Claim OwnershipAt Home In Waterloo Region with Cheryl Goetz
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Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.
Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.
Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.
29 Episodes
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In this episode of At Home in Waterloo Region, Cher Goetz sits down with Dr. Kristin Spark, a passionate naturopathic doctor and the founder of Verdure Wellness Clinic in Uptown Waterloo. Dr. Kristin shares her journey from working in multiple clinics to founding her own business, the challenges she has overcome, and the joy she finds in helping her patients transform their health. The conversation touches on a variety of important health topics, including women's hormonal health, gut health,...
In this episode of At Home in Waterloo Region, Cher Goetz welcomes Sanum, founder of Grazing Daisy, one of the fastest growing charcuterie companies in Waterloo Region. A stay-at-home mom of two, Sanum launched her business from her condo just under two years ago and has since been featured on CTV Kitchener twice, nominated for Kitchener Waterloo Oktoberfest Women of the Year Rising Star, and recognized by the Greater KW Chamber of Commerce for New Business of the Year. Sanum shares the hones...
In this episode of At Home in Waterloo Region, Cher Goetz welcomes Brie Pointer, a multi-talented artist, brand designer, illustrator, and farm enthusiast living in the Waterloo region. Brie discusses her creative journey, from her early aspirations in high school to becoming a community-driven entrepreneur. She shares her experiences running Wayward Farm with her partner and her extensive work within the region, including murals, branding projects, and building strong local connections. In t...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Chef Nicole, a passionate food educator, mentor, and entrepreneur whose journey has taken her to the forefront of hands-on culinary education. As one of the early adopters of the personal chef movement, Chef Nicole built a thriving business that has now evolved into a mission-focused career bringing nutrition, creativity, and curriculum-aligned food programs into local classrooms. With experience serving thousands of stu...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ivonne Hammoud, registered social worker and founder of New Moon Counselling, to talk about her journey from agency work to building a thriving private practice in Waterloo Region. Ivonne shares her honest experiences as a business owner, mother, and therapist, offering insights into the emotional work that happens both inside and outside the therapy room. With a passion for providing accessible, client-centered mental h...
In this episode of At Home in Waterloo Region, Cher Goetz welcomes back sponsor and returning guest Amanda Walczyk, a licensed mortgage agent at Saltbox Mortgages. Together, Cher and Amanda share updates from the real estate and mortgage markets, break down current financial trends affecting homeowners, and reflect on takeaways from a recent women’s financial conference. This episode focuses on strategies for navigating mortgage renewals, consolidating debt, and taking control of your financi...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ajoa Mintah, chemical engineer turned ice cream entrepreneur and founder of Four All Ice Cream. Ajoa shares her journey from a 15-year engineering career to launching an inclusive ice cream brand built on the values of creativity, science, and community connection. From sourcing A2 milk locally to designing flavours based on her family of four, Ajoa discusses how she’s built an ice cream company that is thoughtful, acces...
In this episode of At Home in Waterloo Region, Cher Goetz welcomes Destiny Moser, founder and executive chef of FoodZen. After 17 years in the tech industry managing mergers and acquisitions, Destiny pivoted during the pandemic to launch a personal chef and pre-made meal service rooted in Indigenous values. As a working mother of three, she’s built a business focused on making whole, locally sourced food accessible to busy families while advocating for greater awareness of what true Canadian ...
In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real tal...
In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kitchener-born Sandra — a first-generation Portuguese Canadian, foodie, and the creator of Fearless Cookin’ and Pragmatic Consulting. Sandra shares how personal health challenges and a love of flavour launched her clean spice blend business, while her passion for problem-solving in sales led to a second venture helping businesses grow with strategy and heart. With deep local roots, Sandra is bringing bold spices and bi...
In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Brittany Schmidt, a psychic medium, energy healer, and subconscious mind coach. Brittany shares her path from working in finance and real estate to stepping fully into her intuitive gifts. She opens up about her early spiritual experiences, her transition into mediumship, and the blend of science and spirituality that guides her work today. The conversation covers Reiki, sound bowl healing, subconscious mind coaching, ...
In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Tanya Thompson, the founder of Thompson Soap Co., to discuss her inspiring transition from the corporate world to natural product creation. Tanya shares how becoming a mother sparked her awareness about everyday toxins, ultimately leading her to create a line of all-natural soaps, body oils, and household products. From inspiring soap-making classes at Little City Farm, Tanya walks us through how she’s intentionally cr...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with returning guest and sponsor Amanda Walczyk, Mortgage Agent at Saltbox Mortgage, for a cozy conversation full of laughs, mortgage insight, and real talk. Between bites of chocolate chip cookies, the two dive into unique mortgage products, lessons learned in their careers, and their personal lives—from irrational fears to guilty pleasure TV shows. Amanda shares some eye-opening mortgage strategies and shines a light on why...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Jacklyn (Jackie) Warminton, Chief Operating Officer of Den 1880, a boutique co-working and event space in Waterloo. Jackie shares her unique journey from hospitality and small business ownership—including running a tattoo shop and lash lounge—to helping build Den 1880 into a thriving hub for connection and collaboration. With honesty and warmth, she reflects on the challenges, pivots, and community spirit that have shape...
In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder and creative director of The Sunday Social Co., a visual and event planning agency that blends photography, marketing, and community-building. Amy shares her journey from personal blogging while raising her kids to running a full-service creative agency that supports both product and service-based businesses. With honesty and warmth, she opens up about the pivots in her business, the lessons she’s learned, ...
In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business w...
In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneursh...
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden toys to finding her stride in helping brands tell their stories through words that feel authentic. She offers invaluable insight into building bran...
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