills that drive success in every client interaction and business decision. The best producers don't just know annuities—they know how to lead, teach, and connect. Developing these core skills will elevate your practice far beyond product knowledge.

In this episode of 7 Figure Annuity Sales, host Caleb North delivers a timely message for every agent heading into the fourth quarter: don't let up when it matters most. Too many agents assume business slows down during the holidays—and as a result, they stop pushing. But the truth is, this is one of the best times of the year to gain momentum, close cases, and set up your next year for success.

In this episode of 7 Figure Annuity Sales, host Caleb North explains how to use the fact finder process to uncover where inflation is impacting your clients—and how to address it effectively with annuity solutions. Inflation is one of the biggest concerns retirees face, and agents who can confidently explain how annuities fit into the picture will set themselves apart from the competition. The bottom line: Inflation is real, but it doesn't have to derail your client's retirement. With the right process and product knowledge, you can show them a path forward.

In this episode of 7 Figure Annuity Sales, host Caleb North breaks down what a rate cut environment means for the annuity industry—and how agents can prepare for the changes ahead. While many will see dropping rates as a challenge, Caleb shows why it doesn't have to hurt your business if you make the right adjustments. This conversation is all about adapting to market shifts and ensuring your production continues to grow, no matter where rates are headed.

In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen explain why the most effective agents don't just take client requests at face value—they dig deeper to understand why clients are asking for what they're asking. Clients often come in convinced they need a specific product or feature, but the truth is those requests may not align with their actual goals. By uncovering the reason behind the request, you can get to the root of the problem and provide a solution that truly meets their needs.

In this episode of 7 Figure Annuity Sales, host Caleb North challenges agents to shift their focus from what they're doing to how they're doing it. Too many people in the industry get caught up in the actions themselves—making calls, running appointments, following up—without realizing that the process, intent, and execution behind those actions are what truly set top producers apart.

In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen discuss how personal challenges can influence and even improve the way you approach business. Chad shares some of the difficulties he's faced recently and explains how those experiences have helped him relate more directly to clients, understand their concerns, and guide them toward the most effective solutions. This conversation shows how business success often comes from simplifying, listening, and staying focused on solving client problems the right way.

In this episode of 7 Figure Annuity Sales, host Caleb North breaks down 9 powerful ways annuity agents can build credibility with clients. Credibility isn't just about knowing your products—it's about how you present yourself, position your expertise, and leverage tools that show clients they can trust you with their retirement future. ➡️ Caleb covers: Why being an actual expert is the foundation of credibility How professional branding sets you apart from other agents The role of media presence—from books and podcasts to guest spots and articles Leveraging established platforms to boost your authority and more! Whether you're new to annuity sales or already established, these strategies will help you build the kind of trust and authority that makes clients eager to work with you—and confident in your recommendations.

After a brief hiatus, 7 Figure Annuity Sales welcomes back host Chad Owen for one of his most personal and vulnerable episodes yet. Chad opens up about the recent hardships and challenges he's faced in his own life, offering an honest look at how he's navigated those storms while continuing to perform at the highest level in annuity sales. ➡️ In this episode, Chad shares: The personal trials that tested his focus and resilience How he stayed committed to his clients and business through difficult times The mindset and habits that kept him moving forward when quitting felt easier Why vulnerability and authenticity can strengthen your client relationships How adversity can shape you into a stronger, more effective advisor This is more than a sales conversation—it's a raw, real-life example of balancing personal struggle with professional excellence. Chad's story is a reminder that even in the toughest seasons, you can still lead, serve, and succeed. 💡 Subscribe to 7 Figure Annuity Sales for more conversations that combine practical sales training with the mindset to thrive in all areas of life. 👍 Like, comment, and turn on notifications so you never miss an episode.

In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent's entire lead strategy. These aren't just slip-ups—they're foundational errors that can derail your growth if left unchecked. Many agents pull the plug on a new lead system prematurely, basing their decision on initial impressions rather than measured results. Even worse, they point the finger at the leads themselves—when the real issue could be their sales process. ➡️ In this episode, you'll learn: Why abandoning a lead system too early can kill momentum and waste opportunity The key metrics you need to track to fairly evaluate any lead source How to identify whether the real problem is your leads or your process A framework for giving lead systems a structured, data-driven trial How top producers adapt and improve instead of starting from scratch If you're serious about building a predictable, profitable annuity business, you can't afford to make these mistakes. Caleb gives you the clarity and tools to move forward with confidence.

In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success. ➡️ In this episode, Caleb covers: What annuity leads actually cost—and why prices vary so widely The difference between cheap leads and valuable opportunities Common traps new agents fall into when buying leads How to assess the true value of a lead beyond the initial price Strategic tips for budgeting, tracking, and optimizing your lead spend This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.

In this episode of 7 Figure Annuity Sales, host Caleb North shares the insights, lessons, and hard truths he wishes he knew when starting out in the annuity industry. If you're a new or aspiring annuity agent, this episode is your shortcut to avoiding costly mistakes and setting yourself up for long-term success from day one. ➡️ You'll learn: - The biggest misconceptions new agents have about selling annuities - What actually drives production and client trust in the early stages - The foundational habits and mindsets that lead to sustainable business - Tips for finding the right product fit, marketing strategy, and mentorship - Practical guidance on getting licensed, meeting training requirements, and starting your practice with confidence This episode is a mix of real talk, encouragement, and tactical advice designed to help new agents hit the ground running—without the confusion, hype, or trial-and-error that holds so many back. 🎙️ Don't forget to subscribe to 7 Figure Annuity Sales for weekly episodes that give you the tools to grow your business the right way. 👍 Like, comment, and tap the bell to stay updated with industry-leading insights.

In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your client's primary need, not chase a "Swiss Army knife" solution. ➡️ In this episode, Caleb breaks down: Why trying to cover growth, income, safety, and liquidity in one product often backfires The importance of identifying a product's true purpose—and staying disciplined in how you present it How to avoid analysis paralysis when selecting annuities for clients Real-world examples of how agents get it wrong—and how to get it right A mindset shift that will lead to better client outcomes and cleaner sales If you're trying to build a business based on clarity, confidence, and consistent results, this episode will help you stop overcomplicating and start strategically positioning the right product for the right reason.

In this episode of 7 Figure Annuity Sales, host Caleb North breaks down one of the most critical—and misunderstood—components of fixed indexed annuities: index strategies. If you're selling annuities without fully grasping how caps, spreads, participation rates, and crediting methods work, you're leaving both value and trust on the table. ➡️ In this episode, you'll discover: The core index strategies used in modern annuities (and when to use each) How to explain performance triggers, point-to-point crediting, and volatility control indices to clients Why not all index strategies are created equal—and what to look for in carrier design How to evaluate client suitability based on strategy, not just sizzle Proven tactics to position index strategies with clarity and confidence in your sales process Whether you're a new agent or already writing consistent premium, this episode is your complete guide to understanding and using index strategies to maximize client outcomes and build trust through transparency.