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Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
378 Episodes
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Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creat...
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on Google, not with physician referralsHow AI is changing search, reviews, and first impressions before patients ever visit your websiteWhat’s really happening with online reviews—and why they still matte...
Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior. Key takeaways from...
Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly. In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was originally presented in collaboration with ASCENT, a community-driven educational organization for pra...
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice. From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or...
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI. From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world...
In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices. This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy. They also share real examples from t...
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers. These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch. Tune in to Discover: How edu...
In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets. During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient...
If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging. They discuss how this simple switch from generic cable programming to a streamlined lobby loop led to $5,000 in annual savin...
Is your reputation management contract really delivering what your practice needs or just draining your budget? In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use. They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition.&nbs...
In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape....
In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice. This episode is a must-listen for practice administrators, marketing mana...
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site? Jennifer and Corey share their go-to lead magnet strategies, including examples like inte...
In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience. They...
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows. Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars,...
In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI. With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across ...
In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement. The AI evolution isn’t just coming—it’s already here. Whether you’re a markete...
In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-fir...
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them. If your front desk is drowning in paperwork, or your patients are frustrated with repe...
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