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Welcome to the Omnichannel Podcast, the ultimate marketing and business podcast designed for online entrepreneurs and digital marketers! Dive deep into omnichannel strategies, where we explore how to connect with your audience across multiple platforms for maximum impact. Each episode features top marketing experts and successful entrepreneurs who share their best practices, tools, and tactics for thriving in the digital world.
But that's not all—we go beyond the technical aspects of business and explore the psychology behind entrepreneurship. Discover how human behavior influences customer decisions, sales, and marketing effectiveness. Whether you’re scaling your online business or just getting started, this podcast provides actionable insights on building a brand that resonates with real people.
Join us for expert interviews, actionable tips, and a better understanding of what it means to be a human in the fast-paced world of business!
Perfect for online entrepreneurs, digital marketers, and anyone looking to grow their service-based business using cutting-edge omnichannel marketing strategies.
#OmnichannelPodcast #DigitalMarketing #OnlineEntrepreneur #BusinessGrowth #MarketingPsychology #OmnichannelStrategies
80 Episodes
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Send us a text In this conversation, Parmees Yazdanyar and I deep dive into a topic that many entrepreneurs and creatives struggle with: collaborations. Whether you’re seeking joint ventures, co-hosting offers, or podcast partnerships, this episode explores: Why some collaborations feel like "puppy love" and how to move beyond surface-level synergy The red flags to look for before joining forces with someone How to protect your brand integrity and stay grounded in your identity What mak...
Send us a text Creating deeper connections through networking doesn’t just happen; it requires strategy, intention, and the right environment. This episode explores how setting clear expectations and focusing on relationship-building transforms events from mundane experiences into opportunities for growth and meaningful connection. • Importance of aligning expectations with event experiences • Strategies for intentional networking • Food and beverage offerings as key factors in attendee sat...
Send us a text What happens when you combine raw authenticity, humanitarian impact, and powerful event strategy? You get Brody Lee's breakthrough approach to creating million-dollar events that transform lives. Brody opens up about the rock-bottom moment that changed everything—waking from a near-fatal drug overdose in 2017 with crystal clarity that his life needed radical change. This pivotal experience led him through personal development events that literally saved his life and showed him...
Send us a text Ethical Marketing & Sales Tactics for 2024 and Beyond (BONUS Episode) Parmees has a unique way to approach the ethics of growing businesses online! What's cool and not cool to do? In this quick bonus episode, you can get to learn Parmees' views on common marketing & sales tactics! Discover the revolutionary transformation of Parmees a trailblazer in ethical online marketing, who joins us to shed light on her journey from following aggressive sales tactics ...
Send us a text As a former ghostwriter who stumbled into the world of copywriting, Parmees takes us on her unexpected entrepreneurial journey, she paints a vivid picture of the necessity for clear communication in our hustle-driven society. Parmees's transformation from student to messaging specialist underlines the power of resonant writing, as she recounts the ah-ha moments that propelled her forward and the profound impact her work has had on local businesses and service providers. Meanw...
Send us a text Are you looking to invite industry leaders to speak on your podcast? These are the people whose work you admire and whose insights you know will bring incredible value to your audience. This episode is for you! In this solo episode, you’ll learn: The motivations behind why people agree to appear on podcasts—and how to secure their participation even if your podcast hasn’t hit millions of downloads yet.Exactly how to craft an outreach message that stands out and persuades them t...
Send us a text Unlock the secrets behind OnePeak Creative's incredible transformation from a marketing agency to a powerhouse of online education with co-founder, Meg Jackson. Learn how OnePeak's journey of embracing change, from social media management and graphic design to photography, video production, and beyond, was fueled by a desire to reach more people and sidestep the pitfalls of burnout. Meg shares how the company has evolved into a go-to educational resource for content creators an...
Send us a text What if your approach to business sales is the very thing holding you back? Join us in this episode where we uncover the fine line between being too sales-driven and giving away too much for free. Discover how you can master the delicate balance that turns potential customers into loyal buyers without driving them away or leaving money on the table. We'll delve into real-life scenarios and personal stories to highlight how striking the right balance can transform your business....
Send us a text The Art of Selling Expensive Programs to Smart People Can selling high-ticket items become second nature? Master the art of appealing to smart, discerning customers with items over $5,000 as Domi uncovers the secrets to success. Learn how to avoid common pitfalls, like expecting instant bookings from video sales letters (VSLs), and instead, understand the necessity of delivering top-notch content right from the start. We’ll reveal why presenting your best ...
Send us a text Unlock the secrets to cost-effective client acquisition with our special guest, Vera, as she reveals the game-changing strategies behind successful reactivation campaigns. Many businesses miss out on golden opportunities by neglecting their existing client databases. Vera shares her expertise on leveraging email and SMS marketing to reconnect with past clients, transforming scattered and unorganized databases into powerful tools for business growth. Discover how simple steps li...
Send us a text What does it take to transform from a sales professional to a digital marketing guru? Join us as we uncover the fascinating journey of Vera, a 14-year veteran in the marketing industry. Ready to find the right marketing agency for your business? Vera dives into how to identify red and green flags, emphasizing the importance of transparency and realistic expectations. She also talks about the critical long-term mindset required for business success, particularly the neces...
Send us a text The Art of Connecting Your Prospects Online! There is an epidemic of business owners not knowing how to form connections online. This is true not only with cold audiences but also with their own buyers and list of people, they often feel confused and completely out of touch about how to connect with them. In fact, there are some ways some business owners attempt to connect that are almost GUARANTEED to get rejected, or ignored. It is almost guaranteed to get rejected becaus...
Send us a text 3 Ways to Fix Repetitive Messaging! If you have been in business for over 5 years, you may feel bored presenting your offers the same way! This episode reveals three actionable strategies to maintain freshness and excitement in your content. We are not changing what you sell. We are changing the ways you approach selling them so you never run out of ways to say it! Enjoy! Join the Art of The Approach here: https://www.dominikalegrand.com/art-of-the-approach
Send us a text Ready to learn what it takes to run a financially HEALTHY Business in 2024! Learn how to build stronger relationships and increase your income with expert advice from Natalie Bullen, owner of Unapologetic Wealth. In this episode, Natalie shares her incredible journey from financial advisor to a sought-after sales consultant for six and seven-figure experts. You'll discover why traditional budgeting doesn't work for everyone and why increasing income can be a game-changer...
Send us a text Achieve Any Goal: The Hidden Obstacles That Prevent You From Acting & How to Overcome Them! Ever felt like you aren't reaching your business goals? What about hopping from one marketing strategy to the next? Prepare to get real help and insights from high-performance coach Sarah Arnold Hall. Together, we dissect the entrepreneur's journey, revealing how commitment to your chosen path often outweighs the strategy itself. Sarah's transition from psychology to ...
Send us a text Ever felt like you're constantly reacting to life's drama instead of directing your own story? Our latest episode takes you on a journey through Stephen Karpman's Drama Triangle, where we navigate the murky waters of conflict and uncover the roles we unwittingly play. As your host, I'm here to help you identify the victim mentality that entraps so many and to guide you toward the path of the creator, where you'll find empowerment and the ability to truly take the reins of your ...
Send us a text Ever wondered how to cut through the digital noise and connect with your audience on a deeper level? Our latest conversation with Acie, a filmmaker with a sharp sense for the business of storytelling, promises to reveal the secrets to crafting content that doesn't just capture attention, but also maintains it. We're talking about the essential shift towards genuine storytelling in marketing, the art of creating content that's not only authentic but also deeply resonates with yo...
Send us a text Have you ever considered the sheer force of heart-led leadership? Today's episode features a riveting conversation with Lindsay, a trailblazing tech entrepreneur in the HR space, who brings her own narrative of loss, empathy, and the transformative power of emotional intelligence in business. Together, we unpack how authenticity and compassion in leadership not only foster stronger relationships but also fortify the very core of an organization. The journey of a leader is pere...
Send us a text Ever wondered how to pivot your podcasting strategy in an industry that's constantly evolving? That's exactly what Erin Billings and I tackle in our latest chat, packed with insights on staying afloat amidst market shifts like Spotify's cutbacks and the decline of ad revenue. By dissecting four core elements of a successful podcasting ecosystem, we give you a masterclass on leveraging market research, analytics, and strategic marketing to not only reach but resonate wit...
Send us a text Ever wondered how the top podcasts reel in those big-name guests? Let's pull back the curtain on one of podcasting's greatest mysteries and examine the surprisingly straightforward tactic of making the ask—but not just any ask. In today's episode, I peel back layers of misconceptions and share personal, behind-the-scenes strategies on landing interviews with industry leaders. It's not about having the largest audience or the fattest wallet; it's about the mutual value exchange ...
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