Make It Visible

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#253: Which Platform Should You Be On

2026-10-1125:07

Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform falls into: search, feed, and conversation. You’ll hear what each one does for your coaching business and the two I want every coach to have. The real goal behind all of it is getting your dream client co...

#252: How to Package and Price Your Coaching (And Keep Clients After It Ends)

2026-10-0339:14

You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared. In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning. How to build your package, how to price it based on the transformation you deliver instead of the hour you spend, and how to plant the seed so the end of your program isn't the end of ...

#251: How To Earn ICF Coaching Hours And Paying Clients

2026-09-2648:26

75 paid hours. That's what ICF asks for before you can get your ACC. And most coaches try to get there one barter session at a time. Or $60 at a time through a matching company. Honestly? That's a slow way to get certified. And it's an even slower way to build a coaching business. Here's the thing. Getting your hours and getting paying clients can be the SAME path. In this episode of the Make It Visible Podcast, I walk you through how I did it. I bartered for one round, just 12 hours, and sai...

#250: Why Posting Every Day Isn't Getting You Coaching Clients (Do This Instead)

2026-09-0923:44

Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan. In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no rebrand, no fixing your Instagram bio for the third time this week. Here's the thing. Coach A posts five times a week and hears crickets. Coach B posts twice a week and signs three clients. Same plat...

#249: 10 Red Flags That Marketer Is About To Take Your Money

2026-09-0236:16

A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end. He wanted to know if she was getting ripped off. So I read the email. And I thought about you. Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, you get that little feeling of "hmm, maybe this person is rig...

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