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Restaurant Marketing Secrets

Author: Matt Plapp - America's Best Restaurants

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Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.

The three things Matt believes in when it comes to marketing are:
A - Attracting your customer's attention
B - Build a database from that attention
R - Retaining attention in your database

And, by the way, ABR also stands for America's Best Restaurants. (Duh!)

Learn more about Matt Plapp by visiting his website at www.MattPlapp.com
946 Episodes
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Showing your customers what separates your restaurant from others, setting a HIGH bar with a video like Louie's Waffle House, and how they deep clean their restaurant.  www.mattplapp.live/clean -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com 
Don't be a MINO in your community, be a shark! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
What levers do you need to pull to drive sales? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Be social and not a wannabe advertising company with your restaurants social media. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
What's your markting look like for your restaurant?  Are you checking all the boxes? Have a listen and then take our ABR Attention Audit. www.mattplapp.live/audit --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
30 years ago your job was much different than it is in 2026. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Steal these two ideas for your social media this month.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Your sales problem isn't your food or your restaurant.  It's the competition. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
What Jake did this winter was WILD and the exact definition of ATTRACT ATTENTION mattplapp.live/santa to check out what Jake did for Christmas on his Facebook page.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Money follows attention, no matter where it comes from.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Stopping treating your business like it's a yo yo diet. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
They've got the right idea, but the in-store execution failed.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
They are celebrating 50 years next May and wanted to know what we would do?  Here you go! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com
Who's got your ear?  Experts, or your staff? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com
I can't believe I'd never left them a review, who else are they missing? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com
Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com
He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com
🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar
🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar
🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar
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