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The Canadian healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference.
For more PharmaBrands content and experiences visit PharmaBrands.ca
30 Episodes
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“To submit or not to submit (your work to awards, of course)” is the age-old question that every creative agency must ask. It is a question that leaves the industry quite divided, and in this episode Emily Seal helps answer that question and so many more. In a time when creativity seems both under siege, and more important than ever, Emily shares her view on the impact of highly differentiated work and the effect that the democratization of the tools used to create that very work might have o...
After more than 20 years with a variety of manufacturers in pharma, Frank Fascinato recently made the leap and started his own consultancy. In this episode Frank shares insights he gained through his various roles — from combating imposter syndrome to adding value for HCPs — and brings us along on his entrepreneurial journey. Frank’s energy, enthusiasm and experience shine through in our conversation and we know this episode will leave you with some new thoughts in your heard and a big smile ...
On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's Power 50, and the inspiration for Matel's Role Model Barbie. No, this isn't a multi-guest episode, this is all the fascinating world of Dr. Chika Oriuwa. For more on Dr, Oriuwa's book, Unlike the Rest: A Doctors Story, click here. This epis...
Pavel Goldvasser has been a researcher, a marketer, a rep and is currently a National Sales Manager. In this episode Pavel brings all those perspectives to bear on the role of the rep, the impact of Omni, the power of partnerships and so much more. Pavel speaks with passion and purpose in this broad reaching conversation and you can hear his energy come through in the conversation. This is a must listen for anyone whose role is focused on delivering the most value possible to customers. ...
In our first episode after a late-summer break, our guest Daniel Smedley looks back on key lessons learned through his career and looks forward to where he sees innovation making the biggest impact. Thoughtful and candid, Daniel shares his journey from CFO of AZ to leading a multidisciplinary team tackling some of the biggest challenges the industry has ever faced. Daniel’s perspective and vantage point make him a terrific guest as we discuss AI, new platforms, change management and so much m...
In this episode we have a spirited conversation with Neill Brown, President of IPG Health. Drawing on his globe-spanning career Neill shares his thoughts and insights on timely topics such as: how AI can help us focus on the ‘good stuff’, what drives the most impact in 2025 and how we can inject more creativity into the way we work. Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals.
Our guest this episode has a circuitous route to her current role leading BeLuz for AZ. Time in Canada, Japan and in Global roles has informed her perspective and shaped her approach as she now leads two countries launching over a dozen new drugs in the next two years. In our conversation Angela shares that perspective and reflects on all that is to come. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, ...
David Churchill’s career in healthcare sales, marketing and communications has been powered by curiosity and a lot of hard work. Over 20 years, and increasingly senior roles, in medical device, pharma and agency have given David a unique perspective that he brings to bear on his team and clients. In this episode he shares his perspective and passion as he tells his personal story, talks about what makes Lemieux Bédard different and gives us a peek into the future of healthcare marketing. Afte...
Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before the...
Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great marketing looks like and how marketers and leaders can stay current in a rapidly evolving landscape. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sel...
Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system. Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Michelle shares her views on the evolving role of NPs as both clinicians and clinical leaders, and gives some sage advice to industry on how best to engage with this important community. Our Producer is Darryl Webster with Chess Originals
Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, being a part of a larger agency network, the importance of strategy and insights and what she's thinking about as we head into 2025. Our Producer is Darryl Webster with Chess Originals.
PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhan...
According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs. This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to le...
Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career. This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experien...
The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we get our content into the market. In today’s show Jen reflects on the changes within PAAB during her time there, and the changes that are to come as the organization anticipates, and plans for, change. Season 2 of the PharmaBrands podcast is been brough...
Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’s episode Jessica shares the Metrix story, covering 40 years of history while keeping her focus firmly on the future. Season 1 of the PharmaBrands podcast has been brought to you by Metrix, and we thank them for being a great partner. Our Producer is Da...
In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca. Jonathan shares his journey that took him from McDonald's to AstraZeneca and offers a candid take on the Pharma industry, as a relative “newcomer” to the industry. The PharmaBrands podcast is brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn...
Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industry. Marty has also recently returned from Cannes and shares his stories from the south of France. This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to lea...
Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse members. Having led LSO for 13 years, stewarding its amazing growth, Jason is in a perfect position to both look back on where LSO has been and gaze forward to give us a glimpse into where it’s going. This episode was brought to you, in part, by Metrix. Met...
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