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© 2026 The Art of Online Course Creation with Shannon Boyer
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Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place.
Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy into clear and actionable methods and strategies.
In each episode, Shannon cuts through the online marketing noise to give you the proven frameworks behind creating a digital course that transforms lives and highlights your authority.
Whether you already have an online course or are planning to create one, this podcast is tailored for you.
Subscribe now to The Art of Online Course Creation and start your journey to building a successful, sustainable, and scalable online course.
56 Episodes
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If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you. In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-time social channel. Together, we unpack what makes Pinterest different (and why that difference ma...
If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative. Shannon Boyer breaks down why the free Facebook group model has lost much of its effectiveness, what’s shifted in the online landscape, and why more course creators are moving toward an ecosystem-based approach that reduces friction for both you and your students. You’ll also hear why Shannon—who resisted Skool for a long time—cha...
You can feel it when someone’s ready for their next chapter. In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it could look like to bring her expertise into the world of online courses. But she’s at a crossroad...
If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale. In this solo episode of The Art of Online Course Creation, Shannon Boyer breaks down what’s actually happening when you see competitors in your space… and why “it already exists” is often one of the clearest signs your course idea is worth pursuing. You’ll learn how to do market analysis...
A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for? In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawing on her experience inside a Facebook Ads course that delivered tidy, step-by-step instructions—but left her too uncertain to hit publish—she explo...
Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design. You’ll learn: A simple order of operations so platform choice doesn’t delay your launchHow to keep momentum when you don’t have an audience (yet)What makes a sales page convert (templates, flow, and micro-decisions)Safe ways to customize without breaking your pageAbout our guest: Melissa Kara is the founder of The Kara Collections, a...
You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet. In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell ...
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s jo...
Have you ever sat through a lesson and wondered, “Why am I even learning this?” If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why. In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading w...
What if everything you believed about growing your audience was just… backwards? When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel. In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visi...
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised. In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning. From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen...
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide? In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education. But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, ...
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff. So why aren’t your students getting the results? In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact. Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’...
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind...
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was ...
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way. In this episode of The Art of Online Course Cr...
Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong, and how you ...
She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same. In this heartfelt and practical conversation, we explore...
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy design. Whether you’re just getting started or refining a course you’ve already launched, you’ll lear...
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