Podcasting Amplified: Podcasting for Business Growth and Marketing

Podcasting in 2026 is not the same game it was even two years ago. The industry has evolved, with new expectations from listeners and tools and strategies available to podcasters. And if you're still podcasting like it's 2019, you could be falling behind. But there's also a lot of noise out there. Distractions from what's really important. As of 2025, there are estimated to be around 4.5 million published podcasts. And the number of podcast listeners globally has climbed 7% from 2024. What that tells us is that there are still more listeners and shows than ever. That might sound like competition, but it also means demand remains strong, and new listeners are discovering podcasts weekly. So, in this episode, I'm breaking down the 2026 Podcasting Playbook - the five strategies that will matter in 2026 if you want to grow your podcast and reach your goals. In this episode, you'll discover -  Why podcasting in 2026 is shifting fast and what that means for your show The rise of video and hybrid formats, and when not to do video. How AI is reshaping podcasting. The fundamentals that still matter most. How to grow through real human connection. The smartest monetisation strategies for 2026. And more…   LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

I interviewed 52 podcasters over the last two years. Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby. But one thing they have in common is that they all have a goal for what they want to get out of podcasting. A north star. And I asked them all the one thing they wish they'd known before starting, that would have made the whole process easier and get them to that goal faster. So if you want to skip the mistakes other podcasters learned the hard way - stick with me. In this episode of Podcasting Amplified, we rapid-fire the smartest insights from these 52 podcasters. In this episode, you'll discover -  The smartest insights from some incredible podcasters. What you should keep in mind when creating any podcast episode. What's holding you back from reaching your podcasting goals. And much more… If you're a podcaster and have a goal you want to reach, this is for you.   LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

Did you know that there's a strategy that enables podcasters to get discovered by new listeners far more easily than trying to attract new listeners on Spotify and Apple Podcasts. And most podcasters either aren't using this strategy at all or aren't using it to its fullest potential. Meet Auret Esselen from Essetino Media joins me in this episode to share how podcasters can position their podcast on YouTube to attract ideal listeners on autopilot. Even if your podcast is audio only, you'll find out how to still make use of YouTube to grow your audience. In this episode, we cover -  How to grow your podcast on YouTube. How to write titles that attract new listeners on autopilot. Exactly what your thumbnails should include to get people to click. How to start your podcast episodes to keep people listening. How to benefit from YouTube for audio only podcasts. And much more… So if you aren't getting the traction you're after on YouTube or you want to know more about how to leverage this largely untapped growth strategy, then keep listening.   LEARN MORE Auret's YouTube Channel - https://www.youtube.com/@EssetinoMedia/ Profitable Content Playbook - http://createprofitablecontent.com TubeBuddy - https://www.tubebuddy.com/  Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.    

A podcast isn't just talking.  And with the barrier to entry so low with starting a podcast, there are so many out there where 'talking' is all they're offering. Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might think. In this episode, I'm joined by Vince Quinn who hosts It's Not Just Talking where he helps business owners generate leads through their podcast and not just downloads. And in this episode, you'll discover -  The biggest mistake that podcasters are making that's stopping their listeners from taking the next step. How to ask your listener to take action without feeling 'salesey'. The metrics that podcasters should be tracking. Why podcasting still isn't oversaturated and how to capitalise on it. Does AI have a place in podcasting? And much more… So if you want to make sure that your podcast is more than just talking and is helping you get the results you want, this is for you.   LEARN MORE Free support from Vince - https://freepodcasthelp.com/  Claricast - https://www.claricast.com CONNECT Vince Quinn on LinkedIn - https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast

If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you. In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics. And if you're thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in 2017 and it's steadily grown a loyal fan base. He's also part of a podcast network, a group of hobbyist podcasters who help each other grow and he shares some interesting insights and how you can get involved with a podcast network for your show. In this episode, you'll discover -  What is a podcast network and how to become part of one. The power of coming up with a unique concept for your show. Tips for staying consistent with episode releases. Monetisation ideas for hobby podcasters. Identifying your ideal listener. And more… So if you're curious about podcast networks or you just want to some tips on podcast growth and consistency and keep listening.   LEARN MORE Play Comics - https://www.playcomics.com  Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business? If this sounds familiar, this is for you. In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach. If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business. If you don't have an online business yet, you're going to get valuable insights that will set your podcast apart from the crowd. In this episode, you'll discover -  What's one thing people miss when it comes to getting visibility online? The assumptions many podcasters are making that lead to stagnant growth. Why all podcasters should have an email list and how to start one. How to speak to your audience in a way that makes them feel seen. When you should or shouldn't use paid advertising to promote your podcast. How to make sure your podcast cuts through the noise. Why you should aim for clear over clever. And much more… So if you want to attract more attention to your podcast and start bringing more value to your audience and keep listening.   LEARN MORE Facebook Group - https://www.facebook.com/groups/beaconfidententrepreneur YouTube Channel - https://youtube.com/@tracybeaverscoaching Website - https://www.tracybeavers.comClaricast - https://www.claricast.com CONNECT Tracy Beavers on LinkedIn - https://www.linkedin.com/in/tracy-beavers-b650449/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Most niche topic podcasts struggle to grow beyond a small circle of listeners - but this podcaster has done something different. In this episode I'm joined by Neil Cozzi, host of Ancient History Hound. He's been podcasting for eight years and has grown a loyal following of history enthusiasts.  Neil's collected over 200 reviews on Spotify alone and has a subreddit dedicated to his podcast with over 4,000 subscribers. He shares the strategies that he's used to grow his niche interest podcast and how he's able to make every episode a high-quality, well-researched experience. In this episode, you'll discover -  Why your personal enjoyment needs to be a key metric of your podcast's success. How Neil puts together these high-quality, mini documentary style podcast episodes. How to start and grow a subreddit dedicated to your podcast. The call to actions you should use if you want to retain listeners. And much more… So keep listening to learn how Neil has grown his podcast consistently for over eight years.   LEARN MORE The podcast/blog - www.ancientblogger.com Claricast - https://www.claricast.com CONNECT Neil Cozzi on TikTok - https://www.tiktok.com/@ancientblogger Neil Cozzi on Reddit - https://www.reddit.com/r/AncientHistoryHound/ Neil Cozzi on YouTube - https://www.youtube.com/@AncientBlogger Neil Cozzi on Instagram - https://www.instagram.com/ancientblogger Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

If you want to turn your podcast into a revenue driving asset, then this is for you. Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money selling products online. In this episode, you'll discover -  How to turn a podcast into a lead generator. The first steps of making money online through eCommerce. Advice for coaches and consultants on using a podcast as a marketing tool. Kurt's top tips for growing a podcast. The one thing that has allowed Kurt to stay consistent with weekly episodes for a decade. And much more… So if you want to hear some top tips from a podcaster who's been in the game for a long time and advice on how to turn listeners into revenue, this one's for you.   LEARN MORE The Unofficial Shopify Podcast - https://unofficialshopifypodcast.com/ Claricast - https://www.claricast.com CONNECT Kurt on LinkedIn - https://www.linkedin.com/in/kurtelster  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

So you've booked the perfect guest and you know they have a fascinating story to tell, and insight to share. But how do you make sure they bare all on your podcast so you can bring the most value to your listeners? This week I'm joined by Christian Carrion, who hosts Tell Us About Yourself where he interviews game show contestants and digs up their behind the scenes stories. Christian has been running the show for three years now and has been heavily involved in the niche for far longer. And he has a ton of advice to share around growing a niche podcast and getting the most out of your guest interviews. In this episode, we cover -  How to grow a niche podcast. How to book dream guests. Interview tips to get the most out of your guests. Staying consistent with your podcast while working. And some fascinating and memorable stories that Christian has uncovered on his show. Christian's podcasting journey is really unique and worth hearing for any podcaster.   LEARN MORE Tell Us About Yourself - http://buzzerblog.com/tellus Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

Do you ever struggle to book the right guests for your podcast?Or maybe you have more than enough guests, but even the ones with big followings aren't moving the needle. If this sounds familiar, this is for you. Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board and how to leverage guest appearances to grow your podcast - as well as some top tips for solo podcasters. In this episode, you'll discover -  What kinds of guests you should be looking for to grow your podcast. How to reach out to guests and not get ignored. The hidden reasons why guests say no. Which elements to focus on first if you want to improve your podcast How to keep guests engaged so they don't ghost you. And much more…   LEARN MORE Joe on Alex's podcast - www.podmatch.com/ep/319  Claricast - https://www.claricast.com CONNECT Alex Sanfilippo on LinkedIn - https://www.linkedin.com/in/alexsanfilippo/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

What is it about an award-winning podcast series that makes it worthy of an award? Let's find out. I'm joined by Katie Stokes in this episode, the producer and host of Floating Space. With just six episodes in the series totalling around an hour and a half, Floating Space has managed to find an audience, get mentioned on national media such as Radio 5 Live and win an International Women's Podcast Award.  The podcast tackles a pain point that so many of us face today, in a way that's engaging from a narrative and production perspective. In this episode, you'll discover -  What makes an award-winning podcast series award winning? How to create a deeply engaging, limited-run narrative series. The 80/20 rule of podcast marketing and how to get people excited before the podcast has even launched. How to level up your listeners' audio experience with sound effects and music. How to get started with applying for awards for your podcast. Expert interview tips to make sure your listeners are only getting high value content. And much more… If you'd love to know what goes behind the creation of an award winning podcast, or just a show that truly resonates with people, this episode is a must-listen.   LEARN MORE Floating Space - https://pod.link/1801213573  Claricast - https://www.claricast.com CONNECT Katie on Instagram - https://www.instagram.com/kku_sounds/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Sometimes a podcast comes along and does something unique, solving a real problem in a brand new way. But even, then, growth can still be a challenge. Luke Cunliffe started Clarity Week as a movement - to offer those looking to moderate their alcohol intake in a new, accessible way. Over the last couple of years, the podcast has slowly picked up new listeners. Recently, though, after a visit to The Podcast Show 2025 in London, he picked up some tips that changed the course of his podcast. In this episode, he shares what he learned. We cover -  Why networking is so powerful for a podcaster and how to get started. Key insights from The Podcast Show 2025. Simple changes that you can make to your podcast today to attract more listeners. Tips to improve your interview audio and video quality from home. The pros and cons of a seasonal podcast format. And much more… If you're keen to learn from the insights of other podcasters, but in person networking isn't always a possibility for you, this episode is for you.   LEARN MORE Clarity Week on Instagram- https://www.instagram.com/clarityweek/  Claricast - https://www.claricast.com CONNECT Luke Cunliffe on LinkedIn - https://www.linkedin.com/in/lukeocunliffe/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

What does it take to attract millions of monthly downloads to your podcast? Let's find out.. Lindsay McMahon hosts All Ears English as well as two other podcasts and over the last 12 years she's amassed 200 million plus downloads, with 4 million more coming in each month. The podcast has been growing steadily since launch and has turned into a multiple six figure business in the language training space. And in this episode Lindsay is unpacking the strategies that she used to make this happen. In this episode, you'll discover -  The number one marketing strategy that Lindsay used to reach 4 million downloads a month. Product and sponsorship ideas to monetize your podcast wherever you are in the process. How to convert podcast listeners to customers How to make a podcast stand out from the crowd Effective strategy forgetting more reviews How to find the right guests and even a new co-host And much more If you want to take your podcast to the next level and even start making a living from it, you need to listen to this episode.    LEARN MORE All Ears English - https://www.allearsenglish.com/  Claricast - https://www.claricast.com CONNECT Lindsay on LinkedIn - https://www.linkedin.com/in/lindsaymcmahon/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Did you know that your podcast can start bringing in a return on investment before you've even got a single listener? After a couple of thousand episodes and almost 10 years in podcasting, Saul Marquez has managed to turn his podcast into one of the biggest drivers of business for his marketing agency, Outcomes Rocket. And he's done that by leveraging a guesting strategy that he's consistently stuck to, which has also positioned him as an expert. In this episode, you'll discover -  How to create business growth with a podcast before getting listeners. How to streamline your podcast workflow so you can consistently produce valuable content. The key thing that so many podcasts miss that prevents them from connecting with their ideal listener. Building a podcast that positions you as an authority in your niche. And so much more… I highly recommend you tap into Saul's marketing and podcasting expertise if you're looking to grow your podcast and your business.   LEARN MORE Outcomes Rocket - https://www.outcomesrocket.com/  Claricast - https://www.claricast.com CONNECT Saul Marquez on LinkedIn - https://www.linkedin.com/in/saulmarquez1/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Creating a compelling interview podcast isn't as simple as just finding a guest and letting them do the talking.  But at the same time it doesn't have to be super complicated. Host of The KAJ Masterclass Live, Khudania Ajay, joins me on this episode to share the expert insights he's taken from his journalism career to provide a framework for asking intriguing questions, creating interview content that stands out, and building trust with your audience so that they keep listening. Ajay has recorded over 2000 episodes, and has spent years behind a camera in a fast-paced journalism environment, giving him the unique perspective on podcasting journalism provides. In this episode, you'll discover -  What traditional journalism can teach us about producing compelling podcast episodes. How Ajay manages to produce multiple episodes a day for two separate podcasts totaling 2,000+ conversations. How he's grown his podcast to the top 1.5%. How to ensure your listeners are getting the most value possible. Tactics to speed up your podcasting workflow. And much more… If you want to improve your podcasting skills, particularly if you ever host guests, this is essential listening.    LEARN MORE The KAJ Masterclass Live - https://www.thekajmasterclass.live/podcast-1  Claricast - https://www.claricast.com CONNECT Khudania Ajay on LinkedIn - https://www.linkedin.com/in/ajaykhudania/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

You know that there's room to improve your podcast so you can take it to the next level, but where do you start? After 40 episodes of Podcasting Amplified and countless conversations with podcasters, I've noticed that basically all podcasting challenges fall under one of three categories. I call them the "3 Cs of Podcasting". In this solo episode, I break down what that really means and how you can use the 3 Cs to identify where you need to focus your attention on with your podcast. In this episode, we cover: The 3 C's of podcasting challenges and how to use them to assess your podcast needs. Why most podcasters focus on the wrong fixes. How to figure out where your biggest bottleneck is. Common blind spots that even experienced podcasters miss. A mindset shift that could change how you approach your next episode. If you've hit a wall with your podcast or you're feeling overwhelmed, this will help give you some clarity around your next steps.   LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

Do you ever feel like your podcast is getting a bit stale or sometimes you just struggle to get the motivation to record that next episode? Once you've committed to a podcast it can feel like this never-ending thing and when you're creating episodes week in, week out, it can feel like it's starting to get a bit repetitive. And finding the right guests or topics to talk about can be a challenge. But what if podcasting didn't have to be like that? I'm joined by Cheryl Drury in this episode. Cheryl started her podcasting journey around a year ago to share her fascinating story of re-fitting a sail boat, but once that story had been told she had to decide where to take things next. She now hosts Crack The Book, where she brings us along on a new journey, and her genuine love for podcasting, combined with her vision for sharing these stories as a complete piece, offers a refreshing outlook on podcasting that every podcaster can get value from - whether your podcast is a business asset or a hobby. We cover in this episode: The secret sauce that every podcast needs for it to be sustainable. How to pivot your podcast without losing all your listeners. What podcasting can do for you personally. How to love podcasting again. How to make a podcast work for your business while still being an enjoyable experience. And much more… This is an inspiring and motivating conversation that might just make you rethink a few things when it comes to podcasting.   LEARN MORE Crack The Book - https://podcasts.apple.com/us/podcast/crack-the-book/id1749793321 https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv Claricast - https://www.claricast.com CONNECT Cheryl Drury on Instagram - https://www.instagram.com/cldrury/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.  

If you've been podcasting for a little while now and you're wondering why you're struggling to turn your downloads into profit, this is for you. The influence that you have with your podcast could be a powerful asset that will allow you to turn your podcast into a profitable and scalable business with lasting impact. Shayna Rattler Davis joins me in this episode of Podcasting Amplified to share the strategies, the tools, and the mindset shifts that you need in order to take your podcast to the next level and start achieving your goals She hosts The Influence Economy podcast and articulates these strategies in a way that could completely change the way you think about your podcast. We cover in this episode -  How to transform your podcast from hobby to media empire. The three P's that every episode you make should have one of. How to meet your listener at their level and make them feel heard. How to rebrand a podcast while retaining your listeners And so much more… If you want to turn your podcast into a valuable asset but you don't know where to start, this is for you.   LEARN MORE Free guide & audio course - www.profitreadypodcast.com The Influence Economy podcast - https://shaynadavis.com/episodes/ Castmagic - https://www.castmagic.io/ Claricast - https://www.claricast.com CONNECT Shayna Rattler Davis on LinkedIn/social - https://www.linkedin.com/in/shaynarattler/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

Does the content you create for your podcast have character?  I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings. That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content. In this episode, you'll discover -  What exactly is podcast content and how to make your podcast stand out. How to repurpose your content in a way that attracts more of your ideal listeners without taking all of your time. How to use AI in a way that doesn't suck the life out of your podcast content. Exercises you can start doing today to help you inject more character into your podcast. And so much more… If you want to attract more loyal listeners to your show and make it stand out from the crowd this episode is for you.   LEARN MORE Emily Aborn - https://emilyaborn.com/  Claricast - https://www.claricast.com CONNECT Emily Aborn on LinkedIn - https://www.linkedin.com/in/emilyaborn/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.

If you want to truly stand out as a podcaster, your personal brand might be the key.  Whether you've just started podcasting or you've had your show for years the personal branding strategies that my guest shares in this episode are transformational. Emmy-winning Vinnie Potestivo joins me today. He hosts I Have A Podcast® and draws from his decades of media experience, which saw him in launching huge TV shows like Punk'd and The Osbournes and developing the personal brands of names like Beyoncé and Ashton Kutcher. In this episode, you'll learn -  How to get discovered and stay relevant as a podcaster. An inside look at the strategies used by the biggest names in showbiz that got them noticed. Why we're still early as podcasters and how to capitalise on it. Where to start with becoming an award-winning podcaster. Predictions for podcasting in 2025 and why it's going to be bigger than ever And so much more… This is an awesome opportunity to hear from a podcaster with some deep inside media knowledge, so keep listening.   LEARN MORE I Have A Podcast (R) - www.ihaveapodcast.com/  Free Visibility Toolkit - www.vpe.tv/gift  Quuu - content promotion platform - www.vpe.tv/quuu  Claricast - https://www.claricast.com CONNECT Vinnie Potestivo on LinkedIn - https://www.linkedin.com/in/vinniepotestivo/  Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z   Production by Claricast.