Claim OwnershipThe F Word : A Whyfield Podcast
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Welcome to The F Word: A Whyfield Podcast
We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not?
If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers!
Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.
Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.
34 Episodes
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In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts. From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of ...
In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life. What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing i...
In this heartfelt and thought-provoking episode of The F Word, Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare for the Future, and why the way we leave things behind can say just as much as how we lived. Trevor shares the story of launching Portcullis back in 1988, long before approachable legal services were the norm. From driving “Wills on Wheels” to homes across the re...
Trigger warning: This episode discusses sexual harassment, sexual assault, and related experiences in the workplace. In this episode of The F Word, we sit down with Joe Nicholls, Partner and Employment Lawyer at Stephens Scown, to talk about Freedom, specifically, Freedom from sexual harassment at work. With over 15 years’ experience in employment law, Joe leads on employment tribunals and disputes, helping both businesses and individuals navigate some of the most challenging issues in the wo...
In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better. Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journey, including how a moment of Friction during the pandemic led her to launch her own business, and...
In this episode of The F Word, we talk ‘where trees meet seas’ with Carl Rowlinson, Founder of Plant One Cornwall, a lifelong tree lover, and passionate advocate for biodiversity and community-led conservation. From his beginnings as a tree surgeon to launching a mission that blends business, community, and environmental action, Carl shares how Plant One is working to restore Cornwall’s woodlands. We talk about: • Why Cornwall is the most deforested region in Europe, and how history has shape...
In this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her experiences of building businesses (sometimes without a strategy) and how she discovered her true passion. Becky has an infectious energy that really gives you the hope that you can achieve anything you want to, but with a caveat that not every day is go...
In this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company. We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… yet! We start at the beginning, how The Cornish Company was founded just over four years ago, during the pandemic lockdown, with Tom and his brother, James. Having always had the idea of creating a Cornish ecommerce company, they knew they had to go for ...
In this episode, we got to dive into the world of Film with Sam Oatey, founder of Oatey Media. We start by taking it back to the beginning, 2011 to be exact, talking about how Sam got into the Film industry, even though his Family were heavily into Farming. Once he discovered his passion for Film, he knew he could do something with it. Sam now works nationally and internationally, creating video for businesses, brands and corporate clients, as well as awareness projects like the viral v...
In this episode of The F Word, we talk all things Football with Rob Butland from Truro City Football Club, from Cornwall’s highest-ranking team not having a ground to play on in the county, to moving home to their very own stadium, with an average of 1500 spectators each match. We hear not only about Rob’s journey into the role he plays at the Football club but also the incredible journey that the team themselves have had, discussing both the highs and lows and how they plan to continue to im...
In this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Work it Weirdo podcast. Cassie’s talent for drawing emerged at a young age. From a toddler, to now, and nearly a decade into her career, she is just as passionate about her business as she was when she first started. Growing up being both acade...
In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about supplying good, local, and real Food to Cornwall from Cornwall, supporting local growers, Farm...
In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag! John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry...
In this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and award-winning) workplace wellbeing trainer. Amber shares all things wellbeing, From her own Family experiences, and Founding of the Invictus Trust, into why she continued on the path to supporting others, in many different spaces and sectors, with their...
Sometimes taking that scary step can lead to something special! In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it all over the past ten years. Jess joined us as an apprentice in our tiny broom-cupboard-sized office of three staff, and then quickly moved her way up, gaining qualifications, taking on responsibilities, and guiding the team on her way. Now, she’s our D...
In this episode, we’re joined by Helen Tite of iCareiMove. Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to create workplaces and communities that empower women, support their health, and allow them to thrive with confidence and authenticity. We dive into topics like women’s health inequalities, why so many women are leaving the workforce, and how businesses can step up to s...
In this episode, we’re joined by Kate Clark, founder of Anchors Coaching. Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends were telling her “why don’t you retire?”… it’s got a little something to do with living to 108… all is explained in the episode 🥰. We discuss the benefits of having a coach and how they can help if you if you’re Feeling stuck, overwhelmed, lacking confidence, ...
In this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall. As well as the progress we’ve made, and how Far we’ve come in terms of inclusivity as a county, we also delve into the ways in which progress still needs to happen to ensure EVERYONE Feels safe and can be who they are. Matthew also gives us a breakdown of the elements of the Intersex Progress Pride Flag and what ea...
Your home should be a sanctuary – a space to breathe, to relax, to Feel at ease. It’s not about lavish interiors; it’s about creating a place where you can look around and say, “I love it here”. In this episode, we welcome Helen Grundy-Smith, owner and Creative Director of Cotton Mills, a design house offering Full-service interior design, specialising in bespoke and handmade. Helen’s journey in business is a little different than those who have joined us in previous episodes. Ins...
Get ready to be captivated by Adam and his incredibly interesting work in hypnotherapy. In episode 15 of The F Word, we’re joined by Founder of Newquay Hypnotherapy, Adam Pearson, as he shares his journey of discovering hypnotherapy was his calling, and how it can help us break Free of those things that might be limiting us, From a phobia of Flying or wanting to quit smoking, to gaining confidence in public speaking. A client once said “I can’t get on planes, I take my daughter to the...
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