Win With Paid Ads

In this episode, Ashley shares what she noticed after sitting down with eight-figure entrepreneurs. She breaks down traits she saw in how these entrepreneurs think, decide, and lead, and why success follows these behaviors. In this episode, she breaks down: 💰 Why intentionality changes every meeting, podcast, and piece of content 💰 How consistency builds trust faster than motivation ever will 💰 Why curiosity and learning create more income 💰 How energy, calm confidence, and preparation matter more than hustle 💰 Why long-term thinkers don't quit when things get hard 💰 How self-awareness, speed, and humility build real influence 💰 Why wealthy people think about money differently This episode will challenge you to stop waiting and start embodying the traits of the CEO you want to become. 🎙️ Earn Your Happy Podcast Episode with Lori Harder 🎙️ The Jasmine Star Show Podcast Episode 🎙️ Bolt Farm Treehouse YouTube Video Enjoy your stay at Bold Farm Treehouse   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this client spotlight, Ashley sits down with Kelly Bush, owner of Bush Life Agency, who turned her life insurance agency into a 300-agent powerhouse, all while balancing motherhood and the challenges of building a business from home. In this episode, we break down: ✨ How Kelly went from ICU nurse and stay-at-home mom to building a thriving life insurance agency ✨ Why her business isn't just about sales, it's also a personal development company ✨ How embracing coaching and refining her funnel transformed lead flow and recruitment ✨ The Google ads strategy that became her most profitable platform ✨ Why showing up, being coachable, and putting your name in front of people is the fastest way to grow Connect with Kelly: @theonekellybush Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley explains why most business messaging is forgotten and how to create messaging people actually remember. This episode shows you how to speak with confidence, clarity, and authority without overexplaining or copying anyone else. In this episode, she breaks down: ✍🏼 Why people buy energy, not just words ✍🏼 How the brain remembers patterns ✍🏼 What makes a tagline stick in someone's mind ✍🏼 Why copying others weakens your message ✍🏼 How consistency builds trust and faster decisions If you want your message to be clear, confident, and unforgettable, this episode will change how you communicate. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

If you think paid ads won't work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver's license issues. Before this year, she was starting from complete ground zero when it came to advertising. Fast forward to now? She just had an $82,000 month. She generated so many inbound calls from ads that she had to hire an answering service. And she temporarily turned her ads off because the volume was that high. In this episode, we break down: ✨ The test campaign that brought in high-quality local leads ✨ What happens when even a C-level ad strategy creates serious volume ✨ How learning ads gave her peace of mind beyond referrals ✨ Why advertising allows her to be selective about the cases she takes ✨ The mindset shift every business owner needs Laura shares what it was like learning ads from scratch, navigating tech, tracking, and why sticking with it became her proudest accomplishment of the year. If you're relying only on referrals, if you think your industry is "different," or if you've been putting off learning about ads because it feels overwhelming, Laura's story is your proof that it can work. Connect with Laura: @westerlawgeorgia Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

This episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn't stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns behind refunds, commitment, and discomfort, and why those patterns often repeat on both sides of the sale. In this episode, she breaks down: 💰 How your buying behavior mirrors the clients you attract 💰 The common pattern behind refund requests she's seen over time 💰 Why discomfort is often mistaken for failure 💰 How buyer identity quietly shapes confidence and leadership Be the buyer you want to attract. Everything else tends to fall into place. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you've ever felt stuck in perfectionism, scared to run ads, or convinced you "aren't technical enough", this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped her write her book in 12 days ✨ How a free challenge turned into paid offers and recurring revenue ✨ Why she left her ad agency to learn ads herself ✨ How $15K in ads led to $100K+ in total event revenue ✨ How she scaled launches with paid advertising ✨ Why you can't afford not to advertise your business Listen in to hear how Jasmine went from stuck and outsourcing everything, to confidently running ads, owning her messaging, and scaling profitably on her terms. Connect with Jasmine: @thejasminewomack Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down: 💙 How a college parking lot hustle changed how she saw money 💙 Why she walked away from a news career into marketing and ads 💙 What working at ad agencies taught her about scaling businesses 💙 How investing before feeling ready led to six- and seven-figure days 💙 Why thinking like the CEO you want to be changes everything Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Content batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she breaks down: 🎥 How planning clears mental clutter 🎥 What makes a batch day feel steady instead of rushed 🎥 Why fewer decisions lead to better creativity 🎥 How boundaries protect focus and presence 🎥 Why different content needs different headspace 🎥 How one recording supports weeks of content Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

If you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don't just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to advertise a rental — what to set up first, how to track bookings, and how ads turn one property into a repeatable booking engine. In this episode, she breaks down: 💙 Why your rental needs to be marketed like a business 💙 What must be in place before paid ads work 💙 How trust, reviews, and experience drive bookings 💙 Why direct bookings and data are the real assets 💙 How to turn platform fees into profitable ads 💙 Why owning your traffic changes everything Hospitable link: View Here Peak Retreat: Book your Stay Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying. This is why YouTube ads feel "psychic" when done right. In this episode, she breaks down: 🎯 Why YouTube ads work differently than social ads 🎯 How Google data powers YouTube targeting 🎯 The 6 YouTube targeting types and when to use each one 🎯 How to reach people who are already mid-decision 🎯 The difference between skippable and non-skippable ads 🎯 CPM vs CPV and why YouTube lets you buy attention Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You'll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads.  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

If there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down: 💭 Why every word pays rent 💭 Why clarity beats creativity every time 💭 How to make people feel understood in 2 seconds or less 💭 The simple WHO–WHY–WHAT–HOW formula for unforgettable messaging If your offers are great but your words aren't landing, this episode will change how you show up in your marketing forever. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down the exact decisions that took her business from $250K to $7M in just three years, and the strategic moves she's making now to scale even faster in 2026. Here are the core levers that changed everything: 🏆 Making decisions quickly instead of waiting for perfect timing 🏆 Investing before she felt "ready" and building a high risk tolerance 🏆 Paying for expertise in Coaching, Connections, Community & Career-building 🏆 Taking feedback constantly and improving the product nonstop 🏆 Treating every win and loss as data 🏆 Prioritizing client wins above all else, inspired by Unreasonable Hospitality 🏆 Buying back her time AND her team's time through smart hiring 🏆 Running more ads to keep momentum compounding And for 2026, she's leveling up again: ✨ Stepping into PR, partnerships, and affiliate scaling ✨ Increasing ad spend across more platforms than ever ✨ Adding LinkedIn and long-form content into the ecosystem ✨ Hiring deeper expertise to drive the next wave of growth Unreasonable Hospitality Book: Unreasonable Hospitality Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

This is our 100th episode, and it's an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on: 🎉 Starting this podcast on Zoom with 3 subscribers… pregnant, nervous, and wearing every hat 🎉 Leaving a stable six-figure job to chase a dream no one else could see yet 🎉 Growing a company and growing into a leader at the same time 🎉 The tough moments: money stress, client cancellations, doubts, and tears 🎉 The personal battles: marriage challenges, losing friends, finding confidence 🎉 The lessons that came from pain: leadership, boundaries, ownership, resilience 100 episodes later, here's what she knows for sure: 🎯 The pain creates the gain. 🎯 The fear creates the growth. 🎯 And the worst thing you can do… is stay the same. If you're in a season of rebuilding, questioning, or starting over, this episode will meet you right where you are. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You'll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax savings 🎯 The top tax strategies for 2025 🎯 How joining the right masterminds fast-tracks your growth and decision-making 🎯 Why Barbara avoided ads for years… and what made her finally test them 🎯 How boundaries, burnout, and personal development shaped Barbara's success If you're a business owner who wants to save more, stress less, and get smarter with your money, this episode is for you. Find Barbara: @yourtaxcoach https://yourtaxcoach.com/ Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn't always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what's really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for 2026 as conversational demand generation goes mainstream. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You'll Learn in This Episode: ✨The Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not okay" looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose, abundance enables giving, and why generosity starts at home. ✨Introduction to Cumberland Counseling Center, their mission, and this year's five-figure donation + matching announcement. ✨ How listeners can contribute time, money, or shares if they're able. 🙏 Special Thanks: Robert @ Rowanfilms for donating video production. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila's team 📈 Key takeaways on scaling, leadership, and operations 💬 The most-asked questions from Ashley's followers — answered 🔥 How investing in high-level rooms changes how you think, lead, and grow If you've ever wondered what happens behind the scenes at an Acquisition.com mastermind or what it's like to invest big in your own growth, this episode gives you a raw, inside look. Videographer, Robert: @rowanfilms Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley