Marketing Dribble Podcast

In this episode of the Marketing Dribble podcast, Rob Boyle and Jonny Kenyon are joined by Chris Nightingale, founder of Can-Do Digital, to talk honestly about his journey through the marketing world. Chris shares how he fell into marketing, why PPC became his core specialism, and what he learned working inside large organisations. We dig into the realities of in-house life versus going freelance, the mistakes many marketers make when they ignore the commercial side of the business, and what actually matters if you want to build a sustainable career. The conversation is packed with practical insight for marketers thinking about freelancing, feeling stuck in their current role, or looking to future-proof their skills. We wrap up by discussing Chris's new podcast and his views on where performance marketing and AI are really heading beyond the hype. How to find Chris: linkedin.com/in/chrisnightingale  

It's the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year's Christmas TV adverts… except Jonny hasn't actually watched a single one. So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he's the final sign-off before they're allowed on air. Some land. Some absolutely don't. Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!

In this episode, I'm joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it. We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think. Here's what we cover: Why skills beat tools every time How to match AI tools to your goals, not the other way round Using AI to save time in your business and then actually doing something useful with that saved time Heather's thoughts on AI literacy and what you really need to focus on if you're teaching or learning AI The smart reason behind all the free content she shares on LinkedIn (spoiler: it's clever marketing) And yep we even question whether stock images are now dead thanks to AI image generation Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who's unsure where to start. This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking. Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise. Where to find Heather: LinkedIn: linkedin.com/in/accessible-ai Website: https://nontechies.ai/

B2B doesn't have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years' experience — and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B. We also get into: • How to make dry topics interesting (and even fun) • Heather's creative process and where her best ideas come from • The right (and wrong) way to use AI in copywriting • What to look for when hiring a great copywriter • The one brand she'd love to get her hands on and the words she'd banish forever. Connect with Heather: linkedin.com/in/heatherebarnett

What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.  We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world. Whether you're leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for what's next. Definitely one to listen to! How to connect: LinkedIn: linkedin.com/in/ashley-liddell-seo Website: wearedeviation.co.uk 

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that's made big waves without a single penny of external funding. Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship. We dive into the importance of hiring right, leveraging social media authentically, and why review sites can make or break your brand. Emeric also opens up about what bootstrapping really teaches you and why resilience might just be the most underrated business skill. Whether you're building your own business, navigating startup life, or just love a good founder story, this episode is packed with honest insights, practical advice, and a healthy dose of marketing wisdom.

Ever looked at a pricing page with no actual prices and thought, "Yep, this belongs in the bin"? Us too. In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates. From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally honest but hilarious therapy session for marketers everywhere. Bring your rage, leave with a laugh. Have a vent with us, and maybe even find a few things you'd like to chuck into Room 404 too. How to connect with Emma and Ruta https://www.linkedin.com/company/blame-it-on-marketing linkedin.com/in/emmadavies1989 linkedin.com/in/rutasudmantaite

In this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she's here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized enterprises can punch above their weight using smart AI tools Why identifying the right problems matters more than choosing the flashiest tech What AI agents actually are and how marketers can use them effectively The real differences in AI adoption between SMEs and large corporations When (and why) you might need a custom GPT How to future-proof your marketing strategy in an AI-first world Valeriya also shares her experience as a speaker and educator, highlighting the AI topics that are captivating business leaders right now. And for those feeling a bit left behind in the AI race, she offers a golden nugget of advice on where to start and how to stay current. Whether you're just curious or already exploring AI in your business, this episode is packed with practical insights you won't want to miss. Linkedin: linkedin.com/in/valeriya-pilkevich

In this episode of The Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing. From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's biggest shifts. He dives into why audience research matters more than ever, how marketers can stand out in a noisy digital world, and the underrated value of empathy. You'll also hear Rand's take on building high-performing marketing teams, how AI fits into the creative process, and the marketing sins he'd banish forever to the dreaded "404 Room." Don't worry Rob explains to Rand what a 404 page is !!!!. Whether you're a seasoned marketer or just getting started, this episode delivers sharp insights with plenty of laughs and actionable takeaways (Including Jonny's time on a Jet Ski, and Rob's favourite Retro Game) Check out Rand below on LinkedIn linkedin.com/in/randfishkin https://sparktoro.com/

In this episode, we're joined by Charley Brennand, the driving force behind PMCR (Performance Manchester) — the vibrant community for performance marketing professionals in the North. We catch up on what's new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising large-scale events, Charley shares the highs, the lessons, and everything in between. We chat about the commitment it takes to build a community, why it's worth it, and the real value people get from turning up, getting involved, and making these events happen. Charley also offers practical advice for anyone looking to follow a similar path — plus a shoutout to the brands, sponsors and people who make it all possible. If you're into events, community-building, or performance marketing — or thinking of launching your own scene — this one's for you. Plus checkout the Performance Manchester Event on the 25th June 2025. https://www.performancemcr.com/    

In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success. Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of marketing activities beyond direct revenue, how different channels like SEO and paid search require different approaches to conversion, and why balancing short-term wins with longer-term goals is crucial. They also discuss the full customer journey, the importance of post-sale follow-up, and practical ways to encourage repeat conversions. Packed with no-nonsense advice and actionable tips, this is a must-listen for anyone serious about making their marketing efforts truly count. Connect with Jordan: linkedin.com/in/jordanstachini

In this episode of the Marketing Dribble podcast, hosts Rob and Jonny welcome Dawn Little, a marketing content manager and podcast producer. Dawn shares her journey in podcasting, emphasising the importance of creating engaging and entertaining content, especially in the often dry field of HR. The conversation explores how to leverage mistakes for marketing success, the balance between entertainment and business value, and effective content strategies. Dawn also discusses guerrilla marketing tactics, community engagement, and the significance of planning seasonal content. The episode concludes with valuable advice for aspiring podcasters. Connect with Dawn Little: linkedin.com/in/dawn-little

In this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR. We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work. On top of that, she talks about her passion for charity work, the lessons she's learned from self-employment—like building confidence and managing money—and where AI fits into the future of PR. If you're in marketing, PR, or just curious about the industry, this one's packed with insights you won't want to miss. Connect with Saffron linkedin.com/in/saffron-sumner

In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances. The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of sharing knowledge. Connect with Tom: https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/

In this episode of Marketing Dribble, we sit down with Adam Faulkner, a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand. We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelancers should avoid. Adam also opens up about his passion for helping others achieve their freelance goals and what's next on his journey. Whether you're considering freelancing or looking to level up your independent career, this episode is packed with insights and actionable advice to set you up for success. 💡 Golden Nugget: Adam shares his top advice for making the leap into freelancing—don't miss it! Connect with Adam: linkedin.com/in/adamjfaulkner  

Ever thought about hosting your own marketing event but didn't know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by step—from securing a venue to finding the right speakers, promotion, and all the challenges we faced. Here's what we covered: 🔍 Getting Started: How we turned an idea into a real event. 📍 Venue & Promotion: Finding a space and getting people through the door without spending a fortune. 🎙️ Speakers: Securing a fantastic line-up that people wanted to see ⚡ Challenges: What can go wrong, will go wrong—bad weather, pizza shortages, and even unexpected competition. 🎉 Wins: What worked well and kept our guests engaged. We also reflect on what we'd change next time and share our plans for future events. Listen now for a behind-the-scenes guide on planning your own marketing event! 🎧

In today's episode, we're joined by Dylan Lam, or as he's known, Digital Dylan—the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan's also a board advisor to several 8-figure Amazon brands, and he's here to drop some gems on how to grow your online business and stay ahead in the e-commerce game. Here's What We Covered: Dylan's Story: How he got started, what led to Omirank's success, and why he fell in love with the world of digital marketing and e-commerce. Staying Ahead on Amazon: Dylan explains how he navigates Amazon's constant changes and challenges without falling behind. External Traffic Strategies: Why relying solely on Amazon's internal traffic is risky and how to tap into external sources to fuel long-term growth. Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platform—when to go all-in on Amazon and when Kickstarter makes sense. The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs. What's Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if we're witnessing a shift. AI in E-commerce: The AI tools Dylan swears by and how they're helping businesses streamline workflows and stay competitive. Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer. This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business. https://omirank.com/ linkedin.com/in/digitaldylanofficial Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you're a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels. Greg shares why quality leads are harder to come by and where businesses often go wrong with CRO (conversion rate optimisation). We also discuss the importance of micro-conversions, strategies for navigating complex customer journeys in 2024, and how conversational marketing can be a game-changer. To make it practical, we use Jonny as a live case study, unpacking his journey as a Leadoo customer and the numerous touchpoints involved. Packed with actionable insights, this is a must-listen for anyone looking to improve their website's performance and maximise conversions! https://leadoo.com/ linkedin.com/in/greglandon Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you're a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there's a twist this year: Jonny hasn't actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs. Watch the full episode: https://www.youtube.com/watch?v=3IeS6lBdQS0 Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you're a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr's creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools. We explore why SMS marketing is a must-have in today's digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry. Whether you're new to SMS marketing or looking to refine your strategy, this episode is packed with actionable tips and insights, including Bianca's golden nugget advice for businesses aiming to succeed in 2025 and beyond. https://klickrr.com/ Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you're a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble