Rocket Chiropractic Podcast

I work with a lot of new chiropractors and chiropractors in an active growth phase, and the ones who feel most stuck are often big game hunting. They keep looking for the next home run that will take them from struggling to successful overnight. Chiropractors almost never go from struggling to wildly successful in one jump. That's the exception, not the rule. So this episode is a little dad advice on the dangers of always swinging for the fences when you're trying to grow your chiropractic practice. It started when I saw Kevin Christie from the Modern Chiropractic Mastery podcast celebrate 500 episodes, and his point was consistency. I get it. I'm a little over 560 episodes into my own podcast, and you don't get there in one leap. You get there by showing up week after week. That's the theme of this episode: doing the smart right thing. It's not exciting, it doesn't sell seminars, and it doesn't make big-ticket sales, but it's how most long-term successful practices are built. Home runs are great when they happen, but they're unpredictable, and something unpredictable isn't a growth strategy. I walk through what happens when you rely on them. You ignore the fundamentals. You become an easy target for scammy chiropractic marketing and coaching companies that promise 40 new patients a month, take your money, and move on to the next young chiropractor. Your ups and downs get extreme, and it becomes the most stressful way to build a practice. I also talk about why success stories at seminars and on podcasts get boiled down to one or two simple things, and why "all you have to do is" should make you skeptical. Then I cover what doing the smart right thing looks like: making a plan and sticking with it long enough to get real data, setting both short-term and long-term marketing goals, focusing on doing today well instead of daydreaming about your ideal practice, and building a stable practice that doesn't panic during a slow summer. If you've been in practice five years and still feel stuck, you don't get credit for time served. The best day to plant a tree was 20 years ago. The second best day is today. Topics Covered: Why struggling and new chiropractors go big game hunting for a home run Kevin Christie, 500 podcast episodes, and the power of consistency Doing the smart right thing to grow your chiropractic practice Why chiropractors five years into practice can get stuck in the same pattern Why home runs are unpredictable and aren't a growth strategy Danger 1: Ignoring the fundamentals Danger 2: Falling for scammy chiropractic marketing and coaching Turn-and-burn marketing companies and big promises Why simplified success stories at seminars and on podcasts can mislead you Asking for advice versus asking for affirmation Danger 3: Extreme ups and downs in your practice Danger 4: The most stressful way to build a practice Killer ads and why marketing home runs always fade Making a plan and sticking with it long enough to get data Short-term and long-term chiropractic marketing goals Why networking and screenings get patients faster than SEO in a new practice Focusing on the patients in front of you today Building a stable chiropractic practice that doesn't panic during slow months Call to Action: Want me to take a look at your chiropractic website and local SEO? Request a free Website and SEO Review at RocketChiro.com. I'll send you a custom video of what I see, with no obligation. If you're getting started or feel stuck and overwhelmed by the business side of practice, check out my NEXT Step coaching program at RocketChiro.com.

I was talking with a friend recently about chiropractic website companies, and I mentioned that making a website look good and knowing how to do SEO are two completely different skills. His take was that if someone builds a chiropractor website without understanding SEO, that's an egregious mistake, because the whole point of a website is getting patients from search. I agree search is important. But not every chiropractor can be in the top three of Google, and that's just math. So does your website still matter if you're not ranking? Absolutely. When I do a website and SEO review, I'm trying to answer two questions: is this chiropractor being found, and what do people see when they find them? My reviews look at the first question through the lens of search, but search is only one way to be found. If you're a new chiropractor in a competitive market, you have plenty of other options: word of mouth, referrals, networking, community outreach, print, radio, social media, and social media advertising. Most of those will get patients in the door faster than waiting for Google to notice you. Here's the part a lot of chiropractors miss. No matter how someone hears about you, they're going to do their due diligence before booking. A referred friend, someone who saw your flyer, someone who met you at a networking event: most of them will land on your website, especially now that so many people prefer online scheduling over calling. Your website is the doorstep to their first appointment. I share a recent website review where a chiropractor had one of the best local SEO scans I've seen all year, and still wasn't getting new patients from the internet. The problem was the website itself: generic, cluttered, hard to navigate, and not clear about what made them different or how to schedule. They'd done the hard part of being found, and people were turning around at the front door. When your website is cluttered or generic, every dollar and hour you put into marketing gets funneled into a page that isn't helping people take the next step. Topics Covered: Why web design and SEO are two different skills Not every chiropractor can rank in the top three of Google The two questions I ask in every chiropractic website review: being found and what people see Ways chiropractors get found beyond Google and AI search Why new chiropractors shouldn't wait on SEO to get patients How referrals, networking, and social media still lead patients to your website Patient due diligence and the role of online scheduling Your chiropractic website as the doorstep to the first appointment What your website should communicate: value, what makes you different, and how to schedule A real example: great local SEO, poor website, few new patients Why patients do what's easiest over what's best How a cluttered, generic chiropractic website wastes your marketing efforts Call to Action: Want me to take a look at your chiropractic website and local SEO? Request a free Website and SEO Review at RocketChiro.com. If you're starting a practice or feel overwhelmed by the business side of being a chiropractor, check out my NEXT Step coaching program at RocketChiro.com.

A lot of chiropractors reach out to me wanting to rank better in Google Maps and show up in AI search, and many of those same chiropractors aren't taking Google reviews seriously. That's a big disconnect. If you want to improve your local SEO, reviews have to be a priority. The good news is you don't need expensive review software to get them. You need a simple system and a little elbow grease. I start with the trade-offs of automated review software. It can get expensive, it can annoy patients if it's constantly texting them, and it often asks for a review right away. Early reviews tend to say things like "the doctor was nice" and "the office was clean." Those are great, but they lack depth. When a patient mentions headaches, spinal decompression, sports injuries, or a car accident, that review can help your practice show up for a much wider range of searches than just "chiropractor near me." Then I walk through the simple process my clients with the most reviews actually use. First, do good work, and if you get negative reviews, look at them honestly instead of emotionally. More reviews won't fix a bad process. Second, ask, and the best time to ask is when a patient compliments your practice. Third, make it easy with the direct review link and QR code from your Google Business Profile, a text follow-up, and physical review cards patients can take home. I also cover why signs in the office don't work unless you point people to them, why email is a weak way to send review links, how visit milestones can help, and why waiting for the re-exam means missing the patient who got better in three visits and thinks you're a miracle worker. Reviews aren't the only thing that matters for chiropractic SEO, but they're the fuel to the fire. Topics Covered: Why Google reviews matter for chiropractors who want to rank in Google Maps and AI search The pros and cons of automated review software for chiropractic practices Why asking for reviews too early produces generic, low-value reviews How detailed patient reviews help you show up for more local searches Creating an office environment where reviews feel normal Step 1: Doing good work and handling negative reviews honestly Step 2: Asking for reviews, and why a patient compliment is the perfect moment What to say when asking a patient for a Google review Step 3: Making it easy with your Google Business Profile review link and QR code How I use review cards with my SEO clients Why review signs and links don't work unless you direct patients to them Why texting works better than email for review requests Using visit milestones without missing short-term patients Why consistency is what separates practices with lots of reviews Call to Action: Want me to take a look at your chiropractic website, Google Business Profile, and local SEO? Request a free Website and SEO Review at RocketChiro.com. If you're a new chiropractor getting started, or you've been in practice a while and feel stuck, check out my NEXT Step coaching program at RocketChiro.com.

During my nine years as a practicing chiropractor, my approach to the new patient consultation changed a lot. When I first started, I flew by the seat of my pants, which I don't recommend. Then I got into practice management and started using scripts that never felt natural. Eventually I settled on a simple structure built around three questions I asked every new patient. In this episode I focus on the second question: "What are you hoping to achieve from your time here?" It sounds simple, but the answer gives you the information you need for one of the hardest parts of being a chiropractor, which is managing people. I walk through four reasons this question matters. It defines what a win looks like, so you don't help a patient with 99 things and miss the one thing they actually came in for. It gets you and your patient on the same page, which cuts down on the unspoken expectations that cause so much frustration in practice. It becomes the foundation for your report of findings, so you're connecting the dots between your exam and their goal instead of handing them a puzzle to put together. And it becomes the foundation for patient education and ongoing care, so recommendations for stability or wellness care are tied to something the patient actually cares about rather than a vague idea of being "proactive." I also share my own story of first going to a chiropractor for headaches, not back pain, and why I would have said chiropractic didn't work if only my back had improved. Then I explain why scripted consultations fall short. When you already have your next line planned, the patient's answer doesn't matter, and that's not how you build a long-term relationship with a patient. If you're frustrated with how patients follow through with care, or you feel like you're always on a different page than your patients, this question is a good place to start. Topics Covered: How my chiropractic consultation approach evolved over nine years in practice Why chiropractic consultation scripts often feel unnatural The question I asked every new patient: "What are you hoping to achieve from your time here?" Defining what a win looks like for each chiropractic patient Why patients say chiropractic didn't work when you miss their primary concern Getting on the same page with patients and setting realistic expectations Using the patient's goal as the foundation for your report of findings "Don't give people puzzles": closing the knowledge gap in patient education Why you should never make connections that aren't there Explaining stability care and ongoing chiropractic care in terms patients care about My own story of going to a chiropractor for headaches Why scripted consults hurt patient relationships and care follow-through Call to Action: Want me to take a look at your chiropractic website and local SEO? Request a free Website and SEO Review at RocketChiro.com. If you're a new chiropractor getting started, or you've been in practice a while and feel stuck or overwhelmed by the business side, check out my NEXT Step coaching program at RocketChiro.com.

If you've been a chiropractor for longer than two days, someone has tried to sell you something. I've been on both sides of that. I spent nine years in practice buying coaching, services, and products, and in all that time, not one person ever told me I was a bad fit. Looking back, that bothers me. In this episode, I walk through five signs that a chiropractic coach, marketing company, or service provider may be more interested in closing you than helping you. I'm not naming names, and I'm not saying a bad result means you got scammed. You can do everything right and still end up with a disappointing outcome. But the more of these signs that show up while you're deciding, the more it makes sense to slow down. I share the story of the first coaching program I signed up for, with no research of my own, taught by someone who specialized in pediatrics when I never wanted to be a pediatric chiropractor. I also explain why a brand new chiropractor in a competitive market shouldn't be paying $1,500 to $2,000 a month for SEO, what to do with that money instead, and the one question I'd ask any company before paying them: how would I be a bad fit? If you're happy with the companies you work with, stick with them. This episode is for the chiropractor who is frustrated, especially if what was promised at the start doesn't match what happened after. Topics Covered: Why no one telling me I was a bad fit in nine years of practice is a red flag Why a bad outcome doesn't automatically mean you were scammed Sign 1: Promising outcomes they can't control Sign 2: Not investigating your situation, including your finances Why new chiropractors in competitive markets should skip expensive SEO and build the foundation first Sign 3: They've never told anyone no Sign 4: Unnecessary urgency or pressure Sign 5: If it sounds too good to be true, it probably is Why boring, consistent habits beat shortcuts Call to Action: If you'd like me to look at your website and SEO with no obligation and no pressure, request a free website and SEO review at RocketChiro.com. If you want to go beyond the podcast, check out my NEXT Step program, also at RocketChiro.com.