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The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
88 Episodes
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In this episode of The Marketing Rapport, host Tim Finnigan sits down with Rustam Irani, Founder and CEO at RGI Marketing. They explore the real challenges behind lead generation in education and other considered purchase categories, focusing on why efficiency and data-driven decision-making matter more than just filling the funnel. Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big...
Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth. The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Ef...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Michelle Barbeau, Chief Revenue Officer at eHealth. They explore the power of authentic brand transformation in a complex and highly regulated industry, focusing on the importance of putting the consumer at the center of every decision. Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics. She explains the steps the team took to create trust,...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. Stephen explains how younger, price-sensitive consumers now shop more...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Ian Dewar, Senior Director of Global Strategy at Anthropologie. Together, they explore how brands can move beyond simple transactions to create loyalty that feels personal and relevant. Ian shares how his team uses both transactional and non-transactional data to better understand customer motivation, curating collections and experiences that match real-life needs instead of just pushing more products. Ian explai...
How do you build loyalty in a category with high-frequency visits and low brand attachment? In this episode of The Marketing Rapport, host Tim Finnigan sits down with David Galinsky, Senior Director of Omnichannel Analytics at The Wendy’s Company, to explore that question. David walks through three foundational models for understanding and engaging customers: loyalty segmentation, behavioral patterns in product purchases, and churn propensity. He explains why first-party data outperforms thi...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Nola Solomon, Founder and Tech Executive at Sage Quill. They explore how clear storytelling and strong value propositions drive better marketing outcomes, especially in B2B environments. Nola shares why companies must move beyond features and instead focus on the real problems they solve for customers. As the conversation unfolds, Nola explains how trust and internal alignment become the backbone of any successfu...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Josh Pisano, Global Head of Product for Media at NielsenIQ. They unpack what it really takes to turn data into decisions—from identity resolution to clean room collaboration. Josh explains why first-party data, while valuable, often misses key signals and population segments. He shares how clean room technology and smarter data integration can close those gaps and improve decision-making across planning, activation, an...
In this episode of The Marketing Rapport, Tim Finnigan hosts Susan Finerty, president of Finerty Consulting, to discuss why most organizations struggle to get things done across departments. Matrix organizations try to break down silos through cross-functional teams and shared services. Still, they often fail at medium-sized decisions—the everyday choices that fall between major strategic moves and quick daily calls. The core problem is simple: talking isn’t deciding. Teams get trapped in end...
In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a ...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Matt Tillman, founder of Tillman Consulting Group, to unpack the evolution of lead generation and the critical role of data in modern marketing. With over 25 years of experience, Matt traces the journey from printing leads on paper to leveraging verified data that transforms leads into qualified prospects. Matt explains how today’s marketers can use data not just to find consumers—but to better understand them. B...
Sasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a nutrition bar company. Sasha explains how her experience as a professional athlete shaped her approach to business. She emphasizes the importance of an "athlete mindset," focusing on continuous improvement and adapting to challenges. Sasha details the company's mission to create a product that is both good for people and the planet. Sasha s...
On this episode of The Marketing Rapport, Tim Finnigan talks with Andy Davidson, Chief Data & Analytics Officer at Bright Mountain Media, about the importance of market research. Andy explains how Bright Mountain helps brands personalize outreach and services using data-driven insights. He reveals the disconnect between research and activation, where audience specifics get lost during campaign execution. Andy highlights the need to understand diverse market needs. Effective research...
How are data, identity, and privacy shaping the future of advertising? In this episode of The Marketing Rapport, host Tim Finnigan sits down with Carmela Fournier, VP & GM of Data at Comcast Advertising, to break it down. From her early days at Nielsen to leading data innovation at Comcast, Carmela shares how measurement has evolved—and where it's headed next. They discuss the growing importance of first-party data, the challenges of identity resolution, and how advertisers c...
Marketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lauren Wetzel, CEO and Board Director at InfoSum, to explore the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies. Lauren explains why brands no longer trust third-party data exchanges and how decentralized collaboration can protect consumer privacy while maintaining ma...
It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketing strategy. She highlights the importance of understanding your product and aligning sales and marketing efforts. Dea...
Tim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg to move beyond demographics and understand real consumer behavior. He emphasizes the disadvantage of relying on assumptions and outdated models when trying to reach target audiences. Jared highlights Bridg's identity resolution capabilities, rooted...
Consumers crave personalized experiences. In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the University of Dayton, about the power of personalization in driving business growth and creating stronger customer relationships. Lissa shares real-world examples and insights from her extensive career, including work with brands like Scott's Miracle-Gro, Angie's List, and Facebook. Lissa emphasizes und...
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble, Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of staying consumer-centric and using data to enhance, rather than overshadow, human insights. Paolo also...
In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their int...
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