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Measure Twice, Cut Once
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Measure Twice, Cut Once

Author: Susan Smith

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....and other life and business lessons learned from quilting. Makers have stories! And crafters have skills! 

In these casual chats and interviews, I (often with a guest) talk honestly about  creativity. The joy, and hope, and even healing it can bring, and the businesses we can build doing the things we love.

110 Episodes
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Send a text In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates. Resources Mentioned: Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tabYouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select FridaysPinterest: "Stitched by Susan" with a board call...
Send a text In this episode, Susan interviews Blair Stocker of Wise Craft Handmade, discussing Blair's unique approach to color and value in quilt making, her journey as a crafter, and her revival of the vintage stitching technique called "chicken scratch." About Blair Stocker Blair is known for her creative approach to scrappy quilts, focusing on value rather than strict color theory. She comes from a background in apparel design and fashion merchandising, bringing a unique perspective to qu...
Send a text In this episode, I discuss how excellence and efficiency can coexist in creative entrepreneurship. Episode Highlights: Finding the balance between providing excellent service and maintaining profitabilityThe difference between excellence and perfectionCreating a "sweet spot" where excellence and efficiency intersectThe importance of developing signature techniques and systemsKey Insights: Excellence means quality work without getting trapped in perfectionismEfficiency requires dev...
Send a text In this episode, I speak with Erynn Truexx, the creative force behind True Threads Quilting and The Panto Shop. The conversation explores Erynn's journey as a quilter and entrepreneur, focusing on her experience with longarm quilting and her recent acquisition of the Panto Shop, a digital pantograph marketplace. Key Topics Discussed Erynn's introduction to quilting through the Modern Quilt Guild and QuiltConHer experience working with Innova at quilt showsThe acquisition and revit...
Send a text In this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on challenging projects—from creating a quilt from vintage blocks to building an online course business—and break down the four stages of growth: courage, commitment, capability, and confidence. This episode offers practical insights for anyone looking to expand their creative skills or transform their pa...
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