The Advisor Advancement Podcast Network

In this episode of The RARE Advisor, host Aaron Grady and practice management consultant Allan Oehrlein continue their discussion on time allocation by exploring what comes next: operationalizing structure across the entire advisory team. They break down why the phone is the "front door" to the firm and the calendar is the "engine room," and how elite practices use standardized phone scripts, the strategic power of the word "unavailable," intentional scheduling rules, and team empowerment to build consistency, capacity, and trust. Aaron and Allan outline how designed access—not unlimited access—creates scalability and a stronger client experience, while reducing reactivity, burnout, and advisor bottlenecks. They also offer practical challenges advisors can implement immediately to redesign their phone and scheduling processes in ways that elevate both team culture and enterprise value. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening. The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of Financial Advisor Marketing Playbook, Mark Mersman breaks down the real psychological barriers that stop prospects from clicking "book a call" on an advisor's website—and how small language and design changes can dramatically improve conversions. Mark explains why the true competitor isn't another advisor but uncertainty, and how fear of being sold, feeling uninformed, unclear expectations, time‑commitment anxiety, and emotional vulnerability all contribute to hesitation. You'll learn practical, compliant fixes including softer CTA language, expectation statements, empathy‑based messaging, simplified design, and reassurance techniques that lower emotional friction. If you want a website that encourages prospects to take the first step confidently, this episode delivers actionable guidance advisors can implement immediately. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement

In this episode of The RARE Advisor, host Aaron Grady and USA Financial Pareto coach and practice management consultant Allan Oehrlein dive into time allocation as a core lever for advisory success. They unpack the biggest time drains—email, unsolicited calls, and open-door interruptions—and lay out a practical framework for calendar rebalancing that starts with personal time, management time, client appointments, dedicated communications windows, "work on the business" time, and high-impact growth activities. With real-world stories showing how advisors shift from reactive days to structured weeks (and even reclaim Fridays), Aaron and Allan share easy-to-implement tips: color coding calendars, scheduling buffers, daily huddles, and call/appointment protocols. If you're ready to audit your calendar, define your ideal week, and create structure that truly liberates your practice, this conversation is your next step. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening. The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of the Financial Advisor Marketing Playbook, Mark Mersman explores what billion-dollar consumer brands like Peloton, Apple, Airbnb, Disney, and Starbucks understand about loyalty—and how financial advisors can apply these lessons to their own practices. Discover why loyalty is emotional, not transactional, and learn practical strategies to create belonging, simplify your process, showcase identity, design unforgettable experiences, and personalize client interactions. Tune in to transform your value proposition and build a community your clients never want to leave. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

What's the difference between a continuity plan and a succession plan—and why does your advisory practice need both? In this episode of The Rare Advisor, Aaron Grady breaks down these two essential strategies, explains how they protect your firm from unexpected events and prepare you for long-term success, and shares practical steps to start building or improving your plans. If you want to safeguard your business, elevate your professionalism, and protect your legacy, this episode is a must-watch. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of Financial Advisor's Marketing Playbook, host Mark Mersman breaks down five core behavioral biases—loss aversion, status quo bias, anchoring, choice overload, and social proof—and shows how each can be translated into clear, compliant marketing messages that resonate with real human decision-making. You'll learn how to reduce cognitive load, make emotion visible, eliminate friction, and set deliberate anchors in your website copy, emails, seminars, and first meetings. If you want your marketing to reflect how clients actually think and choose advisors, this practical framework will help you shift from a purely logical approach to one that validates emotions first—and earns trust that clients can later justify with facts. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of The RARE Advisor, Aaron Grady and Duncan MacPherson explore how financial advisors can approach year-end planning with intention and purpose. Rather than focusing solely on metrics and spreadsheets, they discuss the importance of aligning your "why" with your process and practice. Drawing on Japanese philosophies like Ikigai, Kaizen, Kintsugi, and Wabi Sabi, they share insights on creating a more meaningful, resilient, and sustainable business. Learn how embracing continuous improvement, authenticity, and technology can help you become the advisor of the future. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of Financial Advisor Marketing Playbook, Mark Mersman reveals how storytelling can transform your marketing and client relationships. Learn the three foundational stories every advisor needs: your origin story to build trust, your client transformation story to demonstrate results and empathy, and your philosophy story to define your beliefs and differentiate your brand. Discover practical tips for crafting these narratives and integrating them into your website, meetings, and marketing strategy. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of the Rare Advisor, host Aaron Grady sits down with Duncan MacPherson of Pareto Systems to unpack the "Always On" client experience from The Blue Square Method—showing financial advisors how to move from personality-driven to process-driven, scalable firms. You'll learn the four quadrants (Onside, Onboard, Ongoing, Onward), why a documented fit process and onboarding sequence create professional contrast, how the 12-4-2 service model competitor-proofs relationships, and why systematizing moments of truth builds advocacy and referrals. We cover turning know-how into intellectual property (playbooks/SOPs), becoming "fee-worthy" and referable, leveraging the Pareto principle for AAA clients, and shifting from B2C to B2B growth. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening. The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Financial Advisor Marketing Playbook, Mark Mersman explores the fast-emerging concept of Answer Engine Optimization (AEO)—how advisors can adapt their websites and content strategies for the AI-driven search era. As traditional SEO gives way to AI search tools like ChatGPT and Google's AI Overviews, Mark explains what this shift means for financial advisors and how to stay visible in a world where consumers ask questions directly to AI instead of clicking through search results. He shares practical, actionable steps—like writing with user intent in mind, expanding website depth and breadth, structuring Q&A sections, and earning external credibility—to help advisors ensure their content is surfaced in AI-powered search results. If you want your firm to show up when prospects ask financial questions to AI, this episode is a must-watch. #EarnedMedia #LeadGeneration #FinancialAdvisorMarketing  The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of The Rare Advisor, host Aaron Grady shares why Thanksgiving is one of the most powerful — and underutilized — times of year for financial advisors to connect with their top clients. He explains how this quieter, gratitude-filled season offers a unique opportunity to build deeper relationships, foster loyalty, and create memorable client experiences that drive advocacy. From heartfelt handwritten cards to "annual anchor" gifts that become part of clients' traditions, Aaron outlines practical ways to operationalize gratitude and turn it into a repeatable, referable process. Tune in to learn how to transform a simple gesture into a lasting impression — and make Thanksgiving a cornerstone of your client relationship strategy. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening. The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady is joined by USA Financial Practice Management Consultant, Allan Oehrlein, to explore three powerful types of ideal client events every advisor should be leveraging: transition, reframing, and celebration. More than just appreciation gatherings, these tailored events help you retain top relationships, build advocacy, and elevate your practice. From handling major firm changes with confidence to showcasing new processes and creating memorable client experiences, Aaron and Allan break down practical strategies to turn client events into long-term growth opportunities. This episode takes the strategy from Client Retention Strategies through Rare Experiences and provides actionable ways ideal client events can serve different purposes. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady sits down with Steve Phillips, Chief Practice Management Officer at USA Financial, to unpack the concept of the Ideal Client Event. Unlike traditional appreciation events, these gatherings are designed exclusively for your very best clients—the advocates and relationships you most want to replicate. Aaron and Steve explore the "what," "why," and "how" behind these events, from honoring advocacy and building community to creating a consistent client experience that drives organic growth and long-term loyalty. If you're a financial advisor looking for ways to deepen client relationships and inspire advocacy inside your practice, this conversation is packed with practical insights and best practices you can apply right away. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of Financial Advisor Marketing Playbook, Mark sits down with Michelle Lawless, VP at Media Minefield, to unpack how PR powers growth for advisory firms—especially in a world where AI search favors credible, third-party sources. Michelle explains the difference between advertising and earned media, why local TV news and thought-leadership placements boost trust, and how to pair traditional media with strategic LinkedIn to win in no-click search. We also discuss ROI (Return On Investment), and Media Minefield's process—from messaging sessions and story development to market exclusivity and national opportunities. If you want to elevate credibility, increase inbound, and become the go-to expert in your market, this conversation is your playbook. Subscribe for more advisor-focused marketing tactics! #EarnedMedia #LeadGeneration #FinancialAdvisorMarketing  The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of The Rare Advisor, Aaron Grady dives into one of the simplest yet most powerful tools for building lasting client relationships: the acronym FORM acronym—Family, Occupation, Recreation, and Money. More than just a data-gathering technique, it's a practice management mindset for financial advisors and planners who want to connect on a deeper, more human level with their clients. Aaron shares how to gather, store, and use FORM data to create personalized client experiences, build trust, and trigger natural advocacy. You'll learn how to improve client service and build trust with clients by moving conversations beyond the portfolio. From onboarding to ongoing relationship management, learn how intentional curiosity and genuine care can help you grow your advisory business and foster client advocacy.   Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

AI is reshaping every industry, and financial advice isn't immune. Are you prepared?  In this episode of The Financial Advisor Marketing Playbook, Mark Mersman unpacks a recent Microsoft study ranking personal financial advisors among the occupations most at risk of AI disruption—and explains why some advisors should be worried.   More importantly, he outlines five practical strategies to stay relevant and thrive in the age of AI: doubling down on relationships, positioning yourself as a trusted guide, embracing holistic planning, staying tech-savvy, and deepening your niche expertise. Discover how to combine human connection with technology to build an unshakable practice in an AI-driven world.  Whether you're a solo advisor, part of an RIA, or work at a larger firm, this episode gives you the roadmap to not just survive the AI revolution—but profit from it.  #legacyplanning #familywealthpodcast #intergenerationalwealth  The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of The Rare Advisor, Aaron Grady reveals how to transform the first four weeks of a client relationship into a powerful engine for client advocacy—without ever having to ask for referrals. Learn how to create emotional connection, professional contrast, and a first-class onboarding experience that turns new clients into raving fans. Aaron breaks down a simple, four-step process—thank you card, welcome packet, personalized gift, and a care meeting—to help financial advisors stay top of mind, build trust, and intentionally trigger word-of-mouth introductions. If you're ready to elevate your client experience and grow your advisory practice through advocacy by design, check out this episode. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, for an insightful conversation about the three phases of an advisory practice: growth, expansion, and legacy. Discover how to identify where your financial advisory business stands today—and why understanding your current phase is just as important as knowing where you're headed. Whether you're an independent financial advisor scaling your team, planning a succession strategy, or navigating the evolution of your firm, this episode offers actionable insights to increase enterprise value, improve team retention, and build a lasting legacy. Perfect for financial advisors seeking clarity on business growth, practice management, succession planning, and future planning. Don't forget to like and subscribe for more advisor-focused content on building a successful financial practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of the Financial Advisor's Marketing Playbook, Mark Mersman breaks down the latest seminar marketing trends based on real-world data collected over the past several years at USA Financial. He explores the age-old question every advisor faces: Should you serve a meal at your seminar or not? Mark compares response rates from meal and non-meal events dating back to 2018, reveals how pandemic-era shifts and election cycles have influenced performance, and highlights which topics are driving the strongest turnout in 2025. If you're a financial advisor planning your next seminar, this data-driven analysis will help you make smarter decisions and maximize your results heading into fall and winter. #legacyplanning #familywealthpodcast #intergenerationalwealth  The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #futurezeros

In this episode of The Rare Advisor, Aaron Grady and Steve Phillips, Chief Practice Management Officer at USA Financial, explore the three-core business processes every financial advisor must master: wealth management, practice management, and relationship management. Learn a practical self-assessment tool to identify opportunity gaps within your advisory practice and discover how elevating client experience can lead to greater client retention and advocacy. Whether you're in growth, expansion, or legacy phase, this conversation offers actionable insights to help financial advisors scale their business, deepen client relationships, and create professional contrast in a competitive market. This goes beyond birthdays and highlights outdated methods and the future of financial advisor client relationships. Don't forget to like and subscribe for more expert guidance on building a next-level advisory practice. Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial For more of The RARE Advisor: https://www.usafinancial.com/insights/rare The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients. Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor