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Description
A podcast that teaches moms how to build real, profitable online businesses in part-time hours.
If you’re a stay-at-home mom or a working mom who wants to earn meaningful income from home (without becoming an influencer, joining an MLM, or working 40+ hours) you’re in the right place.
Host Samantha Siffring has helped hundreds of moms start and grow profitable online businesses using simple strategies that actually work. Expect practical advice, clear steps, and honest conversations about what it really takes to grow a business while raising kids.
We're talking simple, effective business strategy for moms who want to make $50k–$100k working part-time.
New episodes every other week. Bring your coffee (reheated or otherwise).
336 Episodes
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If you’ve ever found yourself questioning the way your business is set up - your offers, your model, how you’re supposed to grow - this episode is for you. In this conversation with Operations Specialist Erin Taylor, from Lunimae Strategy, we’re talking about how to evaluate whether your business structure is actually working for you, not just whether it follows what everyone says you “should” be doing. We dive into how to make smarter, calmer decisions about your offers, your growth strategy...
If you’ve ever wondered how getting results from coaching actually works - or if you’re a coach who wants to help your clients create real results - this episode breaks down what actually makes the difference. We’re talking about the three ingredients that determine whether or not coaching turns into momentum, progress, and tangible results (and, of course, what can slow you down). You’ll learn: Exactly how to use the results you already have to create moreHow not to get slowed down by failur...
It’s one of the scariest moments in business: when you start questioning everything. Your offers. Your message. Your plan. Whether you even want to keep going. If you’ve ever had that “maybe it’s all wrong” feeling - the mix of panic, doubt, and confusion - this episode is for you. I’m breaking down why this happens (spoiler: it’s totally normal), what it actually means, and how to navigate it without burning everything down or making rash decisions you’ll regret later. You’ll learn: Why ques...
If you’ve been in a funk with marketing (uninspired, confused, overwhelmed by everyone’s content - and now AI all over the place), I'm with you. There’s so much noise out there that it’s easy to lose your footing and wonder how your work is supposed to stand out. In this episode, I share what shifted for me recently - after sitting back, studying what’s actually working, paying attention to the larger marketing world beyond online business, and experimenting again. And I walk you through the...
What if the thing you’re avoiding is exactly what would move your business forward? You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right move. And yet, you’re avoiding it. In this episode, we’re talking about when you know the bold move to make, and it feels just scary enough to stall...
AI might feel like a magic wand for your business — spitting out contracts, naming your next offer, generating “done-for-you” content in seconds. But what if the tool that’s saving you time is quietly putting your business at risk? In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversation about the legal side of AI. From copyright laws that haven’t caught up to the tech, to the risks of relying on ChatGPT to write your contracts, w...
If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check. The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or overspending on things you don’t need. You’ll learn: What you really need to run a profitable business ...
You don’t need a complicated offer suite or ten different projects in motion to grow a thriving business. In fact, that might be exactly what’s slowing you down. In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or your marketing strategy — narrowing your focus can be the exact move that unlocks the next level of growth. I’m also breaking down the mindset shif...
Today, I'm sharing a timeless business strategy inspired by a very retro piece of office equipment (you have to listen to find out what!). In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with practical ideas you can use today, plus a simple system to stay connected consistently — without it feeling forced or transactional. You’ll ...
Ever feel like you’re letting your business down? Or think things like “I’m a bad business owner” and “maybe I’m not cut out for this”? This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how to rebuild your momentum without all the judgment and pressure. You’ll hear what I see behind the scenes with clients (that I bet will sound a lot l...
What if one of the easiest ways to create more clients this year wasn’t launching something new or overhauling your marketing... but simply getting in the habit of following up? In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, professional things you can do for your business. If the idea of following up feels awkward, uncomfortable, or cringey, we’re going to fix that tod...
What if selling didn’t feel icky… and actually felt like you were helping? In this episode, I’m joined by another Samantha — Samantha Burmeister, founder of Nomad Copy Agency — for a conversation that will take the stress out of writing copy that sells. If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this will shift your perspective and give you new strategies to implement right away (like, as soon as the episode's done). We talk about why it’s actua...
If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift. In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how understanding human behavior changes everything, why marketing always involves experimenting (not j...
If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you. Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck. In this episode...
What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place? We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind. The truth is: not all strategies will work for you. And forcing yourself to stick with something that do...
I have a full plate—and if you're anything like me, that’s kind of how you like it. Until suddenly, you don’t. In this episode, I’m talking about how I manage running a business, raising three kids, keeping up with a volunteer role that might as well be a second job, and still somehow remembering to moisturize. Instead of pushing through with willpower or pretending I’m a productivity robot, I’ve learned how to work with myself—my energy, my mood, my motivation—by pulling the right levers. I’...
You know what’s actually wasting your time? Worrying about wasting time. It’s a sneaky little trap. You tell yourself you need to be more efficient. You overanalyze every decision. You hesitate to take action unless you’re sure it’ll work. And before you know it? You’ve spent hours (or days… or months) thinking about what to do instead of just doing it. This is the time wasting cycle. And it’s sneaky—because it feels productive. But the only way to create real momentum in your business?...
Have you ever found yourself frustrated that something in your business feels harder than it should? Maybe it’s marketing, selling, setting boundaries, or just keeping up—and you catch yourself thinking, Why is this so difficult for me when it seems so easy for everyone else? If so, you’re not alone. This is one of the most common thoughts my clients have. And the worst part? The more you believe it should be easier, the harder it actually feels. In this episode, I'm unpacking the sneaky ways...
If you’ve ever had a slow period in business and immediately thought, Maybe I should just get a real job, you’re not alone. When income isn’t predictable, it’s easy to spiral and assume something is wrong. But let’s be real—nothing about traditional employment is guaranteed either. Your business can actually be the most stable thing in your life... once you learn how to plan for the normal ups and downs that every business experiences. In this episode, I’m breaking down what could be causing ...
Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your business because you’re afraid of failing, this episode is your permission slip to mess up spectacularly—and grow because of it. This week, I’m talking ...
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It was great , thanks