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Fitness Business Asia Podcast
Fitness Business Asia Podcast
Author: Jack Thomas
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Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry.
If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
328 Episodes
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Albert Ramos joins host Jack Thomas to break down the financial mistakes he sees fitness businesses make again and again, and the numbers that actually matter. We cover the key metrics for single clubs and multi-site operators, what "Five Star Finance" really means, and how strong back-office discipline supports a better experience on the gym floor. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Albert Ramos Jr on LinkedIn Stratego
In this episode, host Jack Thomas digs into The Fit Guide's data from its 2026 Singapore launch, based on anonymous visits to the city's top clubs and brands. While some standards have improved, the data also highlights clear and significant areas for improvement. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Host Jack Thomas is joined by Edward, founder Hertzman of Athletech News, to discuss what it takes to build a successful media company in health and fitness, what the industry can learn from other sectors, and what to expect over the next few years across global health, fitness and wellness. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Edward Hertzman on LinkedIn Athletech News
In this episode, host Jack Thomas breaks down the real trade-offs between opening your own gym and buying into a franchise. He walks through the questions you need to ask yourself around risk, control, systems, creativity, and skillset, so you can find the path most likely to lead to success. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Host Jack Thomas is joined by Susie Millen, founder of My Vocal Fitness, to unpack how widespread vocal damage is in the fitness industry, why it happens, and why it should be on every coach and manager's radar. They break down how the voice actually works, what's going wrong when instructors shout to be heard, and the simple habits coaches can adopt to protect their voice before, during, and after sessions. Susie also shares practical guidance on being heard clearly without shouting, when to use a mic (and when you don't need one), and small changes managers can implement to protect their team, reduce burnout, and keep coaches performing at a high level. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Susie Millen on LinkedIn Article from Perspectives of the ASHA Special Interest Groups- 2024 Journal of the Voice- Group Fitness Questionnaire, 2013 Extra reading on some basic vocal tips SOVT warm up straw- OOVO Wireless headset - Amazon
Host Jack Thomas takes you through a five-step process on exactly how to increase your prices so that you minimize complaints and maximize sales. January 1st is the best time to do it, so now is the last chance to prepare. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Jack Thomas welcomes Mitch McGinley of Boutique Fitness Broker, who specialises in helping boutique fitness studios sell their gym for the best price possible. Every gym owner must consider what selling looks like one day, so we dig into how to position your business for maximum value, what buyers and investors really look for, and the common mistakes and pitfalls. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Mitch McGinley on LinkedIn Boutique Fitness Broker
Host Jack Thomas shares how you can turn Black Friday into one of their biggest sales days of the year. Jack breaks down his proven strategies to maximize revenue, create urgency without discounting too deeply, and build long-term loyalty, rather than short-term buzz. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Grab your tickets for CJ's upcoming Fitness & Wellness Business Virtual Summit happening on the 15th - 16th November 2025 Get Tickets Here: https://summit.movenation.asia/ We welcome CJ Lee, co-founder of MOVE Private Fitness to the show to talk about how they've empowered coaches with ownership options to help fuel their vision of becoming Asia's biggest international personal training company. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES CJ Lee on LinkedIn MOVE Private Fitness
We welcome back Pete Hull, founder of Australian fitness franchise Fitstop. Joined by Singapore franchisee Clarence Teo, we discuss Fitstop's global growth, their push into the US that started in the heart of LA's fitness scene and the current state of Singapore's boutique fitness market. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Pete Hull on LinkedIn Fitstop
Host Jack Thomas' gym went through a full, anonymous 'experience evaluation' by The Fit Guide. In this episode, Jack shares the full truth on what the report revealed and how it's helped him improve his gym's experience, training and systems. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Russell Harrison, founder and CEO of EliteFit, has decades of experience in both recruitment and as a fitness leader. In this episode, he shares his insights into how to find the best executive talent, as well as how to land top roles in the fitness and wellness industry. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Russell Harrison on LinkedIn EliteFit Advisory Contact EliteFit
The fitness industry is addicted to discounts and sales. In this episode host Jack Thomas tells you how this is damaging your business, and what to do instead. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Dane Fort, founder and CEO of Vietnam's biggest gym chain California Fitness and Yoga, has a powerful mission to make the country healthier and happier. With a fitness empire that expands beyond gyms into recovery and health, Dane's umbrella of companies have over 60 locations across Vietnam. This episode is a must-listen if you want to hear an inspiring and powerful story, or you'd like unique insights into Vietnam's fitness industry. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Dane Fort on LinkedIn California Fitness and Yoga Instagram
We ran a 'HYROX-style' event called BASE Games and sold out tickets in less than 6 hours. In today's episode we talk about how we did it. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Bridge Hudson, founding instructor of Hong Kong's leading cycling brand XYZ, to discuss how they create consistent five-star experiences, their recruitment tips and what makes the perfect member journey. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution Ride High Magazine, The Fit Guide's cycling media partner NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Bridge Hudson on Instagram XYZ
Jack Thomas breaks down his — and Thailand's — first ever HYROX race, from the perspective of being a competitor, a spectator and also a HYROX Training Club owner. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Julian Barnes on LinkedIn BFS Network Get Your BFS Report Take Part In Their Next Report
As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025! GUEST RESOURCES Emma Barry on LinkedIn Trouble Global THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram























