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Description
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
80 Episodes
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Big changes are coming—and I'm not just talking about the social media ban. In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026. Here's what we're covering: ✨ A candid life and business update - what's been working, what I'm letting go of, and why I'm making some big changes ✨ The Australian social media ban: What's actually happening on Dec 10, wh...
Does marketing feel like a never-ending uphill battle? You're not alone—and honestly, I get it. I hate marketing too. In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it. Here's what we're covering: ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform) ✨ Why trying to appeal to everyone is making your business invisible ✨ The problem with using so...
Ever feel like you're working harder and harder, but not getting anywhere? In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income. Warning: This episode might challenge everything you've been told about building your practice. What you'll discover: The surprising truth about your current business modelWhy "passion" isn't enough to build a thriving practiceMy personal rock-bottom moment that ...
Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works. Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table. In this episode, I'm sharing the exact 4-step foll...
Your Ideal Clients Aren't on Social Media (And What to Do Instead) You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings. Sound familiar? In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you. 🔥 What You'll ...
In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey. This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow like being on a water ride, doors opening and opportunities appearing. What we explo...
Are you working hard in your practice but not seeing the success you deserve? You're not alone. In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses. What You'll Discover: The two critical questions every practitioner must answer before they can achieve real ...
Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market. What You'll Learn: • Why leading with certifications makes you sound like everyone else • The difference between practitioner language and human language • How to rewri...
Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence. KEY TAKEAWAYS • The crucial legal documents every practitioner needs (and why they matter) • How to protect your practice with proper privacy policies and terms of sale • Why "no ...
Struggling to market yourself with confidence? Try these 5 tips! Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm. What you'll learn: ✓ Why one powerful story matters more than hundreds of mediocre ones ✓ How to leverage your existing expertise in your marketing ✓ A simple content framework anyone can ...
In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions can transform your business, relationships, and self-worth. Ke...
Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales. What You'll Learn: • The three major roadblocks preventing your services from selling • How to structure your...
Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle! In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising. You'll discover: • The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success) • Why most practi...
In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, while also hinting at her upcoming book that chronicles her experienc...
Magnetic Client Attraction: Building Your Dream Wellness Practice Ever wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices. Whether you're just starting out or looking to level up your practice, this episode is your roadmap to: Understand what today's wellness clients REALLY want (hint: it's ...
Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you! From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice. In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the...
In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems. We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and systems. You'll also learn some easy but impactful tips about optim...
In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices t...
In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance. Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community support for practitioners. She concludes with insights on buildin...
Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you. I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's not just about being "bad at selling"), and I'm sharing a framework that will completely sh...
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