WinEH! Podcast

When it comes to the Infinite Banking Concept, understanding the mechanics is only half the battle — the real transformation happens in your mindset. In this episode, Winnie and Lacy tackle two powerful conversations: First, they answer common questions from a business owner exploring corporately owned dividend-paying whole life policies: Should you run all your income through your policy? How much cash should you keep on hand? What does it actually look like to borrow and repay policy loans month after month? How do you balance operating expenses with building long-term wealth? Then, they unpack a more sobering reality — what happens when someone says, "We tried IBC," after six years… and walks away. Is the "perpetual borrowing and repaying" really a flaw — or is it simply the misunderstood function of controlling your own banking system? This episode dives into: The difference between bank debt and policy loans Why repaying yourself isn't the same as paying a bank The power of uninterrupted compounding The often-forgotten value of permanent death benefit Why protecting your financial philosophy matters more than ever Infinite Banking isn't a product — it's a practice. It requires intentional cash flow management, community, coaching, and a willingness to think differently about money. All financial strategies require discipline. The question is: which "hard" are you choosing? If you're new to IBC, curious about implementation, or wrestling with doubts, this episode is for you. Start your journey at ranchyourway.com and grab your book bundle to see if this philosophy resonates with you. And as always — keep learning with us. Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

In Episode 91, Winnie Lau is joined by Chartered Professional Accountant Nigel Kennett to break down three commonly misunderstood tools in Canadian business planning: holding companies, the Capital Dividend Account (CDA), and corporate-owned life insurance. This episode is a plain-language conversation for business owners, farmers, and ranchers who want to understand when these tools actually make sense, how they work together, and why involving the right professionals early can prevent costly mistakes later. If you're thinking about asset protection, tax efficiency, or long-term succession planning, this episode will help you ask better questions before making big decisions.   Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

Once business owners start thinking long-term — beyond income and toward legacy — structure matters. In this episode, Winnie is joined by CPA Nigel Kennett to explore how: Holding companies help separate risk from opportunity Trusts can protect family wealth across generations Corporate-owned life insurance fits into broader planning (and when it doesn't) The Lifetime Capital Gains Exemption connects directly to clean corporate structure Poor administration can undo otherwise good planning Accountants and advisors must work together — not in silos The conversation also addresses a common challenge: what to do when your accountant isn't familiar with dividend-paying whole life insurance or policy loans — and how to bridge that gap using education and collaboration (including resources like Becoming Your Own Banker). This episode is for business owners who are ready to move from earning money to protecting and positioning it wise Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

In this episode of the Ranch Your Way Show, Winnie and Lacy slow things down and do something simple—but powerful. They read and unpack the summary of Farming Without the Bank. Why? Because most farm families don't need another sales pitch. They need clarity. This conversation is for: The spouse who's "not sure yet" The operator who knows something feels off—but can't quite name it The family paying tens (or hundreds) of thousands in interest and wondering if there's another way You'll hear real examples of: Keeping control of your money instead of qualifying for it Why "saving for the future" doesn't have to mean locking money away How whole life insurance fits into farm cash flow (without the fluff) Why legacy planning isn't optional—whether you have kids, nephews, nieces, or no heirs at all They also explain why this concept takes time to grasp—and why rereading the book (and using the case studies) matters. If you're new here, this episode is a strong place to start. If you already own the book, this is your nudge to pick it back up.  Grab the book (or the audio bundle) at ranchyourway.com  Then come talk to us—after you've read it.

Most Canadian business owners work relentlessly to build something valuable — yet many unknowingly sabotage their exit through poor structure. In this episode, Winnie sits down with Chartered Professional Accountant Nigel Kennett to unpack one of the most costly mistakes entrepreneurs make: holding excess cash and assets inside their operating company and unintentionally jeopardizing access to the lifetime capital gains exemption. This conversation explores: When and why a holding company becomes essential How surplus cash can limit your ability to sell tax-efficiently The difference between "making money" and "keeping money" Why structure and documentation matter long before an exit is on the table This is a practical, plain-language discussion for Canadian entrepreneurs who want their business sale to reward the risk they took, not punish it. Follow Ranch Your Way Instagram:   / ranch_your_way    YouTube:    / @ranchyourway    Facebook:   / ranchyourway    ► Learn more: https://www.ranchyourway.com  ► Get the books: https://www.ranchyourway.com

In a recent episode of Growing the Future, host Dan Aberhart interviewed Canada's largest farmland owner, Robert Andjelic about what he sees coming for agriculture — tighter lending, economic pressure, and a potential capital squeeze that could impact farm families across the country. After listening, we felt two things at the same time: The concerns are real. Fear is not a strategy. In this episode, we highlight the key issues that were raised — and then share our own three-point plan for how farm and ranch families can prepare in a calm, practical way. This conversation is about: Building your own financial buffer Managing cash flow intentionally Making proactive decisions instead of panic-driven ones There is a way forward — and it starts with clarity and control.  Watch the original Growing the Future episode here: https://www.youtube.com/watch?v=V-8Kix9MolA Start Here: www.ranchyourway.com Book Bundle: Farming Without the Bank - Canadian Edition + Becoming Your Own Banker (paperback + audio)   Watch our Podcast on YouTube or listen on Apple Podcasts, Spotify, and iHeart Radio   https://empoweredlifefinancial.thrivecart.com/preorder-fwtb-cdn-version-book-audio/

Most people think life insurance is just a death benefit. That misunderstanding is costing families, business owners, and ranchers liquidity, flexibility, and long-term control. In this episode, Winnie Lau and Lacy unpack two real conversations that revealed a deeper issue:  People confuse insurance thinking with Infinite Banking thinking. You'll hear: Why a dividend-paying whole life policy is treated as an asset by banks How cash value is viewed differently than real estate or land Why age is the wrong lens when evaluating Infinite Banking The difference between a life insurance conversation and an IBC conversation How liquidity, control, and stewardship matter more than returns alone Why legacy planning isn't about "spoiling" the next generation This episode challenges the idea that Infinite Banking is only about death benefit needs or life stage. It's about how you finance your life—at any age. If you already "know" IBC, this episode may reveal what you're still missing.  Start here: ranchyourway.com  Book Bundle: Farming Without the Bank – Canadian Edition + Becoming Your Own Banker (paperback + audio) Available on YouTube, Spotify, Apple Podcasts, and iHeartRadio.

This episode is being reshared for one simple reason—it reminds us what actually matters. In a candid, unscripted conversation, Lacy and Reid talk about why they chose a different financial path, how it changed daily decisions on the ranch, and what it gave them during one of the hardest seasons of their lives. This is not just a discussion about Infinite Banking. It's about: Creating breathing room when life doesn't go as planned Raising children inside real financial conversations Making decisions from clarity instead of fear As the year comes to a close and families spend more time together, this episode invites you to slow down, listen in, and consider what kind of financial foundation brings peace—not pressure—into your home.  Grab Farming Without the Bank (paperback + audiobook) at www.ranchyourway.com Watch on YouTube or listen on Apple Podcasts, Spotify, and iHeartRadio

Winter on the ranch looks different. The work is still there — feeding cattle, checking fences — but the pace shifts. And that shift creates something rare: space to think. In this Christmas-day episode of The Rancher Way Show, Winnie reflects on why this quiet season is one of the most powerful times to reassess how money is flowing through your operation and your life. This conversation covers: Why Infinite Banking is a mindset first, not a product How conditioned thinking keeps ranchers tied to banks  The real cost of "operating on cash" and lost opportunity Why even long-time IBC practitioners still need coaching One simple question to ask yourself that can change your financial direction If you've ever felt like the calf check disappears in a day… If you've wondered whether there's a better way than starting over every year… If you want more control, flexibility, and autonomy in unpredictable times… This episode is for you.   🎧 Grab Farming Without the Bank (paperback + audiobook) at ranchyourway.com 📺 Watch on YouTube or listen on Apple Podcasts, Spotify, and iHeartRadio   Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway  Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

In this episode, Winnie and Lacy dive into the powerful overlap between cattle marketing and the Infinite Banking Concept®, inspired by their recent experience at Doug Ferguson's Master Marketers in the Making event in Alberta. Whether you run cattle, grow crops, or are building a multi-generational operation, this conversation will help you rethink how you earn, keep, and flow money through your ranch year.   We talk about:  What ranchers can learn from Doug Ferguson's outside-the-box marketing  How one extra paycheck a year can change your stress level Why cattle income timing matters for family life & mental health Where Infinite Banking supports marketing decisions (and confidence) Real stories from ranchers who implemented Doug's strategies Why the next generation watches how you manage money And why reading Farming Without the Bank before a meeting matters   If you've ever thought, "There has to be a better way to manage money on the ranch," this episode will give you clarity, inspiration, and practical next steps.    Resources Mentioned:  Doug Ferguson's Marketing Schools: https://www.mrcattlemaster.com/marketing-schools Farming Without the Bank – Canadian Edition: ranchyourway.com 🎧 Listen on Apple, Spotify, iHeartRadio, or YouTube. 📘 Grab Farming Without the Bank – Canadian Edition at ranchyourway.com.   Follow Ranch Your Way  Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay   ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

Hey There, We've got something special for you this week. We had the pleasure of being guests on Tracy Brunet's podcast, The Impact Farming Show earlier this year to share our passion for helping Canadian farmers and ranchers implement The Infinite Banking Concept.   If you've ever felt like the bank has more control over your operation than you do, this conversation is for you. We shared our journey, the financial challenges that pushed us toward this strategy, and how we've teamed up with our friend and original author of Farming Without the Bank, Mary Jo Irmen to serve Canadian prducers. You'll hear real stories, simple explanations, and practical steps you can take to begin the journey of becoming your own banker.   In This Episode, We'll Cover: What Infinite Banking really is, in everyday language. Why it's especially powerful for farmers, ranchers and multi-generation operations. How families can start and build their system over time. Why IBC can be a game-changer for succession planning and teaching the next generation about money. The biggest transformations we've seen when producers take control of their finances. Infinite Banking isn't only about money - it's about control, freedom, and securing the legacy of your family's farm or ranch.   We're excited to share this conversation with you. Thanks for leaning in with us, Winnie & Lacy   The Canadian Edition audiobook of Farming Without the Bank is now officially live.   Where to find us: YouTube • Apple Podcasts • Spotify • iHeartRadio Website: www.ranchyourway.com Book reference: Farm Without the Bank (Canadian version) for those who want to dig deeper. Click the link below to order your copy.   https://empoweredlifefinancial.thrivecart.com/preorder-fwtb-cdn-version-book-audio/  

Are the stories you tell yourself about money helping you… or quietly hurting you? In this honest and eye-opening episode, Winnie and Lacy dig into the three most common lies people believe about money and how those lies can derail even the best financial intentions — especially for families, ranchers, and anyone trying to build long-term financial freedom. Together they unpack:  Why "I'll save when I make more money" is a trap Why term insurance should really be called death insurance Why stress, fear, and impatience lead people to terminate policies too early H ow emotional decisions sabotage long-term control  What Nelson Nash taught about filtering truth from marketplace noise  And why insurability is one of the most overlooked financial blessings Winnie also shares real client stories (anonymized) about impatience, policy cancellations, health changes, and the cost of listening to financial noise instead of your long-term plan. If you've ever doubted your path, felt overwhelmed by conflicting financial advice, or wondered whether you're doing "enough," this episode will bring clarity, confidence, and calm. 🎧 PLUS: The Ranch Your Way audiobook is now available! Grab the bundle at ranchyourway.com. Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

If your IBC policy isn't performing the way you expected.  This episode tells you exactly why. Fresh off an intimate private session with Farming Without the Bank author Mary Jo Irmen, Winnie and Lacy break down one transformational challenge she gave a client: Stop paying only the required premium. Start paying the full premium. In this episode, we explore: • The psychology behind minimal vs. maximum premium • Parkinson's Law and optimizing policy performance • The real cost of avoiding your finances • Why full premiums build a stronger financial tailwind • How to plan contributions around your cash flow cycles • Why comparing bank loan rates to policy loan rates misses the point • The mindset shift every IBC family needs Whether you're ranching, farming, or simply wanting more control over your financial life, this conversation will help you think and achieve success in implementing the IBC process in your life. The Canadian Edition audiobook of Farming Without the Bank is now officially live. Get the hardcopy + audiobook bundle at ranchyourway.com. https://empoweredlifefinancial.thrivecart.com/preorder-fwtb-cdn-version-book-audio/ Listen on YouTube, Apple Podcasts, Spotify, and iHeartRadio. Share this episode with someone who needs encouragement on their IBC journey.

 and Lacy sit down on the first snowy day of 2025 to talk about something stirring up emotion across the ag community: cloned meat hitting the Canadian marketplace. They share their own reactions, the concerns they're hearing from families, and the very real question—what can we actually do about it? This heartfelt conversation moves from fear and frustration to empowerment, highlighting the role of financial self-reliance, small daily choices, and supporting local producers. The girls also discuss raising the next generation, overcoming comparison, and why Infinite Banking is helping families stay rooted on their land. A grounded, hopeful episode for anyone who wants to protect their livelihood, support agriculture, and build something lasting for their family. The Canadian Edition audiobook of Farming Without the Bank is now officially live. Get the hardcopy + audiobook bundle at ranchyourway.com. https://empoweredlifefinancial.thrivecart.com/preorder-fwtb-cdn-version-book-audio/ Listen on YouTube, Apple Podcasts, Spotify, and iHeartRadio. Share this episode with someone who needs encouragement on their IBC journey.

In this episode of Ranch Your Way, Winnie and Lacy open up about the truth behind life insurance—why it's so misunderstood, and what happens when you wait too long to apply. Lacy shares her own story of being diagnosed with cancer and how having coverage before that diagnosis gave her peace of mind and financial stability. Together, they unpack why insurability isn't guaranteed, what "qualifying" really means, and how families can use Infinite Banking to protect and grow wealth across generations. Whether you've been skeptical about insurance or just never had it clearly explained, this conversation will shift how you see financial preparedness, security, and legacy. Note: All details shared were accurate at the time of recording. Some products, rules, or processes may change over time—so always check in with us for the most current information.

Your money works hard—don't let hackers steal it. In this episode, Winnie and Lacy reveal how digital thieves target everyday Canadians, share practical cybersecurity habits you can start today, and explain how life insurance companies protect your information. Tune in for real examples, relatable insights, and a healthy dose of "choose your hard" motivation to take your online safety seriously.   Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

One ranch family thought $270/month was too expensive—until an accident changed everything. Instead of income protection, overhead coverage, and funds for an accessible home, they faced selling half their herd, unexpected medical bills, and years of financial strain. In this episode, we unpack how small, affordable policies could have replaced lost income, covered business expenses, and kept their operation afloat. Learn how to protect your ranch without breaking your cash flow.   Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

In this Ranch Your Way episode, Winnie and Lacy review Page 27 of Becoming Your Own Banker—the summary of Part 1 of Nelson Nash's classic. Together they revisit the key principles that built the Infinite Banking Concept: the importance of imagination, avoiding the "grocery store trap," understanding the "money problem," and practicing capitalization with patience and discipline. They connect these lessons to real ranch life—harvest paydays, dream boards, and family cash-flow decisions—showing how Infinite Banking isn't an investment product but a system of thinking. If you've ever wondered how to turn seasonal income into lasting legacy, this review will bring Nelson's words to life in a way that speaks directly to the agricultural community. Follow Ranch Your Way Instagram: http://instagram.com/ranch_your_way YouTube: http://youtube.com/@ranchyourway Facebook: https://www.facebook.com/RanchYourWay ► Learn more: https://www.ranchyourway.com ► Get the books: https://www.ranchyourway.com

A straight-shooting conversation about money, control, and how to stop letting the bank call the shots. n this episode, Winnie & Lacy sit down with Mary Jo Irmen, creator of Farming Without the Bank and author of Life Without the Bank, for a down-to-earth conversation about money, control, and legacy. Together, they talk about why farmers and ranchers need to make the bank Plan B, not Plan A, and how the Infinite Banking Concept gives families a way to finance their operations differently. Mary Jo also shares how the idea for the Canadian edition of Farming Without the Bank came to life, and how her partnership with Winnie and Lacy is helping producers north of the border take back control of their cash flow, their land, and their future. They cover:  Why so many farm families stay stuck in the same financial cycle and how to break it What real financial control looks like in both good and bad markets How to protect your operation and build a lasting legacy for the next generation  f you are ready to think differently about how you finance your operation, this conversation is a must-listen.    Get your copy of Farming Without the Bank – Canadian Edition at RanchYourWay.com    Follow Ranch Your Way  Instagram: http://instagram.com/ranch_your_way  YouTube: http://youtube.com/@RanchYourWay Facebook: https://www.facebook.com/RanchYourWay 

Summer check-ins turn into a candid talk on focus, boundaries, and better money decisions.  Winnie and Lacy share why ditching constant notifications (goodbye, smartwatch in meetings and phone in the bedroom) boosts clarity—then connect that clarity to Infinite Banking basics from Becoming Your Own Banker (Page 26): You finance everything you buy—cash, borrowing, leasing, or the IBC "fourth way." Control vs. convenience: store cash at the bank or in your own entity (policy) and keep liquidity while your money keeps working. Deposit Options (PUAs): making dollars do more than one job. Dividends ≠ stock dividends: what they are and why taxation is different. How insurers pay claims: actuaries, reserves, and why policies are built for generations. Generational wealth: more death benefit without "extra" new dollars. If you're a rancher or small-business family who loves paying cash, this episode shows how to keep the security you value while adding growth, control, and options—without becoming a slave to lenders (hello, Parkinson's Law). Ditch distractions, regain focus, and learn Page 26 of IBC: cash vs convenience, Deposit Options, and how to "finance everything" with more control and generational impact.  Learn more at RancherWay.com  Grab your copy of Farming Without the Bank – Canadian Edition  Get Becoming Your Own Banker by Nelson Nash