Acupuncture Marketing School

135 Episodes

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135 | TikTok for Acupuncturists: How to Reach More Local Patients with Britt Cunningham

2026-09-1533:03

Today I’m talking with Britt Cunningham, founder of Brit Social Media, about whether TikTok actually is worth your time as a local, brick-and-mortar business. Britt works with service-based businesses, including acupuncturists and other wellness entrepreneurs, to manage their social media strategy and content. The last time she was on the podcast, we talked mostly about Instagram, but she mentioned that TikTok has some unique advantages when it comes to reaching a local audience. That c...

134 | AI Watermarks, Authenticity & Using AI With Integrity with Sarah Cook

2026-09-0139:39

Today I’m talking with Sarah Cook, a copywriter and former naturopathic doctor who helps health and wellness practitioners create marketing that sounds like them, without burning themselves out in the process. And we’re diving into a conversation that is on everyone’s minds in the past few weeks, including: The recent panic over AI watermarks, including what’s happening with Claude, what these watermarks actually mean, and whether to change the way you’re using AI in your marketing.How ...

133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting

2026-08-2646:36

Today I’m talking with Larissa Banting, an accredited publicist who helps entrepreneurs use publicity to build credibility, authority, and visibility online. One of the biggest concepts we talk about today is how PR is becoming increasingly important as people use AI for search. Because AI doesn’t just decide that someone is an expert. It has to get that information from somewhere. It’s looking for signals across the internet that tell it who you are, what you’re an expert in, and whether oth...

131 | Building a Multidisciplinary Practice with 24 Employees with Amy Abelar | Part 1

2026-07-2929:03

Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees. Amy has built an incredible practice over the past 18 years, and in this conversation she shares the journey from starting as a massage therapist to growing a large acupuncture business with systems, team members, and strong leadership. In this first part of our conversation, we talk about: What it really looked like to grow her practice, in...

130 | Google Business Profile and AI: What You Need to Know with Bryan Fikes

2026-07-1423:13

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve. Today we talk about: Why your Google Business Profile may be the fastest place to get results for your efforts How to balance short-term strategies like Google Ads with long-term investments in SEO.The role AI is playing in local search, and why a...

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