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Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
390 Episodes
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Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creat...
AI can help you create content faster. But can that content actually rank and stay on Google? In this episode of the DrMarketingTips Show, Jennifer and Corey break down two recent studies examining how AI-generated content performs in search, including what happened to thousands of completely AI-written articles over time and what tens of thousands of pages already ranking on Google reveal about the value of human input. They also discuss what these findings mean for healthcare practices, whe...
Your medical practice website can have great content, strong SEO, and compelling provider bios, but if patients don't know what to do next, you're leaving potential appointments on the table. In this episode of the DrMarketingTips Show, Jennifer and Corey break down one of the smallest elements of your website that can have an outsized impact on patient conversions: the call to action (CTA). From replacing vague buttons like "Learn More" and "Submit" to reducing friction and creating authenti...
If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website. In this episode, Jennifer and Corey break down why Google’s transition into an "answer engine" is turning traditional click-through rates into vanity metrics. T...
The traditional pipeline of healthcare SEO has officially fractured. For years, medical practices could rely on a predictable formula: publish high-quality, educational content about symptoms and treatments, rank on page one, and watch that organic traffic convert into new patients. But in 2026, Google’s AI Overviews are systematically answering those questions directly on the search results page—resulting in a massive drop in traditional website clicks. In part one of this two-part series, J...
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