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The Analytics Power Hour
The Analytics Power Hour
Author: Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show.
Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
This podcast is one of those contributions. Each episode is a closed topic and an open forum with some combination of Michael, Moe, Tim, Val, and Julie - the goal is for listeners to enjoy listening to them share their thoughts and experiences and, hopefully, take away something to try at work the next day.
Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
This podcast is one of those contributions. Each episode is a closed topic and an open forum with some combination of Michael, Moe, Tim, Val, and Julie - the goal is for listeners to enjoy listening to them share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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It can be hard to hear an AI story these days without wondering how much of it is sensationalized. So, we went looking for some reality on the ground. Moe rounded up four of her colleagues from Canva—Christian Sullivan, Nina Kumagai, Jack O'Hagan, and Flynn Alexander—and we made a series of short stops with each of them: an agent that investigates metric alerts (and cut the mean time to investigate from about two and a half days to about two hours), a prompt analytics platform prototyped during an AI Discovery Week (after a year of privacy and legal groundwork), a skill that synthesizes what a company has learned across its experiments (neutral results included!), and an LLM serving as the "resident expert" interface to a Markov chain model of user journeys. A common thread? Each of them found that the AI worked a lot better once they took some of the work away from it. And, no, AI did not get final say on the episode title, despite its insistence that a certain Antipodean phrase would land just fine. This episode is brought to you, in part, by our sponsors, Stape and Prism from Ask-Y. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page: https://analyticshour.io/2026/11/10/310-a-multi-stop-tour-of-ai-in-data-and-analytics/
Here is an interview question for you: tell us about a time you knew exactly how to do something, and then completely failed to explain it to three strangers in a conference room. If an example sprang to mind immediately, this episode is for you. It was prompted by a note from a listener who is confident in his ability to do the work and less confident in his ability to talk about it under pressure. So, we talked about it (under very little pressure). Topics covered: thinking out loud, saying "I haven't come across that, but I'd love to understand it" instead of "I don't know," having your behavioral examples ready before someone asks for them, building a sprawling document of everything you've ever done so an LLM can grill you on it, and asking questions at the end that you actually want answered. Consensus: it's good to demonstrate that you can use AI effectively. No consensus: whether or not you should bring an iced coffee with you. He did not ask about the iced coffee. We covered it anyway. This episode is brought to you, in part, by our sponsors, Prism from Ask-Y and Stape. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page: https://analyticshour.io/2026/10/27/309-interviewing-in-a-dynamically-evolving-job-market/
How do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing Science Senior Strategist at LinkedIn, wrote a Medium post on that very question, and it helped shape this discussion about what AI is (and isn't) changing about the work of the analyst. As Daniela pointed out, if you tell a client you did something in two days instead of a week because of AI, the client doesn't care. They care about the result! From the smart-but-junior agent that needs constant supervision, to the analyst's shift toward being more of a storyteller, to the unglamorous-but-essential work of data quality and governance, we covered a lot of ground. Being faster is great. Staying influential is better. This episode is brought to you, in part, by our sponsors, Stape and Prism from Ask-Y. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page: https://analyticshour.io/2026/10/13/308-ai-changes-everything-analytical-fundamentals-still-apply/
There's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who joined Tim, Moe, and Julie to sort out where AI genuinely earns its keep in data storytelling and where it's just producing a shinier first draft of the same shitty slide. Cole-admittedly a skeptic-turned-convert who once joked she'd retire before having to deal with any of this-walks through why the humans who benefit most from AI are the ones who already have the foundation to know when to ignore it, why "let me look at some options" beats "give me the final chart" as a prompt, and why the analog, pencil-and-paper parts of the process might be the most valuable friction in the whole workflow. Bring your own opinions on whether Claude should ever be handed "the rules" and told to just go. This episode is brought to you, in part, by our sponsors, Prism from Ask-Y and Stape. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page: https://analyticshour.io/2026/09/29/307-ai-does-and-does-not-work-for-data-storytelling/
Before there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support" part and just kept the systems. Zohar Strinka, founder of Analytics Strategies and creator of the Meta-Problem Method, joined us to put the point back where it belongs: if nothing is going to be done differently after the analysis, then the analysis had exactly zero effect on the world. But -- and this is the part that's easy to miss -- that does NOT mean marching up to a stakeholder and demanding, "What decision are you going to make?" People don't want a model that hands them the right answer. They want to understand and weigh the trade-offs themselves, which means good decision support looks a lot more like a really well-informed pro/con list than a score. We got into problem spaces, high-yield problems, the cost of being wrong in each direction, why "we have all this data, so the answer must be in here" is really just a person pulverizing a bag of rocks hoping for diamonds, and, ultimately, peanut butter. This episode is brought to you, in part, by our sponsors, Stape and Prism from Ask-Y. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.



