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The Business Of Thinking

Author: Richard Reid

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“The Business of Thinking” is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience.


Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological.


Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage.


In every episode, you will:


  • Discover the hidden cognitive biases sabotaging your strategic decisions.
  • Learn to build psychological safety in your team for innovation and high trust.
  • Find out the evidence-based secrets to sustained resilience without burnout.


Stop managing your business. Start mastering your mind.


Want the actionable takeaways and resources mentioned in the episodes? Find more information on www.richard-reid.com. 


Subscribe today for your weekly mental upgrade!


17 Episodes
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In this episode of The Business of Thinking, Richard Reid sits down with neuroscientist and best-selling author Dr. Dean Burnett to pull back the curtain on the “Idiot Brain.” They dive into common misconceptions that plague the corporate world, from the debunked 10% brain usage myth to how our brains handle maturity, stress, and performance. As Dean notes, “The brain is an incredibly resource-hungry organ,” and understanding its limitations is the first step toward genuine high performance. ...
In this episode of The Business of Thinking, Richard Reid sits down with Loretta Breuning, founder of the Inner Mammal Institute, to explore the primal neurochemistry driving human behavior. Loretta reveals how "happy chemicals" like dopamine, serotonin, and oxytocin were designed for animal survival and how these ancient pathways still dictate our professional lives and personal success today. Key Takeaways Our brains are wired by early childhood experiences, creating neural "highways" that ...
In this episode of The Business of Thinking, Richard Reid sits down with entrepreneur and author Joel Steele to discuss the psychology of resilience. Joel shares his raw journey from facing borderline bankruptcy and life-threatening situations to building a thriving financial services business. He introduces the concept of the "Life Switch" - the internal choice to stop coasting and start living with intentionality. Key Takeaways Awareness is the first step toward high performance. Jo...
In this episode of The Business Of Thinking, host Richard Reid is joined by Vanessa Abraham, a dedicated speech-language pathologist whose career and life took a dramatic turn in 2019. Vanessa shares her harrowing journey from being a medical provider to becoming a patient paralyzed by a sudden neurological disorder that left her unable to speak or eat. She provides a raw look into the psychological toll of medical trauma, describing the "profound depression" and "invisible disabilities" that...
In this episode of The Business of Thinking, Richard Reid is joined by Beth Singler, anthropologist and leading expert on digital religion and artificial intelligence. Together, they explore how AI is reshaping belief systems, decision-making, and critical thinking — not just in religious contexts, but across business, education, and society at large. From AI being treated as god-like by some users, to the dangers of outsourcing our thinking and blindly trusting machine-generated “truths,” Be...
In this thought-provoking episode of The Business of Thinking, Richard Reid is joined by AI expert, author, and futurist Calum Chace for a wide-ranging conversation on artificial intelligence, superintelligence, and what the future may hold for humanity. Calum breaks down where AI is today, where it’s heading next, and why we may be sleepwalking into one of the biggest transitions our species has ever faced. From AI agents and automation to consciousness, work, and the possibility of a post-j...
In this powerful episode of The Business of Thinking, Richard Reid is joined by mountaineer, engineer, and keynote speaker Nigel Vardy, often known as Mr Frostbite. Nigel shares the extraordinary story of surviving a near-fatal storm high on Denali in Alaska, an experience that resulted in severe frostbite, multiple amputations, and a complete redefinition of his life. This conversation goes far beyond mountaineering. Nigel explores resilience, decision-making under pressure, personal respons...
In this episode of The Business of Thinking, former police hostage negotiator Nigel Taberner joins Richard Reid to reveal how the high-stakes world of crisis negotiation translates into powerful leadership and influence. Taberner shares his journey from a bus-building factory to counter-terrorism and saving over 130 lives, emphasizing that listening is a professional superpower. Discover why "less is more" in any boardroom or domestic dispute and how managing your own ego and emotions is the ...
In this episode of The Business of Thinking, Richard Reid sits down with corporate philosopher Roger Steare to dismantle the traditional corporate mindset. Steare explores why current economic models are "cancerous" and why heavy regulation often increases risk rather than safety. Drawing on his "moral DNA" research of over 170,000 individuals, he introduces a powerful decision-making framework based on love, logic, and law. Key Takeaways The three voices of moral decision-making - Love, L...
In this episode of The Business of Thinking podcast, host Richard Reid speaks with Hina Siddiqui, founder and CEO of Corporate Influence Media. Hina shares her journey from a chaotic childhood in India to becoming a published author and corporate coach, highlighting resilience, self-worth, and her “80% energy, 20% action” philosophy. She discusses leaving a stable corporate career, enduring five years with no income, and turning her “mess into a message.” Hina also explains her “Let’s Make Yo...
In this episode of The Business of Thinking podcast, host Richard Reid speaks with Penny Mallory, who shares her journey from a challenging childhood and homelessness to becoming a rally driver, boxer, and keynote speaker, highlighting the power of purpose in overcoming adversity and achieving high performance. Penny reflects on how hitting rock bottom became the catalyst for change, leading her to a rally school that “changed the course of my life,” and shares how stubbornness, proving other...
Welcome to The Business of Thinking, the podcast for high achievers seeking mastery over motivation, as Richard Reed is joined by author, leadership expert, and business coach, Dr. John Dentico. This episode delves into Dr. Dentico's background as a Naval Officer , and explores the pivotal role of trust in every organization and relationship. Dr. Dentico emphasizes that trust is not built through talk, but is a byproduct of action and engagement. Listen in as they discuss the power of mutual ...
Jez Rose joins Richard Reid on The Business of Thinking podcast to discuss his multifaceted career - from speaker and author to ceramic artist and the first certified carbon neutral honey farmer. Informed by personal experiences with loss, Jez explores the philosophy of "going all in" on life. He delves into the psychology of high performance, arguing that the focus must shift from achieving it to sustaining high performance, which requires embracing self-reflection, pausing, and removing the...
This episode of The Business of Thinking features host Richard Reed in conversation with Matt Phelan, co-founder of The Happiness Index. They skip the surface level talk and go straight into the psychology of high performance , exploring Matt's unique background, the founding of his company, and the power of data in measuring and transforming workplace culture. Matt shares a powerful philosophy from his farming roots: "You have to create the right environment and things take time" for growth....
In this episode, leadership coach and keynote speaker Ali Cammelletti shares her powerful personal backstory and philosophy on resilience. Ali discusses her upbringing, which led to high-achieving traits like perfectionism, hypervigilance, and a drive to earn self-worth through her career, ultimately taking a toll on her health. She shares candidly about managing life-altering stress - including a major health crisis, family loss, and divorce - and how these experiences forced her to cr...
In this conversation with leadership coach Laura Camacho, we explore the psychology of high-performance for introverted entrepreneurs and leaders. Laura, who specializes in communication for introverts, addresses the negative stigmas introverts face (e.g., being perceived as disinterested for not speaking up). Learn actionable strategies to manage your energy, increase visibility, and leverage your innate strengths as a deep thinker so your valuable ideas are acknowledged. Key Takeaways Intro...
Forget the clichés and the fake gurus. Real success isn't just hard work - it's smart thinking. Welcome to The Business of Thinking, the podcast for high-achievers who want more than just motivation, they want mastery. Hosted by Richard Reid, we skip the basic motivational talk and dive deep into the real psychology of high performance. Each episode explores critical topics like: High-performance psychologyDecision-making under pressureMental resilience and focusThe strategies of innovation...
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