Claim OwnershipThe Level 10 Contractor Daily Podcast
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Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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You're going to be a fly on the wall as Rich has a conversation with Level 10 Contractor Senior Copywriter, Dave Moffitt. Dave is helping one of his clients create copy for a website, and the client LIKES what Dave has written, but wants to find a headline that better captures their overall identity. Rich, of course, takes a deep dive--wanting to know not just WHAT they do… but WHY and HOW they do it. This exercise turns into a sort of karate or taekwondo lesson as Rich comes up with a bunch of short but powerful headlines that land on the reader's figurative jaw like short, sharp, forceful punches.
Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today's topic: Social Proof. What we're talking about here is showing people that OTHER people who have used you actually LIKE you… here's how to get it done.
Alright podcast listeners, we're going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales letters.. AND at the same time, he's going to give you a killer letter for rehash.// To make this happen, he's going to take a really bad rehash letter that was written by a closet organizer company, and he's going to give it an extreme makeover. As he does, he'll walk you step by step how and why he changes the letter… and when it's all over, BOOM, there's a great rehash letter you can use for your company.
It's Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of Identity. Rich explains how smaller contractors can outmaneuver giant competitors by clearly defining who they are, what makes them different, and why customers should choose them.
Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes, in some cases… but also, surprisingly, in other cases, it does NOT. That might be shocking information, but it's actually quite possible that ignoring you has a lot less to do with YOU than it does with…. well, life.
Tuesday's podcast is one of the more important ones we've published in a while… we talk a lot on here about making the jump to $10MM in sales, and that's a worthy goal, obviously. But how do you make sure your company won't collapse under its own weight if and when you DO get to that level? That's what the manager of a $4MM restoration and exterior remodeling company wanted to know--so he emailed Rich and asked to discuss it on this podcast. As usual, Rich asks him a thousand questions to make sure he understands the particulars of the situation…. Then he gets in a really nice groove with some GREAT advice on planning ahead so you grow with your eyes wide open. You'll want to make sure to listen to this one all the way to the end.
Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their advertising spend, their general awareness… and use it to your advantage? Yep, you can… and today, Rich is going to give you 5 ideas of how to do it.
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week's podcast is about overcoming temptation–how do you actually do it? As you might expect, Rich has a different take than most. Take a listen and see what you think!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on joint ventures. What's a joint venture? It's when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls "left field endorsements," and third "when you have something to sell no one has ever heard of." Sit back and take notes. The answer to your question about where to locate more leads might just be your neighboring businesses.
What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless that local painter takes a little bit of time, thought, and effort to take some of the mundane things that he does as a matter of standard operating procedures and figures out a way to make them truly extraordinary… so they stand out from the crowd. I mean, any golf company could have made the head of their driver massively huge and stuck a name on it like "Big Bertha," right? And any underwear company could have made their collection a little fancier, then stuck it on gorgeous models and mailed 100 catalogs a week to every home in America all throughout the 90's… right? So what could the painter do? What could YOU do?... you know, to stand out from the crowd? Rich is about to tell you, and it all starts with… of all things… a chicken fajita from a taco stand in a soccer shop.
It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in. And trust me… you're going to love the story in the middle about Joe The Installer. This is hard-core Level 10 Stuff from early days!
Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basically NO results… and you'll quickly hear why. Rich takes and completely resurrects the letter and makes it so it actually WORKS.
Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads.
Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he's going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don't work. Who needs government thought when we have Rich to guide us… let's see what he has to say!
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.
In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you'll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.
It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h
Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It's a good question, and to be sure, there are pros and cons either way.
Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.
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