The Prosperous Yogini

A great request episode this week where I share some sage advice on heading outside to teach yoga and some really funny stories from my experiences of teaching outside away from the safety of the yoga studio! If you plan to teach yoga outside, embrace all the things that happen beyond your control. And it is a very good idea to think seasonally in terms of your yoga offers.  This is what I'm currently working on with those in my mentoring programme. Watch on YouTube https://youtu.be/icVpHL7zgeM Work with me Join my transformational Prosperous Yogini Mentorship programme here – https://amy-yoga.com/prosperous-yogini-programme/ And check out all my mentoring and yoga teacher training offers at www.amy-yoga.com My podcast party invite! My podcast is 1 year old next week, and I'm having a party and you're invited. When - Thursday 15th June 12 pm Where - Zoom What - I'm hosting a free Q&A call, basically I'm inviting you to my cupboard under the stairs and my next podcast episode! To accept your invitation sign up here:  https://landing.mailerlite.com/webforms/landing/n2b7l9 And submit your question in advance!

Today I share with you how over the last 14+ years of being a self-employed service-based entrepreneur I have learnt a rhythm that works for me in terms of planning for profit in my business. But it's not just about profit, I plan for the busy times in my business, I plan for the busy times in my personal and family life, I plan for ideas I already have to come into physical form and I plan for space.  This is space for new ideas, surfing and the odd unplanned personal event, which happens, especially when you have kids! Planning helps you feel safe and gives you a sense of control, rather than always reacting.  I have learnt to do this after years of always reacting!  Trust me your nervous system will thank you.  On the topic of how you plan and organise your time, this is up to you, it does not need to be my way, it needs to be your way.   So, get practising and testing out how best to be in control of the time you do have.  Here we get to experience time being more expansive. You'll also hear at the end my plans to launch my new business this September, I am so excited about all that is coming your way.  For now, do make sure you're also in my Substack community, for more of this golden advice! Want more of my help? Soul-led Female Entrepreneurs Magical energy work meets epic business advice - www.amyjonesmentor.com Hear a bit more for free from me each week Join me on Substack - https://energymindsetmoneyandmore.substack.com/ Yoga Teacher Training Foundation YTT, specialist training in Yin, Pregnancy & Postnatal Yoga and CPD- www.amy-yoga.com 

The Pros And Cons Of Being Soul-Led In this episode, I muse on what it means to be soul-led and have a soul-led business. As women, we are drawn into service-based business, to share our gifts, skills and experiences with others, to help others, and to make the world a better place! When we tap into the heart and connect to the calling of our soul, this is a very powerful vibration. But it's not all rainbow and unicorns! Our love, passion, purpose, and compassion mean we create community and connection, and in a world of online and the rise of A.I, personal brand, community, and connections are our superpowers. But when it comes to being in our purpose and in profit, this is not always straightforward.  We tend to over-deliver and under-charge.  We want to help others, but in this we forget about ourselves. For us to fully share our soul's purpose, we have to also love ourselves. Not to mention the fear of failure and the rejection can make marketing and selling tricky - we are the product in our business. Lastly, I do believe you came here for a reason, but your purpose evolves; a soul-led business at times requires us to navigate the evolution of our soul. All easier said than done, but this is where I can help you. Join Soul Led Success Formula Here - https://www.amyjonesmentor.com/soul-led-success-formula Work with me FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com   

Surprising Business Lessons From Learning To Lift Weights Thank you for all the love and support in my journey to rehabbing my frozen shoulder and tackling my peri-menopausal weight gain head-on. In this episode, I share my current journey with you a little deeper, there's some pretty vulnerable moments, but I'm here for every other post 40 women who needs to hear this stuff! I knew my health journey would teach me a lot about myself, but I am surprised by how much it's taught me and reminded me about how to run my business. So much so, how I lift weights is also largely how I am approaching running my business this year. Simple, repeatable actions led by the data. Summed up in 5 lessons for you. Set achievable goals. Have simplified systems that you can stick to. Have the basics and foundations right first, even if it's boring. Track the data. Be here for the long game. I also want to add – do not do it alone.   It is fair to say Rhiannon Fitness is changing my life. Find her on Instagram here - https://www.instagram.com/rhiannonjohnsonfitness/ Work with me FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com   

Set goals, set intentions, make plans, be open to all the unknown that is on its way, or go with the flow; however, you approach the start of a new year is welcome, simply do it your way. 2026 is the year of the fire horse, and in terms of numerology is a 1 year; the vibe is certainly momentum and new beginnings. My experience of improving my health has taught me that being very focused on exactly what you do want and sticking to a simple, actionable plan is very powerful. This is my 2026 vibe: to be very focused on what I do want and stick to the plan, with plenty of space for the yet unknown to appear. I have plans based on exactly what I know I do and don't want. But I also have questions about things I do not yet know the answers to, and probably for the first time in my life, I am at peace with not knowing all the answers. 2026 for me is all about simple repeatable actions to make the dream real. I'd love to be part of making your 2026 dream real. I know I can't do it alone; I will always have a coach or mentor by my side guiding me, or invest in the actions in my business, I know I need support with. I would love to support you -  The doors to my Your Purpose Mastermind are open. Early bird price ends 12th Jan, there are 2 places left, plus January 2026 will be the only time in 2026 you can join this programme. https://www.amyjonesmentor.com/your-purpose-mastermind  Work with me 1:1 - https://www.amyjonesmentor.com/work-with-me Other ways we can hang out FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

What a year!   2025 has been the year of the snake, the shedding of what no longer serves you. For me, it has been the first full year where I've navigated officially having two businesses.  Amy-Yoga, my training business, and Amy Jones Mentor Ltd, business strategist and mentor for female founders. Growing my new business and sustaining the old has not been a straight line, alongside life that life us all! This is the story of courage, of throwing spaghetti at the wall and seeing what sticks, to getting things massively right and massively wrong. I find myself at the end of 2025, very proud of how I have navigated it all and if I am honest, a little scared, as the turnovers of my businesses have literally swapped around! If 2026 is a new beginning, a one year, it certainly feels like I am stepping out into a new unknown. For the most part, this is exciting! If listening to today's episode, you realise that trying to navigate entrepreneurship alone is madness, and you want a mentor who knows her stuff, who walks her talk and has a massive heart - I am your girl! The doors to my Your Purpose Mastermind are open. Early bird price ends 12th Jan, there are 2 places left, plus January 2026 will be the only time in 2026 you can join this programme. https://www.amyjonesmentor.com/your-purpose-mastermind  Work with me 1:1 - https://www.amyjonesmentor.com/work-with-me Other ways we can hang out FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

The definition of madness is doing the same thing and expecting a different result. If you want to make changes, you have to be willing to do things differently. Change is never easy. We can't make big changes all the time, we can't leap all the time, this would lead to distress for our nervous system - aka burnout and overwhelm. But at the right time, usually when the pain of staying where we are is greater than taking action, we are ready to leap. Eustress for the nervous system. A new challenge, a new way of doing things - this is when your reality shifts. In today's episode, I reflect on when I took a big leap and made a big investment in a mastermind two years ago, and share my present mid-leap moment, as I look to tackle peri-menopausal weight gain head-on - it's not easy, but then change never is, which is why I hired myself a coach. Here's my invitation to leap; the doors to my Mastermind are open. Early bird price ends 9th Jan, there are 4 places left, and January 2026 will be the only time in 2026 you can join this programme. Yes, you need to leap too - https://www.amyjonesmentor.com/your-purpose-mastermind  Other ways we can hang out FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

The Power Of The Long Game Are you willing to give it time? What if you trust the divine timeline? What if you stop comparing yourself to others who are running a completely different race than you? In today's episode, I share the impact of podcasting for over 3 years and Substacking for 18 months.  I am making money from both these forms of content.  It may not to large sums at the moment, but the power of the long game has shown me this - Persistent, consistent action in the direction of your dreams. I know these two new income streams will just keep growing. Because I am here for the long game, it's my superpower.  And if you can hold the faith that it's coming, it can be your superpower, too. This mindset has also been really helpful as I begin my weight loss journey - another long game tactic. Ways we can hang out FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/Work with me closely in 2026, join my mastermind starting January-  https://www.amyjonesmentor.com/your-purpose-mastermind   Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com   

Make Offer Make Money  "Make offers, make money, make offers often, make money often". This is one of my favourite mantras. As a small-business owner, it's our job to be the head of sales, and it's our job to make offers to people, as sales are the lifeblood of any business.  Not to mention that we want to work with people and help them! But why is it when I talk about sales, sales strategies, and making money, people get uncomfortable? What are you scared of? And yes, into the mix of this is our relationship with money – a topic for another day, or a different podcast! But actually, what we are scared of is the no, the rejection, and that feels personal, especially to us, empathetic, service-based business owners. But we don't need many yeses to have a profitable, sustainable business. The nos aren't personal, and when we find our tribe, we're glad we had the nos from those who weren't right for us. To find your tribe, guess what the process is – make offers often (and you will make money!) Why am I talking about this today? It's offer season, with Black Friday, Christmas and 2026 on the horizon. I am having an offer party and you are invited.  I am sharing all my offers that I am making in November, what I do, who I sell it to and how many sales I make – eek! It's brave and crazy, and I'd love you to join me if you catch this episode before 3rd November 2025 - https://www.amyjonesmentor.com/offers/oohDMij6/checkout Other ways we can hang out FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Work with me closely in 2026, join the waitlist for my mastermind -  https://www.amyjonesmentor.com/your-purpose-mastermind   Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me, Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

Ok, so maybe today's title is a little bit of clickbait, but hear me out… Today's episode is so important, when you understand the numbers game, you get to play along and selling more becomes possible. The truth is, there is no secret art; conversion and open rates apply to us all. When we accept this, we take the following action, and this does result in more sales.   Make offers aligned with our current audience size. Commit whole heartily to growing our audience, especially on our email list, because the only difference between you and someone who is making more sales is not the pretty Canva graphic or the messaging, it is the size of their audience versus yours. It is annoying when someone less experienced than you seems to be making sales more easily, but in truth, I'll put money on the only difference between you and them is that they have a bigger audience. Frustrating I know, but this is also exciting, because we all get to play this number game. When we commit to growing and nurturing our audience, we commit to selling more. That is the secret; there is no secret. No fast-track magic button, simply persistent, consistent action in the direction of our dreams. I bet you're smashing it conversion rate-wise, which should make you even more excited as your audience grows! FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge Grow, Nurture, Sell, mini but mighty audio course for £27 -https://www.amyjonesmentor.com/offers/BefTYVFt/checkout Work with me closely in 2026, join the waitlist for my mastermind -  https://www.amyjonesmentor.com/your-purpose-mastermind  Other ways we can hang out Grab my free webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me in Yin Restorative, Pregnancy, and Postnatal yoga. www.amy-yoga.com 

I Really Underestimated Myself This is a podcast with two important messages: 1 – I bet like me you are comparing yourself to someone where the comparisons is complete unfair.   And while you are stuck in compare and despair, you are under-valuing and under-estimating the skills, knowledge and experience you do have.  2 – We all should have some form of digital products, some form of scalable, semi-scalable offer, where we can help more people, stop trading all our time for money and experience the joy of making money in your sleep – whoop! After talking to a group of around 50 female entrepreneurs a few weeks ago I realised that I know my stuff when it comes to creating and selling online, digital products.  I know how to create a mixed model business, where we get to have human interactions, in-persons offers and have scalable digital products. I know how to create multiple streams of income from your gifts! But if I am honest I never considered myself digital course creator, and sure I've helped many 1:1 and mastermind clients create income this way, in truth I've shied away from it because I'm not one of the big million-dollar course creator players! But I do make online course sales every month – why I am not talking about this more? Because of compare and despair! No more my friend, I am loud and proud saying I absolutely know how to help you make money from a digital offer. Eyes peeled for my October masterclass!  Work with me further Grab my free webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com   

The Power Of A Low Cost Offer It's offer season, and like me, lots of service-based businesses and business coaches are tapping into the back-to-school post-summer vibes.  Of course, we want to make it clear why people need us and our offer, but I've seen some claims that don't add up, and that certainly don't give the whole picture. I'm sure you've seen it: "I make £40K a month from a $27 offer" – great, that may be true, but they never share ad spend, audience size and conversion rates. "Why sell a £97 course when you can make £3k with one corporate client?".  True, this is a lot easier than selling 31 £97 courses, but nurturing relationships so corporate and 1:1 clients are ready to make higher value long-term commitments happens to no one overnight. The conversation missing is how a low-cost product/offer could work for you and your business.  You can build an offer suite that gives people an opportunity to dip their toe in the water with a lower-cost paid offer. I have two £97 courses, I love running, I love the impact they have, and they are the main way I meet my future 1:1 and mastermind clients.  There is power in a mini course. Yes, most of us won't be making 5 figures a month from lower-cost courses, but for many, including myself, they make a brilliant foundational offer. A mix model business is a strong business, built out that offer suite your way. Go high, go low and go everywhere in between. Grab my free webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling Work with me further. Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com   

The True Art of Manifesting – Part 2 Want a compassionate, human approach to manifesting that doesn't make you feel bad about yourself? Want help to bring your idea into physical form, and you're done with waiting? Join me here this September for only £97 - https://www.amyjonesmentor.com/ideas-to-action Today's episode is all about the action, the strategy, the steps you are actually going to take to bring your idea to life. Because a goal without a plan is a wish. What is your next possible step? What is the path of least resistance? And most importantly, what if you took each step at a time, learnt from the contrast and committed to the long game? You can't miss what is meant for you, and your inaction is keeping that idea stuck in the non-physical, and here everyone misses out. Work with me further. Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul-led entrepreneurs  https://www.amyjonesmentor.com/ Train with me Yin Restorative, Pregnancy, and Postnatal yoga  www.amy-yoga.com 

The True Are Of Manifesting – Part 1 Want a compassionate, human approach to manifesting, that doesn't make you feel bad about yourself? Join me here this September for only £97 - https://www.amyjonesmentor.com/ideas-to-action A two-parter this August on the true art of manifesting.   Yes, the energy is everything, but you cannot feel good all the time – you're a human being. And I will level with you here, there are some things beyond our control, sometimes the worst happens and it's really not your fault. That said thoughts become things, what we focus on expands, so it's time to get quiet, tap into your inner guidance and pay attention to how you feel and what you think. This is one half of manifesting but thinking and feeling alone are not enough. You need to the action, the strategy – that's in part 2! Work with me further. Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul led entrepreneurs  https://www.amyjonesmentor.com/ Train with me Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

Self-Sabotage  Regardless of stage of business, and years of experience, I am pretty confident that at some point or another we are all the masters of self-sabotage.  Or perhaps better, more compassionately put, masters of self-protection. I recently experienced a brilliant example of this. I pressed publish on my amazing new website on Friday 18th July, brave I know mercury went retrograde on the 17th!  Astrology aside, I had had my website for a good couple of weeks, sitting waiting for that final glance over and the nod from me to go live. What did I do? Find every brilliant reason why I could not find an hour or so to go through the final edit and press live. Why? Because in truth I was a bit scared. In truth I couldn't quite believe this was me, this was my site, these were my offers and prices. It was safer to be busy. I recognised what it was, gave myself a big loving "get on with it" and finally went live. The feedback has been brilliant, and yes I do fully believe I deserve this site.  Yes it does truly reflect how brilliant I am.  And I love my prices, I know these price points mean I fully show up as my clients want me too. Check out my new site here - https://www.amyjonesmentor.com/ This is all thanks to Lou of Hello Designs, check her out here - https://www.instagram.com/hellodesigns_studio/ Work with me further. Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/ Business strategist and Mentor for soul led entrepreneurs  https://www.amyjonesmentor.com/ Train with me Yin Restorative, Pregnancy and Postnatal yoga  www.amy-yoga.com 

This is a big one this month, it's the last episode in season 2.   Last episode before we go big or go home, or better put, before I launch season 3 with a very special rebrand and a new bi-monthly rhythm this June. Podcast party, free audio training/private podcast feed coming your way early June – eyes peeled. But for now, dive into May's episode. Human Design!  I won't work with you 1:1 or in my mastermind without knowing your detailed human design chart.  Not the free one you can get off the internet.  I use paid Software and my epic Human Design coach, Paul Finnie, to get to know your energetic blueprint.   Before working with human design, I treated everyone like me, a Generator.  I didn't know why the Manifesting Generators kept changing their minds and why the projectors couldn't just do it. But it's much deeper than this, knowing your energy type, strategy, and authority has helped me become a significantly more effective mentor. Working with my chart has helped me honour my big energy and make much more aligned decisions. I can't imagine not knowing this stuff! Catch me and Finnie in action, in season one, episode 86 or on YouTube here - https://youtu.be/hMXeu1Rxy1A?si=oiuOlfgmjRVF1wJb Doors to Your Purpose Mastermind are open, with the early bird price ending 20th June.  If working with me and your human design closely sounds like exactly what you need, get in touch.  All the details are found here - https://www.amyjonesmentor.com/your-purpose-mastermind Other ways we can work together  Want to hear from me weekly? Join my Substack for weekly guidance straight to your earbuds for £4.40 a month! https://energymindsetmoneyandmore.substack.com/ Join my mailing list and get my free Energetics of Selling Master class – https://www.amyjonesmentor.com/energetics-of-selling Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/ Yoga Teacher Training – www.amy-yoga.com 

To be human is to have seasons, to have cycles, to have movements of highs and moments of lows, and let's not forget everything in between. How we hold space for ourselves as business owners in all of these seasons is how we ensure our long-term business success. Can you not let the lows mean anything?  Can we sit in the discomfort of something not selling? Can we not let the highs be moments we miss, or don't celebrate, or worst still, tell ourselves we can't keep this up? Can we allow ourselves to be in the space of the in-between, where we are open to receiving and just getting on with those everyday tasks and life. It's all needed, it's all neutral, it's all part of being human, can we let it all exist! As a business coach, I not only practice holding space for myself through my seasons, but for my clients too.   In fact, I show up more when my clients are in a low moment, guiding them through this and seizing the opportunity that is there is something I love doing. Navigating this alone is nearly impossible. I invite you not to. The doors to my Your Purpose mastermind are reopening in July, make sure your name is on the waitlist -https://www.amyjonesmentor.com/your-purpose-waitlist Other ways we can work together  Want to hear from me weekly? Join my Substack for weekly guidance straight to your earbuds for £4.40 a month! https://energymindsetmoneyandmore.substack.com/ Join my mailing list and get my free Energetics of Selling Master class – https://www.amyjonesmentor.com/energetics-of-selling Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/ Yoga Teacher Training – www.amy-yoga.com 

If you believe the hype, online courses are no longer selling, and launches are dead… This is not true! What is true however is things are changing, but this is nothing new, after 15+ years as a solo soul-led entrepreneur I can tell you that being in it for the long game is the process of repeating, refining and adapting. What worked for creating, delivering, and selling online courses has shifted since I joined the online course creator party when the rest of the world did in 2020! Things have shifted, but I am still very much selling and delivering successful online courses. Semi-passive, scalable income is something I will advocate most people bring into the offer mix of their business, but like everything let's be in it for the long game. My top tips for delivering and selling online courses in 2025: Make it a need to have a specific, no-brainer offer. Keep it short and sweet, especially if it has a high percentage of self-self-led study. Human connection in the selling process is essential; people should feel like individuals rather than numbers in a marketing machine.  Drop the overwhelm with overly long sale pages, and multiple bonus offers that people probably don't need. Waitlists are key to gaining expression of interest, remember to reward your waitlist wonders. If the course is not going to be a cast of thousands, have a capped cohort that reflects how many you would like to join and you have the capacity to hold space for. What has remained the same is the importance of growing an email list and audience.  Yes, I want you to make semi-passive passive income, but you must have someone to sell it to first! How we can work together more! Want to hear me weekly? Join my Substack for weekly guidance straight to your ear pods for £4.40 a month! https://energymindsetmoneyandmore.substack.com/   Join my mailing list and get my free Energetics of Selling Master class - https://www.amyjonesmentor.com/energetics-of-selling   The best way to work with me 1:1 - join the waitlist for my Your Purpose Mastermind, next enrolling July 2025 - https://www.amyjonesmentor.com/your-purpose-waitlist Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/ Yoga Teacher Training – www.amy-yoga.com 

Should it be free or paid? I've been asked this question a lot recently! Why? Lots of my 1:1 clients are bringing in online offers, whether it be a membership, course, or simply a one-off live training or class. We're, therefore, spilling into the world of launching.  What should we charge for an online offer, and whether something should be free or paid? The answer is – it depends! It depends on the purpose of the free offer.  Is it to launch, build awareness, grow your mailing list and call your tribe closer?   Do you feel called to give it for free? Or is it a paid offer, one where you know you need to charge to ensure: People show up for your offer. You show up for your offer. All options are equal; all options are neutral, all you can do is let your intuition and energy lead, and if you're not sure be in test-and-see mode. What if I can't get this wrong? It was great to dive into such a practical topic today.  You need both intuition and energy fused with actionable strategy. That's what I am all about, and I'd love to hang out more! Join my Substack for weekly guidance straight to your ear pods - https://energymindsetmoneyandmore.substack.com/ One of my favourite online courses I created back in 2020 and I still sell today - https://www.amy-yogaonline.com/p/pelvis-posture-and-the-pelvic-floor The best way to work with me 1:1 - join the waitlist for my Your Purpose Mastermind, next enrolling July 2025 - https://www.amyjonesmentor.com/your-purpose-waitlist Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/ Yoga Teacher Training – www.amy-yoga.com 

Well, it depends on your point of view and whether mistakes are just opportunities to learn and grow. But the truth is I created something mind-blowingly good in 2024, I completely undersold it and to be honest, did not fully know at the time exactly what it was I was creating. My new business course Energy, Mindset, Money & More, was one of my best creations of 2024.   But not enough of you experienced it because I didn't know exactly what it was and sold it badly. But now I do.  I want you to know this is how to do business. This is the only business course you need. It is jammed full of strategy and personal, tailored advice, as this is a small cohort group programme, but it is also full of magic, of energy maps and stuff I can't explain. But if you're ready to do things differently, if you're ready for magic fused with aligned action, then make sure you join. WAITLIST - https://www.amyjonesmentor.com/jointhewaitlist How we can hang out more! Are you missing hearing from me weekly?  Get me direct I your ear pods each week over on Substack - https://energymindsetmoneyandmore.substack.com/ Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/ Yoga Teacher Training – www.amy-yoga.com