The MotUS Edge

Gym culture doesn't "just happen"—it's built on purpose. In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Chasity Carter, owner of Premier Athletics Columbia, to break down how to create a values-driven cheer gym culture that holds up under pressure. They dig into parent education (including Chasity's parent bootcamp), setting clear expectations, reducing lobby drama, handling the politics of youth sports, and why "winning practice" matters more than chasing trophies.   Plus: measurable culture tools like hit-tracking, celebration circles, and accountability systems that help teams grow—especially in small-town gyms building big experiences. ✅   Perfect for: Cheer and dance gym owners, program directors, coaches, and team parents who want to build a strong, drama-resistant gym culture rooted in clear expectations, parent education, and leadership accountability—especially those navigating competition pressure, score sheet frustrations, and the realities of growing a successful program in any size market.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

n this deeply human episode, Stacy Rowe and Kevin Brubaker open up about leadership in the hardest moments — from heartbreaking personal loss to championship disappointments that shake a team to its core.   They share raw stories, including Stacy's iconic "Angel Routine," Kevin's journey after losing his longtime coaching partner, and the lessons every coach, parent, and athlete needs when life doesn't follow the script. If you lead anyone — on a mat, a stage, or in a business — this conversation will steady your hand and strengthen your heart.   https://www.youtube.com/watch?v=x9wuhUZHUdY   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Is competitive cheerleading really too expensive—or are we asking the wrong questions?   On this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Roger Schonder of Stingray All-Stars for a candid, no-nonsense conversation about rising costs, division overload, culture buy-in, youth sports comparisons, and what's truly shaping the future of cheerleading.   From tough leadership decisions to the evolution of college and professional cheer, this episode pulls back the curtain on where the industry's been—and where it's headed.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

When tempers flare, emotions run wild, and the cheer world gets loud, great leaders learn to stay steady. In this MotUS Edge episode, Stacy Rowe and Casey Jones unpack real stories and hard-earned lessons on emotional intelligence—from reading the room to handling parent chaos to leading with heart and logic. Whether you're coaching, directing a program, or keeping your gym afloat, this episode gives you the mindset tools to lead with strength, grace, and a whole lot of humanity.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

Stacy Rowe and Casey Jones sit down with Cat Haley of Cat Haley Cheerleading to talk athlete longevity, flexibility, injury prevention, and their opinions of the Pro Cheer League. Cat shares her powerful personal story, breaks down why flexibility is neurological—not muscular—and explains how coaches, gym owners, and parents can better protect athletes' bodies for long-term success. From injry prevention to practical stretching strategies, this episode is a must-listen for anyone serious about building stronger, healthier cheer programs.   *******************************************   Cat's Website: https://www.cathaleycheerleading.com/   Follow Cat on Social Media: Facebook:  https://www.facebook.com/cathaleycheerleading Instagram:  https://www.instagram.com/cathaleycheerleading TikTok:  https://www.tiktok.com/@thecathaleymetho   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this powerful MotUS Edge Podcast episode, Stacy Rowe and Casey Jones sit down with motivational speaker David Solomon of David Power Talk to unpack how pain can become purpose. From childhood trauma and addiction to burning the boats and choosing growth, David shares raw stories and practical mindset shifts that help leaders, gym owners, and everyday grinders reclaim their power. This episode dives deep into choice, resilience, leadership, mental health, and why mindset truly is everything. If you're ready to stop surviving and start leading—with clarity, courage, and conviction—this conversation is your wake-up call.   *******************************************   David's Website:  https://www.davidpowertalk.com/   Follow David on Social Media: @davidpowertalk     *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

In this MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker sit down with Alex Gaggioli, founder of Cheer Theory, to unpack the data-driven backbone of All Star cheerleading. From tracking over 1,300 competitions a season to understanding industry trends, scoring transparency, and the evolution of Worlds teams, Alex shares how Cheer Theory became the go-to resource for coaches, gym owners, and fans. This candid conversation covers cheer history, technology, positivity in coverage, and what it will take for cheerleading to truly grow as a sport   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, Cheer Theory, Alex Gaggioli, all star cheerleading, cheerleading data, cheerleading trends, cheer competitions, Worlds bids, cheerleading scoring, gym owners podcast, cheer industry insights, cheerleading analytics, cheerleading media, cheerleading business, cheerleading growth, cheerleading history, positive cheer coverage

In this milestone episode of the MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker celebrate one full year behind the mic and reflect on the wins, challenges, and growth of 2025. From business expansions, mergers, book launches, and leadership lessons to balance, health, family, and bold plans for 2026, this episode is equal parts reflection and forward momentum. Honest insights, real talk, dad jokes, and rapid-fire questions make this a must-listen for gym owners and industry leaders ready to build smarter and lead stronger into the new year.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, gym owner podcast, cheer gym leadership, business reflection podcast, end of year business review, Stacy Rowe podcast, Casey Jones cheer, Cole Stott leadership, Kevin Brubaker gym owner, cheer industry podcast, sports business podcast, leadership lessons 2025, gym growth strategies, cheerleading business, MotUS community, entrepreneur podcast, year in review podcast

In this festive MotUS Edge Mini Christmas Podcast, Stacy Rowe, Casey Jones, and Kevin Brubaker swap holiday traditions, favorite Christmas movies, family memories, and a perfectly groan-worthy dad joke. From Italian Christmas Eve feasts and potluck breakfasts to Santa visits, candlelight services, and Die Hard debates, this lighthearted episode is a reminder to slow down, laugh often, and cherish the season. A warm, witty holiday sendoff from the MotUS Edge crew before the new year kicks in.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, Christmas podcast episode, holiday mini podcast, gym owner podcast, Stacy Rowe podcast, Casey Jones MotUS, Kevin Brubaker podcast, Christmas traditions podcast, holiday leadership podcast, business owners Christmas episode, festive podcast episode, Christmas humor podcast, family traditions Christmas, end of year reflection podcast, MotUS Edge Mini Christmas

In this power-packed episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with leadership truth-teller and author Tilmer Wright to unpack his hit book How to Manage Without Being a Jackass. From the sacred duty of leading humans to the messy art of honest feedback, the trio dives into real-life stories, hard-won lessons, and the humanity at the heart of great leadership. If you've ever wondered whether you might be part of the problem—or how to avoid becoming the kind of boss people dodge in the hallway—this episode delivers the clarity, humor, and gut-checks you need.   Tilmer's Website: https://www.tilmerwrightjr.com/   Social Media:  @tilmerwrightjr   Get Tilmer's Book Here: https://www.amazon.com/How-Manage-Without-Being-Jackass-ebook/dp/B0FHLGCYYK     Social Media:  @tilmerwrightjr   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: leadership tips, Tilmer Wright, how to manage without being a jackass, MotUS Edge Podcast, management mistakes, leadership skills, coaching employees, honest feedback, leadership growth, gym owner leadership, workplace culture, people management, leadership development, business leadership advice

Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker tackle one of the most essential—and misunderstood—topics in business and life: budgeting. From running a profitable gym to managing personal finances, the crew dives into how to build a budget that's not a restriction but a roadmap to freedom. They share hard-earned lessons, common mistakes, and tips on balancing financial discipline with life experiences—all wrapped in classic MotUS humor and honesty.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: business budgeting, personal finance, gym ownership, budgeting tips, MODUS Edge Podcast, Stacy Rowe, Casey Jones, Kevin Brubaker, Cole Stott, business advice, small business finances, cheer gym budgeting, financial planning, entrepreneurship, money management, budgeting for success, financial freedom, MODUS Vault, CheerFest, gym owner podcast, business growth

In this powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Cole Stott sit down with Carmine Silano, founder of CheerSounds, to talk about transforming cheer music, scaling a business with tech, and overcoming life's toughest challenges. Carmine shares his journey from computer science to cheerleading, the creation of CheerSounds' groundbreaking music platform, and how he rebuilt his business while facing brain surgery. He also dives into the future of AI in cheer music, the importance of processes like OKRs, and why giving every team—big or small—the best service matters. Packed with inspiration, entrepreneurship lessons, and industry insights, this is a must-listen for gym owners, leaders, and anyone chasing innovation.   CheerSounds Website:  https://www.cheersounds.com/   Follow on Social Media: @cheersounds   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, Carmine Silano, CheerSounds, cheerleading music, cheer music industry, cheer music mixes, AI in cheer music, entrepreneurship in cheer, business resilience, overcoming brain surgery, gym owner business strategies, OKR business process, cheerleading innovation, custom cheer music, all star cheer, high school cheer music, cheerleading technology, cheer business growth, MotUS community

The Jones family takes us inside their grueling 29029 Everesting adventure — eight climbs, 36 hours, no excuses. Stacy and Casey sit down with Heather and Emily Jones to unpack the training, the fear, the grit, and the life-changing triumph of summiting again and again. From near-quitting moments to powerful family breakthroughs, this unforgettable story shows what happens when ordinary people choose an extraordinary challenge. Perfect for athletes, coaches, parents, and anyone hungry for a spark of courage.   29029 Eversting Website: https://29029everesting.com/   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: 29029 Everesting, endurance challenge, family endurance story, Heather Jones, Emily Jones, Casey Jones, Stacy Rowe podcast, MotUS Edge Podcast, Whistler Everesting, mountain endurance event, fitness mindset, mental toughness, training for Everesting, cheer community, athlete motivation, extreme endurance, personal growth challenge, inspirational family story, hiking challenge, Everesting Whistler, 29029 recap

In this special bonus episode, Stacy Rowe sits down with Cole Stott and Ann Lehrmann to unpack the historic merger between The ONE and Prime All-Star Finale. They dive into how the ONE Prime Finals came to be, what this united vision means for gyms, athletes, parents, and EPs, and why this partnership might just reshape the cheer and dance postseason forever. Fresh clarity, big-picture strategy, and a whole lot of heart—straight from the leaders making it happen.   Press Release: https://www.theonefinals.com/uploads/4/3/7/1/43710525/one_prime_press_release_final_11.21.25.pdf   Instagram: https://www.instagram.com/p/DRVcC-6ki4K/?igsh=Z20wZ28wM3JlOTF6   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: ONE Prime Finals, cheerleading finals merger, Prime All-Star Finale, The ONE cheer event, postseason cheer events, cheer bid events, Modus Prime Alliance, cheer industry news, Stacy Rowe podcast, Cole Stott, Ann Lehrmann, cheerleading end of season events, cheer event producers, all star cheer finals, cheer competition merger

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones welcome Tara Harris—Prime All-Star Finale Executive Director and Chief Sales Officer for MotUS and CX Brands. Tara shares her incredible journey from gymnast to collegiate cheerleader to industry leader, reflecting on her early days at GymTyme with James Speed, lessons from Jamfest, and her philosophy on transformational leadership. Tune in for inspiring stories, industry insights, and a look at how MotUS is driving growth and innovation in the all-star cheer community.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: Tara Harris, MotUS Edge Podcast, Stacy Rowe, Casey Jones, Prime All-Star Finale, MotUS, CX Brands, cheerleading leadership, all star cheer, Jamfest, GymTyme, James Speed, cheer industry, cheer business, mentorship in cheer, transformational leadership, cheer coach motivation, cheer industry growth, cheer competition, cheer camp, CheerFest, leadership in sports, gym owner resources, MotUS membership, cheer podcast

In this inspiring episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with world champion cheerleader Liam Potolsky to talk about his journey from middle school cheer to Weber State and the Pro Cheer League. Liam opens up about perseverance, creativity, and redefining what it means to win in cheerleading. Tune in for insight, motivation, and laughs from one of cheer's most talented and humble athletes.     Follow Liam Here: https://www.instagram.com/liampotolsky   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords:  Liam Potolsky, cheerleading, Weber State cheer, Pro Cheer League, all star cheer, The MotUS Edge Podcast, Casey Jones, Stacy Rowe, Kevin Brubaker, cheer tumbling, cheer motivation, cheer athlete interview, CheerFest, Top Gun cheer, cheer mindset, cheer coaching, all star cheerleader, competitive cheer, cheer podcast

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with iClassPro founder Chris McNabb to talk about his incredible journey from a power tumbler and gym owner to the creator of one of the most trusted software systems in the cheer, gymnastics, swim, and youth sports industries. Chris shares how a simple Rolodex inspired iClassPro, the lessons learned through two decades of entrepreneurship, and why passion—not profit—drives true success. Packed with insights for gym owners, coaches, and business leaders, this episode dives deep into innovation, leadership, and the technology shaping the future of youth sports.   iClassPro Website: www.iclasspro.com   Follow iClassPro here: @iclasspro   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: iClassPro, Chris McNabb, gym management software, cheerleading business, gymnastics software, swim school software, youth sports technology, MotUS Edge Podcast, Stacy Rowe, Casey Jones, cheer gym owners, gymnastics business tools, cheerleading industry, sports entrepreneurship, class management system, gym management solutions, cheer business growth, software for cheer gyms, all-star cheer business, leadership in sports business, tech innovation in youth sports

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what's changed most in today's youth and why understanding people is the heart of good business.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: All Out Brands, All Out Championships, cheerleading events, all star cheer, cheer competitions Florida, Spirit Cheer, cheer business, James Kersey, Emilee Fenn, cheer industry, The MotUS Edge Podcast, youth sports, cheer entrepreneurs, Prime Alliance, cheer event producers, Florida cheer events, cheer coaching, leadership in cheer, cheer event logistics, cheer competition management, cheer gym owners, cheer industry podcast, cheerleading business insights

In this MotUS Edge Podcast bonus episode, host Casey Jones sits down live at the MotUS Business Expo with keynote speaker Aaron Flaker, Kari Pickering from iClassPro, and Sean Timmons from Nfinity. Together, they discuss the evolution of the cheer industry, leadership lessons, entrepreneurship, and the importance of athlete experience in All Star cheer. From the early days of JAMBrands to the next generation of event innovation, this episode is full of inspiration, nostalgia, and insight for gym owners and youth sports professionals alike.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: MotUS Edge Podcast, MotUS Business Expo, Aaron Flaker, Kari Pickering, Sean Timmons, iClassPro, Infinity Cheer, JAM Brands, All Star Cheer, cheerleading business, cheer industry, cheer event producers, youth sports leadership, cheer gym owners, athlete experience, cheer entrepreneurship, cheer podcast, cheer business tips, All Star cheer insights, cheer industry growth, live from Nashville

In this episode of The MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker dive into the keys for starting cheer competition season strong. From setting realistic expectations with athletes, parents, and coaches to building confidence through consistent training, they share strategies that help programs thrive under pressure. Stacy and Kevin discuss the importance of communication before and after events, balancing enthusiasm with high standards, and keeping the athlete experience at the center of every decision. Whether you're a gym owner, coach, or cheer parent, this conversation will help you navigate the highs and lows of competition season with clarity and purpose   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: cheer competition season preparation, cheerleading expectations for athletes, communication for gym owners, building athlete confidence in cheer, cheerleading parent communication, cheerleading coach strategies, competition season tips for cheer gyms, balancing expectations in cheer, preparing athletes for first competition, MotUS Edge Podcast cheerleading, Stacy Rowe, Kevin Brubaker