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Push, Pull, Profit
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Push, Pull, Profit

Author: Matt Peacock

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Welcome to Push, Pull, Profit, where fitness coaches learn how to scale to consistent £10k+ months. Do you even scale, bro? If not, you’re in the right place.


I’m Matt Peacock, a coach-turned-mentor who’s been in the trenches and knows what it takes to build a thriving, scalable fitness business. 

Each episode is packed with actionable insights to help you:

•Attract and serve dream clients with authentic, no-BS marketing.

•Implement scalable systems that free up your time and grow your profits.

•Master the mindset shifts needed to lead with confidence and clarity.


If you’re serious about building your empire and redefining what success looks like, hit “subscribe” now. Let’s get scaling!

31 Episodes
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Today I sit down with Jase Donaldson who has completely turned around his fitness business since joining the Optimised Coach.
In todays video I sit down with with Ben from WeHackHealth to discuss what we both believe to be the biggest catalyst in client retention We cover the full timeline, from first client meet ups to current client events. This is a great episode for fitness professionals who are struggling to retain clients and need to create a real community feeling in their business Follow me on Instagram for more Online Coaching business related content ⬇️ https://www.instagram.com/matt_o...
In this Episode I break down exactly how I would start again from zero and build a £10,000 coaching business in 2025. Follow me on Instagram for more Online Coaching business related content ⬇️ https://www.instagram.com/matt_optimise?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
In this episode I dive deep into exactly how you can take time off without totally f*cking your business in the process. Trust me, I used to cram work like a d*ck during holidays, waiting for Saz to finish in the shower and getting check-ins done. Leaving dinner early to get back to the hotel in time to finish the check-ins due the next morning... You get the picture. It wasn't until I realised the long term damage i was doing to not only my business but my relationship I knew ...
Meet Sarah. My wife & the COO at the Optimised Coach. In this episode we discuss Sarahs roll at the Optimised Coach, her previous job & how we balance our working relationship & marriage. It's really a great pleasure to introduce Sarah to those of you who may not have had the chance to meet her yet.
In this episode Ben dives deep into who exactly he coaches as well as how he stepped into that field. It's a wild story. This is a great listen & example for anyone who is unsure on the power of niching down. It really doesn't get more niche than this.
In this episode I sit down with Ben and discuss our biggest wins so far and most notably his huge milestone £100,000 in 30 days. We cover the smaller wins that lead up to these huge months and also the mentality required to hit numbers like this. This is not a podcast ti miss if you're serious about unlocking the next level of your business!
In this episode I sit down with Calum Raistrick (The Pro Coach) after the Optimised Coach Client event in Ibiza & discuss how tin depth how bodybuilding just might be the missing ingredient is so many coaching businesses.
In this episode I describe how coaches can scale from £3,000 per month. It's simple, easy to digest and actionable. Enjoy!
In this episode matt dives deep into how to end client churn and explains his 6 figure coaching client framework. Enjoy!
In this episode Matt discusses how his process for creating content that attracts and converts new high paying clients every month. Not a listener? Head over to Youtube and catch the full episode there.
In this no-nonsense episode, we're diving deep into the art of brutal accountability. Discover why embracing tough conversations and honest truths can be the key to unlocking personal growth, high performance, and lasting success. Whether you're a coach, entrepreneur, or anyone striving to level up their game, this episode provides practical insights and actionable advice to stop making excuses and start creating real change. Ready to get brutally honest with yourself? Let's dive in!
Meet Calum... Calum Raistrick is a prominent figure in the fitness industry, known for his expertise in coaching and bodybuilding. He is the founder of Team ProCoach, a coaching service that has achieved significant success, including 264 first-place finishes, 474 top-three placements, 67 overall wins, 30 British titles, and 24 IFBB Pro Cards. In this episode we talk about Calum's journey through the fitness industry to where he is today.
🎯 How to Stop Client Churn: The Secrets to Retaining Clients Long-Term! Frustrated by clients leaving too soon? High client churn doesn't just hurt revenue—it impacts your growth and brand reputation. In today's episode, we'll explore practical, powerful strategies to keep your clients engaged, satisfied, and loyal for the long haul. Tune in to learn: ✅ The main reasons your clients might be leaving—and how to fix them.✅ Proven retention strategies to immediately reduce churn rates.✅ Communic...
Master the lead magnet

Master the lead magnet

2025-03-1726:52

🎯 Mastering the Lead Magnet: Your Blueprint for Attracting More Clients! Struggling to generate consistent leads? Your lead magnet could be the key that's missing! In today's episode, we're diving deep into the art and science of creating irresistible lead magnets that not only capture attention but convert your audience into loyal clients. Join us as we uncover: ✅ How to pinpoint the exact lead magnet your audience can't resist.✅ Essential elements every powerful lead magnet needs.✅ Proven s...
I just attended a high-level event hosted by Dan Martell & Taki Moore, and it completely shifted how I think about growing a business. These guys have helped thousands of coaches scale to multiple six and seven figures, and I walked away with 5 lessons that could change everything. In this episode, I break down: ✅ The 5 biggest takeaways from the event ✅ How these lessons apply to fitness coaches aiming for £10K+ months ✅ The mindset & strategies I’m implementing immediately If you’re...
Hitting consistent £10K months isn’t luck—it’s a system. And if you don’t have these 5 key areas locked in, you’ll keep struggling to grow. In this episode, I break down: ✅ The 5 essential areas every fitness coach needs to scale ✅ The biggest mistakes that keep coaches stuck below £10K ✅ How to tweak your strategy to create predictable income If you want a fitness business that grows month after month, this episode is for you. Dial these in, and £10K+ months become the new normal. 🎧 Hit play...
I was aiming for a massive year in 2024—but I missed my revenue goal by £120,000. What went wrong? What would I do differently if I had the chance to do it again? In this episode, I break down: ✅ The biggest mistakes that held me back ✅ The exact changes I’m making to grow smarter in 2025 ✅ How you can avoid the same pitfalls in your fitness business If you’re a coach pushing for consistent £10k months, this episode will save you time, money, and headaches. Let’s make 2025 the year we all sca...
Frustrated with leads that don’t convert and clients who waste your time? In this episode, we dive deep into why you might be attracting low-quality leads in your coaching business and what you can do to turn things around. From ineffective lead generation strategies to targeting the wrong audience, I’ll break down the common mistakes and give you actionable steps to fix it. Discover how to attract ideal clients who are ready to invest in your coaching and get real results.
If I had to start from scratch in 2025, here’s exactly how I’d build a 6-figure coaching business. In this episode, I’m breaking down the steps, mindset, and strategies that would set the foundation for rapid success. From finding your niche to creating irresistible offers and mastering client attraction, this is the blueprint you’ve been waiting for. Whether you’re just starting out or looking to scale, tune in to learn how to make 2025 your breakthrough year.
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