Property Management Business

When a property owner asks ChatGPT to recommend a property management company, does your business show up? In this episode, Marc Cunningham sits down with Andre Thivierge, CEO of Upkeep Media, to explore how AI is changing the way property owners search for property management companies and what businesses need to do to stay visible. Andre explains why traditional SEO is still important, but no longer tells the entire story. As more consumers turn to ChatGPT, Gemini, Claude, and other AI platforms for recommendations, property managers need to understand how these tools find information, evaluate businesses, and decide which companies to recommend. Marc and Andre discuss the importance of fresh, localized website content, why specific Google reviews can improve your online visibility, and five essential elements every property management website should include. Andre also shares a free tool that allows property managers to test whether AI is recommending their business in their local market. They also examine new research from Upkeep Media showing how AI-driven website traffic is growing, why property managers shouldn't abandon traditional SEO, and how AI can improve marketing without replacing the relationships that make property management successful. If you're wondering whether your property management company is keeping up with the changing world of online search, this episode offers practical steps to help your business get discovered by more potential owner clients. Learn more at https://www.upkeepmedia.com/   Property Manager Websites - the highest performing property management website in the industry Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.  

What would you do differently if you had access to more property management data, industry research, and operator insights than the average business owner? In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management and co-founder of Crane, to explore how Peter uses analytics and an engineering mindset to make better decisions inside his property management company. Peter shares how RL Property Management operates more than 700 doors while intentionally keeping its systems simple, limiting changes to its tech stack, and using client feedback to identify where the business needs improvement. He explains how NPS survey data uncovered a major problem with maintenance, why business owners occasionally need to override their leadership teams, and why speed of decision-making can be more valuable than waiting for the perfect answer. Marc and Peter also discuss simplifying your tech stack, avoiding duplicated data, creating separation between the owner and the business, and why stepping away from daily operations can actually make your company stronger. If you want to make decisions based on what the data is telling you instead of assumptions, this episode offers a practical look at running a smarter, simpler property management business.   Join the CRANE PM group at https://www.joincrane.co/ Property Manager Websites - the highest performing property management website in the industry Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.  

AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business. In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personalizing sales conversations, improving owner communication, and helping property management companies reduce churn. Lior explains the evolution from traditional CRMs that require your team to constantly enter information and maintain workflows to AI-native systems that can perform much of that work themselves. They discuss Blanket's new owner-focused CRM, its AI sales agent, Lead Finder, and how AI can identify and communicate differently with investors and accidental landlords. Marc and Lior also dig into a larger challenge facing property managers: what happens when the market changes but your business doesn't? From declining investor activity to changing owner profiles, they explain why property management companies need to adapt their marketing, sales, and communication strategies rather than waiting for the market to return to what it used to be. Plus, Marc shares his perspective on whether the AI revolution is really as unprecedented as the hype suggests or simply the latest major technological shift businesses need to learn how to use. Check out Blanket at https://blankethomes.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.  

What would your property management company look like if it didn't depend on you to keep everything running? In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done. Katie shares how FIG developed a culture where employees can hold anyone accountable, including her, and how dashboards and measurable KPIs help the team identify problems before they grow. She also explains why FIG stopped answering every incoming phone call, eliminated walk-in office visits, and closes the office every Monday, all while continuing to serve hundreds of rental properties. But Katie's approach extends beyond operational efficiency. She shares how her nonprofit is creating housing opportunities for people facing significant barriers, including young adults aging out of foster care, and how changing one property's rent collection structure increased collections from roughly 76% to 97% in a single month. Most importantly, Katie explains why she doesn't consider a business successful unless she's creating something she can eventually step away from. If you're trying to build a property management company that can grow without requiring more and more of your time, this conversation offers a very different way to think about leadership, systems, culture, and what business success actually looks like.   Contact Katie Linkous at https://figpminc.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.  

Are more doors actually making your property management company more profitable? In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge some common assumptions about growth, pricing, and profitability in property management. Deb explains why door count can become a vanity metric and why some companies may actually become more profitable by fixing operational inefficiencies before pursuing additional growth. The conversation then turns to pricing, where Marc and Deb debate the pros and cons of tiered pricing models versus dynamic pricing. Marc explains why offering multiple service levels can undermine your position as the expert, while Deb explores how property-level profitability should influence what you charge. They also discuss identifying unprofitable properties and difficult owners, knowing when to raise fees or let an owner go, healthy client attrition rates, and why owners who refuse to delegate eventually become the bottleneck preventing their companies from scaling. If you want to grow a healthier, more profitable property management company—not simply accumulate more doors—this episode will challenge how you think about pricing and growth. Contact Deb Newell for Real Time Consulting at https://www.propertymanagementconsulting.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.