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Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
20 Episodes
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Send us a text AI is changing the game, but not in the way most GTM teams think. In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t see past static signals, this is your wake-up call: your automation stack isn’t broken, it’s outdated. If you're still scoring MQLs and hoping AI wi...
Send us a text Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're buildin...
Send us a text Everyone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your strategy sucks, AI just speeds up your failure. In this episode of Call It RevOps, we cut through the hype. From leadership missteps to tech scapegoating, we unpack why AI isn’t broken, the strategy is. And what RevOps leaders should be doing before expecting any tool to deliver ROI.
Send us a text Go-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the blurred lines between GTM strategy and Revenue Operations, questioning whether “GTM” is truly a new motion or just the same ops work dressed up for the executive floor. We explore where the two intersect, where they diverge, and what actually matters when it comes to driving revenue alignment. If...
Send us a text Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations. We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationships, and unlock expansion revenue. If your GTM motion ends ...
Send us a text MarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date. In this episode of Call It RevOps, we unpack the real financial, operational, and cultural costs of failed marketing technology rollouts, guided by insights from a third-party research report. From sunk costs and team churn to lost pipeline and fractured trust between sales and marketing, we explore why so many MarTech initiati...
Send us a text We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines. We’ll break down why most journey maps stay stuck in PowerPoint,...
Send us a text ABM platforms promise magical influence metrics and seamless data unification—but reality tells a different story. In this episode of Call It RevOps, we cut through the noise and examine why most ABM tools are just glorified reporting dashboards that still leave marketing and sales misaligned. The truth? Sales already knows which accounts matter. The real opportunity lies in using RevOps to focus marketing efforts on deepening relationships, refining messaging, and driving rea...
Send us a text In theory, revenue frameworks sound like the key to unlocking predictable growth. But in the real world? Most fall flat. In this episode, we call out the disconnect between boardroom strategies and frontline execution, and why rigid frameworks often collapse under the weight of actual customer behavior, market shifts, and team dynamics. We’ll explore what really drives revenue success—adaptability, alignment, and constant iteration—and why blindly following a framework won’t sa...
Send us a text RevOps is often hyped as a silver bullet for struggling sales teams, but the truth is more nuanced. In this episode, we explore why simply implementing Revenue Operations won’t instantly solve sales inefficiencies—and how real impact comes from strategic alignment across marketing, sales, and customer success. We’ll dig into the role marketing plays in driving demand, how RevOps connects insights to sales execution, and why collaboration—not just automation—is key to solving de...
Send us a text On this episode of Call It RevOps "Event Marketing: The RevOps Perspective" we dive into how events—virtual or in-person—can actually drive revenue when backed by the right ops strategy. Are your events delivering ROI, or just draining budget? We’re breaking down what works, what doesn’t, and how RevOps can turn your event game into a revenue engine.
Send us a text If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth? They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore: • Why marketing and sales have historically been at odds • Why alignment efforts fail (despite best intentions) • How collaboration—not forced alignment—might be the real key Is it time to stop ...
Send us a text Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth. In this episode of Call It Revops, we explore how great RevOps teams can navigate higher budgets in tough times. We explore practical strategies to keep revenue operations thriving even when budgets are tight. Tune in as we break down real-world tactics, share actionable insights, and help you navigate economic uncertainty wi...
Send us a text Think your revenue forecast is rock-solid? Think again! In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you. Join us as we explore: ✅ Why historical data isn’t always a reliable predictor of future success ✅ The hidden biases and blind spots in traditional forecasting methods ✅ The risks of over-relying on AI and forecasting tools without human insight...
Send us a text In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies. Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestling days, Devin shares insights on balancing audience enga...
Send us a text In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes. Whether you're a marketer, an ops pro, or just curious about the future of marketing, this conversation is a must-listen!
Send us a text In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decision-making, they explore actionable steps to elevate your leadership in Revenue Operations. Whether you’re just stepping into a RevOps role or looking to level up your game, this episode offers valuable insights, practical tips, and a dose ...
Send us a text When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader ca...
Send us a text Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue operations fell into a very specific category, that is ironically very broad. In this episode, we look at the realities of what makes RevOps a trend but also the staying power behind the strategy that drives it.
Send us a text It's a bird! It's a plane! Wait, no... It's a pie? In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of "The Art of the Possible", sold as a pie in the sky, and challenge its validity within revenue operations. While many tout this idea as a versatile framework for innovation and growth, we explore why it might be a flagrant lie when applied to real-world scenarios. Tune in to discover how to redefine "possible" in a way that aligns with t...
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